In today’s times, bathing and the rituals associated with it have assumed a much larger meaning than simply being an act of personal hygiene. It has been transformed into a very personal moment and the elements associated with it like the bathing room, the bath fittings etc. have taken on a premium luxury tag.

The bathing space is now an “aspirational space” that reflects status as well as the lifestyle of the people who own that particular space.

This shift has resulted in the creation of a very interesting and dynamic “sustainable” and “conscious bathing products” category. Making a quiet mark in this category is an exciting brand BATTI & CO. which markets its products online at www.paavoindia.com

Faaizah Husain the founder has a very far reaching vision for the venture – “We want to be a well-known homegrown brand name in the country. When people think luxurious and indulgent baths, the only name that should pop in their minds is Batti & CO.”

Batti & Co – Crafted with love handmade bathing luxury

Faaizah is an advertising professional who hails from Chhattisgarh.  The name ‘Batti & Co.’ comes from the Hindi heart land word ‘sabun ki batti’ which is the word used colloquially to describe a cake of soap. Faaizah says “I wanted my startup venture to proudly carry a name which spoke about my roots, and at the same time clearly describe what we offered. If you look at our products, our ingredients are desi but our soaps offer luxury that spell sheer class.”

Started during the lockdown, Batti & Co was a consequence of some spare time on hand which Faaizah had, due to the saved travel time. During this she decided to learn the art and the science of making Battis.

Starting out with the fairly straightforward melt and pour process she experimented with various techniques and ingredients. Creating Battis that were fairly good in texture and fragrance, she started getting great feedback from friends and family who tried out them out.

Encouraged by this, things moved up to the next level of Batti making- that is the cold process method, which was a bit more complex and challenging.

From this “no heat process” and using the finest oils and butters was born a final batch of Battis. What adds to the intrinsic appeal, is the fact that each and every ‘sabun ki batti’ is completely hand made. That is the level of passion and love that goes into pressing a Batti, to gift you a bathing experience that refreshes.

You can purchase them from their website as well as directly from their Instagram page.

Luxury bathing gets unusually tempting!

What makes these bathing Battis so enticing, is the fact that each piece is pressed and molded with the intention to create a vibrant visual appeal. The texture, the color, the shape, the fragrance – everything completely transforms what used to be a routine object, into a piece of art!

Oh and don’t get carried away and bite into one – the Battis look delicious enough to eat!

Having attracted more than 200 customers with many of them being repeat customers, Batti-loyalists have also opted for a subscription model. The opportunity is there and with a planned process of creating brand awareness in place, this venture aims at making the most out of it. 


To know more visit – www.paavoindia.com
Instagram – @battiandco

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

With an inclination to nurture long term relationships, Rahul Agarwal set off in April 2018 and launched Mounthills Advisory with a goal to educate the investors about the various investment avenues and their allocation of wealth as per their willingness of risks. The key to sustain brand loyalty is to educate the customers beyond advisory model, so they expanded their horizons to a coaching norm.

This not only helps build a strong foundation for the investor but also helps them think rationally. Here they aim to bridge the gap between the investors and the substantial market whilst allocating the resources cautiously. They also strive to educate their customers on topic as basic as goal setting, inflation and other financial terms.

Always playing to their strengths

Starting as an intern at Kredent Trading Advisory as an Equity Analyst right after his graduation from Xavier’s, Kolkata, Rahul Agarwal knew it’s not easy to maintain a balance between work and to stay fully informed about the market and its fluctuations and that’s where an advisor’s role should come into the picture. There’s a high lying market of well informed and educated advisors but does that guarantee reliability too? Not really.

Having worked under various job profiles such as Audit assistant, Financial advisor, and Portfolio Management and their allocation it acknowledged him to procure resources and guide people. Having tasted different domains in the financial services industry he decided to start his own wealth management firm ‘Mounthills Advisory Services’ with a brand name of ‘Financial Chanakya’.

The inspiration to have a coaching-like horizon comes from tutoring on platforms like Unacademy, Wiley, VG learning, Edupristine where he taught CA, CFA, CMA(US). The biggest achievement for him as a teacher was when his students got placements in recognized investment banks.

Foresightedness and a lot of hard work and you’re halfway there!

To ensure financial security at all times and cash flow at times of emergency. Life planning by suggesting them the right insurance product at the cheapest cost, along with tax and estate planning. Not only do they ensure security but also focus on building trust by educating the investors about their risks and rewards.

All this generates expected returns at large. With utmost perseverance, Mounthills Advisory has managed to achieve High Networth Individual(HNI) clientele. Eagerly showing the urge to grow they have expanded their functionality to Ed-tech space by training students and employees on personal finances and also certifications related to finance, with a further goal to come up with personalized courses curated to meet the needs of the investors.

To know more visit – https://www.facebook.com/mounthillsadvisory/

Technology is everywhere and in everything. It has become an integral aspect of our everyday lives saving us time and effort in accomplishing our regular tasks. When technology has touched upon banking, insurance and finance in a big way, how can our good ol’ wallets be left behind?

Launched on 4th May 2016 by friends-cum-founders Shruthi Gilla and Sunny Malhotra, Cashew (Cash-Electronic-Wallet) is the future of Fashion Accessories industry and with its unique utility and safety features, Cashew is well on its way to becoming a house-hold name. The company Revol Inc’s vision is to grow vertically using technology in lifestyle products and accessories & create a new marketplace. And with the launch of Cashew, it aims to be market leaders in the Fashion-Tech space.

It all began with a trip to Vegas

From friends to business partners, the journey has been full of challenges, excitement and learnings. While Sunny and Shruthi were previously working with Facebook and Deloitte respectively, their perspectives changed when they both lost their wallets on the same day while holidaying in Vegas. This led to lengthy discussions over the challenges of using a wallet independently. Soon they realized how wallets had been existing for centuries but nothing had been done technologically around them. This is when the idea of Cashew was born.

Cashew Wallet : Where technology and fashion join hands to create magic

Revol Inc. launched its first flagship product – Cashew Smart Wallet especially for the next generation of millennials who have strong personas with a bend towards technology and are always looking for products to do more than what they were designed to do.

As a first mover into the space of smart wallet technology, this product has features that are as efficient as they are unique. It combines fingerprint lock with Bluetooth, RFID and Crowd Sourced GPS. Battery lasts for over 4 months on a single charge. The locking and latching mechanism, often considered as its standout feature and a secret sauce, consists of complex mechanics of springs and motors to ensure a secure, robust system. In fact, the company has filed for 2 utility and 3 design patents.

The Cashew team further adds “With our manufacturing in China we have an edge to get the economies of scale by getting the lowest costs with higher quality compared to our competitors. We shipped our wallets to 32 countries already. Our primary markets are USA, Europe and South-East Asia. India is our 3^rd biggest customer base country.”

To grow and evolve is the plan for future

Although brands these days give each other stiff competition with respect to designs, quality and cost differentiators, Revol Inc’s Cashew Wallet has created an uncontested marketplace, making competition irrelevant. Its focus is on analysis and fulfillment of new demands that would allow the brand to grow vertically using technology.

After a successful launch online, the company is striving to aggressively expand its reach globally using retail and distribution and using other omnichannel strategies. Apart from the men’s wallet, plans are in full swing to expand its product line to incorporate women’s clutches and travel wallets in 2021. Looks like it’s not just your wallet that’s going to be secured but to some extent, your future too.

To know more, visit –
Website – www.gocashew.com
Instagram – https://www.instagram.com/cashewwalletofficial/


To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Being a parent is a blessing like no other. It’s the most humbling and emotionally intense experience of one’s life. Priorities change. Perceptions change. What was important yesterday seems so trivial now. Your life revolves around the wants and needs, not of your own, but that of your child. Whether it’s the food or the toiletries or the toys or the clothes – you want to provide the best of everything.  In fact, to cater to the needs of children, the market is flooded with brands promising to offer the best of children’s apparels.

Launched in April 2021 by the talented sister duo of Megha Bagaria & Prachi Agrawal, Sleepy Tots is a brand that provides night suits with breathable fabric, promising the highest level of comfort. Kids usually sleep for 12 – 14 hours on average on any given day. They end up spending half or more than half of the day in 1 single outfit. Thus, they need to be comfortable in what they wear while sleeping. So  Sleepy Tots aims to bring in high quality, timeless pieces that are comfortable and chic. In fact, it’s one of those few brands that prioritizes a child’s comfort over everything else.

Thus began the journey with conviction and confidence

Both Prachi and Megha used to run a playgroup Eurokids for 4 years in the suburbs of Mumbai before starting this venture. Thus, they’d always been involved with children related activities. However the turning point came when the sisters realized how tough it was to find comfortable, chic and breathable nightwear for their babies. This experience had a profound influence on their minds. With support and encouragement from their family, they decided to step into the role of entrepreneurship. Hence, Sleepy Tots was born. And the rest, as they say, is history.

Sleepy Tots : Providing a good night’s sleep to the little sweethearts

To ensure maximum comfort and safety for the sleeping angels, Sleepy Tots uses a range of fabrics consisting of 100% organic cotton, cotton muslin  for all its sleepwear options. Every design is thoughtfully engineered and has a personal story wrapped around it. The reasonable price range and excellent product quality allow most of the household to be able to provide that to their kids. Though its services are spread across India, operations are limited to Tier-1 cities given the current covid situation.

Making inroads into the future

While it’s hardly been a month since its launch, Sleepy Tots is already creating quite an impact with exceptionally positive feedback coming from customers most of whom are placing orders via social media or through personal interaction. Its founders are confident of breaking even in the first year and building a good clientele. The brand is looking forward to scaling up and capitalizing on its sources very soon.

In another five years, the company is expected to grow by leaps and bounds to eventually achieve the distinction of being a changemaker and a pioneer in the industry.  Sleeping Tots aspires to reach every household that there is and spread smiles like it always does.

To know more, visit –
Instagram – https://www.instagram.com/sleepytots_nightwear/
Facebook – https://www.facebook.com/sleepytotsnightwear

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/