The fashion industry is slowly turning toward mindful creation, where sustainability and self expression are becoming just as important as style. Consumers today look for pieces that tell a story and designers who champion authenticity in a fast changing landscape. In this evolving space, young Indian labels are reshaping the idea of everyday dressing with thoughtful materials and personal artistry.

Label Tanvi Mittal enters this movement as a vibrant and conscious linen brand built on colour, confidence, and craft. Over six years, founder Tanvi Garg has shaped a homegrown label that blends sustainability with bold design, offering women clothing that feels expressive, stylish, and deeply personal.

Sustainable Linen Crafted With Colour Personality.

From the beginning, Tanvi chose to work solely with 100 percent pure handmade linen, keeping her brand rooted in slow and mindful production. Every print and every colour is created by her, inspired by her love for vibrant palettes and cheerful contrasts. She believes that bright colours can instantly elevate confidence and help women feel bold and comfortable in their own skin.

Her made to order model reduces waste and avoids mass stockpiling. Every cut piece of leftover fabric is transformed into bucket hats or packaging potlis, keeping the label completely zero waste. This thoughtful structure allows the brand to grow without losing its sustainability promise.

A Creative Journey Shaped By Travel Inspiration And Timeless Versatility.

Tanvi’s design process begins with travel, observation, and an emotional connection with nature. She studies murals, landscapes, colours, and local culture, then translates them into mood boards and original prints. Her recent collection Italian Summer drew from the soft warmth of European beaches, sun kissed tones, and the carefree spirit of Mediterranean living.

Versatility also guides her silhouettes. She wants every woman to style her pieces in multiple ways across seasons. Her jackets and co ords are often showcased with several styling options to ensure every outfit becomes a long lasting wardrobe companion rather than a one time wear.

Building A Brand With Confidence Community And Resilience.

The journey has not been simple. Tanvi moved from Surat to Delhi after marriage and had to rebuild her business in a competitive city filled with established designers. She faced the challenge with patience and positivity, trusting her vision and working consistently to create her space in the market.

Through her brand she hopes women choose colours freely, embrace their individuality, and feel like the confident boss women they are. As Label Tanvi Mittal expands with its newly launched website, Tanvi hopes to unveil her next collection by February or May and continue nurturing a community that values comfort, beauty, and thoughtful fashion.

To Know more visit: https://www.instagram.com/label_tanvimittal?igsh=MTJxbTV6MDJ3ang3bA==

To read more startup stories visit- https://thebusinesspress.in/

In a world increasingly dominated by fast fashion, handloom stands as a timeless testament to heritage, patience, and artistry. Across India, clusters of weavers continue to breathe life into fabrics that tell stories of culture and craftsmanship. The handloom sector, though rooted in tradition, is witnessing a modern revival as consumers rediscover the value of authenticity and slow fashion. Amid this shift, brands that bridge the gap between weavers and global audiences are playing a crucial role in preserving age-old skills while creating new opportunities for artisans.

The Birth of Nritara.

Founded in 2024 by Shriya Dutta and her mother, Rashmi Srivastava, Nritara was born out of a desire to celebrate India’s rich handloom legacy while empowering the artisans behind it. Shriya’s journey began far from the loom, in the world of finance. However, a shift during her master’s in public policy introduced her to the challenges faced by India’s weavers. Her mother has been a constant source of creative and emotional support, helping shape NRITARA’s early journey through her deep love for traditional textiles and aesthetics. Working closely with artisans during a research project, Shriya discovered the harsh realities of undervalued craftsmanship and fading traditions. That experience sowed the seed for Nritara. With savings of five lakh rupees and a vision to make a meaningful impact, she launched the brand at the age of 30.

Today, Nritara works with three key clusters in Banaras, Chhattisgarh and Rajasthan, curating handloom sarees and suits that reflect the diversity of India’s textile landscape. The brand’s uniqueness lies in its commitment to authentic, handcrafted pieces sourced directly from artisans rather than middlemen. Shriya’s mission is not only to build a brand but also a movement that uplifts weavers and educates consumers about the true value of handmade textiles.

Navigating an Uneven Landscape.

Like many purpose-driven startups, Nritara’s path has not been without hurdles. The biggest challenge Shriya and her team faced was distinguishing genuine handloom products from those falsely labeled as such. During visits to Banaras and Chhattisgarh, they discovered that many sellers misrepresented machine-made fabrics as handloom, misleading both buyers and harming genuine weavers. Establishing direct relationships with artisans required time, trust, and constant on-ground verification.

Another ongoing challenge lies in building consumer confidence. Handloom sarees, by nature, come at a higher cost than machine-made ones. Convincing customers of their worth was initially tough in an online setting. To bridge this gap, Nritara introduced personalized video consultations, allowing customers to view sarees virtually and interact directly before making a purchase. This simple yet thoughtful approach has helped the brand gain the trust of over 100 satisfied customers, marking steady progress in a competitive space.

A Vision Beyond Borders: Nritara’s Global Dream.

Nritara’s mission goes beyond selling sarees. It aims to grow alongside its artisans, ensuring that every weaver associated with the brand benefits economically and creatively. Shriya envisions expanding Nritara’s reach to more clusters across India, representing the diversity of the country’s handloom traditions on one unified platform. The long-term goal is to take Indian handlooms global, offering the world a glimpse into the intricacy and soul of these handmade creations.

Through authenticity, transparency, and empathy, Nritara is redefining what it means to run a sustainable fashion business that values both craft and community.

To Know more visit:https://www.instagram.com/nritara.co?igsh=Y3NkbzlnZ3U2NHRz

To read more startup stories visit- https://thebusinesspress.in/

Jewelry has always been more than just adornment. It is an expression of individuality, culture, and emotion. The jewelry industry is evolving with a rising appreciation for handcrafted pieces that combine artistry with exclusivity. Customers today seek designs that cannot be replicated and that hold a personal story, rather than mass-produced ornaments. This shift is creating space for young brands that value authenticity and originality.

One such brand making a mark in this changing landscape is Tijila. Founded by Vrinda in April 2024, Tijila celebrates the art of handcrafted jewelry made in Jaipur. Every piece is meticulously handcrafted, which not only ensures exclusivity but also provides meaningful employment to artisans, helping sustain traditional craftsmanship in the city.

A Passion Turned Into Purpose.

Vrinda’s love for jewelry was not just a hobby but a lifelong passion. She decided to transform that passion into a purpose and invested her savings of 50,000 rupees to bring her vision to life. She wanted to create pieces that stood out in both craftsmanship and affordability.

Her goal was to make luxury handcrafted jewelry accessible to every woman without compromising on quality. By choosing to keep every creation handcrafted, Vrinda has also created opportunities for skilled artisans, supporting livelihoods and fostering a community of craftsmanship.

This vision gave birth to Tijila, a brand where designs cannot be replicated and each creation is part of a limited edition. The exclusivity of the pieces is what sets Tijila apart in an industry often dominated by uniformity. Every item is designed to help women feel adorned with something truly personal and special.

Overcoming Challenges as a Solo Founder.

Launching a brand single-handedly comes with its fair share of struggles. Vrinda faced financial limitations at the start, making it difficult to build a team and scale operations. She also dealt with skepticism from family members who preferred the stability of a job over the risks of entrepreneurship.

Despite these challenges, she persevered. Her resilience helped Tijila grow into a brand that has already served around 500 customers across the globe. The journey of overcoming doubt and constraints to achieve progress makes her story deeply inspiring.

The Mission Ahead

Tijila’s mission is clear: to adorn every woman with beautiful handcrafted pieces that combine luxury with affordability. Although handcrafted jewelry is often seen as expensive, Vrinda and her team have worked tirelessly to keep their collections accessible while maintaining their exclusive essence.

Looking ahead, Vrinda envisions Tijila becoming the number one jewelry brand in the next five years. She dreams of making Tijila the first choice for every woman celebrating life’s occasions, from festivals like Rakhi and Onam to personal milestones. With a strong foundation built on passion and persistence, that dream feels within reach.

To Know more visit Instagram Link:https://www.instagram.com/thetijilajewels?igsh=cjl0OWFoYm5sMXdr

To read more startup stories visit- https://thebusinesspress.in/

As modern parents become increasingly conscious about what their children use, wear, and play with, the kids’ lifestyle industry is undergoing a major shift. Families are seeking more than just convenience; they want safety, quality, and products that add genuine value to their child’s daily life. With this growing demand, brands that curate with care and attention to detail are finding their place in the hearts of discerning parents.

In this evolving space, Popup Kids has created a unique identity. Founded in December 2019 by Jayantika Jatia, a mother of two, the brand emerged from a personal journey of motherhood, research, and a deep love for quality. What started as a passion to source safe and well-designed products for her own children has now become a trusted platform that offers over 5,000 carefully curated items for kids from zero to twelve years.

From Motherhood to Marketplace.

For Jayantika, Popup Kids was born out of lived experience. As a parent, she often found herself spending hours researching the best toys, clothes, and baby essentials. Her personal obsession with safe materials, reliable brands, and thoughtful shopping inspired her to transform that dedication into something bigger. With prior experience in creating websites and a desire to return to work after the birth of her younger son in August 2019, she channeled her skills and passion into building Popup Kids.

The journey began at a challenging time. Just months after launching, the pandemic struck, creating unforeseen hurdles. Meetings, vendor partnerships, and team hiring all had to be managed virtually. At the same time, balancing a toddler, a newborn, and a new business tested Jayantika’s resilience. Yet, despite the obstacles, Popup Kids grew steadily. Vendors trusted her vision, employees came on board, and families began to discover a platform that combined quality with care.

A Curated World of Products and Services.

Today, Popup Kids is more than just an online store. With over 60 vendor partnerships, the platform offers a wide array of products that cover nearly every aspect of childhood. From clothing and toys to organic essentials and personalized gifts, each product is handpicked to meet rigorous standards of safety and quality. The focus is not simply on variety but on ensuring every product is something parents would trust for their own children.

Beyond everyday shopping, Popup Kids also provides personalized services. Whether it is curating hampers for newborns, arranging bulk gifting for schools, or organizing thoughtful return gift orders for birthdays, the brand goes beyond being a marketplace. This tailored approach allows families to experience shopping as something more meaningful, bridging convenience with personal connection.

Building Trust and Looking Ahead.

What makes Popup Kids stand out is its commitment to small vendors and niche brands that often lack the resources to reach wider audiences. By giving these creators a platform, Popup Kids not only introduces parents to unique products but also uplifts independent businesses. Over time, this vision has gained recognition from customers across the spectrum, including top business families, cricketers, and Bollywood celebrities who trust the brand for their little ones.

As Popup Kids looks to the future, the goals are ambitious yet rooted in the same principles of quality and care. Plans include expanding into bulk gifting for educational institutions, launching an in-house product line, and venturing into new categories like personal care. With customer feedback guiding the journey, the brand continues to evolve while holding onto the values that made it special from the start.

To Know more visit Instagram Link: https://www.instagram.com/popupkids.in?igsh=MXE5MHR4bWNpbGpjNA==

To read more startup stories visit- https://thebusinesspress.in/

Fashion in India has transformed over the past decade, shifting from traditional retail streets and imported garments to a thriving ecosystem of homegrown online brands. The rise of social media, travel culture, and digital-first shopping habits has redefined how people discover and buy fashion. Today’s consumers want choices that are stylish, affordable, and reflective of global trends while still fitting seamlessly into their everyday lives. Within this evolving landscape, Nine Box has carved out a distinctive identity by making international fashion accessible, curated, and relevant to the modern Indian woman.

The Birth of Nine Box and its Early Vision.

Founded in 2013 by Archana Uthaya, Nine Box was born out of a gap in the Indian market. At the time, online fashion shopping was in its infancy, and international brands were not yet widely available. While working at a corporate job, Archana and her colleagues often had to order clothes from the United States because fashionable options were missing locally. This experience sparked the idea of Nine Box, an online destination that could bring globally fashionable clothing to Indian women at accessible price points.

The name itself reflects Archana’s foresight. She wanted a brand that would not be limited only to fashion and could later expand into other categories. The number nine held personal significance for her, while “box” symbolized the excitement of receiving a parcel. Together, the name captured the idea of versatility, discovery, and possibility that still defines Nine Box today.

Growing Offerings and Adapting to Market Shifts.

Nine Box began with casual and party wear but has continually evolved to reflect changing customer behavior. Over the years, the brand noticed a growing demand for vacation wear, a trend fueled by social media and the culture of documenting travel experiences. This led to a stronger focus on curated vacation outfits and swimwear, which quickly became popular categories. Clothing remains the core of the business, but the brand also plans to expand into accessories, bags, and stationery, aiming to create a holistic lifestyle experience for its audience.

To meet demand, Nine Box has experimented with different sourcing and inventory models. In its early days, the brand sourced heavily from Los Angeles, but shifts in currency rates and logistics led to a pivot toward Hong Kong, China, and in-house production. The move to a virtual inventory system has also enabled the company to offer customers a wider variety of designs without being restricted by stock limitations.

Building Identity and Overcoming Challenges

Nine Box has always positioned itself as a brand that embodies young, hip fashion. Staying relevant has meant keeping a close watch on social media-driven trends, whether it was the rise of co-ords or the resurgence of certain colors and prints. Archana believes in balancing customer demand with her own vision, ensuring that the collections remain both on-trend and thoughtfully curated.

Like any startup, Nine Box has faced its share of challenges. Early on, building an online store without the support of platforms like Shopify was a steep learning curve. Today, issues like fraudulent orders, failed delivery attempts, and operational hurdles remain constant challenges in a crowded e-commerce space. Despite these setbacks, milestones such as nationwide orders, repeat customers, and even interest from investors have reinforced the brand’s growth. At its heart, Nine Box has thrived by staying true to its mission of delivering accessible global fashion while continually adapting to the evolving needs of its audience.

To Know more visit Instagram Link: https://www.instagram.com/nineboxrv?igsh=MTlveXJjYTRvNjhzag==

To read more startup stories visit- https://thebusinesspress.in/