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VIVRE – Handcrafted fashion for women who want to exude style, elegance and class 

Keerthana, like any other fashion entrepreneur, is committed to developing the best in women’s apparel with her business VIVRE by Keerthana. As a young lady herself, she has designed a label that embodies a carefree, breezy aesthetic, with vivid colors and stunning silhouettes. As a result, ladies from all walks of life are beginning to approve of her brand more and more.

But there is another very important facet of the brand that needs to be mentioned and perhaps it is something that has a more lasting impact.

At the heart of the brand lies a fervent drive for empowerment, a vision driven by Keerthana’s passion to uplift other women. Her mission? To not only create jobs but to provide opportunities for young women to support their families. Thus, the genesis of this brand was not just about fashion, but about fostering a community of empowered individuals.

What sets this brand apart is its unwavering commitment to quality. Each product is meticulously crafted from the finest cotton, ensuring comfort and style go hand in hand. But it’s the intricate embroidery that truly steals the spotlight. Every stitch tells a story, meticulously handcrafted to perfection, ensuring that each piece exudes an aura of elegance and charm.

This isn’t just fashion; it’s a movement. It’s about celebrating the artistry of handcrafted garments while empowering women to embrace their strength and independence.

A collection that makes every garment a statement

“I strive for two things in design; simplicity and clarity.” These words from Keerthana the founder of the brand VIVRE by Keerthana eloquently sums up the beautiful ethos of her fast- growing fashion brand.

Step into the enchanting world of VIVRE by Keerthana, where tradition meets modern elegance in a symphony of handloom creations. Using luxurious fabrics like Mul Cotton, Organza, and other skin-friendly textiles, VIVRE brings forth a collection that resonates with the essence of timeless artistry.

From the intricate beauty of Pichwai to the allure of placement embroidery, each piece tells a story of heritage and craftsmanship. Picture yourself in a breathtaking wedding dress, adorned with delicate hand embroidery, or perhaps in a graceful frock that exudes sophistication and charm.

The repertoire boasts Mul Mul Cotton dresses and swirling Anarkalis, all adorned with the pièce de résistance: hand embroidery. Whether it’s a Lavender frock embellished with pearl embroidery or a Russet brown flared gown adorned with cut dana hand embroidery, each garment is a masterpiece of elegance and style.

But what truly sets VIVRE by Keerthana apart is its versatility. Vibrant colors breathe life into each creation, making them suitable for any occasion – be it casual wear, office attire, or a glamorous soirée. And the best part? Customization is key. From the cut to the fall, and even the embroidery, VIVRE ensures that every garment is tailored to perfection, reflecting the individuality and style of its wearer.

With VIVRE by Keerthana, elevate your wardrobe with pieces that not only captivate but empower, leaving a lasting impression wherever you go.

Harnessing design excellence and smart marketing to achieve business growth

In August 2022, VIVRE by Keerthana burst onto the fashion scene, fueled by a passion for offering top-notch, customized, hand crafted dresses at unbeatable prices. With an eye for captivating designs and impeccable finishes, Keerthana quickly won over clients across India, cementing her status as a designer and her brand as a household favorite. Using the extensive reach of social media Keerthana is connecting with prospective customers and taking the brand toward new milestones of growth.

Drawing inspiration from her work experience with other brands, Keerthana has undergone a transformative journey, acquiring invaluable insights and expertise along the way. The brand’s initial six months were dedicated to strategic investments, paving the way for a robust foundation and setting the stage for future growth and prosperity. Now, with momentum building and promotional endeavors in full swing, VIVRE by Keerthana is experiencing a consistent uptick in orders, marking an exciting phase of expansion and opportunity.

Click https://www.instagram.com/vivre_by_keerthana?igsh=MWR6aW5hMTE3bGZ4cA%3D%3D   to ramp up your wardrobe with some stunning casual and occasion wear.                                    

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SHANVI CREATIONS: Your Gateway to Affordable Bridal Masterpieces with Rental Options.

Very often it is the sheer simplicity of an idea plus the determination of the person holding that idea, that makes the enterprise flourish. Now imagine this. A new bride on her wedding day starts introspecting on how she could perhaps control or make that splurging on wedding jewelry, so typical in Indian weddings, a more affordable proposition.

And voila there was born an idea whose power transformed the bride Shruti Shah into a dynamic entrepreneur. Today SHANVI CREATIONS founded by Shruti Shah & Harsh Shah, has transformed a common wedding pain point into a brilliant solution. Fueled by her wedding splurge reflections, she has made her brand space a haven for rental jewelry, making luxury affordable.

Founder – Shruti Shah

Today, the brand has grown well from the start in 2016, armed with smart business strategies, gleaming customer reviews, and a fabulous jewelry collection.

But, as with any tale, there were challenges to overcome. Understanding market needs, pinpointing the perfect audience, and convincing customers of the jewelry’s top-notch quality were all part of the plot twists. And guess what? SHANVI CREATIONS triumphed against all odds.

Founder – Harsh Shah

The brand is today on a one-point mission – turning every wedding into a fairytale without the hefty price tag. Because, in the enchanted world of SHANVI CREATIONS, elegance, and affordability come together beautifully, creating memories that sparkle.

A treasure trove of jewelry awaits you – walk in or log in

Shruti & Harsh have nurtured SHANVI CREATIONS into a space that is accessible and affordable for anyone who needs to rent jewelry for any occasion. Having lived in India all these years, she is completely aware of the type of occasion jewelry, festive jewelry, wedding jewelry, and more, that women would love to wear.

SHANVI CREATIONS’ physical store located in Mumbai, is a space where one could spend hours simply going wow, over all that she has made available. The rentals start at a very affordable INR 500/- and then go upwards at reasonable price points.

Indulge in the luxury of choice with SHANVI CREATIONS! Elevate your bridal look with complete sets of wedding jewelry, featuring exquisite options like Kundan Sets, Meenakari Sets, and Polki Sets, with all the perfect accessories. But that’s not all – you have the power to curate your ensemble by selecting standalone pieces like necklaces, chokers, or earrings.

Dive into the richness of premium South Indian-style jewelry, embrace the traditional allure of Maharashtrian-style wedding sets, and explore a plethora of options including Maang Tikka, Bangles, Bracelets, Kadas, Pearl jewelry, and so much more. At SHANVI CREATIONS, we believe in giving you the freedom to craft your unique bridal masterpiece. Your dream wedding look begins here!

Thoughtful customer service & a vast choice

With over a 3000+ customer count growing to date, SHANVI CREATIONS is a space that customers have come to trust implicitly. Offering top-notch customer service, jewelry quality, comfortable pricing, and timely deliveries, it’s a go-to destination.

The impressive customer retention rate and the loyalty of returning customers speak volumes, motivating the brand to expand its reach and cultivate a broader customer base.

Shruti & Harsh are now in a space where they can start planning to expand the brand reach and take it to more cities across India. She intends to set up physical stores in hot spots across Tier 1 and Tier 2 cities. The brand is on a mission to make glamour accessible to everyone!

Going by the brand’s motto – a dash of smart thinking lets you adorn yourself in the finest jewelry without breaking the bank – there is so much business potential just waiting to be tapped! Saving money while keeping the glamour quotient high? Now, that’s a sparkle worth sharing!

For more details contact +91 9820199842

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Sutisancha- Where Ethnic Charm Meets Contemporary Flair.

“Elegance is not about being noticed,it’s about being remembered”- Giorgio Armani

Drape In Poise & Elegance With Sutisancha Sarees

When it comes to timeless Indian attire, nothing quite matches the grace and elegance of a handloom saree. These sarees are known for their durability, comfort, timeless beauty and beautiful drapes.They are the classiest and most graceful attire any woman can adorn.Each saree is a masterpiece that beautifully weaves a personality,femininity,self-belief and lets you sway and swag in style.

Bringing such soulfully joyous and vibrant sarees to every woman is a Surat based brand called “Suti Sancha”.Founded by Ajay & Bhavin Gondaliya,the brand specializes in designer blouses and handloomed sarees in cotton,khadi,linen & silk fabric.Having a strong affinity towards traditional craftsmanship and with an experience of working in the textile industry in Surat gave a headstart to the founders to launch their brand in December 2022.With an initial self capital of 5 lacs, they started forward with their sustainable and eco-friendly model empowering the local artisans.

“Suti” which depicts in Bengali thin cotton thread or cord and “sancha” that means wooden or metal frame used in handloom weaving together creates the perfect fusion of the brand highlighting its commitment and dedication to this years old traditional weaving technique.

Blending The Conventional With The Contemporary

With a dedicated team of designers and artists, the brand offers outfits that are functional as well as aesthetically pleasing for the modern-day Indian woman. They work hard to transform classic Indian apparel giving them a striking urban look without compromising on tradition. The ideology that makes them uniquely distinct from other brands is the customer satisfaction and loyalty they derive and the business expertise they gather through a team of dedicated professionals.

Weaving The Growth Yarns Ahead!

With a sea of appreciators and client testimonials, the brand has happily and proudly served more than 15k+ customers.

They envision to scale up their business from a small city to be recognised both on national and global forefront. Presently selling through social media pages, website and e-commerce platform such as Amazon, their mission involves expanding across other platforms such as Myntra, Nykaa, Ajio.

Instagram Link: https://www.instagram.com/suti_sancha?igsh=MWtmbmVpbGdsMW5qdQ==

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PRE’S CLIPPIN BOWS – Crafting Unique Fashion Accessories with a Touch of Charm and Elegance.

A hobby can be a talent, which if marketed smartly can become a professional calling. This is what Prerna discovered to her pleasant surprise. With 15 years of experience in the education sector, a great passion for art and a knack for mastering unique forms like pointillism and stippling, Prerna decided to turn her artistic hobby into something special.

As a mom to a 9-year-old girl, Prerna was always experimenting with fancy creations for her daughter. She is a very creative person and carries love for art. She has explored couple of art forms and has tried her hands on Embroidery, Knitting, Zentangle Art, Stippling/ Pointilism, Pencil Sketching, Photography, etc.

Her immense love for kids and the positive responses from friends and family sparked an idea – why not share these creations with a broader audience? Soon PRE’S CLIPPIN BOWS became the business banner where Prerna’s artistic talents truly shone.

So what’s so unique about her creations? The magic lies in the exclusive and elaborate ribbon folds, a feature that sets her bows apart. Each intricate fold is thoughtfully designed and adorned with a combination of materials and embellishments, creating a product that’s truly one-of-a-kind.

PRE’S CLIPPIN BOWS is a beautiful celebration of creativity, uniqueness, and the joy of making every day fashion accessories a bit more special for every customer.

There’s something so different and so attractive about every creation

Embark on a charming journey with PRE’S CLIPPIN BOWS, where Prerna transforms ribbons into exquisite folds, creating signature bows that captivate hearts globally. Clients worldwide cherish the uniqueness, often noting their rarity and higher costs in their own countries. Surprisingly, for international clients, these bows are a reasonably priced treasure.

In India, Prerna caters to her clients with an exclusive range, focusing on competitive pricing without compromising on the premium quality. Each product launch unveils a narrative filled with trials, errors, and the creative dedication that goes into perfecting every design.

The Pigtail Bow steals the limelight, becoming a cherished bestseller with its charm. Classic pieces like embroidered Earrings add a touch of timeless elegance to the collection. The versatile Key Fobs serve not only as key holders but also as chic Bag Charms and trendy Wrist key accessories.

The vibrant array of Earrings introduces a burst of colors, while Net Fabric bows bring a delightful rainbow touch. Soft bands and irresistibly cute Candy Bows cater to the little ones, adding sweetness to the collection. For a touch of sophistication, the Classy and Elegant Maroon Bows adorned with stones and Copper lace stand out.

Adding a playful twist to the narrative, bows featuring unicorns, ice cream cones, rainbows, cupcakes, and more capture hearts. Hair ties and hoops bring drama to the story, enhancing high buns or low ponies. Smart bow ties contribute a dapper touch for young gentlemen.

For a personalized touch to your special festive occasions or celebrations, Prerna is thrilled to craft something truly unique that complements your chosen outfit. Step into the enchanting world of PRE’S Clippin Bows, where each accessory plays a unique role, and every character tells a tale of style, creativity, and a touch of magic.  Reach out on WhatsApp at +91 – 7499785978 to connect!

A journey of simplicity, elegance, and a touch of fashion

Prerna, the creative force behind PRE’S CLIPPIN BOWS, made that leap of faith into the world of fashion bows, in her fabulous forties. With a degree in Fashion Design and armed with an initial investment of INR 10,000, she set her venture in motion on January 15, 2022, right after the challenges of the COVID era.

Prerna faced the task of reaching out to clients in the virtual landscape, considering the restrictions in physical platforms. Securing spaces like exhibitions, shops, or collaborations with big brands posed its own set of challenges. Navigating smartly through the digital landscape, with her background in PR and marketing Prerna nurtured PRE’S CLIPPIN BOWS. Starting as a homemade business, it quickly captured the imagination of over 1000 customers.

Prerna dreams big, aspiring to see her brand alongside major fashion players and carve its own unique space not just in the market, but also in the hearts of its customers.

Click https://www.instagram.com/PRE’S_clippin_bows?igsh=YjQ4Y3hmbm5rc2d0  to see these marvellous handcrafted creations.                                     

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ESCAKES PATISSERIE – A world of delightful desserts hand crafted and customized, to transform moments into deliciously sweet memories

Life often unfolds unexpected chapters, revealing hidden talents and reigniting dormant passions. For Saryu, this revelation came when her son left for Canada in 2020, leaving her with a void in life that she sought to fill. Choosing to explore a long-held passion for baking, she embarked on a journey into the world of desserts and fondant art, armed with her certification in Baking and Pastry Arts from CAPA.

However, the initial steps like those of many home baking ventures, posed challenges, particularly in reaching and captivating a willing audience of customers. Undeterred, Saryu realized the need to sharpen her marketing skills and connected with local ladies’ clubs, where she not only found valuable support but also fine-tuned her baking skills.

Soon, ESCAKES PATISSERIE emerged as a comfortable and vibrant space where Saryu breathed life into her dreams. The brand’s distinctive nomenclature, a fusion of “Es” from Saryu and “K” from Khanna, epitomizes her unique identity and unwavering commitment to crafting something extraordinary. Boldly experiment with flavors, shapes and designs Saryu began to get noticed for her ability to customize a variety of cakes and also for her commitment to deliver on time. What commenced as a personal odyssey swiftly gained momentum with each delectable creation, transforming Saryu’s home bakery into a very popular and successful local enterprise.

There’s just sweet temptation everywhere

For every noteworthy occasion – be it a birthday bash, a joyous celebration, a festive gathering, or a lively party – let the star of the show be a bespoke creation from ESCAKES PATISSERIE. With Saryu’s flair for customization and an array of delightful flavors, each cake, regardless of its size, transforms the moment into a sweet memory.

Unveil the layers of the divine Chocolate Fudge Cake, each bite a masterpiece of soft delight, or celebrate with the rich Cassata Cake.

For fruit enthusiasts, the luscious Strawberry Cake and delightful Chocolate Truffle Cake with blueberries promise a taste of heaven. Spark joy with captivating Theme Cakes, from superhero spectacles to adorable Paw Patrol-themed creations, ensuring smiles all around.

Discover artistic allure with Truffle Cakes shaped like handbags or opt for visual appeal and scrumptiousness with Rice Paper and Butterfly Cakes. BENTO CAKES offer the perfect blend of art and taste, while Multi-Tiered Wedding Cakes create a sweet symphony for special occasions.

Embrace the festive spirit with Festive Time Cakes, and savor the grandeur of the Triple-Decker Cake, where each layer narrates a unique flavor tale. The Cake Platter, offering three delightful flavors in one ensemble, caters to those seeking variety. Make memories timeless with Edible Photo Cakes, capturing special moments in delectable masterpieces.

ESCAKES PATISSERIE, under the creative genius of Saryu, ensures that every cake is a work of art, designed to make your celebrations extraordinary. Join the journey of flavor and creativity at ESCAKES PATISSERIE, where baking becomes an art form.

Delivering sweetness on a journey of flavors and fame!

Embarking on a sweet journey on Valentine’s Day in 2020, Saryu brought her dream to life with ESCAKES PATISSERIE. Armed with the necessities like spatulas, whisks, pots, and a generous sprinkling of passion and creativity, she transformed her kitchen into a haven of delicious creations.

Starting small, Saryu’s home bakery quickly became a local sensation, earning accolades from her community and beyond. Today her enterprise isn’t just a bakery; it’s a memory-maker. Saryu’s cakes and pastries aren’t just baked; they’re crafted with love and irresistible taste.

Saryu’s secret ingredient? Her commitment to her mission. She wants to be famous, acknowledged, and turn her baking venture into a thriving success. Having already delighted over 300 customers across India, she’s not just baking; she’s building a brand.

Looking ahead, Saryu is working towards building her own designer cake studio, a place where sweet dreams become delicious realities. The story of ESCAKES PATISSERIE is not just about baking; it’s about passion, dreams, and the sweet taste of success.

Click https://escakepatisserie.com/ and also visit https://www.facebook.com/cakesbysaryu/ to explore and order some tasty baked goods, cookies and variety of eggless cakes.                                    

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Brand Development Strategies in Marketing

Brand Development Strategies are essential for driving business growth and carving out a distinct niche in your industry, especially in today’s competitive business environment. Effective brand development strategies in marketing require constant adaptation to evolving market trends and consumer preferences.

What is brand strategy?

Brand development strategies in marketing are pivotal for shaping a company’s identity and market positioning. A brand strategy is a long-term plan to accomplish an array of long-term objectives that lead to consumers identifying and supporting your brand. A brand’s mission, customer promises, and communication strategy are all part of a well-executed brand strategy.

Did you know?

According to 92% of marketers, brands must be authentic to succeed. Being genuine is essential to setting your brand apart from rivals.

There are 4 brand strategies:

Line Extension- A line extension is a variation of an existing product or service that includes a new color, size, flavor, shape, form, or ingredient.

Brand Extension- Brand extension occurs when an existing brand introduces a new product under the same brand name.

Multi-brands- With the same product category but different brand names, multi-branding allows brands to reach out to different customer segments.

New Brand- Companies introduce a new brand when they believe they need a fresh start in the market share to capture the attention of customers.

Why do you need Brand Development Strategies?

As a company, your primary focus will be on developing transformative and innovative products. However, it should also include developing a voice for how you want your customers and prospects to perceive you. Many businesses do not prioritize building a brand identity in favor of developing world-class products. Businesses that invest in brand development strategies in marketing often experience increased brand recall and customer engagement.

While dedication to perfecting your product is a good attitude, you must have enough magnetic strength to ensure that target audiences are drawn to what you have to offer. 

A strong brand distinguishes you from the competition and establishes you as someone who customers and prospects recognize. An effective brand recognition is a must. Customers can use technology to compare the offerings of various companies. The strength of your brand is the only thing that can give you an advantage over your rival if your industry lacks a differentiating factor.

Know more About: HOW TO INCREASE BRAND RECOGNITION FOR YOUR BUSINESS?

How to Build a Successful Brand Marketing Strategy?

A 10-Step Brand Development Strategy

Consider Overall Business Strategy

Building a strong, distinctive brand will make expanding your business significantly easier. So what kind of business are you looking for? Do you intend to expand using organic methods? You should start by developing your brand development strategy within the framework of your overall business strategy. Your brand will assist you in achieving your goals if you are clear about where you want to position your business. 

Identify your target audience

A successful business implements brand development strategies in marketing to differentiate itself from competitors. Who are the potential clients you want to reach? Saying “everybody” is a major mistake that should be avoided. Our research clearly shows that high growth, high-profit businesses prioritize having well-defined target clients. The narrower the focus, the faster the growth. Your marketing efforts will be reduced as your target audience becomes more diverse. So, how do you know if you’ve chosen the right target market? That brings us to the next step.

Research your Target Client Group

Companies that conduct systematic research on their target customer group grow faster and profitably. 

Research allows you to understand your target client’s perspective and priorities, anticipate their needs, and deliver your message in a language that they understand. It also tells you how they perceive your company’s strengths and current brand. As a result, it significantly reduces the marketing risk associated with brand development.

Strategic Brand Positioning

You are now prepared to determine your company’s brand positioning in the professional services market (also known as market positioning). What distinguishes your firm from others, and why should potential clients among target audiences choose to work with you?

A positioning statement is usually three to five sentences long and summarizes your brand’s positioning. It must be grounded in reality, as you will be expected to deliver on your promises. It should also be aspirational so that you have something to strive for.

Develop your Messaging Strategy

The next step is to develop a brand messaging strategy that will translate your brand positioning into messages for your various target audiences. Potential clients, potential employees, referral sources or other influencers, and potential partnering opportunities are some of the most common target audiences.

Every audience will be interested in distinct aspects of your core brand positioning, even though it must remain consistent for all of them. The most important points will be emphasized in the messages to each audience. Additionally, every audience will have unique issues that need to be addressed, and every audience will require different types of evidence to back up their claims. Each of these demands should be met by your messaging strategy. Making your brand relevant to your target audiences requires taking this crucial step.

Build your name, logo, and tagline

Many businesses do not require a name change. However, if you are a new firm, going through a merger, or have a name that no longer fits your positioning, a name change may be appropriate. Even if you don’t change the name of your company, a new logo and tagline might be needed to better support your brand positioning.

Remember that your name, logo, and tagline do not constitute your brand. They are aspects of your brand’s identity and ways to communicate or symbolize it. To make it real, you must live it.

Build your Content Marketing Strategy

Content marketing is especially well suited to professional services firms. It attracts, nurtures, and qualifies potential clients by providing valuable educational content. 

Remember that the strength of your brand is determined by both reputation and visibility. Increasing visibility without also strengthening your reputation is rarely successful. As a result, traditional “brand awareness building” advertising or sponsorships often yield disappointing results.

Develop your Website

Your website is your most important tool for brand development. It is the destination for all of your audiences to learn what you do, how you do it, and who your clients are. Prospective clients are unlikely to select your firm solely based on your website. However, if your website sends the wrong message, they may reject you.

In addition, your website will be home to your valuable content. That content will be the focus of your search engine optimization (SEO) efforts, allowing prospects, potential employees, and referral sources to find you and learn more about your company. 

Build your Marketing Toolkit

The next step is to finish the rest of your marketing toolkit. One-page “sales sheets” that describe core service offerings or key markets served could be included. There may also be a brief “pitch deck” that summarizes the firm or key offerings, as well as an e-brochure about the firm. 

This marketing toolkit is increasingly including videos. Firm overviews, case studies, and “meet the partner” videos are popular video topics. Key service offerings are also extremely beneficial. If properly prepared, these tools can help with not only business development but also brand development.

Implement, Track, and Adjust

This final stage in the brand development process may be the most essential. A winning brand development strategy is ineffective if it is never implemented.  You might be surprised at how frequently this occurs. A solid strategy is developed and launched with all of the firm’s good intentions. Then reality kicks in. People get consumed with client work, and brand development tasks are delayed… and then forgotten.

For this reason, tracking is essential. It is highly recommended to monitor both the plan’s execution and its results. Was the strategy carried out as planned? What happened to objective metrics like search traffic and web visitors? How many new leads, job applications, and collaboration opportunities were generated? Only by tracking the entire process helps you understand that you are reaching the correct conclusions and making the necessary adjustments.

Conclusion

Make sure your branding reflects who you are and who you want to be (ideally, both). Your branding strategy and marketing strategy should be complementary. Many brands fail because they lack a long-term vision and fail to devote sufficient time to developing a brand strategy.

The most important takeaway from this article should be that strong branding is essential for the long-term success of your company. Following the steps outlined above can easily result in a strong one that will withstand the test of time. Understand your position and who you are as a company to build a strong brand.

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Kachcha Aam: Adding Zest to Home Décor with Sustainable Flair

Home decor enthusiasts constantly seek distinctive, personalized touches to elevate their living spaces. Amidst the myriad of options available, Kachcha Aam by Priya Jain emerges as a beacon of creativity and sustainability. Established in September 2020, this brand offers eco-friendly, recycled, and quirky customized products, catering to diverse tastes while advocating for women’s empowerment and sustainable living.

Unpacking Creativity: Crafting Quirky Spaces

In the vibrant realm of home decor, Kachcha Aam, much like its namesake raw mango, adds a tangy twist to the industry. Priya Jain, the visionary founder, embarked on this journey fueled by her ardent passion for customizations in home decor. Having explored the textile industry closely and navigated through various job roles, Priya was discontented with the limitations of conventional approaches. She fervently believed in the necessity of out-of-the-box options for decorating homes, adhering to the belief that no two homes should mirror each other. Thus, Kachcha Aam was born in July 2020, marking a departure from the mundane and embracing a philosophy of uniqueness.

The Pickle of Inspiration: Symbolism in a Name

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The brand’s name, Kachcha Aam, might seemingly evoke images of the beloved raw mango. However, it signifies far more than its literal interpretation. Much akin to how pickles impart an additional flavor to meals, this brand endeavors to enrich homes and lives. The choice of ‘Kachcha Aam’ pays homage to our cultural heritage, bridging the gap between women’s intrinsic desire to add that extra spice to life. Kachcha Aam encapsulates versatility, akin to the diverse collections it curates – blending bohemian, quirky, and timeless pieces that seamlessly integrate into any decor style, preserving individuality within spaces.

Empowering Decor, Empowering Women: Mission & Vision

Kachcha Aam’s mission transcends the conventional pursuit of business objectives. Primarily, it serves as a haven for personalized decor solutions, aligning with and celebrating customer preferences. Secondly, it champions the cause of women’s empowerment, extending support to artisans and underprivileged women, enabling them to attain financial independence through their craft. Thirdly, the brand ardently advocates for eco-conscious living, promoting the utilization of recyclable products to minimize environmental impact. Lastly, every purchase contributes to feeding stray animals, fostering a compassionate ecosystem where each transaction reverberates beyond the confines of a home, leaving an indelible impact on society and the environment.

Harmonizing Homes, Enriching Lives: A Vision Beyond Decor

With an impressive footprint serving approximately 1000 customers across India, Kachcha Aam envisions a future where offline stores dot the nation’s landscape. Priya Jain’s aspiration to expand offline signifies a deeper connection with customers, ensuring the brand’s unique touch is accessible far and wide. Kachcha Aam isn’t merely about embellishing spaces; it’s a movement toward inclusive, sustainable decor, where every purchase resonates beyond the confines of a home, leaving an enduring impact on society and the environment. The brand’s commitment to individuality, sustainability, and empowerment underscores a vision that transcends the mere aesthetics of home decor, aiming to forge a more meaningful and impactful connection between spaces, people, and the world around us.

To know more visit – https://www.instagram.com/kachcha_aam?igshid=OGQ5ZDc2ODk2ZA==

Discover ARIANA: Your Go-To Destination for Affordable Luxury in Home Furnishing.

When you need something you either buy it or you either make it yourself! This is the mantra that led to the founding of ARIANA.

Having had to move houses over some time and that to in a rush, Bonnee Gupta and her husband Amit Gupta very often experienced a shortage of well-designed ready-made curtains. One day this experience like a gust of wind lifting a curtain, brought an idea to Bonnee, who felt that this could be a really good business proposition.

Asking around and realizing for a fact, that most people in India with transferable jobs were looking for well-designed readymade curtains, Bonnee on October 7th, 2007, in Kolkata, India, created ARIANA – an enterprise named after her elder daughter. Soon, in December 2011, Amit Gupta helped Bonnee in growing the business from the start and eventually left his corporate job to focus his attention in the business.

Today the power couple caters to an impressive 70% loyal customer base. From its modest beginnings with a small team, ARIANA has evolved into a robust force of 125 individuals. It has transcended its initial role as a solution for ready-made curtains, transforming into a coveted destination for those seeking a diverse and enriching home furnishing experience.

Delivering value for money to customers, ensuring that quality meets affordability seamlessly.

ARIANA stands out for its curated selection of readymade designer curtains, bedsheets, rugs, bath mats, block-printed dhurries and throws, towels, table and kitchen linen, and also furniture.

ARIANA’s prime product is of course its range of readymade designer curtains with elegant colors, attractive print finishes, embroidery, and cool styling.

ARIANA’s 2-in-1 Sheer Curtains featuring a sleek, premium design with brass eyelets is a big hit. With a clever single-rod setup imitating a double rod, these curtains combine style and practicality. The front showcases a sheer curtain with an attached, but removable Velcro lining. Choose from blackout, whiteout, or normal lining options to suit your taste.

For the bedroom, ARIANA’s King and queen-size bedsheets in various fabrics and delightful prints and abstracts, redefine comfort. A range of microfiber reversible comforters too are available! Add the pillows and bedside runners to this and have a cozy and stylish bedroom.

ARIANA continues beyond conventional home furnishings. It also offers a Bath Towel Collection, Rugs and Mats, Dohars, and Kitchen Linen.  It also offers innovative products like Travel Shoe Bags and Laundry Bags, Pad Pockets, and Bohemian Tote Bags. The Magic Bags is one of its top innovative products.

For those ready to transform their living spaces effortlessly, ARIANA’s website offers a seamless experience. With just a click on https://www.ariana.in/custom-made-curtains customers can effortlessly navigate through a spectrum of choices – from color and design patterns to fitting preferences, length and width options, lining choices, and panels. It’s a personalized curtain journey waiting to unfold at the click of a button!

Carrying a legacy of design excellence and growth forward

ARIANA is a 16-year legacy with over 70 lakh happy customers, that has evolved into a preferred brand.  Over the past few years, it has picked up momentum, sales just zoomed and it posted a stunning 40% plus growth.

The larger canvas for ARIANA is to capture the imagination of the numerous middle and upper-middle households and transform their spaces into elegant designer stories. Fueled by this growth horizon, ARIANA has set a bold goal: to hit a business turnover of Rs. 100 Crores in the next 5 years.

With a presence in 45 cities across India, you can spot the brand’s products at leading retail chains like HomeStop (Shoppers Stop), Spencer’s, Spar, and Metro Cash and Carry.  You can even indulge in some online retail therapy through Myntra, Tata Cliq, Amazon, Pepperfry, Flipkart, ShoppersStop, and Jiomart.

You can also visit the flagship stores in Kolkata at City Centre-1, Axis Mall, and Lake Mall, or in Mumbai at Lake Homes, Powai, and Tirumala Shopping Centre, Andheri (W).

To know more visit – https://www.instagram.com/ariana.co.in/

http://www.ariana.in/

25,000 Successful Orthopedic Surgeries Celebrated at Sathya Sai Hospital, Continuing Compassionate Care Through Sai Chaithanya Trust

Sathya Sai Orthopaedic and Multispeciality Hospital Celebrates Dr. Mahesh MN’s Leadership in Overseeing 25,000 Orthopedic Surgeries Since 2009, Continuing the Legacy of Compassion Through Sai Chaithanya Charitable Trust.

Bengaluru, India, Date – Sathya Sai Orthopaedic and Multispeciality Hospital proudly commemorates a remarkable achievement – the completion of 25,000 successful orthopedic surgeries under the esteemed guidance of Dr. Mahesh MN since its establishment in 2009. This celebration also highlights the hospital’s commitment to community service through the Sai Chaithanya Charitable Trust’s “People for People” initiative.

In a journey marked by unwavering commitment and a steadfast dedication to orthopedic excellence, Sathya Sai Orthopaedic and Multispeciality Hospital has become a cornerstone in Bengaluru’s healthcare landscape. The completion of 25,000 orthopedic surgeries not only signifies a numerical milestone but also stands as a testament to the trust placed in the hospital by the community.

Dr. Mahesh MN, Chief Orthopedic Surgeon and Founder of Sathya Sai Orthopaedic and Multispeciality Hospital, expressed deep gratitude, stating, “Reaching the milestone of 25,000 orthopedic surgeries is a testament to the collective efforts of our exceptional medical team, staff, and the trust our patients repose in us. Since our inception in 2009, we have continually strived for excellence, integrating the latest advancements in orthopedic technology to ensure optimal patient outcomes.”

The hospital’s success story in orthopedics is complemented by its commitment to community service through the Sai Chaithanya Charitable Trust’s “People for People” initiative. Under this noble initiative, the trust extends its services to underprivileged accident victims, offering them a chance at a renewed life. Additionally, the initiative focuses on providing knee replacements and addressing back issues for elderly individuals who, due to financial hardship, cannot afford these essential medical procedures.

Over the years, Sathya Sai Orthopaedic and Multispeciality Hospital, in collaboration with Sai Chaithanya Charitable Trust’, has not only provided orthopedic interventions but has also invested in patient education, community outreach, and ongoing orthopedic research. The hospital remains committed to fostering a healthier community by promoting orthopedic awareness and preventive measures.

As part of the celebration, Sathya Sai Orthopaedic and Multispeciality Hospital, along with Sai Chaithanya Charitable Trust’, will organize a series of community events, including orthopedic health camps, educational seminars, and interactive sessions with orthopedic experts. These initiatives aim to express gratitude to the community for their trust and to reinforce the hospital’s commitment to orthopedic healthcare excellence and compassionate community service.

About Sathya Sai Orthopaedic and Multispeciality Hospital:

Sathya Sai Orthopaedic and Multispeciality Hospital, under the orthopedic leadership of Dr. Mahesh MN, is a leading healthcare institution in Bengaluru, India. Established in 2009, the hospital celebrates the completion of 25,000 orthopedic surgeries, reinforcing its position as a trusted orthopedic healthcare provider in the community. The hospital, in collaboration with Sai Chaithanya Charitable Trust, actively participates in the “People for People” initiative, providing medical services to underprivileged accident victims and elderly individuals in need of orthopedic care.

To know more visit – www.sathyasaihospital.com

Illuminating Success: Yellow Martini Lights Up the Candle Industry with Delicious Designs

Candles have long been a symbol of luxury, serenity, and ambiance. In today’s competitive market, premium candles have evolved beyond their traditional form, transcending into unique designer pieces. Yellow Martini, founded by Sanya Thakral and her husband Aman Thakral in August 2023, is an innovative venture redefining the essence of luxury candles.

A Flaming Start: Igniting Creativity

Yellow Martini specializes in crafting designer premium candles, taking the concept of candle-making to an unparalleled level. Their candles are not just sources of light but also meticulously detailed replicas of delectable food items, exquisitely crafted to resemble the real thing.

From Wick to Wick: The Founder’s Journey

Sanya Thakral, along with her husband Aman, embarked on this journey after a trial with hampers that didn’t yield the expected success. Aman’s idea to create candles sparked their new venture. Intrigued by the possibility of transforming candles into lifelike food items, they refined the concept and, thus, Yellow Martini was born.

Whiff of Uniqueness: Distinctive Offerings

What sets Yellow Martini apart is its remarkable ability to craft candles that mirror food items with astonishing accuracy. These candles not only emanate a warm glow but also serve as striking decor pieces, adding a unique touch to any setting.

Future Flickers: Illuminating Tomorrow

The brand’s success during Diwali, with the introduction of mithai-themed candles such as ladoos, imarti, gujiya, barfi, gajar halwa, and rasmalai, propelled its sales, reaching approximately 5000 units. The exceptional response from diverse customer segments—direct customers, wholesalers, retailers, and corporate clients—illustrates the broad appeal of Yellow Martini’s offerings.

Looking ahead, Yellow Martini aims to expand its reach globally, capitalizing on the growing demand for innovative and aesthetically appealing candles. By continuing to push creative boundaries and exploring new designs and concepts, the brand aspires to become a leading name in the luxury candle industry.

In a world where creativity meets functionality, Yellow Martini shines brightly, illuminating spaces with its captivating and innovative candles. As they forge ahead, the brand’s commitment to delivering unique, meticulously crafted candles promises to keep them at the forefront of the ever-evolving luxury candle market.

To know more visit – https://www.instagram.com/yellowmartini04?igsh=OGQ5ZDc2ODk2ZA==

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