As the global jewelry market evolves, more consumers are looking beyond tradition. Sustainability, innovation, and personalization are becoming non-negotiable for a generation that values conscious consumption and functional elegance. Lab-grown diamonds, once a novelty, are now gaining ground as a smart and sustainable alternative, offering the same brilliance as natural diamonds without the environmental or ethical toll. This shift has opened doors for new voices in the luxury space, including Inarra Atelier.

Launched in January 2025 by Ashna Poddar, Inarra Atelier is not just a jewelry brand. It is a design philosophy. With a vision rooted in versatility, craftsmanship, and couture aesthetics, the brand is carving its own path in India’s luxury jewelry scene. At the heart of it all is a simple yet powerful belief: luxury should be both beautiful and adaptable.

A Boutique Vision for Modern Luxury.

Inarra Atelier was born out of Ashna’s longstanding connection with jewelry and a keen eye for industry trends. Noticing the rise in demand for lab-grown diamonds and understanding their eco-conscious appeal, she felt the time was right to create something deeply personal yet relevant to today’s luxury buyer. Backed by strong design sensibilities and access to quality resources, she launched Inarra Atelier with a clear goal to offer couture-like jewelry that is stylish, sustainable, and smartly designed for multiple uses.

This commitment to boutique craftsmanship is evident in every piece. Whether it is brooches that transform into pendants or rings that double as charms, the designs are made to flex with the wearer’s needs. Add to that a dedication to superior making and personalized service, and you have a brand that does not just sell jewelry but builds lasting relationships.

Redefining Gender and Use in Jewelry

What sets Inarra Atelier apart is not just its multi-use pieces but also its inclusive approach. Ashna has made a deliberate move into men’s lab-grown diamond jewelry, a space still relatively unexplored in India. Her designs offer a fresh take for clients who seek refined elegance without being confined by conventional gender norms or styles. The unisex nature of the collections reflects a modern sensibility, one that celebrates individuality and expression.

Beyond design, the brand places immense value on education. Many customers are still unfamiliar with the benefits of lab-grown diamonds, and part of Inarra Atelier’s mission is to guide them. From explaining their identical composition to natural diamonds, to showing their investment potential and sustainability edge, Ashna ensures each client feels confident and informed in their purchase. That personal trust has helped the brand serve over 400 to 500 clients already, with word-of-mouth playing a major role in its early success.

Scaling Boutique Dreams with Purpose

Running a startup in a still-developing niche comes with its hurdles. Ashna points out the challenge of consumer skepticism around lab-grown diamonds and the ongoing effort to bridge that knowledge gap. But her focus remains clear: to maintain boutique quality while scaling intentionally. She will be opening an experience centre in Kolkata very soon.

Looking ahead, Inarra Atelier’s future is both ambitious and grounded. Ashna envisions opening two to three standalone boutique stores, thoughtfully curated spaces that reflect the brand’s design-forward identity and intimate service model. With a growing client base and a strong sense of purpose, she is not just building a jewelry label, she is shaping a new definition of luxury for the next generation.

To Know more Visit Instagram Link: https://www.instagram.com/inarraatelier?igsh=MWFheGg5cTJscnJwMg==

Website link – www.inarraatelier.com 

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In India’s thriving ethnic wear segment, finding garments that strike a balance between tradition, professionalism, and comfort can still be a challenge—especially for working women. While the market is filled with ornate occasionwear, there remains a need for simple, elegant, and well-crafted daily-wear options that cater to women in education, government roles, and other formal workspaces. That’s where Sunehari Dhaga steps in, with a focused mission to provide beautifully made ethnic wear that celebrates tradition while serving the practical needs of everyday professionals.

A Thoughtful Response to a Real Need.

Sunehari Dhaga was founded in August 2023 by Sangeeta Malik, a former working professional who transitioned into homemaking before launching her own brand. After a decade of work in the formal sector, she noticed a lack of suitable ethnic wear options for women who preferred traditional attire but required practicality and modesty for their professions. Observing this gap among peers in government and education, she envisioned a brand that prioritized comfort, affordability, and classic Indian styling.

Inspired by her own experience and driven by a desire to support women balancing work and home life, Sangeeta began working on creating clothing that would suit this niche. The name “Sunehari Dhaga,” which translates to “Golden Thread,” represents her dream of weaving meaningful, empowering garments that reflect the strength and elegance of the women who wear them. It is a brand born from a personal journey and built with care.

Celebrating Indian Textiles with Everyday Elegance.

Sunehari Dhaga focuses on the use of breathable, natural fabrics like mulmul cotton and pure cotton, ensuring all-day comfort and ease of care. Traditional techniques such as hand block printing, tie and dye, and fine embroidery are central to the brand’s aesthetic, offering a rich yet subtle celebration of Indian craft. Their Kota Doria dupattas, with delicate lace borders, add a graceful finish to each set.

The brand’s collections are designed to be practical yet refined, ensuring women feel confident and elegant throughout their day. The garments are easy to maintain, lightweight, and versatile enough to be worn at both work and casual gatherings. By using traditional crafts in wearable, fuss-free formats, Sunehari Dhaga ensures that cultural heritage stays woven into modern life—without the discomfort of heavier, more decorative attire.

A Growing Presence Rooted in Purpose.

In the coming years, Sangeeta Malik envisions Sunehari Dhaga expanding its reach across India. The goal is to establish physical retail outlets in major cities, allowing customers to experience the craftsmanship and comfort of the brand in person. These stores will serve not just as sales points but as spaces that celebrate Indian textiles and promote thoughtful, sustainable fashion.

Beyond physical expansion, the brand remains committed to deepening customer relationships and supporting local artisans. Sunehari Dhaga plans to continue participating in exhibitions and offering tailored support to buyers. With collections like Nandini, which honors the feminine spirit and strength of everyday women, Sunehari Dhaga is steadily building a space in the market where culture, comfort, and confidence come together.

To Know more Visit Instagram Link: https://www.instagram.com/suneharidhaga?igsh=cDNrMTl3d3p3eTJw

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In today’s fast-paced fashion world, comfort and affordability are key drivers for consumers who want versatile, easy-to-wear outfits that blend style with everyday functionality. Cotton-based clothing brands have seen a steady rise in popularity for their breathable, adaptable nature, especially in regions with warmer climates. Whether for office, travel, festive events, or daily wear, shoppers are increasingly looking for fashion that feels good and looks even better. One such brand catering to this growing demand is Shaayra Jaipur, which offers a wide range of cotton clothing with a unique blend of ethnic and western designs.

Founders and the Story Behind the Brand.

Shaayra Jaipur was founded in 2023 by Surbhi Sharma and Chanchal Badaya. The idea was born out of a personal dream—Surbhi, during her college years, aspired to become an influencer. She began sharing images of herself wearing custom-designed clothes online, which sparked positive feedback and unexpected demand. This led to the official launch of Shaayra Jaipur as a clothing brand. While Surbhi manages the marketing and brand strategy, her mother-in-law Chanchal, who brings years of experience in garment manufacturing and design, oversees production. Together, they’ve formed a complementary partnership that blends creativity, marketing know-how, and craftsmanship.

Initially, the brand started with white-label manufacturing, focusing on garment production for other businesses. After Surbhi’s marriage, she began transitioning the business to a consumer-facing brand, using her skills in social media and influencer marketing to build visibility. What began as a small-scale operation gradually grew into a recognized name in the cotton fashion space, with both founders playing a hands-on role in its evolution.

What They Offer and Why They Stand Out.

Shaayra Jaipur focuses on an extensive range of cotton-based apparel that bridges the gap between comfort and style. From shirts and tops to ethnic wear such as suit sets and Anarkali dresses, their collections are designed to fit into all aspects of daily life—whether for office wear, festive occasions, vacations, or casual outings. The brand also draws inspiration from Pinterest aesthetics, creating fashion-forward designs that are trendy yet accessible.

What sets Shaayra Jaipur apart is its commitment to offering high-quality garments at affordable prices. Each piece is crafted with attention to detail, ensuring both comfort and aesthetic appeal. Their USP lies in their ability to provide unique designs that don’t compromise on quality. As a brand, they emphasize inclusivity in design—catering to the diverse lifestyle needs of modern Indian women who seek versatile clothing that supports both tradition and contemporary fashion choices.

Ambitions, Expansion, and a Deeper Purpose.

Shaayra Jaipur’s mission is simple but heartfelt—to make customers feel comfortable and confident in their clothing, no matter the occasion. Inspired by leading Jaipur-based labels like Sada and Jisora, the founders aim to deliver affordable fashion without sacrificing individuality. They see fashion as a medium to empower, celebrating both function and self-expression through every collection.

With over 50,000 customers served across India, Shaayra Jaipur has firmly established its place in the domestic market. The brand is currently focused on nationwide delivery but has its sights set on expanding to international markets. In the next five years, the team envisions appearing on platforms like Shark Tank, taking the brand to new heights. At its heart, Shaayra Jaipur is not just a business—it’s a shared dream between generations, combining a mother’s passion for creation with a daughter-in-law’s vision for digital growth.

To Know more visit Instagram Link: https://www.instagram.com/shaayra_jaipur?igsh=MXV4eHd1cWlnajc5ag==

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In today’s interconnected world, lifestyle influencers play a pivotal role in shaping consumer preferences, especially in fashion and home décor. Platforms like Instagram have become essential for influencers to showcase their creativity, engage with audiences, and collaborate with brands. Mahi, based in Singapore, exemplifies this trend by leveraging her diverse skills to inspire a global audience.

Effortless Elegance in Every Outfit.

Mahi brings a refreshing blend of cultural richness and modern sensibility to the fashion space. Her personal style reflects a unique ability to effortlessly combine traditional elements with global trends—creating looks that are bold, expressive, and timeless. From festive ensembles to power dressing, she curates outfits that tell a story and evoke emotion. Her content offers not just visual appeal but practical style insights, helping individuals discover their personal fashion language and feel confident in what they wear. Each collaboration is thoughtfully chosen to ensure authenticity and value, making her recommendations highly trusted by followers.

Designing Homes with Heart and Harmony.

In the realm of home décor, Mahi transforms spaces into reflections of personality, culture, and comfort. She champions a design philosophy that prioritizes functionality without compromising on beauty, offering styling tips that make luxury approachable. With an eye for detail and a deep appreciation for aesthetics, she showcases everything from cozy corners and seasonal setups to complete room transformations. Her work encourages followers to see their living spaces as a canvas for creativity and self-expression, proving that anyone can achieve a stylish, well-balanced home with the right inspiration and intention.

To explore more of Mahi’s fashion and home décor inspirations, visit her Instagram pages:

• Fashion: @The_mahiedits
  
• Home Décor: @decoritwithmahi

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Handcrafted bags have become more than just functional items—they’re now a statement of identity, artistry, and cultural appreciation. As more consumers seek products that combine quality craftsmanship with unique design, the appeal of handcrafted accessories continues to grow. In India, a wave of modern brands are taking traditional skills and adapting them into contemporary, stylish products that resonate with today’s fashion-forward audience.

SugarCrush Bags stands out in this space by blending playful design aesthetics with a deep appreciation for Indian heritage. Through curated materials, artistic sensibilities, and a heartfelt origin story, the brand offers more than just bags—it offers meaning, memories, and a little magic with every piece.

The Spark Behind SugarCrush Bags.

SugarCrush Bags was born from the childhood dreams of Devika Miglani, who once spent her school days sketching imaginative bag designs in her notebooks. Her fascination with totes, purses, and backpacks stayed with her as she grew up, even if life momentarily shifted her focus. The dream reignited thanks to her husband and co-founder, Kartik Arora, who saw the potential in her passion and encouraged her to pursue it.

Together, Devika and Kartik began their journey of turning those early sketches into real designs. What started as a personal passion project soon evolved into a brand built on love, collaboration, and persistence. They sourced materials on a tight budget, handled logistics from their home, and slowly shaped SugarCrush into a label that represented both personal passion and professional craftsmanship.

The Unique Appeal of SugarCrush Bags.

At its core, SugarCrush Bags is devoted to creating top-quality handcrafted accessories that showcase the beauty of Indian artistry. Each piece is made with intention, balancing playful charm with intricate craftsmanship. The brand focuses on details—whether it’s the stitchwork, choice of fabric, or design silhouette—to create bags that feel special and distinctive.

Beyond design, SugarCrush is also deeply rooted in values. The brand emphasizes working with local artisans, supporting their talents, and promoting traditional techniques. Every SugarCrush bag is a collaborative effort, reflecting both modern fashion sensibilities and timeless Indian craftsmanship. This fusion has helped the brand build a loyal customer base that values authenticity, aesthetics, and ethical creation.

Expanding the SugarCrush Legacy.

With a solid foundation built on heart and hard work, SugarCrush Bags has its sights set on broader horizons. Devika and Kartik plan to expand their product range to include more styles, materials, and accessory categories, while continuing to uphold their standards of quality and design. There are also plans to collaborate with more artisans across different regions of India, bringing regional craft forms to the forefront of contemporary fashion.

Digital growth is also part of their vision. The team is investing in growing their online presence, exploring e-commerce platforms, and connecting with a global audience who appreciate slow fashion and handmade luxury. Through every new milestone, SugarCrush remains committed to honoring its roots—childhood dreams, artisan excellence, and a partnership built on love.

To know more visit Instagram Link: https://www.instagram.com/sugarcrush_world?igsh=MTFyNXRwczc1NGhhcA==

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Indian textiles have a rich heritage of craftsmanship, with sarees standing out as one of the most iconic pieces of attire that symbolize both cultural significance and artistic value. From intricate weaves to luxurious fabrics, the saree is more than just a garment; it embodies tradition, grace, and legacy. NAVATA, a brand inspired by a love for Indian textiles, is dedicated to preserving these traditional weaves while making them relevant for today’s women. Through careful curation and customization, NAVATA offers a collection that balances timeless elegance with modern sensibilities.

Nisha Paun’s Passion for Indian Heritage.

Founded by Nisha Paun on her 47th birthday in October 2023, NAVATA is the culmination of her lifelong passion for sarees and Indian craftsmanship. Nisha, a Kathak dancer with a Visharad degree, has a deep-rooted love for Indian culture and textiles. After years of dreaming about starting her own saree brand, she finally realized her vision with the support of her family.

NAVATA operates as a home-based business run by Nisha, her husband Jignesh, and their two children, Riva and Gaurang. Nisha and Riva oversee the creative aspects of the brand, while Jignesh and Gaurang manage logistics, making NAVATA a true family venture.

NAVATA was born out of Nisha’s desire to celebrate the beauty of Indian heritage through sarees. By offering customizable options and hand-selecting each piece for its craftsmanship and uniqueness, NAVATA ensures that every saree tells a story and reflects the individual style of the wearer. This close-knit family collaboration infuses the brand with a personal touch, setting it apart in a competitive market.

What Sets NAVATA Apart.

NAVATA stands out in the crowded market of Indian sarees thanks to its thoughtfully curated approach. Instead of sourcing sarees in bulk, Nisha personally selects each piece for its craftsmanship, ensuring that only the most distinctive sarees are included in the collection.

NAVATA’s attention to detail goes further; the brand offers customization, allowing clients to mix and match embroidery, fabric, and colors to create a saree that is truly one-of-a-kind. This personalized approach has resonated with their growing customer base, serving over 600 customers to date.

NAVATA’s commitment to providing not just sarees, but pieces of art that reflect both tradition and modern style, has earned the brand a loyal following. The customization options ensure that each saree is as unique as the person wearing it, making it a special addition to any wardrobe.

A Family’s Vision for Growth.

Looking ahead, NAVATA’s future is promising, with plans to continue expanding their reach through both online sales and exhibitions. Exhibitions have been a key element of NAVATA’s success, allowing the brand to interact directly with customers and showcase the stories behind each saree. While managing exhibitions requires significant time and effort, Nisha believes that these face-to-face interactions are vital for building NAVATA’s brand identity.

As a family-run business, NAVATA’s growth is a collective effort, with each member playing a crucial role. With Nisha’s passion for tradition, Riva’s fresh perspective on fashion, and Jignesh and Gaurang’s logistical expertise, the brand is well-positioned for continued success. NAVATA’s journey is a celebration of both the legacy of Indian craftsmanship and the importance of family collaboration in creating something truly meaningful.

To know more visit- https://www.shopnavata.com/ 

Instagram: https://www.instagram.com/__navata?igsh=M3d5NjA4Z2NvdGVh

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