Indian textiles have a rich heritage of craftsmanship, with sarees standing out as one of the most iconic pieces of attire that symbolize both cultural significance and artistic value. From intricate weaves to luxurious fabrics, the saree is more than just a garment; it embodies tradition, grace, and legacy. NAVATA, a brand inspired by a love for Indian textiles, is dedicated to preserving these traditional weaves while making them relevant for today’s women. Through careful curation and customization, NAVATA offers a collection that balances timeless elegance with modern sensibilities.
Nisha Paun’s Passion for Indian Heritage.
Founded by Nisha Paun on her 47th birthday in October 2023, NAVATA is the culmination of her lifelong passion for sarees and Indian craftsmanship. Nisha, a Kathak dancer with a Visharad degree, has a deep-rooted love for Indian culture and textiles. After years of dreaming about starting her own saree brand, she finally realized her vision with the support of her family.
NAVATA operates as a home-based business run by Nisha, her husband Jignesh, and their two children, Riva and Gaurang. Nisha and Riva oversee the creative aspects of the brand, while Jignesh and Gaurang manage logistics, making NAVATA a true family venture.
NAVATA was born out of Nisha’s desire to celebrate the beauty of Indian heritage through sarees. By offering customizable options and hand-selecting each piece for its craftsmanship and uniqueness, NAVATA ensures that every saree tells a story and reflects the individual style of the wearer. This close-knit family collaboration infuses the brand with a personal touch, setting it apart in a competitive market.
What Sets NAVATA Apart.
NAVATA stands out in the crowded market of Indian sarees thanks to its thoughtfully curated approach. Instead of sourcing sarees in bulk, Nisha personally selects each piece for its craftsmanship, ensuring that only the most distinctive sarees are included in the collection.
NAVATA’s attention to detail goes further; the brand offers customization, allowing clients to mix and match embroidery, fabric, and colors to create a saree that is truly one-of-a-kind. This personalized approach has resonated with their growing customer base, serving over 600 customers to date.
NAVATA’s commitment to providing not just sarees, but pieces of art that reflect both tradition and modern style, has earned the brand a loyal following. The customization options ensure that each saree is as unique as the person wearing it, making it a special addition to any wardrobe.
A Family’s Vision for Growth.
Looking ahead, NAVATA’s future is promising, with plans to continue expanding their reach through both online sales and exhibitions. Exhibitions have been a key element of NAVATA’s success, allowing the brand to interact directly with customers and showcase the stories behind each saree. While managing exhibitions requires significant time and effort, Nisha believes that these face-to-face interactions are vital for building NAVATA’s brand identity.
As a family-run business, NAVATA’s growth is a collective effort, with each member playing a crucial role. With Nisha’s passion for tradition, Riva’s fresh perspective on fashion, and Jignesh and Gaurang’s logistical expertise, the brand is well-positioned for continued success. NAVATA’s journey is a celebration of both the legacy of Indian craftsmanship and the importance of family collaboration in creating something truly meaningful.
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