In today’s fast-paced fashion world, comfort and affordability are key drivers for consumers who want versatile, easy-to-wear outfits that blend style with everyday functionality. Cotton-based clothing brands have seen a steady rise in popularity for their breathable, adaptable nature, especially in regions with warmer climates. Whether for office, travel, festive events, or daily wear, shoppers are increasingly looking for fashion that feels good and looks even better. One such brand catering to this growing demand is Shaayra Jaipur, which offers a wide range of cotton clothing with a unique blend of ethnic and western designs.
Founders and the Story Behind the Brand.
Shaayra Jaipur was founded in 2023 by Surbhi Sharma and Chanchal Badaya. The idea was born out of a personal dream—Surbhi, during her college years, aspired to become an influencer. She began sharing images of herself wearing custom-designed clothes online, which sparked positive feedback and unexpected demand. This led to the official launch of Shaayra Jaipur as a clothing brand. While Surbhi manages the marketing and brand strategy, her mother-in-law Chanchal, who brings years of experience in garment manufacturing and design, oversees production. Together, they’ve formed a complementary partnership that blends creativity, marketing know-how, and craftsmanship.
Initially, the brand started with white-label manufacturing, focusing on garment production for other businesses. After Surbhi’s marriage, she began transitioning the business to a consumer-facing brand, using her skills in social media and influencer marketing to build visibility. What began as a small-scale operation gradually grew into a recognized name in the cotton fashion space, with both founders playing a hands-on role in its evolution.
What They Offer and Why They Stand Out.
Shaayra Jaipur focuses on an extensive range of cotton-based apparel that bridges the gap between comfort and style. From shirts and tops to ethnic wear such as suit sets and Anarkali dresses, their collections are designed to fit into all aspects of daily life—whether for office wear, festive occasions, vacations, or casual outings. The brand also draws inspiration from Pinterest aesthetics, creating fashion-forward designs that are trendy yet accessible.
What sets Shaayra Jaipur apart is its commitment to offering high-quality garments at affordable prices. Each piece is crafted with attention to detail, ensuring both comfort and aesthetic appeal. Their USP lies in their ability to provide unique designs that don’t compromise on quality. As a brand, they emphasize inclusivity in design—catering to the diverse lifestyle needs of modern Indian women who seek versatile clothing that supports both tradition and contemporary fashion choices.
Ambitions, Expansion, and a Deeper Purpose.
Shaayra Jaipur’s mission is simple but heartfelt—to make customers feel comfortable and confident in their clothing, no matter the occasion. Inspired by leading Jaipur-based labels like Sada and Jisora, the founders aim to deliver affordable fashion without sacrificing individuality. They see fashion as a medium to empower, celebrating both function and self-expression through every collection.
With over 50,000 customers served across India, Shaayra Jaipur has firmly established its place in the domestic market. The brand is currently focused on nationwide delivery but has its sights set on expanding to international markets. In the next five years, the team envisions appearing on platforms like Shark Tank, taking the brand to new heights. At its heart, Shaayra Jaipur is not just a business—it’s a shared dream between generations, combining a mother’s passion for creation with a daughter-in-law’s vision for digital growth.
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