The internet is filled with content on the know-how and do-how of marketing, there are very few who show you ground realities and give you tips that actually work. This article is one of them.
These growth hacks by Vishal Sirur are his contribution in the form of sharing tried and tested methods, which would help startups to up their digital game.
Growth Hack #1 – Increase your Leads while simultaneously Boosting Quality
Everyone loves a discount, but rather than openly giving away discounts, add an ‘Ask for a Discount’ button directing to a Lead Form. This gives your prospective leads just that nudge to share their needs and details with you!
How to improve the quality of leads?
Well, all it will takes is for you to insert a few additional fields in your lead generation form!
- Day & Date to receive a call
- Intent of purchase
- Product/Service usage (home/office)
- Budget Range
You could also add a few others that you feel are relevant to your business.
This may result in comparatively lower leads, but these will be high potential leads
translating into a much better rate of conversions.
This hack has proven to increase lead generation <> revenue by 3x.
Growth Hack #2 – How to sell luxury or high-end products through online ads efficiently?
Selling expensive products online presents a unique challenge by itself.
There is however a smart and effective two step way to do it.
- Curate a list of the affluent neighborhoods that fall within your target geography.
Make sure you know the target audience dynamics that resides here.
THEN
2. Focus your ad formats & messaging to address that kind of audience.
Make sure your creative and messaging also looks exclusive and appeals
to the particular class of audience.
It’s really simple, but yes you just need to be focused on your audience
and your marketing goals.
Growth Hack #3 – How to increase email opens
Email marketing is a good choice, but to get your customer to open your marketing email is a real tricky situation, given that every day we receive so many solicited and unsolicited mails.
So what do you do?
YOU PERSONALISE YOUR MESSAGE
Just remember to Include personalization tags in your subject lines such as – <Industry> or <Product/service Name> or <First Name> or Emoji
This has proven to improve B2B email campaign open rates from 16% to 32%
Bonus Growth Hack – FOLLOW UP
Sales follow up is often the most under rated activity but it is a necessity!
Follow-up with your prospects for at least 5 times.
Here are the Stats:
– 80% of sales require 5 follow-up calls after the meeting
– 44% of sales reps give up after 1 follow-up
Above hacks are brought to you by Vishal Sirur – 7 years of full-stack marketing. He shares growth hacks regularly on Twitter.
To know more, visit –
Twitter – https://twitter.com/DASirur
To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/