Fashion has the power to nurture, heal and eventually transform our lives. It’s a way of life. We don’t often realize how a beautiful outfit or an elegant pair of shoes or a quirky bag brightens up our dull days and helps us go through a rough patch with a smile and a bit of style. While the fashion world is swamped with exclusive, international brands, it’s the homegrown brands that are creating quite a buzz with their fresh take on fashion.

Launched in 2018 by fashion designer Prakruthi .B, Envisious Looks is garnering attention for its exquisitely customized outfits for women and baby girls that are both economical and eye-catching. The brand aims to provide the most authentic and comfortable fabrics personally sourced by the founder and her team. Envisious Looks encompasses quality, loyalty, affordability and impeccable service as its core brand values.

Let’s begin from the beginning

Prakruthi’s entrepreneurial journey wasn’t a smooth sailing one. It was a culmination of tremendous hard work, ample creativity and immense self-belief. Soon after finishing her B.Com, Prakruthi thought of doing an MBA. But then, she realized it wasn’t what she wanted to do in the long run. Following the herd didn’t excite her. She explains further “I was fascinated by the world of fashion, with those wondrous clothes, beautiful colors and what not! However, merely loving fashion isn’t enough to set up a fashion label. One needs to understand the technical aspects of being a designer.” That’s when Prakruthi decided to enroll herself in a fashion designer course. Shortly afterward, Envisious Looks was born.

How did the name come about?

There’s an interesting story behind the name “Envisious Looks”. While searching for a unique name that would fit perfectly with the newly formed brand, Prakruthi’s friend came to the rescue. He often used to call Prakruthi by the nickname “Envi”, a short form for the environment since it serves as an English translation of her name (environment = prakruthi). Thus, within a fraction of a second, he suggested the name “Envisious” and it was at once approved by Prakruthi.

Envisious Looks: A blend of seamless style & authentic fabrics

Envisious Looks offers customization of outfits, catering to different requirements and occasions. So, you get gorgeous lehengas, sequined blouses, blazer blouses, stylish dresses for party wear, recycled sarees with an indo-western twist and so much more. The brand strives to establish a connection with those women who love to see themselves dressed in western/indo-western outfits, made from comfortable fabrics and available at pocket-friendly prices. Since all outfits are customized, they’re truly one-of-a-kind and cannot be replicated anywhere else.

Presently, orders can be placed online through their Instagram page. Envisious Looks has become an international brand as orders keep pouring in from abroad too.

What’s in store for the future?

Prakruthi wants to set up a physical studio that will provide a wide range of bridal services starting from makeovers to outfits. When asked about readymade garments, the talented fashion designer says “Readymade garments are easily available and much in demand, thanks to high-end, super-luxurious brands. Everybody wants a designer lehenga on their wedding day even at the cost of denting a big hole in their pocket. However, at Envisious Looks, we intend to make something as stunning and spectacular but at a much affordable price.”

To know more visit –

https://instagram.com/prakruthi_b_rao?igshid=YmMyMTA2M2Y=

Indian textiles are as relevant today as they were five decades back. The beauty and timeless appeal of these textiles have inspired fashion lovers across the globe. In fact, it’s heartening to see new-age fashion startups come up with a fresh approach towards traditional fabrics, thus breathing new life into the rich colors and designs of the past.

Let us talk about one such emerging startup that strives to celebrate India’s diverse culture and exceptional craftsmanship with its beautiful lineup of ethnic outfits. Founded by Shramana Gupta, Chandrabali is all about fun, fashion and affordability. It endeavors to bring the treasure of Indian textiles to its customers in a way that makes the whole experience fun and memorable.

Small steps towards a big dream

Born and brought up in the City of Joy, Shramana started her business with a modest sum of money at the age of 24. She always wanted to do something in fashion and work independently. However, she wasn’t sure how to get there.

Even while enduring a lot of personal and professional turmoil during the earlier stages of her life, she never lost hope. The gritty girl that she’s, Shramana decided to channelise her angst into creativity and art. That’s how Chandrabali, a brand named after her mother, came into existence. “I wanted my brand to be as authentic and elegant as my mother is, hence the name” adds Shramana.

It started out as just another jewelry brand and gradually shifted towards ethnic clothing. What makes Chandrabali stand out in a brutally competitive market is its approach to customer service. Shramana explains further “I never miss out on helping our customers whenever they have any queries. From taking orders to timely delivery, we assist them without fail. Even after they have received our product, if they have any questions, I make sure to contact them and resolve the issues.”

No wonder, this level of effort and dedication has helped build a relationship of trust and transparency with customers who keep coming back for more. Shramana feels grateful for all their genuine feedback, which motivated her to work better. She feels fortunate to have worked with some of the most skilled and efficient tailors over the years.

Chandrabali : Clothes for all sizes and body types

Chandrabali is a Kolkata-based ethnic wear brand that focuses on preserving and promoting India’s rich textile heritage and diverse cultural influences through its delightful collection of pretty cotton dresses, beautiful blouses adorned by Ajrakh and Phulkari art, handloom sarees, gorgeous earrings and so much more.

The vibrant colors, comfortable fabric, amazing weaves, top-notch quality, unconventional designs and last but not the least, digilent customer service make Chandrabali a much-loved and recommended brand among fashion enthusiasts. Customisation is available here. The orders are shipped all over India. All you’ve to do is place your orders online through its Instagram page. With more than 40% repeat customers, Chandrabali has finally found its place in the sun. Shramana beams with contentment as she says “There are times where we go completely sold out within 24 hours of launching any new collection.”

Make a difference with Chandrabali

Chandrabali has achieved a lot within a short span of time. However, a lot remains to be done, not just for the business but also for the artists who are keeping the art alive. Despite its stunning beauty, block printing is slowly receding into oblivion.

In the next few years, Chandrabali intends to hire more skilled tailors and to get creatively involved into block printing. Shramana affirms “We believe in self-employment. We wish to have more talented people to be a part of our team and have a source of income.” On the business front, Shramana wants to expand the brand on a larger scale in terms of customers. Chandrabali is slowly inching in the right direction and is on its way towards becoming a household name.

Instagram link – https://www.instagram.com/chandrabali_/

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