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EVENTS BY RICHY – From Film Actor to Event Planning, his startup is making it big in the event planning space

By
The Business Press
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Arif who was earlier into directing short films under the banner Arif Khan Productions ventured into corporate and personal gifting with a portal https://www.richygifts.com/. It did very well with the type of interesting gifting options and services it offered. Later on what was put in place was the company EVENTS BY RICHY https://www.instagram.com/eventsbyrichy/ which is fully focused on corporate events, brand promotions and also community brand festivals. Today gifting and events are the two core businesses under brand RICHY.

When Arif Khan the founder of EVENTS BY RICHY was about 11 years old he had a pet cat who was named Richy. The cat however died in an unfortunate accident. But Arif was so connected to his pet, that later in life when he started his business enterprise in the year 2012, he named it RICHY GIFTS in loving memory of his late cat.

Making event & brand promotions – Professional, Personal and Enjoyable…

EVENTS BY RICHY was always envisaged as a complete event and brand promotion enterprise. With an experienced team at the helm and with a support team that is well trained in the challenges of managing time and multi-tasking, the company offers a suite of professional services that covers gaming and entertainment events. Its chief operations centers on business expos, where it invites startups as well as established brands to showcase their products under one roof to a diverse audience. The intention being to make it convenient for brand to connect with its customers faster and also drive sales better. Recently it held a very successful event called FABULOUS FEST which had GAMES, FUN, FOOD and a FLEA MARKET as well. There was enjoyment for all the customers as well as good business for the brands.

The gifting business too offers a really quirky gifts that are hugely popular. It offers items like personalized LED pillows, personalized Bluetooth speakers, all occasion photo frames, cute couple table top cutouts, 4D mobile covers, t-shirts, name lockets, name frames, customized decor for special occasions. A hot selling item is the pack called 51 REASONS I LOVE ABOUT YOU which is an item in a cute red box holding 51 envelopes, each with one reason in it!
So take your pick. You want an EVENT or a GIFT or both – RICHY will deliver!

From a local player to a global player… the map is set…

With its established base in the city of Hyderabad -EVENTS BY RICHY – is steadily building up a select clientele list within the city and its perimeter, by extensively networking with like-minded individual entrepreneurs, business communities, celebrity managers, wedding planners, social media influencers, venue managers, entertainers and more. It is on its way to soon evolve into a highly professional full-fledged, SINGLE WINDOW GIFTING AND EVENT MANAGEMENT DESTINATION.
The strategic blueprint for an outward expansion to prominent metro cities and also the smaller Tier II and Tier III spaces where there are untapped pockets for such services is also ready to be rolled out. Of course, global opportunities as and when they do arise are definitely something the brand is looking forward to.

Dr. SABIHA – A qualified medical practitioner turned her own life experience into a genuine, diverse, knowledge rich life coaching platform.

By
The Business Press
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Sometimes the most scenic roads in life are the detours you didn’t mean to take.

Dr. Sabiha Inamdar, a qualified medical practitioner, left the home of her in-laws to begin a new chapter in life along with her daughter and her pillar of strength, her husband. As her daughter was growing, Sabiha began to realize how invaluable coaching could be for growing children and adults as well.

So, she invested her time and energies in doing an NLP course, got her ICF -ACC Life Coach certification, learnt emotional intelligence, did hypnosis and soon transformed all her learning into creating a career as an ICF Certified Life coach, using her NLP (Neuro Linguistic Programming) skills.

Today her enterprise Dr. Sabiha’s Coaching and Consulting – DSDC – offers sessions designed to move individuals from confusion to clarity and take healthy ownership of their emotions and fears. The very important and often taboo topic like sex and intimacy has been brought by her into a more open space and is one of the main pillars of her coaching offering.

The intimate aspects of sex and how pleasurable it can be – DSCC is about sex education, communication and a journey of self-discovery.

The formative years of Dr. Sabiha’s endeavor were more about getting in touch with business startups, emerging enterprises and individuals, to assist them via coaching and counselling to achieve their own goals.

Dr. Sabiha offers a variety of services including – NLP coaching, business strategy sessions, parenting tips, emotional wellbeing, effective communication, fear management, goal setting, career guidance and people management and many more.

But the real game changer was when Dr. Sabiha’s Coaching and Consulting began producing content relating to sex education in a series titled NLP and SEX. The exceptional and polished manner in which she has brought out the very sensitive topic of sex and pleasure, made her stand out from the crowd. She along with her daughter spoke on topics like – how to make sex guilt free, sex and trauma, sex as a mode of expression, sex and consent, female orgasms, how to talk to children about sex, youth and sexual health, sex and consent, masturbation and more.

Says Sabiha, “Being a medical practitioner and a strong believer in making sex education accessible, I’ve come up with a Masterclass on Lovemaking where we will explore all things about sex and pleasure. My Masterclass aims to promote sexual intelligence and reduce orgasm gaps between sexual partners.”

It’s about taking the motto of “coaching for informed change” to many more people across the globe…

Having been a sounding board and a professional career, life, and sex coach to close to a 1000 people, Dr Sabiha is now focusing on building and enhancing the reach of her core service as a sex coach, where she guides people to explore and appreciate the actual pleasure and emotions around it. Her ambition is to eatablish Dr. Sabiha’s Coaching and Consulting – DSDC as a place where dreams come true by harnessing the power of the internet, as well as offering one-on-one in-person sessions wherever and whenever possible.
Visit https://www.instagram.com/lifecoachdrsabiha/ and https://drsabiha.com/ to read more.

MUSHIO – A slow fashion label on a mission to create timeless and conscious fashion that sparks joy.

By
The Business Press
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Not every business can actually claim to do something that works to fulfil a truly well-rounded vision of balancing commercial viability with the challenges of people’s happiness, as well as environmental well-being.

But two sisters Muskan and Kriti, went ahead with the courage to dream and also took that step to make it a reality. Launched on 17th September 2021 MUSHIO is a clever amalgamation of the word “Khushi Ho” meaning to make happy. M the initials of the founder, was incorporated in place of ‘Kh’ and that’s how the label got christened “MUSHIO”.

 

What’s really significant is that the brand emerged in the tumultuous time of uncertainty and suffering of the lockdown. Here it took on the mantle of fostering a community of craftsman and weavers, who were the most badly affected due to the pandemic. MUSHIO committed itself to align its business with their expertise and created a slow fashion brand, whose mission is to create timeless and conscious fashion that sparks joy.

Says Muskan, “Mushio is a result of my passion for fashion and an enthusiasm to bring joy to people. A constant chase of fashion trends is what inspired me and I wanted Mushio to be different”.

Slow fashion that has fast become a bestseller….

If Muskan is the vision behind the brand then Kriti embodies the mission. She says, “I thrive on fostering people’s innate beauty and talents. My acumen for organizing and meticulousness has finally helped bring MUSHIO to light.

Today, MUSHIO is a renowned, genuinely slow fashion brand with the commitment to design fashion apparel, which creates happiness in those who craft it as well as wear it.

Created with a vigilant eye from the highest quality organic, handwoven materials and fabrics, MUSHIO fashion wear merges elegance with comfort, which shows in the range of fuss-free apparel. By constantly innovating in terms of fabric, silhouettes, crafts, detailing, colors, styling, finish and more, it has emerged as an eco-friendly brand with an enviable fashion portfolio.

Pick from pastels, bold, stripes and solids, for a collection of Midi dresses, Tunics, Tops, Kurtas, Kaftaans, Contemporary Jumpsuits, Jackets and Pants. Contrast stitch details, delicate hand embroidery and comfortable silhouettes are the highlights.

Do check out their collections –

FIRHAT – Contemporary silhouettes with Indian aesthetics and detailing collection – handcrafted by weavers from Jhiri, Rajasthan and Kutch.

TAAKA celebrates delicate stitches and intricacies that enhance the garment’s beauty. It’s the ideal summer collection, with easy-to-wear designs in light hues. In a basic yet effortless style, this collection combines the freshness of hand-woven fabrics with the richness of hand detailing.

It’s not just an enterprise, it’s grown into a space that is sewing together the fabric of the artisan community with threads of care…

MUSHIO is definitely about spreading smiles and contentment with its delicate and aesthetically crafted fashion wear. But behind all this there is a larger motive at work. It is an enterprise with a long term mission to promote all the traditional hand crafts used to design garments. With a strong online presence, it is also looking to expand to other cities as well across India. Mushio is offering 11% discount on direct orders till 15th August. Mushio is available to shop on The Loom and Ogaanmarket.

Click here https://mushioindia.com/ and https://www.instagram.com/mushio_india/ to check out what can make you feel happy! Show your support by following, liking and even buying from a space that is spreading happiness! REMEMBER – MUSHIO garments help empower artisans, craftsmen and weavers of India. Your purchase helps in supporting and promoting them.

To know more visit –
Website: https://mushioindia.com/

Instagram: https://www.instagram.com/mushio_india/

Facebook: https://www.facebook.com/MushioIndia/

Pinterest: https://in.pinterest.com/mushioindia/_created/

Founder Profiles:
https://www.instagram.com/muskan_sharma97/
https://www.instagram.com/kritis1010/

Querated- This fashion label is all set to reign over your wardrobe with products that spell comfort, elegance and style

By
The Business Press
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How you choose to “dress up” conveys a lot about you. Whether it’s the way you choose to drape a sari, the panache with which you carry a quirky handbag or the grace you display while flaunting a classic jewelry – every small detail is an extension of your creativity and aesthetic sensibility. While most brands mindlessly follow the latest fashion trends, there are a few that encourage you to constantly reinvent your style and explore what works best for you.

Launched on 18th April 2022, Querated is one such unique brand. It combines the love for art, craft and nature to come up with apparels, bags and jewelry that are truly timeless and versatile. You can find strong influences of Indian and Portuguese heritage on most of Querated’s products. The brand strives to preserve and protect such beautiful heritage and craftsmanship of India that are gradually slipping into oblivion.

Realization of a dream

With over 16 years of experience as a designer and having worked closely with a lot of retail companies, it was time for the founder to work towards fulfilling her long-cherished dream of establishing her own brand. As her husband is from investment background, there was no dearth of support and encouragement when she finally decided to launch Querated with the aim of offering better products at affordable prices to her customers. “After all, fashion belongs to all, not just to a select few” is what founder believes.

Querated: It’s all a matter of good taste

Querated epitomizes fashion that’s fun, refreshing, unconventional and economical. It has branched out into three distinct sub-brands, each of which is bound to capture your attention with its innovative designs, lovely fabrics and elegant finish. Let’s first talk about Moihno.

Magical Moihno


Moihno offers a wide range of made-to-order outfits that can be worn in the office as well as to your next vacation. For those who believe leisurewear is worn only on vacation, Moihno busts the myth with its beautiful collection of dresses, tops, crop tops, skirts, bottom wear and coordinated sets. You don’t just have to wait for holidays to wear them. So versatile are these that you can wear them to your workplace too. Kaji silk is commonly used as the chief fabric for most outfits, in sync with the brand’s mission of keeping alive India’s textile heritage. The outfits are available in varied sizes, ranging from XXS to 5XL and since they’re made-to-order, excess production is kept in check. The products can be customized as per the needs of the customer.

Charming Nui Edit


Next comes Nui Edit, bringing to you the finest of Indian weaves from diverse corners of India in the form of regal totes, clutches, mini, micro, sling bags. Preserving the beauty of Indian weaves doesn’t mean you’re stuck in the past. In fact, the bags are designed to cater to the taste of modern women. They’re trendy, durable and unique in their own ways. Nui Edit aims to “preserve and support Indian artisans and in doing so, preserve their craft that has been perfected over the centuries.”

Exquisite Boega


Lastly, there’s Boega, offering handmade jewelry crafted from precious metals by the skilled artisans of Jaipur, India. Every piece is durable, rust-resistant, non-corrosive and made in limited quantities. Be assured, these jewelry won’t harm your skin even if worn on a daily basis. On the contrary, Boega’s stunning pieces with 925 sterling silver base and a thick plating of 18 carat micron gold will surely elevate your style quotient to a greater level.

What lies ahead

The response has been pretty encouraging so far. Clients are loving everything that this Mumbai-based brand has got to offer. The products are being shipped all over the country. Owing to positive feedback from all quarters, Querated is planning to open two more brands – athleisure brand and an Indian wear brand in future and is pretty excited about the journey.

Instagram – https://www.instagram.com/querated.in/

Website – www.querated.in

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Twinvibes: This startup launched by twin sisters, is creating home décor that will brighten up your space

By
The Business Press
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They say the best things come in pairs. So what can you expect from a pair of twins set to use their creativity to create some of the most beautiful home decor items to brighten up your living space? Any home is a reflection of its inhabitants as the space gives an insight into the mind of the owner. Home décor is the most apt way for self-expression and Twinvibes will help you do just that!

Twinvibes

However, business was not always the preferred vocation for the then 25 year old twin sisters Srishti and Spoorthi. Hailing from Mangalore, Karnataka, the sisters were working as software engineers in a startup as Android developers when they were bitten by the creative bug. “We were given the task of decorating our office for an event. Since home décor was our hobby, we readily took up the assignment and gave it our best shot. All our colleagues loved our work and encouraged us to pursue it professionally,” says Spoorthi.

First Steps

Twinvibes

Even after the positive feedback they received, the twins continued to work as developers but kept their creativity alive by pursuing home décor as their passion project. They continued to take orders from friends and family and even uploaded some of their products on Instagram. They received a number of orders through the social networking app and finally in 2017 with an initial investment of Rs 500 decided to begin their journey as entrepreneurs.

Twinvibes is known for its whimsical, bohemian pieces that add a touch of lightness and colour to any space. They offer an array of dreamcatchers in every colour of the rainbow and different sizes as well. Pristine macramé products find a special place in their collection as they adorn table runners, coasters and cushion covers. Macrame products also include macrame mirror and macrame handbags. Apart from this, Twinvibes also offers jewellery pieces like earrings, necklaces, bracelets made from coloured stones and crystals. Their bestselling product is the cluster dreamcatcher.

“We offer complete customization of our products and like to create products that speak to our clients and match them perfectly. We only use high quality materials and do not believe in compromising on quality. Seeing our clients happy gives us utmost joy and satisfaction,” says Sristhi.

Women in Business

Twinvibes
The now 30 year old young women are staunch feminists and believe in empowering women through work and support women in business. They plan to create a full female team for Twinvibes thus helping women support themselves and their families. “Being women ourselves, we know how difficult it is for women in business in a country like India. We want to make the journey of entrepreneurship easier by helping in whatever way we can. A small step towards this is hiring female employees at Twinvibes,” shares the founder.

The brand has fulfilled more than 3k orders since its inception and benefits from repeat orders as well. During the pandemic, the brand saw an increase in orders and thus was able to expand its core products as well. It’s said “Behind every successful women is herself” and Srishti and Spoorthi have proved this one dreamcatcher at a time. The founders are planning to make it a full time business and expand it globally and be one of the top brands among the home decor and lifestyle.

Instagram – https://www.instagram.com/twinvibes__/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Tanzeb Chikankari Studios: This woman entrepreneur aims to revive ancient embroideries and uplift artisans.

By
The Business Press
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India is a country known for its many art forms and rich culture. Indian festivals, food, attire, languages are so diverse and add an invaluable component that gives India its identity. Indian attire receives a special mention as it is one of the most unique and most beloved aspects of Indian culture. The country is home to a range of textiles, yarns, embroideries, and fabrics that showcase its intricacy and attention to detail. One such art form is the meticulous art of Chikankari.

It is said that a traveler, who was passing through a village in Lucknow, stopped and requested a poor peasant for water. Delighted at the hospitality of the peasant, the traveler taught him the art of Chikankari, which would ensure that he could build a business and support himself. Lucknow city is widely regarded as the birthplace of Chikankari work. Another explanation credits Noorjahan, the queen of Emperor Jahangir, with the introduction of the Chikankari embroidery work in India.

Needle and Thread

Tanzeb Chikankari Studios
No matter what the origin of this beautiful art form, chikankari work is one of the most popular and most loved embroideries in India and has spawned a host of local businesses that are keeping this ancient art form alive, one outfit at a time. One such business is Tanzeb Chikankari Studios started by Nidhi Bala in the year 2016.

“The word Tanzeb means pure white cotton fabric with pure white cotton thread work. It is the original form of Chikankari which would be done using a white thread, as 200 years ago we did not have as many pigments as we have today. It denotes the purest form of beauty and craftsmanship. Through my work I always aim to go back to my roots and stay as close to the original form as possible,” shares Nidhi.

Hailing from the royal city of Lucknow, Nidhi was well versed with the numerous karigars that offered this embroidery. But it was when she got married and moved to Bangalore she realized that lots of cities imitate this art form and sell it at premium prices across the country.

“I was so upset seeing this rich, ancient art form being butchered in this manner and decided that I would do whatever I could to help the local artisans of Lucknow. I decided to start my venture which would not just provide beautiful garments to customers but also allow the karigars an opportunity to showcase their talent and compensate them accordingly. I started Tanzeb Chikankari Studios at the age of 36 with 14 thousand rupees,” shares the founder.

Rooted In Tradition

Tanzeb Chikankari Studios
The founder spent a year and a half researching in villages that were located on the outskirts of Lucknow, where she met hundreds of women artisans who had been practicing this craft without any recognition. Today, with Tanzeb, Nidhi has created a team of 40 who believe in creating quality products, celebrating the history and beauty of Chikankari work.

The brand makes excellent use of traditional hand stitches which have lost their way in these modern times. A mix of these conventional stitches, as well as newer and modern stitches, has resulted in a beautiful amalgamation of handmade garments that will appeal to clients of any age. “Originally Chikankari had 32 stitches. This was passed down through generations and was a valuable skill favoured by grandmothers and mothers. Now we have developed additional stitches and we utilize this combination to create unique patterns for Tanzeb,” says Nidhi.

Tanzeb Going Global

Tanzeb Chikankari Studios
In the past few years, Nidhi has fulfilled more than six thousand orders and also dressed celebrity clients such as Shabana Azmi, Arundathi Nag and the famous Bharatnatyam dancer Satyanarayan Raju in her beautiful garments. She uses the world of social media to showcase her offerings and accepts orders through her Instagram page as well.

“We have had a good response from our clients and love to innovate with our products. In the next 5 years, I wish to have a presence at all airports of the world so that we can display our work at a global level. I do believe that this will further educate and enlighten tourists about the rich and vibrant culture that India has to offer,” concludes Nidhi.

Instagram – https://www.instagram.com/tanzeb_chikankari/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Artist Soni- Bringing the enriched and myriad tribal Indian folk art to all

By
The Business Press
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“A society’s competitive advantage will come not from how well its schools teach the multiplication and periodic tables, but from how well they stimulate imagination and creativity.” -Albert Einstein

Indian Folk Artforms- Depicting The Richness Of Our Culture

Artist-soni

The folk and tribal arts of India are very ethnic and simple, yet colourful and vibrant enough to speak volumes about the country’s rich heritage. It depicts the story of how our society looked like in the past, and many factors—natural, socio-economic and cultural—that influenced the society. One of the most famous folk paintings of India is the Mithila art (also known as Madhubani painting), a traditional Indian folk art that originated in Nepal’s Janak kingdom, now known as Bihar. Pattachitra is one of the oldest and most popular art forms of Odisha.

Folk art in India has a great potential in the international market because of its traditional aesthetic sensibility and authenticity. The rural folk paintings of India bear distinctive colourful designs, which are treated with religious and mystical motifs. It encompasses a range of utilitarian and decorative media, including cloth, wood, paper, clay, metal and other items which are quite popular among foreign tourists because of their ethnic and traditional beauty.

As rightly quoted by Walter Benjamin “Art teaches us to see into things. Folk art and kitsch allow us to see outward from within things.” Bringing the enriched and myriad tribal & Indian folk art to all the art aficionados is a nascent enterprise run by a multi-talented author, singer and meticulous artist Sunita Nanda who founded her label “Artist Soni” in October 2020.

Painting The Fine Lines Of The Business & Vision Ahead

Artist-soni
Sunita is based in Orissa and portrays her beautiful creations of Indian tribal and folk art through various art forms such as Mandala art, Kalamkari and Gond artforms, the mesmerizing Lippan and Pattachitra artforms, the traditionally rich Kalighat and Madhubani artforms and many more, drawing art lovers with the prowess of her work. She uses ink, watercolours and brush pens to create masterpieces.

Being a self-taught artist, her passion got her gravitated toward art videos on youtube, and Instagram and from a mere hobby, it transcended into a profession. Being into an IT job, she never quit her passion & gave the right momentum to her writing, singing and painting work. She has mastered nearly 30 different types of Indian folk artforms and has collaborated with various artists on Instagram. Her beautiful depictions of Gods like Lord Ganesha, Lord Shiva and Lord Buddha are sure to leave a divine imprint on everyone’s mind and soul.

At present, the brand sells through the online platform on Instagram, popbaani and exhibitions like the Manikarnika art exhibition. A few years down the line, the brand envisions gaining a wider footprint in both the domestic and global markets.

social media handle at www.instagram.com/artist.soni Also do visit their Facebook page here www.facebook.com/soniiii992

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

GIRL WHO LOVES PINK – How doodling as a hobby turned into a full time and highly innovative e-gifting enterprise.

By
The Business Press
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Imagine this story! A marketing and communication professional gets bored during board meetings and entertains herself with her doodling skills. She soon realizes that WOW some of these doodles have turned out really well, so why not market the art!  This is exactly what Radhika Mittal experienced and then motivated enough she turned entrepreneur with GIRL WHO LOVES PINK!

GIRL WHO LOVES PINK

Radhika started her gifting enterprise in 2020 with a small investment of INR 20,000/-. Doodling was just something she did, and because she wanted to have them all in one place she got her website up and running and showcased them over there. Casually doodling on glass jars and making lamps out of them to gift her work place friends and also making eye catching coasters were what she did initially. But the real deal began when Radhika started to get into printing her doodle designs and making diaries, coasters and bookmarks which soon became bestsellers! This got the brand noticed and transformed GIRL WHO LOVES PINK into a full-fledged gifting enterprise! Today it is one of the best known brands marketing quirky and beautiful art in the form of utility products for home and work.

The second COVID wave opened up just another art avenue…

GIRL WHO LOVES PINK

After doing well till 2020, the second wave obviously hampered the whole business. But then Radhika started designing face masks which became almost like a fashion statements. She even got orders to customize the designs.  Today GIRL WHO LOVES PINK is a flourishing enterprise known for its unique offerings of Bookmarks, Calendars, Coasters, Personal Diaries, Greeting Cards, Mobile Covers and Pop Sockets, Multipurpose Mats, Note Pads, Playing Cards, Pocket Notepads, Travel Tags, Wall Art, Gifts and more!

What’s so truly unique of every single product is that every drawing is hand drawn on Pen & Paper and then reproduced on print as per a client’s request. Gorgeous flowers, intricate mandalas, forest foliage, swirls and curves, abstracts, butterflies, Aztec influences, neon strokes all these designs find expression on different media.

GIRL WHO LOVES PINK

The mission statement, or shall we say the mindset that drives Radhika, is that she wants to give every single customer a customized gifting option at a very affordable budget. She wants her customers to understand art and also wants to partner them to pick and choose gifts for themselves or for someone else. What is important for her is to create things that match the client’s personality so the gift looks really thoughtful, beautiful as well as useful.

Building a strong online presence the next growth benchmark…

GIRL WHO LOVES PINK

Radhika realizes that in this age of “surf-click-buy” a valid, robust and smart online presence is an absolute must. After having got the opportunity to build a very responsive connect with her clients through Instagram https://www.instagram.com/gwlpshop the next step up is to build a presence on all the major ecommerce portals. The intention being to cater to a wider global audience as well as enhance the design offering in the inventory.

Click here https://girlwholovespink.in/ to visit the website and to show your love and support for this very talented womanpreneur!

THE KALAA STORE – This woman entrepreneur is empowering artists and reviving handicrafts in India.

By
The Business Press
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Art can have a great influence on people. The story of Isha Singh – the founder of THE KALAA STORE – is one such brush stroke of fate that changed things around. Once, while still working for a leading bank in the United States, Isha accompanied her mother, who is an artist, to an art exhibition at a museum. Here she met young emerging artists and while talking to them found that they had no reliable platform to showcase and market their work. With an intention to give hidden talent a genuine space, she started a gallery called Art Laureate. Simultaneously Isha also started working in communities with women to help them promote their skills. At her enterprise, THE KALAA STORE, women are given the opportunity to present and commercially market their handicraft. It is an outlet for the talent of artisans from various parts of India and the enterprise also holds regular training camps to help them keep up with trends.

A stepping stone to the marketplace for artisans…

THE KALAA STORE

Isha defines her role here, as the person who partners with artists and artisans to find a profitable market. The intention being to create a respectable and sustainable livelihood channel, tapping into creative talent.  The products at THE KALAA STORE are unique because they are created with a zero waste concept. “Promoting Sustainability through Ethical Aesthetics” is the belief that is at  work here. Every little piece of thread is upcycled into beautiful home furnishings and resort wear. The portfolio includes canvas paintings, plants, fiberglass and metal sculptures, kitsch art collectibles, macrame cushions, throws, runners, baskets, table mats and apparel.

Building self-reliance and sustainable livelihood for women

THE KALAA STORE

Isha assists the Livelihood Project at CURE – The Centre for Urban and Rural Excellence – under the Ford Intervention for Women Empowerment Programme, providing up-skilling and training to women from urban slums. The Self Help Group working with The Kalaa Store is known as “Kaala Sakhi” – friend of art and the artist – it is wholly women centric. It seeks to build confidence in every woman associated with it and help them generate livelihood through their unique crafts.

THE KALAA STORE, based in Delhi, ships pan India as well as globally.  Going beyond just providing basic sustenance, the long-term focus is on sustainability, zero waste and going green.

THE KALAA STORE

Click here https://thekalaastore.com/ and support a great cause. 

instagram link – https://www.instagram.com/artlaureate/

Twitter link – https://twitter.com/kalaastore

Sai Guru Collections: This Bridal Rental Jewellery Venture is Every Indian Bride’s Dream Come True

By
admin
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As one of the world’s most religiously and ethnically diverse lands, India boasts of unique, culturally rich wedding ceremonies that run from elegant and sophisticated to beautifully intricate. Part of the complexity stems from the concept that when an Indian couple marries, entire families and communities are involved. This means typical Indian weddings have numerous functions each complete with its own meaning that dates back centuries. An Indian bride is the epicenter of this event making her the most important part of the festivities.

Everything about the bride, be it her outfit, makeup, hairstyle and jewellery must be outstanding. Families leave no stone unturned in ensuring that this is the happiest day of their daughter’s life. Jewellery plays an important role in the journey of a bride and brides often deck up in their traditional best on their wedding day. With rising costs and an increasing rate of inflation, jewellery is a huge expense that can be a great stressor while planning a wedding. Enter Sai Guru Collections. This Bangalore-based start-up provides bridal jewellery on a rental basis as well as for buying.

Sai Guru Collections – Bejeweled Business

Twenty-nine-year-old founder Sunitha was a civil engineer working in a reputed corporate when she gave birth to her child and decided to quit her job to start her own business. With an initial capital of ten thousand rupee in 2019, she began purchasing bridal jewellery directly from manufacturers. This helped her reduce costs and re-sell her items to brides as well as bridesmaids.

“I think weddings are an expensive affair and with the pressure on brides to look their best, the amount of money spent on these 2 or 3 days is enormous. Most jewellery is worn only once on the wedding day and then lies in the locker the rest of the time. So I thought what if brides could rent the jewellery for these few days and then return it without having to bear the huge cost of purchasing?” shares Sunitha.

Take Your Pick

Sai Guru Collection offers a plethora of options for brides to choose from. Traditionally brides wear necklaces, earrings, bangles, headpieces, and rings on their wedding day and Sai Guru offers each item with numerous options to select from. These pieces are created either in a gold matte finish or an antique finish depending on the client’s preference. These pieces have been adorned with diamonds, rubies, emeralds, pearls and so on to give every bride the most perfect look possible.

Since its inception Sai Guru Collections has amassed more than 700 orders and undertakes orders through its Instagram page as well. It showcases all the various offerings of the brand and also offers these pieces for sale. “I want the brand to increase its reach and become a one-stop destination for bridal jewellery. We want to make every bride’s dream come true when it comes to jewellery and for this, we look to offer the newest and most fashionable pieces possible. From chokers to rani haars, danglers to studs, maang tikkas to mathapati we want each piece to reflect the intricacy and craftsmanship of Indian artisans,” shares Sunitha.

To know more visit – https://www.instagram.com/sai_guru_collections/

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