“A society’s competitive advantage will come not from how well its schools teach the multiplication and periodic tables, but from how well they stimulate imagination and creativity.” -Albert Einstein
Indian Folk Artforms- Depicting The Richness Of Our Culture
The folk and tribal arts of India are very ethnic and simple, yet colourful and vibrant enough to speak volumes about the country’s rich heritage. It depicts the story of how our society looked like in the past, and many factors—natural, socio-economic and cultural—that influenced the society. One of the most famous folk paintings of India is the Mithila art (also known as Madhubani painting), a traditional Indian folk art that originated in Nepal’s Janak kingdom, now known as Bihar. Pattachitra is one of the oldest and most popular art forms of Odisha.
Folk art in India has a great potential in the international market because of its traditional aesthetic sensibility and authenticity. The rural folk paintings of India bear distinctive colourful designs, which are treated with religious and mystical motifs. It encompasses a range of utilitarian and decorative media, including cloth, wood, paper, clay, metal and other items which are quite popular among foreign tourists because of their ethnic and traditional beauty.
As rightly quoted by Walter Benjamin “Art teaches us to see into things. Folk art and kitsch allow us to see outward from within things.” Bringing the enriched and myriad tribal & Indian folk art to all the art aficionados is a nascent enterprise run by a multi-talented author, singer and meticulous artist Sunita Nanda who founded her label “Artist Soni” in October 2020.
Painting The Fine Lines Of The Business & Vision Ahead
Sunita is based in Orissa and portrays her beautiful creations of Indian tribal and folk art through various art forms such as Mandala art, Kalamkari and Gond artforms, the mesmerizing Lippan and Pattachitra artforms, the traditionally rich Kalighat and Madhubani artforms and many more, drawing art lovers with the prowess of her work. She uses ink, watercolours and brush pens to create masterpieces.
Being a self-taught artist, her passion got her gravitated toward art videos on youtube, and Instagram and from a mere hobby, it transcended into a profession. Being into an IT job, she never quit her passion & gave the right momentum to her writing, singing and painting work. She has mastered nearly 30 different types of Indian folk artforms and has collaborated with various artists on Instagram. Her beautiful depictions of Gods like Lord Ganesha, Lord Shiva and Lord Buddha are sure to leave a divine imprint on everyone’s mind and soul.
At present, the brand sells through the online platform on Instagram, popbaani and exhibitions like the Manikarnika art exhibition. A few years down the line, the brand envisions gaining a wider footprint in both the domestic and global markets.
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