Most personal care products available in our markets are loaded with harmful toxins such as Parabens, Talc, Mineral Oils, Phthalates, Formaldehyde releasers, SLS to name a few. These ingredients help improve texture, long life, application, absorption, fragrance but in return can cause cancer, endocrine damage, nerve toxicology, skin irritation.
And Unfortunately with the growing trend and demand for natural, pure and organic personal care products, there are many many false claims that many many brands across the globe make. And everyday people get green washed into thinking that the products they are using (daily) are good and safe. The reality is far from this. 7 out of 10 products in our vanity contain dirty ingredients. And we don’t even know it. And shockingly most women (and men) end up using at least 20 toxins everyday while getting ready.
zoobop.com is the world’s first brand reader, a platform that checks any personal care brand you use to see if it is really that clean and good. All you need to do is BOP! Bopping is as easy and fun as it sounds and super addictive too! All you need to do is type in your brand name and hit bop.
And voila all the dirt (he he) on the brand comes up.The good the bad and the ugly side of brands is shown to you very clearly with a clean or a dirty score. The score is on a scale of 0 to 5, the higher the score the better and cleaner the brand is along with its footprint.
For those of you that are curious to know more, zoobop is transparent with what it finds and how it scores. Brands are checked for their ethos and claims on various criteria.
This includes –
- ingredients used ( dirty ingredients = are these human toxins )
- eco footprint ( eco toxins and packaging policy)
- cruelty-free policy ( vis a vis animal testing and claims )
- label transparency ( is your brand honest with listing all ingredients and transparent with sourcing)
- fair trade, brand ethos.
- organic and natural certifications (if claimed are checked).
Let’s face it! There is a lot of green washing that brands sadly do in order to lure users to try their products. And let’s be honest we all get lured by gimmicky ads.
Now … finding truly good and clean brands has never been easier. zoobop unmasks the truth for you by showing you how 2 brands claiming the same benefits (sometimes best, good and natural) is not always true.
The clean marketplace on zoobop.com sells and promotes only verified good and clean brands and products that have been vetted for you. So, switching to clean has never been easier.
All brands are free from dirty formulations, eco hazards and animal testing making zoobop India’s only verified clean beauty & living marketplace where you can shop responsibly. Be informed, and make better cleaner safer choices for yourself, your family and the planet! And remember to BOP it before you Shop it.
Website – www.zoobop.com
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