Fashionary_Suu: Handcrafted and Digital Gifting Solutions For Your Loved Ones

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” —Bruce Garrabrandt

You Can’t Buy Love, But You Can Buy Handmade And That Equates Both

Gifting some dear one on special occasions like wedding day, birthday, anniversary, baby shower, house warming etc is a herculean task as gifts are no longer appreciated only for utilitarian or aesthetic value. What matters more to the receiver is the sentimental value attached to it and the personalization element. To fulfill such wishlists of consumers, many brands have started serving customers with curated handmade gifting options. Handmade artwork not only adds uniqueness to a products but also boasts of the intricate hard work put in by the artist to recreate one-of-a-kind creation.

To commemorate such special moments in one’s life, a brand that brings the fusion of both the fashionary & artistic designs was launched in October 2019 by Suhani Jain by the name of “Fashionary_Suu”. The brand curates handcrafted and digital products such as sliding cards/invites, hoop art embroidery, vintage frames,infinity cubes and other gifting options for all the special occasions of life.Their products are special as they are not just a piece of art hanging around the house but a little something that captures a place in everyone’s heart.

Hoop Embroidery – The New Hoopla For Handmade Artwork

This is a new decor trend in which embroidered artwork is displayed as a trinket or can be gifted on a special occasion. This Art form has gained worldwide recognition as a result of the worldwide pandemic lockdown’s desire to create handmade items.

Floral and traditional embroidery, as well as heartfelt messages and motivational quotes sewn inside wood hoops have long been a tradition, but now they’re fashionable. Hoop Art has surprised everyone by enabling users to add custom motifs, dates, and quotes to their creations. With innovative expressions like 3D stitchery, which extends embroidery beyond the traditional circular ring and brings threads and design to life, innovative crafters are now pushing craft boundaries.

From Passion To Profession – The Growth Journey

Suhani, she is a BBA graduate, fashion designer and a freelancer in the field of Art & Design. She also owns an online page on Instagram named Fashionary_suu. The multi-talented entrepreneur is also a Resin artist who conducts workshops, art parties and exhibitions. Starting off with acrylic paintings and handmade cards, she ventured out on the journey of fulfilling her passion projects for which she earned commissions. With time, her handmade art work started gaining visibility and she started curating hampers for birthday, anniversary and other special occasions.

Suhani single-handedly runs the frontend & backened operations with all vigour and ensures that her detailed work fulfills the curations expected from the client. Their sliding digital cards are a much sought-after and having started on a small-scale, the brand now has fulfilled more than 250 orders and multiple bulk orders of the trending digital invites. Be it wedding, anniversary, house-warming ,baby-shower or any memorable day, the handmade illustrations and eclectic hues makes these cards totally exclusive.

The brand envisions to continue providing the finest quality of handmade gifts so that it can be recognised as a one-stop solution for personalized gifting. In years ahead, Suhani aims to grow her business and launch her own label. She also plans to setup an art studio where she can also conduct kids art exhibitions and workshop.

Instagram link –

To read more Startup stories on The Business Press, visit –


Please enter your comment!
Please enter your name here