“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” ~ Bruce Garrabrandt
And that’s how, out of ordinary moments of passion and creativity, emerged an extraordinary brand known for its pretty, handmade tassels and the unique ways in which they’re infused into many different products. Launched in 2018 by Kritii Singh, The Tassel Story is a beautiful ode to the eternal charm of tassels and florals, making people drool over their aesthetic appeal and style quotient.
In pursuit of a dream
Kritii’s entrepreneurial journey began as a 26 years old wide-eyed girl from Raipur, Chattisgarh who was determined to follow her creative bend of mind and carve out her own path. After completing graduation in fashion designing, she did her MBA. Back in 2017, when Kritii was still toying with the idea of setting up a startup, she knew she had to give it a try. Being a creative person, she was intrigued by the spellbinding beauty of tassels. Inspired by certain YouTube videos, she got down to making tassel earrings. This was followed by an Instagram page where Kritii began posting her creations and in no time, orders started pouring in. The positive response from all quarters overwhelmed her and then finally, assured her that she and her tassels were here to stay.
Tassel love for all occasions & festivities
As the name suggests, The Tassel Story is all about tassel love. Here you can find a wide range of products created out of tassels such as earrings, bracelets, necklaces, key chains and many more. If you’re a fan of florals, chances are you’ll lap up the brand’s exclusive range of floral jewelry that’s hugely popular with customers and is the best-selling product till date. When Kritii says “people love my floral jewelry “, rest assured, she means it. What makes The Tassel Story unique is that “you get a touch of tassel in every product you pick up from this brand.”
With more than 2k plus orders so far, The Tassel Story is scripting its success story like no other. You can place orders online from a vast assortment of products. Take a look at its floral collection that consists of floral mangtikas for gorgeous bridesmaids, beautiful KIRA earrings, floral tiara, handcrafted floral earrings perfect for haldi ceremony. You can opt for a tassel floral set for a unique haldi/mehndi look. The set includes a necklace, mangtika, a pair of earrings, a pair of hathphool and a pair of waist belts. Check out the peach and mirror mehndi set consisting of a mirror mangtika, a mirror hathphool and a pair of mirror earrings.
What lies ahead
The journey so far has been nothing short of a grand adventure. Kritii has learnt to deal with the hardships posed by unpredictable times such as during the Covid. In fact, during the lockdown period, she did an extensive research on tassels and florals and that held her in good stead. When asked about future plans, the talented designer says “I want to establish the studio of my own and want to collaborate with major influencers and brands to ensure better reach for The Tassel Story”
Instagram link – https://www.instagram.com/the.tassel.story/
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