FOI Foods: Encouraging healthy eating by offering a whole range of sugar-free products, giving you the option of foifull living

foi foods founders

“I believe that the greatest gift you can give your family and the world is a healthy you.” ~ Joyce Meyer

We’re as good as the food we eat. As health-conscious individuals, we ought to be careful about our eating habits. It’s high time we start prioritizing those food items which add nutritional value and/or are not detrimental to our overall health.

Launched in January 2021 by Rohan Agarwal and Rohit Agarwal, FOI Foods is an extraordinary venture that is determined to change the food habits of the current generation one person at a time by bringing healthy food on every plate. Interestingly, FOI in Spanish means trust. The brand aims to create a sincere bond of trust with its customers by offering nutritious, sugar-free, toxin-free, minimally processed food, thus filling up a huge lacuna in healthy eating habits.

When tragedy gives birth to a noble idea

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Though Rohan and Rohit were engaged in a successful family business, the young entrepreneurs wanted to do something different. Usually, pain changes people. Having seen a loved one go through cancer and experiencing the difficulty in getting her healthier alternatives to regular food, they realized the need to give people an option of FOiFULL living. Also, the ongoing pandemic made them pause and shift focus on fulfilling their dream of creating a healthier and sustainable food brand. That’s how FOI came into being.

FOI Foods: Putting healthy food on every plate of every household

FOI Foods

While the market is inundated with a wide range of healthy snacking options, most companies conveniently ignore to look into the quality of ketchups, jams and marmalades – products that add much-needed zing to the otherwise-plain snacks. These products are mostly loaded with sugar. In fact, one humble sachet of ketchup contains 2 tsp of sugar.

Thankfully, the FOI products, co-created with renowned lifestyle coach Luke Coutinho, are loaded with goodness of organic jaggery and are devoid of harmful toxins and sugar. In Covid era, only immunity can save you. While sugar kills your immunity, jaggery helps to build it. The choice cannot be any simpler. FOI products are available on their website www.foifoods.com, and other e-commerce platforms. It is making its presence felt in many stores across Delhi, Hyderabad, Bangalore, Pune, Goa, Kolkata.

Because the greatest joy is the joy of giving

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At its core, FOI is a profit-for-community organization, founded with the ‘soul’ aim of empowering and giving back to the community. For every product you purchase, part of the profits go into its NGO, TMAF (The Meenu Agarwal Foundation) for funding projects such as tribal children’s education, cancer treatment, skill-based training for rural youth and protection of indigenous cows.

Glimpse into the future

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With its heart in the right place, FOI Foods can only grow bigger and bigger. The brand started with just 4 products and have now added 4 more to the portfolio. About 20 more products are in the pipeline and each product will be a healthy alternative to daily food. In another 2 years the brand aspires to be present in all major Kirana stores across India and in another five years, the brand is determined to be synonymous with health and trust.

To know more visit – www.foifoods.com

Instagram – https://www.instagram.com/foifoods/?hl=en

To read more Startup Stories on The Business Press, visit – https://thebusinesspress.in/category/startup-stories/

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