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9 Resorts to Plan the Perfect Corporate Picnic

corporate picnic

All of us missed the office gossips and the team outings in 2020. Along with our other big plans, 2020 plummeted our Travel Plans and has been a year no one wants to go back to! While everyone worked remotely, some lost touch whereas some grew closer. So, why not take this year a year to rekindle the old team bonds through some team activities? 

Here are 9 resorts you can take your employees to make up for last year and get them pumped up for the new year! These are just a few hours’ drive away from Mumbai and Pune, so they are perfect for your weekend corporate getaways. Read below to check which resort perfectly fits your Ideal Corporate Outing.

Lefarm- Luxury Farmstay

The luxurious property located in Kamshet, Lonavala, is alluring to the eyes at the first glance itself. Carefully positioned on the backwaters of Vadivale Dam, it represents an amalgamation of modern and traditional cultures. Every room gives a panoramic view of the landscape outside, which reminds you of the charming French Highlands.

The villa is built on 15 acres of the private estate with 6 grand bedrooms equipped with the best amenities. The spacious rooms greet you with fresh air and aromas from the farms that breeze through the rooms. They also have a private pristine pool for you to unwind. Additionally, if you are looking for a fresh farm to fork experience, you’ve landed at the right place! Farm trips, lake trip and seasonal Mango Orchards are the property’s major attractions. 

Surrounded by a verdant green cover, placid lake and undulating hilly terrains, coupled with the farm itself, this property is the perfect choice for your weekend getaway.

Highlights:

  • Luxurious living and lounge space
  • Gorgeous lake view
  • Swimming pool
  • Indoor & outdoor games
  • Organic vegetable farm
  • Outdoor barbecue & bonfire facility

Website: http://lefarm.in/

Shambhala

shambhala resort

The Shambhala resort in Kamshet will offer you all the luxury with a glimpse of mother nature. The resort name is derived from Sanskrit and translates to a place of peace/tranquility/happiness. This resort has multiple facilities for the guests, such as comfortable accommodation for individuals and groups, plenty of open space to chill, healthy, homely food, pristine lakefront, and surrounding mountains view. The help desk of the resort is available 24×7 and for all kinds of assistance

Highlights:

  • Lakeside
  • Lake view facing
  • Beautiful surrounding
  • Modern amenities
  • Barbecue Food
  • Paragliding Activity

Website: https://shambhalabythelake.com/

Ratna Resort

ratna resort

This beautiful resort is located right in nature’s lap alongside the Indrayani river.

Owing to the variety of choices available in rooms, they have something for every tourist. The resort has an amazing multi-cuisine restaurant that offers delicious food.

Highlights:

  • Gaming Center
  • Multi-cuisine restaurant
  • Swimming Pool
  • River Side View

Website: https://www.ratnaaresort.com/

Treasure Island Resort

treasure island resort

This resort is located amidst the beauty of Lonavala. This resort showcases outstanding hospitality, plush decor and impeccable services. The resort has a beautiful garden and a pool. They have a wide range of rooms designed for a comfortable experience and ample amenities to ensure that all your conveniences are met.

Highlights:

  • Amazing Food
  • Garden
  • In-house restaurant
  • Swimming pool

Website: https://www.treasureislandindia.com/m/

Greenwood

Nested in Lonavala, Greenwood countryside resort is a beautiful property featuring a swimming pool, a great restaurant and breathtaking views. This is one of the best choices when it comes to choosing an accommodation option for a family vacation.

Highlights:

  • Swimming pool
  • Restaurants
  • Mountain view in front

Sereniity

If you are searching for a peaceful location to spend your Kerala holiday, your search ends at the Sereniity Resort. It is at a prime location in Tungarli, Lonavala having a serene and picturesque location close to The Lagoona.

Lots of indoor games and outdoor activities are present.

Highlights:

  • Beautiful place to stay
  • Breathtaking garden
  • Frequent sightseeing of birds and animals

Website: https://www.sereniityresort.com/

Honeybee Resort

honeybee resort

If you’re searching for a blend of nature, heritage, culture and foods, you arrived at the perfect place.

The ambiance of the resort and beautiful surroundings make for an ideal location for a get together or any event.

Immerse yourself in the peace and beauty of nature at its most brilliant.

Highlights:

  • Gym for all
  • Multi-cuisine restaurant
  • Swimming pool
  • Located at a peaceful location

Website: http://honeybeeresort.in/

Emerald

emerald resort

This resort is set in the heart of the Mavals, just 20min peaceful drive on the Old Pune Mumbai Highway. It is perfectly located in between Lonavala and Pune; away from the hustle bustle of the city, yet extremely accessible with excellent connectivity. This resort has multiple facilities like Laundry service, Free Parking, and Complimentary Breakfast.

Highlights:

  • Furnished AC rooms.
  • Free Wi-fi
  • Multi-cuisine restaurant

Website: https://www.theemeraldresort.in/

Hill Forest Resort

Hill forest resort

This resort is located near Tungarli Dam and 500m, away from the main market. It has all the basic amenities such as Swimming Pool, indoor games, Wi-Fi, Restaurant. It has a 24hr check in facility. The rooms are quite spacious and beautifully designed.

Highlights:

  • All modern amenities
  • Close to market
  • Free Wi-fi

Website: https://dmhospitalityservices.com/

Tvachamrit: A skincare brand that is winning hearts all over with its environment-friendly skincare range that’s deeply rooted in Ayurveda

Tvachamrit

“Invest in your skin. It is going to represent you for a very long time.” ~ Linden Tyler
Your skin is a reflection of your physical and emotional well-being. In today’s age, when pollution is at an
all time high and our lifestyle and habits are becoming increasingly erratic, it’s quite obvious that your
skin would have to bear such harshness on a daily basis.

In such a scenario, taking care of your skin becomes more of a necessity than a luxury. Launched on January 2018 by a prolific entrepreneur Aastha Khandelwal Jain, Tvachamrit Handcrafted Skincare has emerged to become one of the most trusted brands owing to its superior product quality and impeccable customer service. As the founder says
“We’re a conscious company for the conscious people”

Journey into the unknown

Aastha’s love for skincare dates back to her childhood when she was introduced, thanks to her mom and
aunts, to the fascinating world of homemade skincare remedies such as ubtans, leps, besan, haldi, fresh
cream for skin moisturization and fresh fruits for glowing and healthy skin. She was awestruck by their
simplicity and effectiveness. Later, she started making her own face packs & scrubs as per skin type.
After graduation, clueless and confused about what to do next, she went to do a Diploma in
Entrepreneurship at the University of California, Berkeley.

There, realizing her passion for skincare and natural beauty, she started doing comprehensive research about skin and how it’s affected by our food habits, lifestyle choices, beneficial herbs for skincare. Then she did a diploma in Organic Skincare Formulation. The course encouraged her to develop her own skincare product range using only natural
ingredients & that’s how TVACHAMRIT HANDCRAFTED SKINCARE was born.

Tvachamrit: putting on your skin what you can put in your mouth

tvachamrit saffron lotion

That’s the thumb rule for Tvachamrit. The products are luxurious, effective and deeply rooted in
Ayurveda. The brand strives to merge global ingredients with ancient Indian traditions in its product
range & ingredients.
Aastha further elaborates “Our products are PETA approved Vegan and Cruelty free. They’re AYUSH,
FSSAI & GMP approved. We even have our raw materials certified organic by the state govts. From
where we procure our raw materials and do not use any sort of harsh chemicals or even “naturally
occurring derivatives” in our products. This is skincare in its purest form. It’s farm to bottle! All our
products are pure enough to be consumed orally!”
All the products are environment-friendly as the brand doesn’t endorse usage of any sort of plastic in
the manufacturing or packaging of our products!

Peek into the future

tvachamrit activated charcoal hand

Presently, Tvachamrit is tying up with all eco-friendly and environmentally conscious e-retailers & are
also present in a couple of boutiques in Goa, Mumbai & Bangalore. Products can be ordered online
through its website.

Aastha explains “We’re currently getting our products contract-manufactured, but wish to set up our
own factory somewhere in the hills! We’re also hoping to open our own boutiques a few years ahead!”
Tvachamrit is a labour of love for Aastha and her entire team. Their painstaking efforts and unshakable
commitment to this venture is taking Tvachamrit to greater heights.

tvachamrit

To know more visit – www.tvachamrit.com

Instagram – www.instagram.com/tvachamrit

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

WoFactors: A startup that is helping women prioritize themselves by teaching them the art of self-care

WoFactors

“Caring for your body, mind and spirit is your greatest and grandest responsibility. It’s about listening to the needs of your soul and then honouring them.” ~ Kristi Lang

Many of us have grown up watching our grandmothers and mothers devoting their lives to their families, often at the cost of their own happiness. Prioritizing others’ needs before their own almost became a norm for women folks. However, times are changing. Old ways are withering away. Women are now realizing the importance of self-care.

To pander to the oft-ignored needs of such unsung heroes, Harsha Jain, a passionate young woman created a startup called WoFactors. Launched on 11th July 2020, WoFactors was established to spread awareness of Me-Time among women without her having to feel guilty. The startup aims to support, empower, promote & recognize women’s needs & desires.

Everything begins with an idea

WoFactors

A travel enthusiast, graphic designer by profession, and an avid crafter by passion,  founder, Harsha Jain puts out her heart and soul to create and help (‘Enthu-cutlet – that’s what her friends call her for the same reason!)

While working with a women’s health company, Harsha realized the small ways in which women ignore their own physical health and led the campaign to help educate them about the same.

Harsha explains “Physical health -checked. What about their emotional health? This kept me awake for so many nights, till I finally left my job and got down to researching about this”

After speaking to over 300+ women, Harsha realized that in the process of taking care of their homes, families and kids, all these women, be it homemakers, working moms, mompreneurs – had forgotten to take care of themselves. They ignored their own needs and dreams for the longest time possible.

She felt an irresistible and irritating itch to help these women prioritize themselves. She wanted to change their thought process, educate them and create a space for them to help pursue their dreams, hobbies, friendship and much more!

And that is how ‘WoFactors’ was born. A platform to help women realize the importance of ME-TIME!

WoFactors and it’s Wow Quotient

WoFactors

WoFactors provides opportunities to network, learn, support and foster valuable connections, thereby, creating a better everyday life for them and their families.

Every weekend, a network of around 30+ women artists pan India conduct Live classes/ workshops on WoFactors platform. Classes are about learning art, about conversations, networking, therapy, connections & much more. Every time one signs up for a class with WoFactors, they are automatically plugged into a group of other women from the same class along with the instructor. Unlike other ventures, here instructors provide full support post-class.

This simply yet powerful method has helped form deeper connections among women. This makes the entire circle intimate and complete!

So, what’s the plan?

In 6 months, 400+ women signed up with them. Moreover, 20+ expert live sessions, 25+ artists/ instructors pan India, 50+ workshops, 1st ever Virtual Me-Time Mela for women were organized.
WoFactors intends to be the one-stop solution platform for women to come indulge, learn, share ideas and make connections in the next 5 years!

To know more visit – www.wofactors.com

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

Meraki by Chitvvan: A non-invasive holistic healing and wellness brand for your furry pets that’s certainly going to be a game-changer in the long run

Meraki by Chitvvan

“Until one has loved an animal, a part of one’s soul remains unawakened.” ~ Anatole France

Being in the company of animals changes us in the most unexpected yet extraordinary ways. Pets have the power to transform us, heal us and awaken our spirits. But have you ever considered how animals display such a high level of intelligence and empathy. Maybe, like their human counterparts, they have consciousness too which helps them create self-awareness for sustainence of life.  Launched on 1st September 2020 by certified animal communicator Chitvvan Waraich, Meraki by Chitvvan is a brand-new startup that’s as unconventional and intriguing as it gets.

The startup provides a wide range of services for pets and pet-owners thereby bridging the gap between humans and their furry companions. Using her formidable expertise, Dehradun-based Chitvvan recognizes the thought processes and emotions of her furry friends and helps them heal. The startup provides online and courier services all across India.

Meraki by Chitvvan: A journey within thyself

Meraki by Chitvvan

Chitvvan has always been drawn towards the innocence and purity of animals. In her own words “Growing up with three pet dogs as a child and having pet dogs even after marriage, I’ve always been touched by their unconditional love and empathy.”

Guided by her pet-dog Zen, Chitvvan discovered her God-gifted ability to communicate telepathically with animals. Soon, she enrolled for a short course on Bach flower remedies from Bach Centre, UK. She eventually became a Bach Flower remedies therapist for humans and animals.

Meraki is purely a soul-led business – Meraki means putting a part of your soul and part of you in your work. As she rightly observes “Meraki is my journey of self-discovery, recognizing my inner abilities and my limitations, with Zen acting as a loving guide in my spiritual journey.”

Services offered at Meraki

The services are niche to animal communication, to animal behaviour consultancy, Bach flower healing and  animal reiki. Recently, Chitvvan launched a range of holistic, disease specific and wellness pet bakery products that includes weekly and monthly diet plans , warm food and other bakery goodies keeping the wellness quotient in mind. Such products ensure pets get healthy and wholesome food without fear of chemicals, preservatives and weight gain.

Often, humans don’t understand their pet’s inner thoughts, feelings and behavioral patterns. Chittvan’s intuitive gifts and innate ability to communicate with animals guide her towards understanding bad behavioral issues and helping overcome such issues. She shares valuable tips on canine behaviour consultancy to help train the dogs. The brand offers animal reiki and Bach flower remedies to help pets heal in a non invasive non medical way.

Using the power of telepathy and interspecies communication skills, Chitvvan helps locate missing pets, thereby helping people get closure while mourning their pet’s loss.

Meraki by Chitvvan: Goals for the future

Meraki by Chitvvan

In the next five years, Meraki aims to become a renowned brand and the go-to place for pet wellness, pet healing, pet bakery and meal plans. It’s goals include helping more and more pets and their pet parents. Also, Chitvvan plans to open a commercial studio and bakery in Dehradun with pet spa and pet healing and bakery studio.

To know more visit – www.merakibychitvvan.com

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

Datatradingzone: An exciting new venture that mentors aspiring young individuals for stock-market trading

data trading zone

“Investing in yourself is the best thing you can do, and as a part of investing in yourself; you should learn more about money management. ” ~ Warren Buffett

The world of stock markets is a fascinating one where each new day presents a new set of challenges that can excite your mind or daunt your spirit depending on how you perceive it. Young minds of today’s generation, unfettered by potential risks, are learning to recognize the opportunities that trading as a profession offers. They realise how important it is to learn the captivating science of trading and that too from reliable experts.

Launched in August 2020 by the dynamic founder and CEO, Arindam Mukherjee, Datatradingzone is an emerging startup that offers holistic training to talented young individuals and helps them transform into self-dependent and profitable traders. The nuances of trading cannot be simply mastered by reading a few books or talking to a few experts on the subject. To fully grasp the immense potential of this field of work, you’ve got to get your hands dirty by working in the live markets.

Beginning of a rollercoaster ride

As the saying goes “The earlier you start working on something, the earlier you will see results”. Arindam began exploring the complex yet engrossing dynamics of stock markets since he was in 9th standard. As a wide-eyed teenager, he absorbed and learned all the nitty-gritties of stock market trading. With time, he realized how half-baked knowledge and lack of proper training could lead to grave financial blunders. Thus, he decided to put his knowledge and experience to good use and establish an enterprise that would create a profitable community of traders adept at using proven industrial strategies to withstand risk tolerance and stand up against market volatility.

Datatradingzone : A guiding light for young traders

data trading zone

Datatradingzone offers three types of Services- Premium Membership, Chromium Membership, and Personal Mentorship Program (Full Time trader Program. It’s most popular and loved membership is Personal Mentorship Program, it teaches trading and investing in stock markets from scratch to a professional level comprising of AM-10 Strategy, Risk Management, Trading Psychology, Controlling Emotions, Portfolio Management, and lifetime assistance to every student.

Live trading sessions, conducted regularly, are divided into three parts- Pre-market Session, Live market Session, and post market session. In the pre-market session, one predicts the market behaviour on that particular day and plans accordingly. In the live market, session members trade together according to the plan. The company provides live market updates to them and the post-market session is all about analyzing, identifying, and rectifying the mistakes made by students. The members prepare their trading journal to note down how the markets reacted to their trade.

Future amidst a pandemic

Many people lost their livelihood during Covid-19. However, even during the lockdown period, Datatradingzone continued training people to become profitable and full-time traders.

Recollecting the path traveled so far, Arindam says “The journey so far has been rewarding. We have expanded to 20 states from Himachal Pradesh to Andhra Pradesh and from Gujarat to Assam and also to UAE and Singapore, the future is bright as we are working towards it every day.”

To know more visit – https://datatradingzone.co.in/

Check out Datatradingzone on Instagram – https://instagram.com/datatradingzone?igshid=1r4oxfoaymf7

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

Umrani Farms: A farming-based startup that has gained widespread adulation owing to its absolute natural ways of farming

umrani farms

“Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals and happiness” ~ Thomas Jefferson

Since the dawn of civilization, agriculture has been considered one of the wisest and noblest pursuits of men. Natural farming allows even the smallest and poorest of farmers to practice agriculture with minimal capital cost, minimal water usage and grow chemical-free food.  That’s what makes farming sustainable. In today’s age of cutting-edge technology, farming has undergone a sea change. However the essence remains the same.

Launched in January 1993 by Ranjit Patil and Nina Patil, Umrani Farms is a leading supplier of  Grapes, Raisins, and other Indian Fresh Produce to premium retailers across India and Europe.  They are Fairtrade certified grower-exporters with their own family-owned farms where they grow organic, wellness products such as Sorghum/Jowar, Maize, Moringa and Black Urad, all of which are also used to make bio – pesticides and organic manures of plant origin in Natural Farming. 

Sowing the seeds of change

The story began 26 years ago. The newly-wed couple Ranjit ( MBA , International Business ) and Nina ( Masters in Social Work ) wondered how they could add value to a family hobby, (rather than a cash crop), of growing grapes conventionally for the local market. They noticed how the conventional practice of growing grapes needed a lot of expensive chemicals and huge debts the farmers were incurring due to this.  This made them visit and research how other countries succeed on the world market and confidence that growing “poison free” grapes is possible without burning a hole in the pocket of small farmers. 

Ranjit’s father, then just retired from Maharashtra, Irrigation Department, stood firmly behind the couple as they took up the challenge of converting a drought prone area in Western Maharashtra into green, lush vineyards, along with the local women, as most men had migrated to urban areas in search of jobs. Today, a green revolution has taken place as the entire dry landscape has been converted into mini vineyards. Most of the women who started off on Umrani Farms ( and continue to do so ), have gone ahead and erected their own farms with technical assistance and through Natural Farming, which is widely propagated by the couple.

Umrani Farms : Modern-day take on farming

umrani farms

Umrani Farms is a name that has earned respect and trust of its consumers through decades of hard work. The motto is to serve “Quality without Compromise” through Innovation, Trust & Transparency. It’s known to deliver the best of quality using sustainable Natural Farming and cutting-edge Agri technology as per, industry-leading food-safety and traceability standards.

The products, most of which are internationally certified, are mainly sun-dried and chemical-free as the farm uses locally grown plants to make bio pesticides and organic manures to ensure 100% natural farming. Here sulphur bleaching, polishing , any process which drains away nutrition content of the produce, is a big no-no, so raisins are kept naturally dark brown and black and grains are at their au natural best.

Sustaining future goals

umrani farms

The brand UniGrape is much sought-after in international markets.  Since the last couple of years it’s natural, sun dried raisins are making a mark and the focus is on increasing the range of wellness products through natural farming.

Umrani Farms understands its social responsibility and believes in creating a positive influence on the world that goes beyond the calculation of profit-and-loss. In this regard, the brand organises widespread awareness campaigns and R&D sessions for promoting agriculture among today’s generation.

Signing off, the Umrani team says “We are confident you will taste the earthy sunshine and abundance of nature and positivity we put into our products.”

To know more visit – http://bit.ly/umranifarms

Visit their e-commerce website – www.umranifarms.in

Instagram – https://www.instagram.com/umranifarms/

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

Rajni’s Rasoi: How the simplicity and taste of delicious home-cooked food is making a winner out of a new startup

rajni's rasoi

“Cooking is at once one of the simplest and most gratifying of the arts, but to cook well one must love and respect food.” ~ Craig Claiborne

No matter how unique and diverse our choice of food is, at the end of the day, we all crave for that familiar aroma and delightful taste of simple, fuss-free home-cooked food. As they say “happiness is homemade”. Recognising the irreplaceable bond that Indians share with home-cooked food, many startups have come up with delivery services that pander to the gastronomic needs of people longing for delicious ghar-ka-khana.

Launched in May 2020, amidst a growing pandemic, Rajni’s Rasoi is an emerging startup that is becoming increasingly popular among Mumbaikars thanks to its founder Rajni Kothari who takes great pleasure in feeding people to their heart’s content.

How it all began

rajni's rasoi

Prior to donning the chef’s hat, Rajni worked as a fashion designer for the past 25 odd years. When the lockdown hit, her career came to a stand-still. This unexpected pause gave her time to reflect and to finally pursue her love for cooking. In her own words “Cooking and feeding people is something I’ve always been extremely fond of. A little nudge from my family made sure I took the leap and gave it a shot.

My family has been my biggest support through the last 7 odd months. My husband has been sourcing all the materials needed to complete my orders. And my son, being from a digital background, has been responsible for my entire digital presence and all design-related requirements I have.”

A Rasoi that serves love

rajni's rasoi

The menu at Rajni’s Rasoi is a blend of authentic Marwari, continental & seasonal food. Rajni treasures the family recipes picked up from her mom and mother-in-law. The popularity of dishes like Baked Potato & Bean Burger is a testimony to the beauty of family recipes. No Sunday order is complete without the irreplaceable Dal Baati!

rajni's rasoi

Rajni’s personal favorites such as assorted tarts, Quesadilla & Paneer Schezwan Cigars have been lapped up by food lovers across the city. About desserts she says “While desserts are not something I focus on too much, the ladoos were a big gifting attraction during Diwali. And my seasonal Sandesh, Strawberry currently & Mango previously, also see a lot of love.” What sets this venture apart is the simplicity and authenticity of its dishes. As Rajni says “Every piece has my soul poured into, and you would feel it with every bite! “

Future plans amidst the pandemic

rajni's rasoi

It’s hard to plan an enterprise’s future amidst the uncertainty of a pandemic. However, with Corona-Virus still looming large, a lot of people are still scared to eat food from outside. That’s where this startup ensures people get to satisfy their craving for “something yummy” while still maintaining the safety of eating home food.

Currently, they’re planning on launching a special Salads menu keeping in mind a lot of people prefer starting the year on a healthier note. Over the next 5 years, the key aim will be to really establish the brand in the catering & gifting market as there’s tremendous potential in both sectors!

To know more visit – https://www.rajnisrasoi.com/

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

Masala Tokri: This premium gourmet spice brand is growing in popularity thanks to its 100% natural and authentic blends, sourced from heart-land India

masala tokri

“A good spice often deceives us into thinking that someone is a good cook.” ~ Mokokoma Mokhonoana

Spices (masala) are undoubtedly the most indispensable items in every Indian kitchen.  Add a dash of your favourite spice and viola! Witness the magical transformation of a bland dish into a delicious one. Spice marketing in India is largely dominated by 2-3 key players who’ve been in the business for centuries. However, instead of competing with the big established names, the firebrand duo of culinary expert Urmila Sawant and entrepreneur Aarti Vikas Samant launched Masala Tokri to chase customers who are seeking good quality, natural and chemical free products. In fact, the products are 100% Natural and zero added chemicals or preservatives and the shelf-life of the products is one year.

masala tokri

How the journey began

Being a certified expert in spice processing technology and having 20 years of experience in the spices industry, Urmila Sawant started creating her own concoctions of Indian spices inspired by diverse food cultures in India. Soon she began selling her hand-pounded spices which were lapped up by customers from across the globe. In late 2018 digital marketer Aarti Samant noticed that her mother’s homegrown spices were becoming a talking point within the women community. Realizing the immense potential in this sector, in February 2019, Aarti Samant and Urmila Sawant launched Masala Tokri, a premium gourmet spice brand, hand-crafted and inspired by blends from local regions of India.

masala tokri

Unleashing the Magic of Masala Tokri

Describing the brand as “artisanal spice-mix brand, crafting blends from best-in-class natural ingredients from heart-land India”, the founders believe that by purchasing Masala Tokri products, you not only explore authentic regional cuisines but also help preserve traditional secret-recipes, which would otherwise get lost over time.

It’s head office is in Mumbai but the startup is available online also. The brand has captured Mumbai and Pune markets and their next go to market will be Gujarat. Some of the clients include Zida Impex LLP, Shital Innovative Foods, Haiko, Dorabjees, O basket.

Why Masala Tokri is the chosen one

masala tokri

The brand maintains extreme global standards when it comes to sourcing. The ingredients sourced are of A-grade export quality ingredients. Every recipe is curated from one heart-land region of India to give you that authentic local taste which is hard to find otherwise. The products are chemical & preservative free & are freshly pounded in their own Masala Chakkis, thus helping retain flavor better and providing a coarser texture to give you the most authentic regional taste.

Planning the next leg of the journey

Currently the focus is on expansion trajectory in the offline market capturing one city at a time. Exports might be initiated by mid 2021. About their dreams, the duo says “In the next 5 years, our ambition is to create a Pan-India reach and be available in every single gourmet store in India. The intent is to bring diverse flavours of Indian food culture to every nook and corner of our country. “

To know more visit – https://www.masalatokri.com/

Instagram – https://www.instagram.com/masala_tokri/

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

Amrutam: These 22-year olds created and scaled up an international food brand – to promote healthy products

Amrutam founders

Amrutam is a wellness brand focused on sourcing pure products from farms and bringing them to our homes. The team partners with farmers around the country to source traditional agri-products.

As the modern consumer becomes woke about what they choose to eat, wear and do, they often go back to their traditional roots to seek sustainable options. Amrutam is at the forefront of facilitating this movement.

Sanyam Shah, Divyank Jain and Deep Shah planned to create a sustainable dairy business in 2015 and after two years of research, founded Amrutam Global in 2017. Wanting to help small farmers prosper, they toured the country, identified credible sources of nutrition-rich products and ultimately launched with a single product: ghee.

“It’s ironic how ghee is our bread and butter,” says Divyank Jain.

The Mismatched Team

The co-founders Sanyam Shah, Divyank Jain and Deep Shah, come from diverse backgrounds. Sanyam is from a Sanskrit scholar and a Security Consultant from Mumbai, while Divyank has lived and worked across seven cities working on theatres, photography and marketing. Deep, on the other hand, is a financial markets graduate from South Mumbai’s H R College, who earlier investigated insurance frauds for a living.

The trio were college students when they were inspired to work for the common good. Amrutam hence became a social entrepreneurship venture which uses economics as a means to bring about rural happiness. They combined their expertise to create and run the Mumbai-based business.

“We are very different people: it’s the trust and respect that binds us together,” says Sanyam.

Focus on Agri-products

Amrutam is currently one of the leading sellers of premium pure desi cow ghee in the world. The Vedic bilona (hand-churned) method gives ghee which is casein-free and suitable for lactose intolerant individuals. Milk is first curdled into curd, resulting buttermilk is hand-churned, and the makkhan is then heated to prepare ghee.

Around 27-30 litres of milk goes in to produce 1 kg of ghee. Bilona ghee is in high demand not just in posh Tier-I localities but also in smaller towns. Pharmaceutical companies frequently lookout to use such ghee in their medicines.

Given the costs, management and effort needed, not many people venture into the traditional method of ghee preparation. They have been growing their sourcing base in Gujarat and Maharashtra. In alignment with the wellness philosophy, only A2 milk from indigenous breeds like Gir, Kankrej, Rathi, etc. is used.

“Selling ghee sounds unsexy, but it’s fun as well as fulfilling,” says Deep.

Very soon, they are planning to add cold-pressed oils, organic sugar, jaggery and other wellness essentials.

Marketing played a crucial role in the growth

While home-made desi ghee has been a rage for the last generation, myths around it and the rise of butter had led people to stay away from it. The most crucial part was to educate working professionals that Desi Ghee isn’t unhealthy. Celebrities like Shilpa Shetty and Rujuta Diwekar have been vocal about generous use of ghee, and Kareena Kapoor Khan’s pregnancy diet further increased the demand.

Along with highlighting the nutritional benefits, Amrutam shared a lot of content around nostalgia, current affairs and the relevance of ghee in our diet today. Internet users particularly loved and engaged with their recipes and beauty tips. They’ve never had to sell ghee, but a lifestyle alternative: which the market accepted and adopted.The marketing content has been created by The Wise Idiot, a sister concern since inception.

“Whether it is Kashmir or Tripura, Madrid or Hong Kong, the demand for pure ghee is rising. Marketing helps you reach the people that are eagerly waiting to pay you.”

Building international clientele

Ghee is a staple ingredient in the Indian diet. There’s immense demand amongst NRIs, second-generation Indian diaspora. Thanks to the power of the internet, families from North America, Dubai, Europe, South East Asia, Australia, and Eastern Africa.

Whenever they fly down to India, they carry a large quantity of ghee back with them. Similarly, their families here often purchase ghee with other food items to ship it with them. “The most interesting customer we’ve had is from North Carolina. A caucasian male, he adopted Hinduism after coming in contact with ISCKON and leads a minimal, agrarian life in North Carolina. He has consistently bought large quantities for the consumption of his community,” says Sanyam.

Collaborating with the Competition

Gowardhan, Patanjali, Amul are common brands found in all homes. However, they aren’t competitors for Amrutam since none of them serves hand-churned A2 cow ghee.

Amazon, Flipkart and many organic platforms too, are filled with ghee sellers. However, given the marketing, scale and communication of Amrutam, it has consistently come out in the lead.

There are plenty of gaushalas and small farms trying to sell their products online. Instead of competing with them, Amrutam wants to welcome them so that everyone can grow together.

Next Step: Backward Integration

“Amul has gotten the model right, and there is immense value in following it,” says Deep. Instead of getting into agricultural production, Amrutam wants to grow by bringing more farmers in the community, buying local, and distributing it throughout the world.

“Amrutam has been growing by 300% in revenues over the last 3 years and targets to clock 10x growth in the coming 2 years.”

As the awareness and willingness to eat healthy and cruelty-free increases, Amrutam will continue growing and contributing to rural prosperity.

To know more visit – www.amrutamindia.com

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

Self Love Skincare: A skincare brand that is giving us a fresh perspective on self-love

self love skincare

“Loving yourself isn’t vanity. It’s sanity.” ~ Katrina Mayer

Have you noticed when you start loving yourself and taking care of yourself, everything else falls into place? Practicing self love isn’t an unnecessary indulgence. Rather it is an inclusive feeling of awareness, consciousness and self respect – often subdued in the fear of what others might think. Life starts making much more sense when you realize your self-worth.

Thriving on the strong positioning of  ‘self love’, a business designer along with his copywriter partner launched, in October 2020, a skincare brand called Self love Skincare which nourishes and heals your skin the way Mother Nature does – with tenderness and a gentle sensitivity of pure ingredients and botanicals. The brand aims to establish self love as an essential luxury where individuals value the first relationship that they have with themselves.

Self Love Skincare: How the journey began

What happens when two millennials bitten by this “clutter-breaking” bug consistently strive to find that one single moment of joy in their individual journey where they could genuinely experience a state of fulfilment? Well, they build a start-up of their own!

The copywriter-business designer duo – in other words, the co-founders – had worked for regional & national advertising agencies and followed the rigorous strategy of building brands hailing from various industries like real estate, skincare, food & beverages etc for a total of 15 years cumulatively. And thus, it was time to test the waters with their own learning for themselves.

So after successfully planning, strategizing and using a hundred marketing rituals  to build notable brands, the duo decided to co-create an outward action of self love by building something for themselves from scratch. And thus, Self love Skincare was born.

Redefining self-love for your skin

Self love Skincare – the newest 100% vegan skincare range in India – is a cruelty-free, paraben-free daily skincare brand. The brand owns the philosophy of embracing oneself without judgment and celebrating one’s natural beauty without any filter. Self love Skincare integrates self care holistically from the outside through a completely vegan way that aims to protect and nourish one’s skin while cherishing one’s real beauty on the inside.

The range includes several sought-after products such as Skin Brightening Night Cream With Aloe & Glycerin, Skin Brightening Face Wash With Green Tea & Vitamin C, Skin Hydrating Body Lotion With Aloe, Almond & Olive Oil, Skin Hydrating Face Wash With Aloe & Honey Suckle.

Currently, the products are available across online stores in Amazon & Flipkart. Of course, the brand has its own online store on its website at www.selfloveskincare.in

Even the pandemic can’t stop you from loving yourself

One may feel guilty about indulging in self love especially with the pandemic weighing heavily on us. If anything, Covid-19 has taught us the importance of being truly happy. Self love is an essential luxury and as a brand it lies at the core of our heart to tell people that they are already beautiful in their natural way.

Brand promotion the unique way

In an endeavor to promote its philosophy, the brand has roped in the charming Ananya Sen for their first set of digital films, each of which narrates the natural goodness of each product while throwing light on the product range cleverly. Through the brand’s hashtag #InSelfLoveMode, they hope to make a social media movement through the coinage in a positive way.   

To read more Startup Stories on The Business Press visit – https://www.thebusinesspress.in/category/startup-stories/

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