“Jewelry has the power to be the one little thing that can make you unique.”- Elizabeth Taylor

Botanical Resin Jewelry – The New Vogue Of Fashionistas

When a gifted bouquet from a loved one begins to wilt, the momentary happiness comes to a standstill. One could imagine the joy if such natural flowers could be cherished forever as a resin jewelry. Besides preserving these beautiful memories, resin jewelry is also a must-have for anyone who enjoys minimal fashion. 

Resin is the perfect way to preserve treasured pieces of nature and making floral jewelry is on-trend and much sought after. Botanical resin jewelry ensures that the delicate fragility of flowers lasts longer & immortalized forever to adorn & flaunt.

Something as simple as bringing a little piece of nature indoors is the perfect way to boost mood and focus on positive energies. One way to achieve this is through the beautiful, botanical jewelry from BrightTint. The startup was founded by Radhika Natarajan, an engineer by profession in February 2020.

The prime arena of the brand is the creation of botanical resin jewelry which includes mesmerizing collections of pendants, earrings, trinkets & rings. Their bezel pendants, cabochon & foil collection & the much sought-after Druzy collection give a majestic & elite look. Apart from botanical jewelry, they also create galaxies, moon jewelry/pendants, geode resin clock, home décor stuff, tableware collections, alphabetical keychains, trending eco-friendly terrazzo collection.

The Product Uniqueness

Botanical Resin jewelry is a unique concept of preserving the beauty of real-life flowers. The steps to preserving them include plucking them, drying up, and cold pressing them in resin.

What differentiates the brand from its competitors is the degree of customization offered. Most of the work like choosing the flower colors and their placement is done as per customer needs. Also, the pricing of all products is very affordable so that everyone can enjoy having piece of nature along with them. Bright Tint’s Motto is to make every custom product ‘As Unique As You’. Is it your baby’s first haircut? The hair can be made into memorable jewelry and cherished forever.

The Catalysts Behind The Brand Conception

Since childhood, art and painting always appealed to Radhika, and post-college and job, this zealousness had taken a backseat due to time scarcity, However, with Work from a home job during Covid times, she got the opportunity to revive her old passion. As a step further, she learned fluid art and researched a lot of resin products on Instagram and other platforms. Her resin artwork not only draws the best of her creative side but also gives her immense joy.

The Journey So Far & The Business Upswings

For the first five months before the actual launch of the brand, Radhika worked on the pros and cons of the product and the initial investments while sourcing raw materials were around 5k- 10k; however post the brand launch and product expansion, the costing and investments went up gradually over years

Being an engineer and executing full-time job responsibilities, Radhika devotes her time to jewelry creation only post office hours. Ever since the brand was launched in February 2020, she has been diligently multi-tasking on both office roles & following her passion for creating botanical resin jewelry. The talented entrepreneur looks after all the processes right from product concept to market stage. Having single-handedly taken charge of the entire process of sourcing raw materials, manufacturing, packaging, marketing & sales sometimes makes her juggle many tasks, yet she fulfills all the commitments to her client well on time.

The brand has served more than 200 orders to date and even the founder of Soul works, Karima Dawoodani featured her artwork on her page as an appreciation and shout-out to the evolving brand. All the existing & potential customers follow her Instagram page and place orders. Foreseeing the demand for special occasions like Diwali, Christmas, Valentine’s Day, etc, the brand starts launching themed products a month or two prior so that it reaches out to many customers.

The Actionable Goals Set Forth For Coming Years

The brand wants to be identified as a customer-loved brand bringing out joy and female empowerment. It wants to reach every household by offering a wide range of products from minimal to high cost. The brand envisions expanding from the home-based model to set up a dedicated workspace with employees who share a similar passion. Presently the startup is servicing its products Pan India and in future years it wants to reach international markets too. To know more visit –

website link – https://instasell.in/brighttint

Instagram link : @bright_tint

e-mail id : atozskincareradhi@gmail.com

WhatsApp: +91 63814 74200

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

“Play is the highest form of research”.- Albert Einstein 

“Playtime is precious. Play builds brain pathways for thinking, creativity, flexibility, empathy and many other lifelong skills.”- Heather Shumaker 

The Educational Toy Industry

It is said that playing is an essential part of a child’s early development and toys are the most popular medium.

Educational toys are informative toys used for the social, cognitive, physical, and emotional development of toddlers, infants, elementary, preschoolers, and middle school kids. 

Harnessing the burgeoning demand for educational toys amongst parents right from the infant phase, the brand that emerged and has been evolving since its inception is Curious Cub. Curious Cub was launched in May 2021. 

The Foundation Year & The inspiration Behind the Journey

Curious Cub was launched by Shreya Mittal & co-founded by Pulkit Bhansar at the age of 30 and 25 respectively. 

When Shreya Mittal’s daughter was born during the lockdown, like all parents she researched a lot about toys that can be suitable not only from a safety viewpoint but also ignite curiosity and foster learning right from early childhood.

“When my daughter was born, I knew I could not wait till preschool as I had read in various books that 80 percent of brain development happens in the first three years. I wanted to stay on top of things, much like other parents,” she says.

She discovered that most of the toys available in the market were light & music toys that only helped in gaining a child’s attraction but did not spark a child’s critical thinking ability. Also, the play-school environment was becoming increasingly competitive necessitating the child to be prepared in advance.

Shreya addressed this gap in early education by launching Curious Cub, where she manufactures age-appropriate ‘passive learning’ toys sold as play kits. Advocating playtime with a purpose, these toys are based on the Montessori philosophy with its two-pronged approach of ‘Learning by Doing’ and ‘Learning to Learn. 

An Outline Of Curious Cub’s Unique Product Offerings

Curious cub is a school before preschool, wherein learning starts right at home. 

A Curious Cub play kit is more than a box of toys. Each box has 8-10 Montessori-inspired toys designed as per the child’s current age that aims to provide fun, bonding, and brain stimulation for a purposeful playtime. The uniqueness of their product also lies in the fact that it has toys for micro stages of each developmental milestone broken down into a window of 2 months each. Toys available in the market cater to 6 months or 1 year or 2 years and the gap is so large that babies/toddlers develop different skills growing with each month that goes untapped if not given with the right set of toys.

Parents need not hunt for suitable toys in the market or on websites as Curious Cub’s accumulated toy box provides all the toys suitable for a particular month a baby or toddler is into. Also, they have a play guide to simplify parenting by providing why each product is given in the box. Other than toys, they also list down activities that can be done with babies/toddlers of different months with simple, reusable items at home. 

The Customer Base and Reach of the Brand

Curious Cub has so far already delivered approximately 10,000 orders across Pan India. They have provided their toy boxes to leading celebrities – actresses Esha Deol, Shirya Sharan, and a very known singer Neeti Mohan. Their products are available online on leading websites- Amazon & Nestery India. 

Company’s Vision & Mission

Curious Cub’s mission is to be known as an early learning platform and simplify the struggle of parents by providing the best meaningful toys. The brand aims to share all the activities and important concepts that they have gathered through their research for engaging the child and harnessing their potential skills with age-appropriate toys. 

A few years down the line, the Company envisions being a leading wooden toy manufacturer in India especially when the government is taking many measures to ban toy imports from China. 

website link – https://www.curiouscub.in/shop

Instagram link – https://www.instagram.com/curiouscub.in/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

As the name suggests, The Sister Story is a brand co-founded by Nasreen & Zareen Godil.

Nasreen is a Decor Enthusiast constantly striving to make things aesthetically pleasing, and Zareen is A Pastry Chef and Chocolatier with a passion for creating unique products. The Sister Story is a synergy of both their passions.

“We at The Sister Story believe every occasion, be it small or big should be celebrated. Our attention to detail helps us design beautiful hampers” says the sisters.

All their Hampers contain their inhouse products like Gourmet Dates, Nut Mixes and Brownies available in delectable flavours.

The Sister Story offers a variety of products –

1. Gourmet Dates in the following flavours:

-Apricot cranberry

-Almond Bomb

-Gulkand Pistachio

-Biscoff

-Hazel-Nutella

-Peanut butter bomb 

2. Cranberry Almond rocks:

-Peri Peri Nut mix

-Brownie Bites

-Flavoured Nuts

The Sister Story specializes in confectioneries with their main ingredient being naturally sweet – dates. Dates have a history of being the perfect sweet yet healthy option for every occasion. For centuries we have been eating them for good health and now we can enjoy them with a little twist.

Other services offered at The Sister Story include –

1. Customised hampers for all occasions

2. Personalized notes

3. Colour Coordination 

4. Tailor made options as per varying budgets

5. Fresh florals as decor options in the hampers

Apart from their highlight, “gourmet dates”, The Sister Story is also loved for their unique gift hampers for any occasion be it birthday parties, weddings, anniversaries, birth announcements, etc. They design cute and customized gift hampers with an assortment of all their products, making them the perfect gift for your next occasion.

How it all began…

The Sister Story was started by two sisters Zareen and Nasreen in July 2021 with an initial investment of only Rs.1,00,000. Initially, there were a lot of setbacks due to the pandemic since the sisters were a few kilometres away from each other which made it even more difficult to collaborate on ideas and recipes. However, the sisters, armed with their skills, successfully launched their brand.

Apart from their daily orders, The Sister Story are the busiest during festivals such as Diwali, Ramadan & Christmas. With their long list of loyal and repeat clientele, they are looking at a prosperous future ahead.

A sweet and delicious future awaits…

In the next few years, The Sister Story is looking at expanding their presence in retail stores.

To order for yourself or for a corporate event, reach out to then on their Instagram

@thesisterstoryco or you could also visit their website thesisterstory.co to choose from their luxurious gift hampers and bulk order options.

Contact Number – 9769795705/ 9892656666

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Human imagination blended with the handmade artistry can create something truly wonderful. TONOTO – one of India’s fastest growing and popular hand embroidered accessory and jewelry brand – is a beautiful testimony to this.

Founded by Shivi Bist a graduate in Textile Design from NIFT and co-founded by Ruchit Dugar her lawyer husband, TONOTO was an idea that happened when they both shifted from Delhi to their native place during the first wave of the pandemic.

TONOTO aims to be different in concept, design, finish and fashionable expression. That the founders strongly believed in their idea, is reflected in the fact that they invested all their savings to get it started.

Shivi said “We are a proud all women run organization working towards making Tonoto a brand that celebrates fashion and art. Our efforts are focused on making Tonoto a trendy and unique fashion destination.”

TONOTO – The artist is Indian…. The art is contemporary… The style is Global….

TONOTO has kept pace with modern design and fashion trends using Indian techniques and artisans.

The initial product line that got things stared were hand embroidered masks and jewelry. These two items really helped push the brand towards gaining recognition. The masks with chains especially were a big hit. The cute motifs, beads, French knots, festive theme, party theme, pet theme, fruit theme give their products a personalized touch and make a fashion statement.

Chokers and earrings for festive as well as everyday wear, also created quite a stir. The Fruit Basket and the Chakmak collections are a real rage with the fashionistas! More creations have been added to the portfolio and it has grown to include an incredible and colourful variety of brooches, finger rings, necklaces, pendants, bracelets and also customized hand embroidered jewelry. Parallelly they are also working on new product lines in the wearable fashion industry.

What’s important to note here is that all these items have been crafted by Indian artisans!

TONOTO – Embroidering the growth story with passion

Shivi and Ruchit are both extremely passionate about Indian craft and handmade products. Their vision is to take hand embroidery creations to mainstream fashion. They have fulfilled over 4,200 orders that generated a revenue of more than 45 lakhs.

As a fashion brand, TONOTO wants to be accessible to every young Indian. At its soul it is a brand that represents everything which stands for Made In India.

An important milestone that the brand has achieved, is that, it has been selected by the very prestigious Atal Incubation Yojna – a flagship initiative to promote the culture of innovation and entrepreneurship started by central government and implemented by Niti Ayog.

All this makes for a truly exciting future and TONOTO is set to take hand embroidered products to exciting new horizons of design and fashion!

Website link – https://www.tonoto.in/

Instagram link – https://www.instagram.com/tonoto.in/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

“The food you eat can be the safest and most powerful form of medicine or the slowest form of poison.”- Ann Wigmore

The Real Consumer Awakening

The demand for preservative free food is growing day by day as consumers are understanding its importance for a healthier life.

The unfortunate part however is that almost 80% of the packaged food we get today contains a variety of chemicals, some of which are very harmful to our health, such as preservatives. However, with more customer awakening, many brands have launched organic, chemical free products.

Bringing such products to every doorstep is one startup brand named Blendifyy. It is a women led business that produces jams, cocktail/mocktail syrups, crushers and probiotic beverages. All their products are fresh and preservative free.

The Ingenuity Behind The Business

Blendifyy is the brainchild of Shifali Aggarwal and Shilpa Gupta. Shifali and Shilpa launched their startup “Blendifyy” in September 2021.

Shifali and Shilpa both belong to a baniya family where cooking at home has been a passion amongst all the family members. During Covid, there was both time & an inner drive within them to do something of their own. Having culinary skills in hand, they wanted to create homemade products which were not easily available in the market & were free of preservatives. And hence came the idea of making mocktail mix which came off as their first product. 

A Sneak- Peek into Blendifyy’s Handmade Gourmet Food & Drinks

Their product offerings comprise a whole bouquet of assorted jams, crush syrups, mocktail mix, probiotic drinks and a variety of sauces. Some of their most popular jam flavours include Mango Jalapeno, Orange Marmalade, Almond Plum Apple, Pineapple Coconut, Apricot Peach etc.

The best part about their yummy crush syrups are the vastness of flavors they offer and the multiple use they render in making milk mixers, mocktail syrups and cakes. Their Pineapple Crush, Butterscotch Crush, Strawberry & Mango Crush are some of the all time customer favourites.

Their Cocktail & Mocktail mixtures such as Peach Sunrise, Very Berry Margarita, Herb Sangria, Raspberry Chilly sparkles are just perfect for every party. In addition, they also provide Probiotic Drinks, Peanut & Date butter, Avocado Spread, Sundried tomatoes & abundant of sauces.

How does their packaged food & drinks differ from the majority of other brands?

All the products of Blendifyy are handmade in small batches using high-quality fresh fruits. They add rock threaded sugar in their products that is used widely in Ayurveda & is not harmful to the body as it is chemical-free. They do not use any artificial colours or preservatives. Moreover, the flavors they offer are very unique than those available in the market and can be used for multiple things like spreads, fillings, cake toppings etc.

Raising a Toast to Blendifyy’s Happy Customers!

Blendifyy has so far served around 245 orders to date and received a huge scale corporate order during Diwali. Their startup services are spread across all cities and has particularly gained popularity and momentum in Mumbai, Delhi, Baroda, Bangalore and cities in North India.

The Longterm Goal

In the coming years, Blendifyy envisions their products to be available via online platform too. It aims to be known well in North Indian markets where mocktail mix is uncommon and people usually go for preservative-based products.

For a wider look into their products, checkout www.blendifyy.com

Instagram link – https://instagram.com/blendifyy?utm_medium=copy_link

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

“Products are created in a factory but brands are created in the mind.”-Walter London

The Burgeoning Demand of Resin Creations in India

Resin art comes originally from the West and was booming in countries like Australia & U.S.over the years. Now, it has gained a fair share of admirers and takers in India too.

The ART resin is chemically less toxic and harsh and can be used for beautiful artistic creations. Its glass-like luster and sturdy chemical composition is what makes resin both, attractive and versatile. It is as suitable for fluid art as it is for definitive structural pieces. The resin is fused with colour pigments, mica powders, real dry flowers, glitters etc and used to create a beautifully chaotic yet somehow synchronized array of colors and textures. From sculpture to furniture, from jewelry to wall art, resin is being used in inventive ways.

Pouring a dash of colors and spreading her artistic vibe on social media is one talented resin artist Mamtaa Mangla who started her brand MystiqueArts in July 2021. The brand is in the business of handmade resin products and they happily customize any gift options the client seeks such as CakeStands, coasters & tableware collection, clock series, alphabet key chains & wall decors, nameplates, and festive decors. 

Story Behind The Brand’s Emergence & Uniqueness

Mamtaa was a full-time homemaker and a keen learner for new things.Being an art ardent,she was drawn to Resin art when she was exploring unique handmade art options.Her first botanical wall clock as a gift for her mother’s birthday earned loads of appreciation and pushed her to follow her passion for art and launch her own brand. With a modest investment and encouragement from her family & friends, she finally launched her brand MystiqueArts.

Every creation of MystiqueArts has a unique design, color tone, and elements. No two designs look alike. Besides a lot of love and care goes into ideation and creation of every piece. The innovativeness & meticulous finesse makes each product different from the rest. The brand loves to create traditional Bandanwars and tea light coasters to modern botanical pieces using unique and rare real pressed flowers in the work.

The Geographic Reach

MystiqueArts has so far served more than 50 orders all over India within a mere span of 6 months since its launch. Their souvenirs and personalized gifting options are getting great customer testimonies and the brand has seen exponential growth in the recent months. They are currently working on their website, catalogue assimilation and setting up an etsy shop as well.

The Brand’s Mission & Vision

Biggest encouragement for an artist is the appreciation they receive for their work. Hence in forthcoming years, the brand wants to cater to large-scale orders and reach a larger customer base. MystiqueArts also wants to put up their exhibitions and showcase their unique creations through this platform so that there is more brand awareness. It also aims to train budding artists eventually who are interested in resin art forms.

Instagram link – https://www.instagram.com/mistyquearts/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Technology used intelligently is a boon. This was proven during the pandemic when entrepreneurs harnessed their potential to deliver innovative solutions.

Launched in December 2021, founders of The Nommers – Leeann and Divya used the power of technology to create a genuine platform to address a latent demand – access to authentic home-cooked food. The Nommers is not your usual “Ghar ka Khaana” App. It is for the discerning foodie, looking for something different happy to experiment with diverse tastes.

Co-founder Leeann explains, “We are a bridge between home chefs, home curated Food Brands and evolved foodies. People who know what they are looking for: something different from what regular ‘authentic’ cuisine restaurants offer.

We offer access to a curated network of passionate, professionally- managed expert home chefs. Already to not just serve you that meal you’ve always longed for, but stand behind it confidently.”

Every cuisine has its own story and The Nommers wants to say it as real as it can be…

Another differential is the pre-order culture, unlike any other food delivery app in the market. This is not for mass consumption of food, but for people who love their food, want it to be as authentic as possible and are willing to savour slow-cooked delicacies at leisure. In a way, it is also a dream come true for chefs and home cooks who want to pursue their passion but cannot afford that big setup.

Divya the co-founder adds “We call ourselves a home food collective and we are hoping to build a community around food. Over time we hope to create a circular economy where every participant in the community gets due visibility and business growth.” 

The whole intention is to be a superior food delivery experience that delivers even condiments and provisions: pickles, crisps, sweets, bread, and other traditional items. Farmers and fishermen are a part of this Collective. Gourmet pet food is also a part of the product offerings at THE NOMMERS. This is as holistic as they come.

If food is about taste and consistency THE NOMMERS is about commitment and honesty 

“We definitely have an appetite for growth, however we believe in growing together. It’s more about delivering that connect and making the food experience really authentic and memorable.” says Divya.

THE NOMMERS has 50+ marquee home chefs and Food Brands on board, fulfilling approx. 500-600 orders within the first few weeks of Operations. The team aims to sign up at least 1,000 chefs and serve around 30,000 customers and scale it up to 10,000 monthly orders by the Quarter I of FY 22-23.  Brewing is a strategic partnership that will be announced shortly.

The Nommers presented to you by the Creative Steward Albert B who has put together (along with Divya and Leeann) a universe of Nomsters – a Nomsterverse – of delightful little munchkin-like characters who take great pride in acting out the different cuisine cultures, introducing events and festivals. The Nomsterverse is a diverse culture itself, full of its own lexicon, characters, and light-hearted banter. Get a taste of this at The Nommer’s. 

The Nommers is currently operational in Mumbai and Bengaluru, and in the next 6 months the plan is to go pan-India. 

It’s time to get nom-nomming!

Website link – https://thenommers.com/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

“Let food be thy medicine and medicine be thy food.” While this seems unimaginable in the modern world, Natureland Organics is working hard to make this a reality.

A little about the founders…

NatureLand Organics was founded by Mr. Arvind Godara and Mr. Ajeet Godara with an aim to serve good quality food to one and all. Both the founders hail from a very humble background. Originally from a farmer’s family, this duo started their company to assist farmers and ensure everyone has an affordable access to Organic food.

Why NatureLand Organics…

NatureLand Organics strives to make every product in your household as natural and healthy as possible. The brand offers a great variety of healthy products like breakfast cereals, oils, clarified butter, pulses, flours, superfoods, cereals, healthy powder mixtures, juices, jams and much more. But unlike the big competitors in the market, what’s different about NatureLand Organic products is that the products are created organically and are therefore free from GMO, chemicals and other harmful ingredients.

All this while being better for the environment, and adding to the health and the immunity of their consumers. They take the farm-to-fork concept to their heart and hence are able to maintain the food quality without any adulterations when it reaches the consumers.

Necessity called for the inception of NatureLand Organics…

Like every business, NatureLand Organics was born out of a need. Hailing from a farming background, the founder brothers recognized first-hand the issues faced by the Indian Agricultural sector. It is no secret that the rapid changes in climate damages a lot of harvest which in turn diminishes the health and safety levels of raw food. Hence while searching for solutions to combat this, Mr. Arvind Godara and Mr. Ajeet Godara believed in Organic farming and started NatureLand Organics.

The future is Organic…

NatureLand Organics stands by the mission to live up to its tagline “Eat Natural, Live Healthy!” With their continuous efforts to provide organic, healthy and quality food they have garnered excellent reviews from their consumers and are a loved brand in most households. You will also find Indian mothers promoting the use of NatureLand Organics in their daily cooking on their Instagram handle @ naturelandorganics

Currently they are serving Pan India and plan to expand and make a name for themselves in the Organic food and beverage sector. It’s notable that they serve superfood, cereals, juices, snacks, pickles, spices, powders and even the complete range of grocery products. To try their products you can purchase from Amazon, Flipkart, Bigbasket, Grofers and many more.

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startupstories.