A classical Greek philosophical standpoint suggests that life imitates art much more than art imitates life. The Penwalas have unknowingly contributed to this standpoint; what began as a very essential part of the childhoods of Zaynab and Hussain – a love for stationery and the endless creative possibilities it allows one to explore – eventually culminated in to a special arts and crafts section of their long run family business – ‘Penwalas’.

Art is simply an expression of self, when we create something – art or otherwise – we express not only how we feel about a specific piece but show a glimpse of ourselves in our art. The Penwalas have carefully nurtured this proposition and woven it into their way of work. With the objective of enabling individuals of all ages, all backgrounds, different levels of artistic experience to create something of their own they’ve ensured a wide range of options and products – for beginners and intermediate levels alike – keeping cost efficiency and quality control at the forefront.

This sibling team is a true example of converting your passion into a vision and sharing that vision. Hailing from a family that has run a stationary store for over two decades, they took their experience and observations and immersed themselves into expanding their family business while exploring a special arts category. One of the pioneer small businesses providing epoxy, jesmonite and multiple other special craft materials, they took a strong risk on exploring a fresh market but with their planning, determination and most importantly their ceaseless hard work and passion, they grew their own business while helping countless small artists dabble in new and exciting forms of art.

Any number of gigantic and well established companies have taken a big hit due to the Covid pandemic; one can only imagine the avalachaning effect it has had on the small businesses. The family stationery business in the Penwala household was no exception to this wave of downturn. Times like this is when the most humble and inexperienced minds gather their courage and do something unexpected – just like Zaynab and Hussain did. The sibling team has a humble background; with Zaynab having completed her Bachelors in Science and being employed at a part time job and Hussain still in college while simultaneously lending a hand in the family business since a rather young age of 16. Between them, they perhaps had ¼ of the knowledge not to mention time one should be allowed before setting up a business. However, whatever they lacked with regard to experience and time they more than made up for in sheer courage and determination.

At the starting point of the Penwalas store the products were delivered by hand by Hussain himself, nothing but the cycle he rode with him. Zaynab put herself into the business end of the job – pouring herself into developing an Instagram page showcasing their products. The pressure was high – Covid did not seem to be easing up and the family business had taken a hit – but their spirits were higher. Overtime as their hard work bore fruit they started to reach people across India – covering the East to the West, the remote regions, the small towns and big cities alike.

Steadily the Penwalas have built a strong and loyal customer base with artists from even metropolitan cities still counting on their small store to supply all their art needs! The rule they follow is simple – send out products that they themselves would and do use. Quality control is of major importance at the Penwalas – an absolute non-negotiable. With ensuring the products they send out are immaculate they also understand that price point is a massive deciding point for a lot of people that hinders their artistic endeavors. With an aim to enable even the smallest of artistic flames they ensure their prices are met by the budgets of their customers. A lot of work and time goes into ensuring all the materials are of a high quality and an inversely low price but with the passion Zaynab and Hussain harbour – you’ll never hear them complain.

The product range is rather varied and even more so rare – foreign brand like Sharpie, Sakura, Steadtler and special products like UV Resin, dry pressed flowers, wax, paints, moulds and really, anything you can think of when one says ‘art’. Recognising their role as entrepreneurs in a developing economy as India’s, they never lose sight of their duties towards customers, citizens and the economy alike. Most recently they envisaged this through a fundraiser for full Blood Profile tests for individuals from income groups that were inaccessible to health care. The funds were utilized for standard blood tests including a lipid profile, sugar levels and other blood related extractions and tests while also performing certain dental procedures. Medication, camp set up and basic medical infrastructure was also funded through this crowd funding initiative by the Penwalas.

Heres a small glimpse into the camp-

Currently catering to nearly 30+ orders daily, the Penwalas only aim to keep working at growing their business and reaching each individual out there, enabling to explore art in their own way. The new website launch and addition of a whole new product line is to be followed by a in-house product manufactured line! The sky’s the only limit for the Penwalas – and with their small store bringing out the flamboyant artist in each of us – your art is limited to nothing short of reaching the sky! A prime example of passion, dedication, good business sense accompanied by a strong social sense – the Penwalas serve as an inspiration to all.

To know more, visit –
Instagram – https://www.instagram.com/_penwalas/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep”. – Scott Adams

Resin Art Form- A Trending & Novel Art In India 

Resin is a new concept in India as compared to the West and it is making its potential known through beautiful pieces created by designers.

Adornize, an evolving startup has been gaining visibility in epoxy resin art form with its beautiful and elegant collections in home, décor. It was launched by Srushti Sutaria in July 2021.

The Drivers Behind Idea Generation & Products Uniqueness 

Srushti, a Banker by profession quit her job to start something of her own. Before Covid, the founder started her clothing brand with a friend but was hit by covid and was clueless of what to start in such a market. The founder then discovered Resin Art online. Being said by the founder, “If you never try, you’ll never know”. Srushti being a self-taught knew it’s not going to be easy but not impossible as well.

So, after a lot of R&D and trail and errors, the founder gave it a try and learnt the resin art form creations all by her own. Having a passion & skill in artistic creations, she chose to take her creative side as a business brand when she was just 25 years old with a minimal investment. With support from her family and friends and good customer responses, soon her business started picking up in a short duration.  Right from Brand Name and Logo to designing part, the founder has designed everything by herself.

Adornize serves unique and customised home decor items to beautify and light up your space and just how their brand name signifies. They design every piece of art exquisitely to meet their clients’ unique personal style. Be it the selection of colors, sizes, elements, and design. The products are all handmade and everything is made from scratch which makes every product unique and special.

Their clocks, coasters, desk nameplates, vanity trays, geode clock series, and vintage frames add opulence & elegance to any interior. All their products have subtle fusion colors giving a soothing and grandeur look. 

The Brand’s Market Presence 

Adornize is established in Surat and they deliver exquisite customized home decors to their clients Pan India. Having launched their brand in July 2021, the brand has been serving customised products all over India and have also been getting repeated clients.They have also  been featured on Homemadestory.in which is an online platform to showcase creative business ideas by building a community of home-based goods and service providers. 

The Brand’s Futuristic Goals 

Adornize’s long-term objectives are brand expansion & brand visibility. ADORNIZE – Adorn Your Inner World  now aims to create a truly global and innovative business model that functions successfully and entirely on client customization. The brand will soon be working on Abstract Paintings. Adornize emphasis on creating innovative products to meet every client’s personal style and embody ideas to create a work of art in a personalized manner.

To know more, visit –
Instagram – https://instagram.com/adornizebysrushti?utm_medium=copy_link

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Italy has been at the forefront of profound artistic, cultural and intellectual evolution since the turbulent times of European Renaissance. Here, scholars and artists are regarded with deep reverence and their creations are cherished for centuries. What makes Italian art (called Sospeso Transperente) so special is that it’s deeply intertwined with the regular life of regular people to such an extent that art becomes a mere extension of life and not something out of the ordinary. It’s this beauty and craftsmanship that continues to cast its spell on people from across the world.

No wonder, entrepreneurs in India are eyeing the Italian art market and making efforts to bring it closer home. Founded in September 2018 by software developer cum art connoisseur Krina, Italian Indo Art is one such venture that’s spreading happiness and motivating budding artists through the power of Italian artistry. Krina aims to “launch her own studio” and take her dream project to greater heights.

Journey of a thousand miles begins with a single step

What began as an adventure ended up being a lifelong passion for art. A 2-day workshop on Italian art was all that was needed to inspire Krina to take up this art form. Moreover, while working in Pune, she had attended a month-long workshop on entrepreneurship. That propelled her mind in the right direction and she began toying with the idea of “starting something which isn’t yet popular in India but has the potential to become big”. Combining her love for Italian art and her strong desire for entrepreneurship, Krina decided to launch her own brand with a modest sum of 10000 bucks. The materials were sourced from Italy and other places in Europe. When the first 10 products sold real quick and customers reacted positively to the brand, she knew she was on the right path. There was no looking back from then on.

Time to own some of Italy’s most delightful artworks

Italian Indo Art promotes the beauty and elegance of Italian art through a wide variety of products including home decor, wall frames, wall clocks and photo frames. Created by Italy-based artist Monica Allegro, these exquisite pieces of art are now available in India, thanks to the vision of a creative and zealous entrepreneur. Among others, the artificial flowers created with 3D effects are immensely popular owing to their uncanny resemblance to the real ones. What’s remarkable is that they’re completely dust-free and are designed in a fashion that would “mold them with the flame tool to render the desired shape.”  The designs are undoubtedly unique and alluring and have caught the attention of people from all over the country. Due to Covid restrictions, a bulk of the orders are coming in through Instagram and other online platforms.

What’s next on the radar?

While Krina is happy with the way things are shaping up for Italian Indo Art, the fiery founder is determined to achieve more. Her vision for the next 5 years is to have her own studio, have a team of artists working along and together deliver artifacts globally. If the startup’s popularity is anything to go by, this certainly doesn’t look like a distant dream anymore.

To know more visit –
Instagram : https://www.instagram.com/italianindoart/
FB : https://m.facebook.com/italianindoart

To read more Startup Stories on The Business Press, visit —  https://www.thebusinesspress.in/category/startup-stories/