“Khaana banana duniya ki sabse badi kala hai!” | “Cooking food is the world’s greatest form of art!” – Chef Buddhadev Gupta played by Amitabh Bachchan in 2007 Indian film Cheeni Kum.
An idea that Nazia Jawwad came up with at a regular family dinner, is now a platform where passionate home chefs can benefit from by widening their reach to food enthusiasts who appreciate the essence of home cooked delicacies. Despite not having the bandwidth or resources like restaurants or cloud kitchens, these home chefs have diverse skills and vast talent.
With HoKitch, Nazia aims to empower the home chef community as well as enhance customer experience by providing them with the convenience of enjoying global delicacies from hygienic home kitchens. HoKitch is working on building a community and to be the go-to platform for home chefs that are blessed with the spectacular skill of cooking great food.
Some food for thought…
The traditional ordering process today takes up a lot of time and effort of the Home Chefs. Providing details of their menu, sharing prices with customers, coordinating payments and deliveries is a time-consuming process. In addition to this, they have the uphill task of marketing themselves. Their current marketing model has its limitations as it is restricted to word-of-mouth or social media groups. These challenges faced by Home Chefs takes away their time from what they are truly passionate about – Cooking!
Similarly, for consumers who are looking for simple and delicious homemade food, their options are currently limited to chefs they know personally within their circle or referred by someone, and also through social media groups. Besides knowing limited chefs, not knowing the prices or the menu items means constant back-and-forth communication with the chefs that is required even after placing the order. Along with the payment process, the follow-up on deliveries for a consumer is also quite toilsome.
So, what’s the recipe?
Currently operational only in Bangalore, HoKitchintends to build a community for Home Chefs and also enhance the experience for their customers, by replicating the traditional food ordering process into a 360-degree solution.
For Home Chefs:
- A platform that improvises the traditional food ordering process.
- Setting up days and time when orders can be accepted as per their convenience.
- Provision to mention pre-order notice period.
- Option to purchase supplies.
- Integrated delivery and payment.
- All Home Chefs are FSSAI registered.
- Access to more than 2000 homemade delicacies across Bangalore.
- Orders can be placed in small or large quantities.
- Payment can be done online and delivery is always taken care of.
- Easy order tracking.
Living in a diverse society, we often end up with an acquired taste for different cuisines. Despite the abundance of choices available today, nothing compares to the delicacies prepared in a Home Kitchen, by an impassioned chef. So be it a healthy meal, a sinfully indulgent meal or a simple gluten-free loaf of bread – HoKitch has a huge variety of delicacies for every taste.
Two peas in a pod…
With over 8 years’ experience as a HR Professional, Nazia quit her corporate career to take on the journey of exploring food at the age of 30. She is extremely passionate and enthusiastic about food and photography. Her belief that “Food is the only thing that invokes all five senses!”, has inspired her fulfilling food journey.
When you combine the two passions, you get a fervently created social media platform that showcases the best of chefs and restaurants thus giving them the credit they deserve. You can drool over her great work by following her on Instagram – @naziajawwad. Her passion for food and understanding of the significance of food creators getting well-deserved exposure and a platform to market their talent is what kick-started the idea of HoKitch last year and the platform went live on 9th April, 2021.
To know more visit – https://hokitch.com/
Instagram – https://www.instagram.com/hokitch.in/?hl=en
Facebook – https://www.facebook.com/hokitch/
To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/