Nothing can highlight the beauty and grace of Indian women as much as traditional Indian jewelry does. In fact, it’s hard to separate the charm of such jewelry and the beauty of women adorning them. What makes Indian jewelry so remarkable and so popular is its unique designs, stunning craftsmanship and the mammoth effort required to create each intricate piece.

Here’s a jewelry brand that successfully captures the essence of India’s illustrious past. Launched in 2007 by Vinanti Manji, Vinanti Manji Designer Jewellery brings to you rich traditional jewelry with a classic and timeless appeal that enhances the beauty of modern Indian women.

The brand aims to create awareness about authentic Indian jewelry since the market is inundated with fake products that claim to be “original ” gold and silver but are nowhere close to it.

Let the journey begin!

Vinanti kick-started her entrepreneurial dream after quitting her full time as a software engineer. This happened post motherhood when priorities began to change and she realized it was time to switch gears. Since both her parents are involved in the jewelry business, she was naturally curious about this field.

Eventually she began interacting with artisans to gain a sound understanding of the craft. One thing led to another. Meetings happened. Then, shows and exhibitions started pouring in.

With hard work and patience, Vinanti established her brand, set up her flagship store in Matunga-East. There are 32-35 artisans that specialize in this art and are spread across India that are helping the brand grow. Reminiscing about the journey, the 42-year-old entrepreneur says “Mom gave me 10k for my first exhibition and wished me luck for the journey onward.”

Because classics never truly go out of style

Vinanti Manji Designer Jewellery offers a splendid collection of traditional Indian jewelry that are an epitome of elegance, beauty and grace. Vinanti points out “Silver jewelry is our hallmark but recently we dived into gold and diamond jewelry too.”

The startup comes up with a limited range of contemporary western jewelry but its stronghold remains the Indian traditional bridal jewelry, with each product being hand crafted with utmost dedication and love.

Rarely will you find this brand churning out repetitive pieces. Since customization is available here, you can share your ideas and be assured, Vinanti Manji Designer Jewellery will try to incorporate them in the most effective ways possible.

Services are available all over India and abroad in countries such as Canada and USA. Due to a surge in demand, Vinanti works on an appointment basis.

It’s time to revisit those timeless treasures

Vinanti’s gorgeous collection of handcrafted jewelry offers something for every occasion, every mood and every significant phase of your life. From weddings and anniversaries to date nights and family dinners, embrace the special moments with special jewelry crafted just for you.

Make heads turn in those bold, beautiful and breathtaking jewels and let them help you rediscover the hidden gem that lies within.

Take a moment to pause and admire its exquisite range of necklaces, earrings, headbands and kadas that pay homage to the rich cultural heritage of India.

Don’t forget to check out the ethereal designs for the modern Indian bride. In fact, the bridal collection is nothing short of an elegant symphony of handpicked precious sparkling jewels and supreme craftsmanship of skilled artisans.

From danglers that dance with delight to chains strung with grace, take your pick from the royal and resplendent collection of Vinanti Manji Designer Jewellery.

So, what’s next ?

The brand has grown by leaps and bounds ever since the time of its inception. While the journey so far has been truly rewarding, Vinanti has her sights fixed on establishing two more sustainable stores in Mumbai. Moreover, she intends to set up stores abroad, especially in the US.

Instragma link – https://www.instagram.com/vinantimanjidesignerjewellery/

To Read more Startup stories on The Bussiness press, visit – https://thebusinesspress.in/

“Art is not what you see but make others see”. – Edgar Degas

Macrame is Back With A Modern Twist! 

Macrame is a versatile form of fibre art that can be used to make everything from wall hangings and plant hangers to jewelry, purses, and even clothing items. Using simple materials like cotton twine, jute, hemp, or yarn, macramé can be as simple or complex as the crafter would like. Embellishments like glass or wooden beads, as well as dyed threads, can also open up a range of creative possibilities. This art form which was rampantly practised in the 1970s had seen a downtick during the 1980s timeframe; however, with the bohemian style in trend now, Macrame is back with more spark and spunk than before. 

A great place to explore the mesmerizing macrame collection by all Macrazy lovers is a Gurugram-based start-up firm called “A Tiny Twisted”. Started in August 2019 by Sanpreet Kaur and co-founded by Pinky Kashyap, the brand deals in all handmade macrame products such as wall hangings, keyholders, dreamcatchers, plant & car hangers, kids boho décor, hanging chandeliers & many more. They have a whole supply of macrame products which they sell to the co-artist community and most of the brand’s creations ~70% of materials are sourced indigenously. Creating a positively vibrant twist to any interior the brand is sure to enliven your work & home space with the finesse of their knot works. 

Let’s Get To Know The Brand Closer & Their Pathway Ahead 

The whole thought process behind starting “A Tiny Twisted”, evolved in Sanpreet’s mind when she quit her job and started painting to decorate her newly constructed home. With time, her interest developed in macrame art as she gathered ideas through online research on this art form. She started with wall hangings and plant hangers which gathered great responses on her Instagram page. Gradually, her friend who was connected with an art gallery motivated her to bring up more of such beautiful creations and sell them to customers. 

Pinky, the Co-founder of the brand and an IT professional in UX designing pursued her career with the regular 9-5 job in Gurugram. However over time, the monotony of the work hunted her & having a minimal social circle, she found her full-time work quite dreary. Also, it was then that when she met her college best friend Sanpreet who introduced her to macrame art. Both of them collaborated on projects and orders together and gradually, they chose the most apt domain name ” A Tiny Twisted” to get their business registered. Not only being a woman entrepreneur gives pride to her, but the magical macrame art has given her a transformative healing. Both Sanpreet & Pinky are the backbones of each other in true sense.

The key selling point for the brand is the ease & accessibility of products enabling customers to buy at any point in time. The brand is not only available on social media like Facebook and Instagram, but also available on multiple platforms like their website, Indiamart, propshop24, Etsy, and Worldartcommunity. The brand’s amazing work caught the attention of even celebrities like Tapasee Pannu for whom the order was fulfilled by creating macrame panels, a perfect vintage décor piece. They are also doing big installation work for a bohemian auto rickshaw for a U.S based restaurant chain.  Now the brand is in full swing, delivering orders worldwide to clients in U.S, Singapore, Dubai, Cuttack & Pan India. The brand envisions expanding its presence and product range. It also wants to empower the economically weaker sections of society by conducting workshops to teach them this art form.

Instagrm link – https://www.instagram.com/atinytwisted/

To read more Startup Stories on The Businesses Press, visit – https://thebusinesspress.in/

“A thing of beauty is a joy forever.” This famous quote by John Keats is an ode to finding beauty at every point in life as it will create a lasting happiness in our life. Similarly when we give a gift to somebody, we try to find something beautiful that will bring joy to the receiver for years to come. So with an aim of spreading joy, Shraddha created her own line of resin art products called Meraki by Shraddha that can be customized as per your preference.

The word Meraki has its origins in Greek which means “Doing something with a sense of pride and care”. In English it could be loosely translated as the labour of love we see from certain craftsmen, artists, chefs or creatives in their pieces of work. Meraki is the magic factor that gives any task a deeper and more holistic meaning. It is the soul, creativity, or love put into something; the essence of yourself that is put into your work. It is this essence that sets Shraddha’s work apart from the rest.

Art Attack

Shraddha was blessed with a keen sense of aesthetics and a sharp eye for detail which drew her towards various art forms throughout her life and also encouraged her to pursue art as education. Hailing from Gorakhpur, UP, she married early and subsequently had two children. Busy with responsibilities she had no time to pursue her passion.

When the lockdown was announced, Shraddha thought of devoting time to her art decided that she could spend her time in a more productive manner by giving her creativity a physical manifestation. So in September 2020 during the nationwide lockdown, at the age of 27 with an initial capital of Rs 50k, Shraddha began her creative venture Meraki.

“I could not have done this without the help and support of my family who encouraged me to pursue my art professionally. We offer handmade resin products which include trays, coasters, plates, clocks, tables and much more. We also provide themed products as per client requirements,” shares the founder.

Spreading Smiles

A glance at her product catalog will tell you about Shraddha’s affinity for colour and personalization. She uses every colour of the rainbow and ensures that each product is eye catching in its own way. From various techniques to a superlative finish, these products can be used for a long time. All products can be customized as per preferences of size, colour, name and quantity. Her passion and dedication towards her art has also won her the appreciation of numerous clients who have shared testimonials after using her products.

“My goal is to bring a smile to clients face through my art. I enjoy creating unique pieces and being a small part of client’s lives through Meraki. In a short period of time we have created name plates, wall art, trays, tissue boxes, key chains, jewellery stands and many more products with the help of resin,” Explains Shraddha.

Meraki currently takes orders through its Instagram page and operates from its own studio space in Gorakhpur. The brand has successfully fulfilled 100 orders from a number of clients across the country and aims to scale up further. “I want to collaborate with architects in my city and design products that are loved by all. I would also like to collaborate with other artists so that we can synergize our creativity,” concludes Shraddha.

Instagram-   https://www.instagram.com/merakibyshraddha/

Facebook- https://m.facebook.com/profile.php?id=100068491497071&lst=100001460604589%3A100068491497071%3A1658992924&ref=m_notif&notif_t=feedback_reaction_generic

Read the complete article on our website – https://thebusinesspress.in/