“Jewelry is like the perfect spice – it always complements what’s already there.” – Diane Von Furstenberg
Silver Jewellery Has Lived The Test Of Times Since Ages
The year 2022 has been glorious for Silver. Fine silver jewellery and gold-plated silver jewellery have made it clear that they are here to stay. Silver’s durability and sheer beauty have once again proved why it is a timeless classic. The jewellery market is also growing on the backbone of the growing disposable income of the Indian consumer. Being a country with a rich heritage and festivals, there has also been an increase in gifting jewellery items on such occasions. From aesthetic qualities associated with the brilliant moon to sensorial characteristics, from religious connotations to those of love and marriage, the silver jewellery of India demonstrates the metaphorical meanings of objects to be intrinsic to their historical contextualisation.
Silver is the new gold. The phrase is tossed around a lot in the world of fashion meaning that silver is experiencing a surge in popularity, thanks to its many benefits over other precious metals. Silver is just as luxurious as gold, but it’s more affordable and accessible to more people. It also doesn’t corrode like some other metals, making it a good choice for jewellery. And, as an added bonus, silver has health benefits! It helps to kill bacteria and can even improve your mood. So if you’re looking for an affordable way to add a touch of luxury to your wardrobe, pure silver Indian jewellery online is the right way forward. And here we go, directing all silver jewellery hoarders to a commendably unique brand called “Simply Silver by Neha.
Simply Silver- The Journey To Silverhood & Growth Trajectory
Neha who has been in the jewellery business since 1991 talks about her journey to “Simply Silver” and how it all started, “It was my father who introduced me to silver and saw the creative instincts in me. He would take me to the silver market during his Army posting days in Sagar (M.P) and buy me these small silver balies to wear every day. I really enjoyed wearing them and my love for silver metal started. It was somewhere in 1996, that a visit to a silver shop in Karol Bagh, Delhi ignited my keen passion to learn this craftmanship. My father supported my dream and I took training from the shopkeeper on how to use pliers and curate beautiful designs.”
The first few creations using beads and wires started when she was still in college and the earrings she made for her friends gradually increased in demand. Through small exhibitions, she made a start off as social media presence was not much during those days. After pursuing her jewellery making and designing course, she learnt the nitty-gritty of jewellery making, polishing and cutting. Adding to her experience was the job she undertook in a diamond company run by her friend where she helped in production and sales & marketing. Having settled post marriage and creating silver jewellery in her spare time was never abandoned. Gradually with age, when her kids settled, she took onto Instagram and Facebook and connected with several friends who loved silver jewellery too. From ethnic, and western to everyday wear jewellery, Neha has it all in her silver kitty with dazzling jhumkas, elegant choker sets, trendy necklaces, rings & earrings, sparkling bracelets, anklets, toe rings etc. The brand has a website in place and all the technical part is taken care of by her spouse who has been her strength in getting the business to heights.
Not only is the brand unique in terms of its premium quality and intricate designs but also believes in being eco-friendly. That is the reason it has forgone plastic packaging and has tied up with artisans who design the boxes taking inspiration from the Five main art forms of India like Madhubani, Warli, Kalamkari, and Pattachitra etc making it a sustainable brand. The brand serves Pan India and envisions to grow bigger in the silver jewellery market going ahead.
Instagram post link – https://www.instagram.com/simplysilverbyneha/
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