“If I’m not feeling good, I load up on jewelry. It gives me energy and makes me feel happy.” ~ Kate Hudson
That’s one of the reasons why many of us choose to wear jewelry on our most dull and uninspiring days. Jewelry is our comfort space that adds a feel-good vibe to our emotions besides obviously lending an extra zing to our style quotient. Since jewelry enhances our look and uplifts our mood, it’s only natural they would be in great demand in the fashion market.
Launched on 25th June 2017 by Varsha, Varsha Designers is a storehouse of beautiful jewelry that presents to you traditional designs with classic undertones exuding a glamorous look. The Chennai-based brand is inspiring housewives and unemployed youth to start their own businesses with whatever they have.
Creating opportunity out of adversity
For Varsha, the path to entrepreneurship was laden with struggles, doubts, confusion and hardships. After completing her engineering degree in 2014, Varsha began to nurture her long-cherished civil service dream. She cleared the Prelims but lost out in Mains by just a few marks.
It was during this time in 2016 when Varsha started grappling with depression. Online shopping became a safe haven, allowing her to distract her mind from negative thoughts. At that time, she was in Chennai studying at Sankar’s academy. Varsha further adds “One of my hostel mates suggested that instead of buying things online, I explore the local market that offers greater variety at more reasonable rates.” This led to extensive exposure to unique fashionable accessories available in the market.
Behind every strong woman is a resilient family. When Varsha returned home, her family advised her to start a business as a means to overcome depression and channelize her energy in a positive and productive way. The gutsy entrepreneur explains “So I started going out, bought some stuff and began selling.” Thankfully, most of the items got sold within a short period and that encouraged her to carry on. Thus, the then 24-year-old girl embarked on a journey of courage and hope to establish her first startup with a modest sum of 2000 bucks.
When fashion manifests class, grace and style
Varsha Designers offers a wide range of traditional, sophisticated handcrafted jewelry at affordable prices. This includes kundan jewelry, natural stone necklace with cluster pearls, teardrop studs, brilliant sun-kissed choker, multi-layered vintage chain with gold finishing, fairy earrings made of finest natural stones, uber cool thunder snippet jewelry, beautiful handmade candy shade necklace, chic and minimalist necklaces and so much more. The pearl choker collection, adorned with charming stones, is quite popular among customers.
Every single piece is personally handpicked by Varsha as she travels across the globe, picking up eye-catching jewelry from different regions while ensuring there’s no compromise on quality and design. Shipping is available worldwide.
In quest of a better future
Varsha Designers strives to reach out to more audiences as Varsha plans to open multiple outlets in Chennai within the next year or so. Moreover, she’s looking forward to expanding her brand in Kochi and Trivandrum. With a minimum monthly count of 500 orders which often exceeds 800-900 orders, Varsha Designers is charting out a success story like none other.
Instagram link – https://www.instagram.com/varsha_designers/?igshid=YmMyMTA2M2Y%3D
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