Brown Sugar was launched by Vinti Vohra – Fashion Entrepreneur armed with a Masters In Contemporary Marketing Management and Himani Ghind – An experienced marketer & fashion designer with a PR background – the smart womanpreneur duo. They both used to design and get their own apparels stitched for any social occasion and soon noticed that they were getting a lot of appreciation and enquiries about what they wore.
Intelligent brainstorming and a professional plan in place saw BROWN SUGAR the label being born.
Riding the Co-ords trend – plush fashion coordinated with your mood and your activity for the day…
“We are a completely home-grown label. There is a growing need for a sophisticated lounge wear brand that focuses on different body shapes in the Indian market. Brown Sugar basically tries to fill that gap” Vinti told The Business Press.
A look at the collection reinforces certain key elements. The fabric is high quality, there is close attention to detail, styling is classy, finishing is elegant and the fit is just perfect. There is a minimalistic statement that every garment makes, which is intrinsically alluring to the customers it serves.
A peek into the online wardrobe reveals exciting and trendy elements – classic Co-ords in shades of Black, Beige, White, Pearl, Powder Blue, Olive Green and more.
Their collection includes crop tops, shirts, cargo style monochrome co-ords with an open blazer & matching belted shorts, textured polo crop top. Sleek sleepwear fashioned out of a rich textured cotton fabric. The range gives you the freedom to wear what your mood feels like expressing. “Chic enough to lounge in & plush enough to sleep in.”
Being different yet staying relevant to fashion and comfort – A tailor made plan for success
BROWN SUGAR as the name itself suggests is focusing on Indian silhouettes and body shapes. It is centered around brown women and their fashion sensibilities from around the world.
“We have consciously being selective about how we expand our footprint and how we cater to our discerning and growing customer base. Our first collection sold more than 500 pieces and out of this more than 40 % were repeat orders,” says Himani.
The next phase of growth will see the brand building up a portfolio of formal wear, accessories and making a foray into the global market. A second collection is already on the drawing board and will be revealed soon.
Check out their collection on their website and Instagram page –
Pick up some trendy and comfy co-ord sets and make your own individual style statement!
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