M&Y PEHNAVA – This label offers a range of delightful and stylish ethnic designs, inspired by the treasure trove that traditional Indian crafts offer.

This is the age of the Influencers! And when a mother is a fabulous designer, the talented daughter is also bound to do something really meaningful. M&Y PEHNAVA founded at the age of 26 by Arushi Gandhi is a story designed with a similar thread.


Born and brought up in Khandwa, a town in Madhya Pradesh India, Arushi completed her post-graduation from Welingkar Institute, Mumbai. She also worked for quite a few leading brands before the pandemic brought things to a standstill. That was when she had a conversation with her Mother, who was already in the women’s wear business, from that creative interaction was born the enterprise M&Y PEHNAVA!

Arushi nurtured her business further, by holding on to a job so that she could fund this enterprise with the salary she received.

“Mine is an independent, home grown fashion label and it is a professionally run fashion enterprise, for which I am wholly responsible for.” mentions Arushi. M&Y PEHNAVA is today a trending and trusted Women Ethnic wear online shopping destination.

 Celebrating “Pehnava” which means dressing, of India’s vibrant ethnic design traditions…

At M&Y PEHNAVA, our design palette is a whole set of delightful and stylish ethnic designs, inspired by the treasure trove that traditional Indian crafts offer.


There is an entire range of contemporary fashion, as well as Indian wear, in design and colors that are truly fabulous. Hand Blocked Printed Cotton Kurta Sets, Georgette Kurti Sets, Kurti Dupatta Pant Sets, Designer Lehengas, Punjabi Suits, Flowy Evening Gowns, Palazzo Kurti Sets, Frock Kurtis, Georgette Leheriya Kurti with Belt 🛍 and more are available.

What is so important to know, is that every piece is created from the fashion sketches onwards and every design, cut, color etc. is unique. Even the price is such, that it will definitely tempt any visitor to the store buy a dress.  

From fabric to design and exciting collaborations, there is a lot happening on the growth front…

“When I started in March 2022, I had a clear plan as to how to grow my brand. I have always made it a point to use the most comfortable fabrics, create designs that are attractive and also mark my label with a price that is truly inviting. As a startup a home-grown fashion label I am really proud to share that we have fulfilled more than 2000 orders till date.” says Arushi with a proud smile.


The next page in this chapter of growth, is that the label plans to invest in setting up a self-owned, professional design and production unit so that there is more control over a lot of things. This could also be a space for some exciting collaborations to happen with emerging and talented fashion designers.

You can visit https://www.instagram.com/m.y_pehnava/?igshid=NDRkN2NkYzU%3D and  https://mnypehnava.com/ to check out all their new designs with some exciting offers.

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/


Please enter your comment!
Please enter your name here