INCHING INDIA – What started as a heartfelt gesture of help in the pandemic has turned into a leading fashion label.

The covid lockdown was witness to many tales of help and generosity. Some however have carried on even after that and are today flourishing examples of what a genuinely good deed can help a whole lot of people achieve.

INCHING INDIA is one such story. Founded by two passionate entrepreneurs, Rachna Khanna and Pooja Khanna- the backbones of the business and Anoushka Khanna, a former consultant, now also overlooking this business. The entire business is a close-knit family affair, with each member working towards its success.

Says Anoushka, “The motive behind starting Inching India was Inching and Thriving in India, with India. We had to sustain our local artisans during the Covid period. These artisans were connected with us for over a decade and we couldn’t lay them off just like that. “


The plan was move up from just a local presence in Amritsar and scale up with the power of the internet to cater to a national audience. The portal was set in place, experiments happened and soon with the help of a great team, designer products started to inch by inch find its way on to the portal.

The response received was very encouraging and the business continues to evolve into a space for trendy, all occasion fashionwear.

Comfortable fashion with comfort pricing – a mix that is simply hard to resist


When anyone checks out fashion wear from INCHING INDIA, excellent design, superior styling, great fabric, impeccable finish, graceful fall, comfortable fit – all these boxes get ticked one after another in quick succession.

Anoushka makes it a point to mention that, ”What is also so tempting about every INCHING INDIA fashion wear is that, the price point too has consciously been kept very reasonable. We want our customers to happily pick up what they like, when they see the quality as well and the price we are offering.”

Today the brand repertoire encompasses a beautiful collection of Embroidered Co-Ord Sets with Flowy Silhouettes, Beautiful Cutwork Embroidery Suit Sets, Hand Painted and Lace Cut Tops and Dresses, Palazzos, Salwars, Block Printed Kurtas, Embroidered Kurtas, Flowy Velvet and Woolen Capes, Dupattas, and a whole lot more !

Endeavoring to carry the Indian legacy of its artisans and fusion fashion wear across international borders…


INCHING INDIA is steadily building up a reputation of a fashion space, that is catching the fancy of national and international fashionistas, socialites and celebrities. The ambition is to now to strengthen the Ecommerce vertical by enhancing online services and then gradually get the blueprint for a brick and mortar branded retail store up and running.

With customers like top influencers Masoom Minawala, Srishti Dixit, film stars like Mehreen Pirzada, Tisca Chopra, Maanvi Gagroo, Tina Datta, Payal Rohatogi, celebrity chef Amrita Raichand and whole bunch of people flaunting their creations, the brand is set to make a splash internationally too!


While doing this however, the focus will always be to carry the rich legacy of the craft of the artisans of India and its cultural heritage, through thoughtful fusion fashion across cultural borders.

Click here to discover the wonderful collection and of course get ready to add a new trend to your wardrobe!  

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