“A good rule to remember for life is that when it comes to plastic surgery and sushi, never be attracted by a bargain.” ~ Graham Norton
One of the most delicious and interesting Japanese meals, Sushi is not just a dish but an art. The biggest of the chefs across the globe have agreed that it takes special skills to nail that perfect rice roll infused with a magical blend of flavours. In India, there are far from a few restaurants that can proudly boast of making the perfect sushi. And recognising this market gap, Chef Abhijeeth Urs started SushiMen — a unique cloud kitchen that delivers exquisite handcrafted Sushi all across Bangalore — in 2018.
The Recipe to Growth
When Chef Abhijeeth Urs laid the foundations of SushiMen, under the Matsya Enterprises Banner, in 2018, he intended it to be a curated service for friends and family. However, in the past few years, it has grown into a fully operational virtual restaurant.
In an effort to bring Sushi to everyone, Chef Abhijeeth Urs has introduced his own creations, including a variety of vegetarian and vegan sushi, an unconventional concept in this cuisine. While SushiMen aims to bring an authentic tasting experience to seasoned sushi lovers, the brand also caters to first-timers who are keen to try new cuisine.
“With a constantly evolving menu, it is our constant endeavour to create a novel experience in every meal. Every dish is freshly prepared once we receive the order, to ensure the most delectable sushi experience Bangalore has to offer,” Chef Abhijeeth Urs says.
SushiMen is an environmentally conscious brand and is currently using recyclable and biodegradable materials in its packing. The brand further aims to make its packing 100% biodegradable/recyclable.
Prepping for a Wholesome Future
While the current focus of the founder is to expand the brand in Bangalore by creating more awareness, he envisions SushiMen leading the market across the country in the next few years. The company plans to diversify the brand into fresh markets across India as they strongly believe there is a huge potential for Sushi in India.
“The long term plan is to become a Brand that people associate with an experience of authentic sushi delivered to one’s doorstep, we have achieved this success in Bangalore and hope to replicate the same in other cities,” he says.
“We are in the final stages of forming a sister concern by name UmaamiIn Hospitality that will be focusing on bringing sushi to the mass market at pocket-friendly price points under a different brand across India. The company is looking to introduce more curated cuisines from around the world to create luxury food experiences, all the while experimenting further and testing & harnessing the potential of doorstep delivery through a Cloud Kitchen model,” he adds.
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