THE MINIATURE CO. – Meet Ishani, an interior designer turned miniaturist who is recreating memories with her unique miniature art.

September 17, 2022

A tiny seed holds a mighty tree. Imagine this concept applied to a business and you will find that there actually exists something, where tiny actually means a big and truly unique business opportunity.

THE MINIATURE CO founded in September 2020 by Ishani Umre is all about the idea of making a profitable business out of miniatures. Interested in the concept of design, Ishani is a qualified Interior Designer, who found her calling after she realized that she was missing out on expressing her creative side to the fullest.

“Miniatures got my attention and fascinated me right away. It was a completely new niche in India and I felt this was something challenging that I could attempt,” says Ishani.

Today THE MINIATURE CO is perhaps the only professional miniature model maker brand in India. It is creating a lot of excitement and attracting the attention of a whole lot of customers who want to explore this avenue. The future is definitely about growth in a big way.

Miniature Art is all about being perfect…and perfection is what is delivered by Ishani…

Miniatures are basically scaled down models of spaces or objects. Ishani working with a design ratio of 1:12 has patiently crafted a brilliant portfolio that consists of a Coffee table with Magazines, Dining Table set up, Bedroom set up, Kitchen set up complete with miniature gas range, sink and cooking vessels, Design studio set up, Mini utensils, Mini plant hangers and Rubber plant, Miniature edibles, Miniature workstation, Miniature paintings, Conference Room set up and a lot more.

Creativity. Perfection. Authenticity. Finish. The MINIATURE CO offers these in ample measure to deliver miniatures that surprise and delight everyone.

The brand also offers workshops where the creative elements of Miniatures like Roombox Making, Furnished Bedroom Setup and Lighting are covered in detail. It also creates 100% handcrafted miniatures as gifts.

”People are highly appreciative of the miniature creations and they are also realizing the time and effort that it takes for a model to be created. This is very encouraging for me as it gives me more confidence to pursue my passion.” Ishani told The Business Press.

Transforming tiny ideas into a piece of art

“The scope of creating miniature scale models is evolving everyday. As it is a very niche offering the possibilities and potential of it is yet to be explored fully and the future looks really exciting,“ says Ishani.

The MINIATURE CO looks to now take its core offering to reach out to real estate developers and offer its expertise to create miniature models of the architecture and interiors to complement their marketing efforts. There are also plans where the same expertise can be used to create gifting objects.

Adds Ishani, ‘I am also very soon starting my own office and hiring staff since one model takes at least 1 month to complete and I intend to fulfill at least 10 orders in a month.”

Click here https://www.instagram.com/the_miniature_co/?igshid=NDRkN2NkYzU%3D/ to take a tour of the wonderful miniatures created.

To Read more startup stories on The Business Press, visit – https://thebusinesspress.in/

STORIES NUTS & BERRIES – The flavorsome tale of a husband-wife duo with a passion for a healthy lifestyle!

The Business Press

September 16, 2022

A professional lawyer can surely make a strong case for a healthy lifestyle and Shriya Runwal got a winning verdict for it. After a little more than 3 years of a successful legal practice, post her marriage, Shriya decided to partner with her husband Akshat Runwal in their 3 generations old dry fruits business. Why not add some tangy zing to it was the thought?

Dealing in dry fruits is not just any business. It requires a good network of sources from where the best and most authentic things can be purchased.

While building the company Stories – Nuts and Berries from ground up, Akshat’s experience in marketing played a major role. According to Akshat, “The gap that we intend to step into, is the nutritional gap made by unhealthy food choices while needing to snack.” The products ranges from flavored dry fruits to nuts, berries, seeds, trail mixes and puffed snacks.

Combination and taste to drive you nuts and deliver nutrition too!

People all over are moving towards a healthy life style by choice and food is an important factor in that choice. There are people looking for food that excites the palette and also gives them their much needed nutrition. Having known the high nutrition values that nuts and berries can deliver the company came up with an exciting combination of spices infused berries, nuts, seeds, and snacks to create a wholesome tray of guilt free healthy snacks. Today, the company offers exquisitely flavored almonds, cashews and raisins and also dried fruits like guava, prunes, blueberry and sliced cranberry naturally flavored or with a burst of tangy spices. And if you want more fun, there’s a whole set of jars of super food waiting – Healthy Nut Mix, Berry Blast, Thai Chilli Blend, Anti-oxidant mix, Seven Seeds, and many more!

Another truly healthy snacking option is the variety of puffs made of Oats, Jowar, Ragi, Chickpea Quinoa! In these you will discover tangy tomatoes, smoked chilli, cheese and herbs and a host of other exciting flavors simply waiting to delight your pallet!

OK you want to gift them to someone you love? Sure gift pack combos are available too!

So there’s no excuse really to not indulge in these healthy, high on nutrition snacks! The company has serviced 40,000 orders to date. Isn’t that just amazing!

Introducing the masses to an enticing and healthy snacking habit. Berry exciting times ahead…

“As promoters we are nurturing this company with a clear vision. With genuine scientific information on nutritional values of every product and strategic marketing, we are bringing about a new awareness and acceptance for a different, yet highly nutritional lifestyle snack,” said Shriya.

With a product portfolio that is now bursting with the goodness of amazing flavors, the company aspires to be present and easily available across leading online ecommerce portals, large format food retail stores as well as niche stores, in high density footfall catchments.

Reaching out to many as many as possible and delivering crunchy nutrition – that in a nutshell is the gameplan for the future! Click here https://www.instagram.com/thegourmetstories.ind/?igshid=YmMyMTA2M2Y%3D or https://www.storiesnutsberries.com/ and stock up now!

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House Of Webhin: Traditional Bags With A Contemporary Touch

The Business Press

September 15, 2022

“When I want to treat myself, I will almost always get myself a new handbag.” ~ Coco Chanel

Bags are every woman’s best friend, savor, fashion ally, and of course, a keeper of their secrets. As the most popular and most visible fashion accessory, bags can make and break our style quotient with relative ease. They are a reflection of who we are and where we belong in terms of social/financial stature and fashion choices. Due to their overpowering influence, the market is inundated with bags of all shapes and sizes.

Launched on 1st August, 2017 by two CS aspirants Richa Sharma and Sandish Jain, House Of Webhin is a much sought-after brand that seamlessly merges traditional designs with modern aesthetics to create unique and unconventional bags for women.

From finance to fashion, it’s been quite a journey

Though Richa and Sandish hailed from finance backgrounds, they never quite hesitated to kickstart their entrepreneurial journey in the realm of fashion and glamor. What propelled this shift in career was a genuine dissatisfaction with the job they were doing. Sandish initially set up a brand named Webbin for selling replicas of bags on online shopping portals like Flipkart and Amazon. But soon he realized it wasn’t something he wanted to do in the long run.

It was then that he joined hands with college buddy Richa to establish House Of Webhin. Richa was immensely fond of handicrafts and understood their significance in the context of art and culture. The duo began sourcing handmade bags from local artisans. Richa adds “Earlier we had to source the frames from India but now we get them from China.” Apart from that, a small portion of the profit goes into feeding and nursing stray dogs. In fact, they feed around 80 dogs in their area.

Traditional bags with a contemporary touch

House Of Webhin offers a wide range of handcrafted bags that includes stunning clutches, potlis, batuas and bridal trousseau boxes. The brand collaborates with talented artisans from Bareiley to come up with bags for all reasons and seasons. They are all handmade by some of the most gifted artisans whose passion and craftsmanship lends a unique charm to each of the products.

The brand name too is unique and in sync with the tag line which says “We are stylishly different.” In fact, you would rarely come across any two bags that are similar in design, artistry and overall appeal. The startup aims to provide a platform for unknown artisans to showcase their skills to the world. Richa explains “They don’t often get the support and encouragement they deserve. Ours is a humble attempt to highlight their work and bring them into the limelight. They stay at our workshops and get all kinds of support to create bags that embody craftsmanship and opulence in their truest forms”.Don’t miss the quirky digitally printed clutches, resin clutches embellished with thread work and stones or multicolored floral clutches suitable for both Indian and western outfits. Take a look at those lovely potlis crafted using micro pearls and multicolored stones or net potli bags in pastel colors. You can opt for customized name clutches that are crafted on a velvet base and adorned with kundan work. The colors too can be customized.

Talking about the present & future

This B2B and B2C startup is currently shipping to more than 25 countries. It has already made a lasting impression with its gorgeous collection of clutches and potlis. The products have been appreciated and embraced by many celebrities and influencers.

When asked about future plans, Richa points out “We want to expand the brand by opening stores in every metro city of India. If we can encourage people to choose handcrafted bags over the leather ones, then nothing like it.” While the startup is showcasing its latest collection at prominent exhibitions, it’s creating a road map to open a store in Delhi quite soon.

Instagram link – https://www.instagram.com/house_of_webhin/

To Read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/

KASBAH – Offering an exclusive collection of traditional and indo western wear, for the gentleman with a special flair for style and class.

The Business Press

September 14, 2022

Says Nischaiy, “The idea to start a brand for men’s wear came up on the strength of the fact that my mother was into designing western wear for women over the last 20 years. This gave us access to fabric manufacturers, artisans, tailors, embroidery units, glass work sources, sequins workers and whole lot more of essentials.”

KASBAH today creates its entire range of handcrafted traditional and indo western wear for men, based on the strength of an excellent and imaginative design team matched up with manufacturing practices that set very high quality benchmarks.

There is a certain magic in indo – fusion wear that KASBAH has mastered down to the last stitch…

KASBAH-MEN is today a well-entrenched luxury men’s wear label offering bespoke clothing for men. Says Nischaiy, “We at KASBAH keep trying out new fabrics, new cuts, new styling, new finishes to create a genuine fashion fusion that merges the best in traditional and contemporary fashion trends.”

The intricate details in embroidery, the artistic mirror work, the delicate sequined patches, smart fashionable cuts, the classy fall of the finished garment all speak of handcrafted workmanship of the highest order. KASBAH today is a must see must have destination for kurtas, sherwanis, jackets, stoles and other indo – western occasion wear for nearly every formal occasion. The range available is Formal

mirror work kurtas, Formal embroidered kurtas, Formal chikankari kurta, Formal Ombre shaded embroidered kurta, Formal Sequin work kurta, Formal embroidered sherwani, Formal hand embroidered kurta, Royal cut embroidered indo-western wear, Formal embroidered kurta on print, Formal embroidered jacket set, Formal mirror work kurta with zari work and a whole lot more.

As the brand evolves KASBAH – MEN promise to add a lot more of excitement and style to deliver to the fashion-conscious gentlemen of today.

The making of a brand that will adorn the shoulders of the discerning gentleman across the globe….

KASBAH is available at Aza Fashion, Pernias Popup and 18 multi designer stores across India and UK. They are planning to connect with 25 multi designer stores by the second quarter of 2023. KASBAH sees close to 20K orders fulfilled every year which are mostly emerging from within India. The next bold move is to now start making its creation reach across international borders and offer access to clients there. At the moment the business model is online, but a blue print to start a physical store in Punjab, followed by Delhi and Mumbai is being planned. Another interesting development is the probable launch of a whole line of women wear very soon. Recently the brand hit 100k followers on IG making it the fastest growing ethnic wear brand for men.

Click here https://www.instagram.com/kasbah___/?igshid=NDRkN2NkYzU%3D to refresh your wardrobe for a festive or a special occasion. You will definitely love what you see and get admiring glances for your sense of style.

Website link – https://www.kasbahmen.com/

To read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/

Anjali Lilaria – Up Your Style Quotient With Anjali Lilaria’s Handmade Couture

The Business Press

September 13, 2022

“Fashion is the armour to survive the reality of everyday life.”-Bill Cunningham

India As An Emerging Fashion Hub

India is a nation with an ancient tradition of clothing design, and it is as much an emerging fashion destination. Indian fashion scenario is known for its cultural heritage, gentility and colourfulness. It came up with the beauty of elegance which has sustained through innumerable decades. The nature of the fashion Industry in India is dynamic and is made up of several sorts of companies, including shops, design sourcing and sales firms.

There are innumerable job opportunities and career prospects in the fashion industry -from being a fashion designer, fashion illustrator, fashion consultant, fashion stylist, fashion merchandiser and many more, there is no end to the window of possibilities in this avenue.

Today, there are many Indian fashion designers peddling designs and wares. Some are well known and are expanding, slowly but surely, into the international market. India’s romance with fashion design has just begun and is bound to grow by leaps and bounds. India’s fashion industry has a bright & promising future primarily because our country has a large youth population combined with increasing disposable incomes.

The Journey Of A Thousand Miles Begins With A Single Step

Perhaps the most enigmatic question rattling a fashion freak would be “What To Wear”? and despite a flooded wardrobe popping out zillions of clothes, the solution would still be at a standstill. Styling up according to the occasion is not that simplistic especially when you want to catch all the eyeballs with your outfit. Here ushers the role of a fashion designer whose expertise in bringing the perfect fusion of the aptest fabric and motifs brings that zing to your ensemble. Bringing such a brilliant talented fashion designer, Anjali Lilaria from Gorakhpur, Uttar Pradesh is surely worth sharing.

The journey of Anjali is commendable who started her career with a humble beginning and a modest investment from the scratch. Having completed her fashion designing from Jaipur, she undertook Garment Production & Export Management course from Rajasthan University and added to her expertise further through MBA in Retail marketing. She launched her fashion design firm Lagan Mandap in 2011 when she set out to pursue her dreams and showcased her design skills to everyone. The initial journey post-marriage had its shares of ups and downs but the endearing, courageous womanpreneur stepped ahead to shine high with her name in the fashion world.

Talking about her venture, Anjali shares that being a woman entrepreneur is not a cinch and managing multiple roles has its own share of struggles. She mentions “Having skill & expertise in any field is the biggest asset any woman can possess and one should not refrain from leveraging the same.” At every walk of her life, she drew inspiration from her father’s learning and the zeal to prove her mettle has brought her out with flying colours. Along with running a successful business, Anjali has also managed her family responsibilities to the fullest. She is an example that a woman can be a great mother, wife, daughter and entrepreneur at the same time. She can do it all!

Anjali has single-handedly built her business from zero to where it has successfully reached today.

The Glittering Dreams Of Anjali in Years Ahead

Anjali has worked not only with celebrities like Krushna Abhishek, Arti Singh, Jasleen Matharu, Deepika Singh, beauty pageants with Shreya Rao and a few other Big Boss fames but also supplies her fashion couture for musical album shoots. She aspires to not only rise professionally but also inspire budding designers and females to independently strive for their living through a suitable career option. She has presently a workforce of 21 artisans who have learnt the intricate handmade work and help her come up with fabulous collections such as sarees, cocktail dresses, gowns, festive wear outfits, men’s and kid’s wear that are all tailor-made according to client’s need.

Throughout her brand journey, Anjali has supported many locals and she wishes to continue supporting and uplifting them.

Instagram post link – https://www.instagram.com/anjali_lilaria/

To read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/

The Pretty Vibes – Jewels That Adorn The Charming Spirit Of Every Woman

admin

September 12, 2022

“Wearing jewels is a way to express the woman you are. Without saying a Word.”-Anonymous

The Skyrocketing Demand for Fashion Jewellery Amongst Indian Women

Our country was once defined as “Sone ki Chidiya” and the gold-rich country had plentiful gold to adorn its citizens with precious ornaments. Women were glorified with the dazzling gold and silver jewellery that they used for festivals and traditional purposes. Over years, with gold prices shooting up massively, the love for gold may not have dropped but being heavy on pockets and safety issues drove the need to consider imitation jewels. Jewellery is no anymore worn only for ceremonial purposes or with traditional attires but has changed to being a method of expressing individuality and fashion sense.

Today, fashion apparel trends go hand-in-hand with accessories required to achieve the look of the day. The effects of globalisation have influenced the tastes and consumption patterns of millennials, through international television shows and films, as well as the all-encompassing hold of social media. Along with celebrating the latest trends and staying in vogue, another major advantage of shopping fashion jewellery is that they are durable and combine the classic traditional designs passed down from generations with contemporary trending styles to create a fusion. Such a fusion led to the creation of incredible and captivating chokers, long necklaces, bajuband, bangles and more! The urge to style up with infinite and affordable jewelery designs amongst the fashion-conscious Indian woman with higher disposable income is driving the fashion and imitation jewellery market in India.

The Entrepreneurial Vibe Behind The Brand

Heena who has experienced the retail sector for 5-6 years in her professional journey and also worked with multi-designer stores, witnessed a huge gap in terms of the quality & variety of jewellery offered by various brands. There was a great mismatch between price and quality of designs and post conducting research for almost a year on the jewellery products, she finally decided to launch her brand. With a minimal savings and a big dream to venture into jewellery business, the brand got on the market by June 2022 selling a vast range of jewellery pieces such as chandbalis, jhumkas, stack bracelets, chain pendants, chokers, earrings etc sparkled with the Kundan, meenakari and pearls to add elegance and charm to any attire.

Talking about the brand’s relatedness with every woman, Heena shares “As a small business owner, I can certainly say that each one of us would relate to having something of our own which we treasure the most. The Pretty Vibes is the same for me. The brand is put together with love and intention of making a women’s jewellery choices easier by providing a variety of jewellery at one platform.”

Setting The Objectives Ahead

The brand aims to be recognised as a one-stop destination for all jewellery collections and offer premium quality at an affordable range to fit the budget of all income classes. It wants to expand its product range by introducing watch charms and curated gift boxes.

Instagram link – https://www.instagram.com/theprettyvibes_jewellery/

To read more Startup Stories on The Business Press,Visit – https://thebusinesspress.in/

DIVINEARTT_BYSHWETATANEJA – This woman decided to take the entrepreneurial plunge by following her love for art

The Business Press

September 8, 2022

Giving up the security of a well settled teaching profession and then learning a form of art to create a brand new professional enterprise is a challenge everyone will not willingly accept. But perhaps it was the artist that resided in Shweta Taneja – a post graduate in fine arts from GNDU, Amritsar, that coaxed her to discover a new found passion for Resin Art during the lockdown and DIVINEARTT_BYSHWETATANEJA was born. Shweta lives and runs her business from Bangalore.

“Having dabbled in oils, watercolors and pastels earlier, for me Resin Art was an experiment that was a catalyst to challenge my artistic talent and start to commercially sell my art too. Something that I had never done before,” says Shweta.

Having learnt a few things initially by watching videos online Shweta also enrolled for advanced Resin Art classes to upgrade her skills. Resin Art being a mixture of the technical and the chemical medium, she imbibed all the best practices and was soon creating pieces that got a lot of appreciation, motivating her to explore the niche all the more extensively.

Today with continuous practice, consistently creating new pieces, striving for customer conversion and retention, sourcing for the best raw materials and also juggling with marketing on social media – Shweta has made DIVINEARTT_BYSHWETATANEJA into a destination that is home to a variety of exciting Resin Art creations, guaranteed to light up any space.

Hand crafted with patience, love and imagination… the result is always magical…

Everything at DIVINEARTT_BYSHWETATANEJA is handcrafted with infinite patience, dollops of imagination and heaps of love resulting in truly amazing art. The art pieces are functional and the home décor products are vibrant and expressive.

Catering to corporate orders, bulk orders and even single customized pieces based on the interiors as well as client preferences, the portfolio offers a plethora of art that makes choosing really difficult. You may want it all!

You can pick from an exquisite collection of floral art, table clocks, wall clocks, resin tables, nesting tables, serving platters coasters, napkin rings tea light holders, name plates, floral preservation, resin bookmarks, wall art like geode art, ocean art and much more.

Creating art that will be appreciated by all and displayed at personal and commercial spaces too…

A portfolio of creations that are a collection of many beautiful pieces of imaginative art, is bound to be noticed and appreciated by all. And this is exactly what Shweta has achieved in a short span of time. She has built up a client list of both home owners and corporates who have picked up her creations to prominently displayed at their individual spaces. The festive season is where Shweta sees an uptick in sales, as gifting DIVINEARTT creations brings delight to both the giver and the receiver of the gift.

Says Shweta, “I am looking to enter into more collaborations with major corporates to help my brand grow. My beautiful insta family has been very supportive of my business, with their support I intend to reach clients from all over the world and offer them the best quality handcrafted art.”

Click here https://www.instagram.com/divineartt_byshwetataneja/ to discover really exquisite art that will really brighten up every and any space.

To Read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/

EverBloom – This clothing label showcases the perfect balance between heritage and modernity

The Business Press

September 7, 2022

“What you wear is how you present yourself to the world. Fashion is an instant language.” ~ Miuccia Prada

In many ways, what you wear defines who you are as an individual. Your fashion choices are a subtle manifestation of your thoughts, feelings, creativity and aesthetic sensibilities. Since fashion is so deeply entwined with your moods and perceptions, finding clothes that resonate with your soul can be quite a challenge.

Launched on 4th March 2022 by Devendra Singh, EverBloom is an upcoming clothing brand that comes up with honest, handmade and homegrown suits and dresses for women. Its clothes are an embodiment of eternal grace and subtle elegance. EverBloom aims to provide the best quality products and is constantly striving to improve the quality and design of its outfits.

How EverBloom came into existence

Devendra had always been intrigued by the life-enhancing power of fashion. He did MSC in fashion designing and then, went on to establish his own import-export garments business.

Here, for the next 8-9 years, he learnt a great deal about the intricacies of running a business and the nuances of the fashion industry.

Devendra adds “While working with Japanese clients in our company, I realized how much emphasis they put on quality and craftsmanship. That’s where I learnt to prioritize quality above everything else.”

After all, the quality and design of the outfit should be able to justify its price tag. After gaining considerable experience from his business, it was time to launch his fashion label, EverBloom.

EverBloom: Bloom everyday, Bloom everyway

EverBloom offers a wide range of handmade suit sets and dresses designed by its own team of experts. “We seek inspiration from big brands but the designs are all uniquely ours.” affirms the founder.

Here you’ll find beautiful anarkali suit sets adorned with big inspired motifs and intricate prints that stand out for their fine craftsmanship.

Moreover, those Kalidar suit sets add joy to everyday dressing with their unique combination of colors and soft fabrics. Try flared kurta sets for simpler days in office.EverBloom’s stunning embroidery enhancements coupled with lightweight printed dupatta creates a dreamy aura.

Who says, perfect attire doesn’t exist. Watch out for multi-tiered suit sets that can be worn as suits as well as dresses depending on your requirements.Then there are the tiered sharara suits embellished with gota flowers and citrusy hues. Besides adding a splash of color, they infuse a feeling of warmth and joy for both the wearer and the onlooker.

Services are available across the globe. International orders keep pouring in too. You can take your pick and place orders via their Instagram page or website.

The magical charm of EverBloom outfits have been warmly accepted and embraced by celebrities including Gauhar Khan, Komal Pandey and most recently, Jasmeet K Reen, the writer and director of the movie Darlings who wore EverBloom’s Maddham suit set at the trailer launch of her upcoming film.

Planning ahead to stay ahead

EverBloom is already making waves with its eye-catching collection of suits and dresses that every woman can relate to and feel comfortable in. Right now, the brand is focused on the ecommerce aspect of the business. It intends to be available in offline mode in the near future.

To know more visit – https://www.instagram.com/everbloomindia/

EverBloom website – https://www.everbloomindia.com/

To read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/

Truly Blessed: A skincare start-up by entrepreneur parents that aims to help moms, first time moms and new parents who are struggling to find the right solution to their child’s skincare needs.

The Business Press

September 5, 2022

Parenting doesn’t come with a tried-and-tested manual. You learn to face new challenges and come up with innovative solutions as you go along. While new parents try their best to provide utmost comfort and care to their child, what they often struggle with is the child’s skincare routine. Owing to lack of awareness and understanding, the delicate skin of the young ones are often exposed to skincare products laden with harsh chemicals.

Launched on 12th February 2022 by Gaurav Singh and Charu Smita, Truly Blessed is an earnest attempt to facilitate better lives for parents and children by creating clean, natural & harmful toxins free skincare products for babies. Besides giving a boost to sustainable living, the brand aims to create a positive impact and be a part of the change for a better world.

Every parent starts off as an amateur

As first-time parents, Gaurav and Charu had a lot to learn, unlearn and relearn, especially when it came to dealing with their child’s skincare problems. Gaurav explains “We had very little understanding that our child’s skin could be sensitive. He kept reacting to every diaper rash cream that we used, every moisturizing lotion or face cream that we tried and got dry skin after each bath regime. This left us completely shattered and we felt helpless on what could go wrong. Our only option was to use clinical products for our child.”

That’s when Charu started reading up on the labels of each skincare product to understand what could possibly cause harm to her baby’s skin. Since she had closely worked in the chemical industry with deep insight on personal and beauty care chemicals, the new mother started deep diving into the ingredients. Charu says “We figured out the products that we used had very high content of preservatives, reactive actives and toxins which were not safe for sensitive skin babies.”

After long research and extensive discussions with several scientists, suppliers and partners, the couple zeroed down on key specific ingredients and got their products formulated. Gaurav’s brief stint in South Korea helped him understand the Baby and Personal care market.

“We wanted every parent to have the best skin solution for their babies and to not face issues as we did as new parents understanding what could cause the kid skin issues.” emphasizes Gaurav.

In fact, Gaurav’s hands-on experience in product development and Charu’s vast research on skincare led to the creation of clean natural baby products especially suited for babies’ sensitive skin. That’s how Truly Blessed was born.

Trusted, Clean, Gentle Skincare for Babies

Truly Blessed is a clean, natural baby care brand curating product for babies with sensitive skin. The products are completely safe and gentle on a baby’s soft, tender skin. Each product is safe, 100% vegan, hypoallergenic and dermatologically tested. In the first phase, the brand has launched four distinguished products namely hair and body wash, moisturizing lotion, diaper rash cream, and soothing dream cream.

But you don’t need to have sensitive skin to use Truly Blessed products. They are great for any skin type! Care has been taken to keep harmful toxins at bay, thus creating products that are absolutely safe, clean, natural and gentle for the babies. You won’t find traces of Phthalates, Parabens, Sulfates, Petrolatum, Minerals or Nanoparticles in any of the products.

This Made in India startup has acquired international accreditation standards after yearlong research of identifying ingredients that are safe for skins of little ones and understanding the formulation requirements including mostly non-irritants for the babies’ skin. Gaurav adds further

“We have focused our research on creating a complete baby range which is necessary for the new age parents.”

As a promising D2C Brand, Truly Blessed is currently available on all the major online portals – Amazon, Flipkart, First Cry and Smytten, besides selling through its website. Services are accessible all across India through online platforms while expanding the business offline is still being explored.

Setting out to make a difference for new parents

Though still in its nascent stage, Truly Blessed is truly overwhelmed with the positive response that it has received within months of its inception. Having served more than 1000 new parents in the past 4 months, the brand is confident of reaching out to lakhs of parents who are struggling to find the right solution to their child’s skin care needs.

Before signing off, Charu says “We envision Truly Blessed to be a household name that would serve customers with quality premium products at an affordable price.”

Instagram link – https://www.instagram.com/trulyblessed.care/

To read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/

INCHING INDIA – What started as a heartfelt gesture of help in the pandemic has turned into a leading fashion label.

The Business Press

September 3, 2022

The covid lockdown was witness to many tales of help and generosity. Some however have carried on even after that and are today flourishing examples of what a genuinely good deed can help a whole lot of people achieve.

INCHING INDIA is one such story. Founded by two passionate entrepreneurs, Rachna Khanna and Pooja Khanna- the backbones of the business and Anoushka Khanna, a former consultant, now also overlooking this business. The entire business is a close-knit family affair, with each member working towards its success.

Says Anoushka, “The motive behind starting Inching India was Inching and Thriving in India, with India. We had to sustain our local artisans during the Covid period. These artisans were connected with us for over a decade and we couldn’t lay them off just like that. “

The plan was move up from just a local presence in Amritsar and scale up with the power of the internet to cater to a national audience. The portal was set in place, experiments happened and soon with the help of a great team, designer products started to inch by inch find its way on to the portal.

The response received was very encouraging and the business continues to evolve into a space for trendy, all occasion fashionwear.

Comfortable fashion with comfort pricing – a mix that is simply hard to resist

When anyone checks out fashion wear from INCHING INDIA, excellent design, superior styling, great fabric, impeccable finish, graceful fall, comfortable fit – all these boxes get ticked one after another in quick succession.

Anoushka makes it a point to mention that, ”What is also so tempting about every INCHING INDIA fashion wear is that, the price point too has consciously been kept very reasonable. We want our customers to happily pick up what they like, when they see the quality as well and the price we are offering.”

Today the brand repertoire encompasses a beautiful collection of Embroidered Co-Ord Sets with Flowy Silhouettes, Beautiful Cutwork Embroidery Suit Sets, Hand Painted and Lace Cut Tops and Dresses, Palazzos, Salwars, Block Printed Kurtas, Embroidered Kurtas, Flowy Velvet and Woolen Capes, Dupattas, and a whole lot more !

Endeavoring to carry the Indian legacy of its artisans and fusion fashion wear across international borders…

INCHING INDIA is steadily building up a reputation of a fashion space, that is catching the fancy of national and international fashionistas, socialites and celebrities. The ambition is to now to strengthen the Ecommerce vertical by enhancing online services and then gradually get the blueprint for a brick and mortar branded retail store up and running.

With customers like top influencers Masoom Minawala, Srishti Dixit, film stars like Mehreen Pirzada, Tisca Chopra, Maanvi Gagroo, Tina Datta, Payal Rohatogi, celebrity chef Amrita Raichand and whole bunch of people flaunting their creations, the brand is set to make a splash internationally too!

While doing this however, the focus will always be to carry the rich legacy of the craft of the artisans of India and its cultural heritage, through thoughtful fusion fashion across cultural borders.

Click here https://www.instagram.com/inchingindia/?igshid=NDRkN2NkYzU%3D to discover the wonderful collection and of course get ready to add a new trend to your wardrobe!

Website link – https://inchingindia.in/

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