“Cruelty is one fashion statement we can all do without.”- Rue McClanahan
Ever wondered what goes into the making of a classy, dainty leather bag that we proudly flaunt. The animal skin that goes into the making of a leather bag is not worth any price a customer can pay as the cruelty they go through cannot justify any glitz and glamour. Stella McCartneya, the first luxury fashion designer to never use animal skins emphasises that there is simply no reason for animals to ever be killed or skinned for fashion, but unfortunately this simple, just concept is not yet mainstream. To quote her, “As a designer, I like to work with fabrics that do not bleed. That is why I avoid all animal skins.”
Ever wondered what goes into the making of a classy, dainty leather bag that we proudly flaunt. The animal skin that goes into the making of a leather bag is not worth any price a customer can pay as the cruelty they go through cannot justify any glitz and glamour. Stella McCartneya, the first luxury fashion designer to never use animal skins emphasises that there is simply no reason for animals to ever be killed or skinned for fashion, but unfortunately this simple, just concept is not yet mainstream. To quote her, “As a designer, I like to work with fabrics that do not bleed. That is why I avoid all animal skins.”
So now, as the customers are choosing more nature-friendly & sustainable fashion brands, many accessories and bag brands are turning to ethical practices. Stepping into the shoes of such moralistic & trending practices is a Chennai-based bag brand “Artistitch” founded by Shruti Shah in 2019 that offers trendy chic classic vegan leather bags in a luxurious look with affordable pricing.
The Brand’s Ideation and Uniqueness
Having completed her B.A in Electronic Media and Masters in Entrepreneurship from Pune, Shruti always wanted to tap an industry which can best leverage her photo & designing skills. The clothing and apparel business was one of the options that she ideated on, but having a market which was already flooded with many players, she eventually zeroed down to take up the conceptual bag designs which were different from the usual handbags in terms of the fabric, personalization, functionality & affordability. Following her dreams coupled with her vigour & passion and the skills she possessed, Shruti launched her classic vegan leather bag range called Artistitch.
Artistitch stands for “Artist + Stitch” and is an ode to all those artisans whose work has probably gotten lost behind big brands and flimsy labels. The brand specializes in classic vegan leather bags technically known as PU/PVC leather and offers an array of collection such as laptop bags, duffle bags, satchels, sling bags, and classic panel totes which provides an amazing option for colour change as the outside panels are removable and can be fitted & matched according to to outfit with the 4-5 colour options.
Not only are the bags classy and functional, but also exquisite! They offer a laser engraved labelled tag with personalized names or any word that best describes the user. The brand has served so far 800+ happy bag lovers Pan India and has also collaborated with a leading magazine & its influencer Malvika Raj. Their amazing products can be grabbed through their website and social marketing platforms like Instagram & Facebook. The brand envisages growing with conceptual bag designs that look opulent and at the same time are economical for all.
Instagram link – https://www.instagram.com/artistitch.in/
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