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Write Motifs: This startup aims to aid the process of self-improvement and personality development through journaling.

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The Business Press
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Whether you’re trying to overcome writer’s block or just want to pour your thoughts and feelings on a piece of paper, journaling can be one of the most transformative experiences of your life. Contrary to popular belief, you don’t always need to have a purpose for kickstarting your journey into journaling. All you need to do is just dive right in and reap in its benefits.

Write Motifs

Whether you’re trying to overcome writer’s block or just want to pour your thoughts and feelings on a piece of paper, journaling can be one of the most transformative experiences of your life. Contrary to popular belief, you don’t always need to have a purpose for kickstarting your journey into journaling. All you need to do is just dive right in and reap in its benefits.

Writing your way through life

Purva’s foray into entrepreneurship began after she had gained considerable experience in IT consultancy. The MBA graduate had always found reading and writing to be enjoyable and life-changing activities. Last year she began to delve into the fascinating world of journaling. There were times, when like most of us, Purva too felt the need to express her feelings and talk her heart out. But she realized it was better to confide in a journal than depend on other people. The emotional journals in fact, act as healers, calming the mind by reducing anxiety, depression and stress.

She learnt the subtle nuances in design and quality that makes journaling an immersive experience. What followed was extensive research to understand how journaling as a habit or lifestyle can make life more productive, with your plans, goals and achievements clearly written on it. Thus, it was only a matter of time before her own journaling venture came into existence. She adds “I completely designed the name and logo, conceptualized everything from scratch”. The brand name Write Motifs means – to bring the habit of writing into life.

What Write Motifs has got to offer

Write Motifs offers a wide range of journals that cater to different purposes. So whether you’re dealing with unsettling thoughts, lack of routine, less productivity, unhealthy habits, emotional turmoil, mental stress or obscure life goals, there’s a journal for every problem and every phase of life.

Here you get a “Mind Impression” journal which addresses your emotional needs, eases out disturbing thoughts and helps you feel sorted and secure in your own mindset. This journal is a must-have for those who need an emotional outlet or just want to vent out their emotions, thus eventually calming down and achieving mental clarity.

Next in line is the “Book Outline” journal that ensures you note down those meaningful readings. If you like summarizing your thoughts and opinions about recently-read books, this journal is for you.

Write Motifs

You’ll never lose sight of your goals with “My Goal Keeper” journal that helps visualize, track and achieve your yearly, monthly and weekly goals and measures how you grow with each goal.

Lastly, if you feel overwhelmed by your choc-a-bloc daily routine, maybe you need a “My Day Planner” journal. It’s a quintessential planning notebook that helps sort out and prioritize your daily tasks using the given colored spaces. Witness your productivity level shoot up as you keep striking off each task after its completion.

Write Motifs offers services all across the country. Customers often buy the journals in bulk, keeping some for themselves while gifting the rest to their friends, family and colleagues.

What’s next on the anvil?

Purva intends to set up a studio with a team of 4-5 people. Presently, her mind is brimming with exciting new ideas, that include conducting live workshops to raise awareness about the importance of writing in improving the quality of life.

Write Motifs

Before wrapping up, Purva says “I want people to know how interesting journaling can be and how it helps us to be independent, organized and optimistic about life. I really want people to explore the safe haven that journals offer where you can be your true self without any fear of being judged or ridiculed for what you feel.”

Instagram link – https://www.instagram.com/writemotifs/?igshid=NDRkN2NkYzU%3D

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

The Premia Academy – Here’s a school that raises children to love the process of learning while living purposeful lives with integrity and empathy

By
The Business Press
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Education is a lifelong endeavor, one that continues to guide us long after we’ve passed out of school. However, what we learn in school lays the foundation for what we become in the future. The role of school during those tender, impressionable years of a child’s life is so significant and impactful that you cannot just enrol your kid without doing extensive research.

The Premia Academy

Launched in January 2020, The Premia Academy is one of those reliable institutions that recognize the uniqueness of each child in terms of interests, behavior, attitude, and learning capacity and creates an atmosphere of learning that engages the curious mind of every child.

Glimpse into the institute’s vision and mission

As one of the few institutes in Hyderabad that offers a CBSE, Cambridge and IB integrated curriculum, Premia Academy brings to you the best of international and national curricula while ensuring a holistic approach to learning is followed. The school believes the best possible life comes from a sense of balance and holistic living. That’s its core motivation, thought, intent and vision.

The world needs a progressive mindset, compassionate heart and an attitude that exudes peace. The school aims to make young learners embark on a journey filled with creativity and innovation, a sense of belonging, gratitude & feeling of responsibility for self & society. Building the nation and healing the world one child at a time is its primary mission.

Team behind the vision

Premia Academy has been set up by a group of dedicated individuals who embody values such as integrity and ingenuity, energy and efficiency, compassion and competence, tolerance and tenacity. Moreover, they carry a deep love for children, learning and life.

The founding team includes Ms Sinduri Reddy (Founder, Managing Director), Mr Nallary Pradeep Reddy (Founder) who’s recognized as one of the pioneers of the IT revolution in India, Mr Varun Reddy (Co-founder, CEO), Mr Subramanayam Kantheti (Co-founder, COO) and Ms Arti Mandhania (Co-founder, Business Head).

The Premia Academy

These zealous, diverse groups of individuals with varied experiences and a common vision are determined to provide the best schooling experience with a strong foundation in this ever-changing world.

Highlights of an incredible journey 

The journey so far has been quite a rollercoaster ride, considering its inception was in the year of the pandemic. Six months before school opened, the teachers had to undergo rigorous training to learn and adapt to the online mode of teaching. What started with 25 children in the year 2020 soon grew to 300+ in 2021 and is inching towards 600 in 2022! The academy has collaborated with various experts, each consistently adding value to the curriculum be it design thinking, financial literacy, entrepreneurship or sustainable living.

As one of the founders pointed out “We had our first investiture ceremony of a full student cabinet in August 2022, therefore enabling student democracy. We also had our inter-school cultural fest, Xperia. This year, we have begun a parent empowerment segment called Voice of Wisdom, wherein various topics ranging from social behaviours in teens to nutrition in children are being addressed. Apart from this, we are slated to have our first career summit in October 2022.

School that’s truly one-of-a-kind

Backed by a distinguished advisory board and a prolific academic team, The Primea Academy is focused on equipping children with the attitude, aptitude and agility to live and adapt to the VUCA world. The intent is to nurture their skills to deal with life and its challenges along with academics.

Some of the essential skills that every child learns here include self-management and virtuous living, sustainable living, financial literacy, entrepreneurship, authentic communication and a design thinking process that’ll inspire the young global citizens to explore, thereby igniting the desire to learn.

The Premia Academy

It isn’t enough to simply prepare children for entrance exams and academics; they ought to be trained to live holistic and balanced lives where intelligence, emotional, adversity and creative quotients – all are given equal priority. What sets this institute apart is its emphasis on wisdom over knowledge, purpose over success and enriching lives over instant gratification.

What’s more to achieve?

Currently running in its 3rd academic year, The Premia Academy is receiving immense love and appreciation from parents who are impressed with the teaching philosophy and pedagogy of the school.

As far as future goals are concerned, the institute is committed to raising its own ‘Premia Pride’, a generation of ethical, open-minded and authentic global citizens who are going to be resilient and confident lifelong learners, innovative change-makers and more importantly, socially responsible, humble and humane souls who value empathy and integrity above everything else.

Website link – https://thepremiaacademy.com/

Instagram link – https://www.instagram.com/thepremiaacademy/?igshid=1qcxjqxa75x37

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Fluffy Munchkin- Because Your Lil’ Munchkin Deserves The Best

By
The Business Press
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“Clothes could have more meaning and longevity if we think less about owning the latest or cheapest thing and develop more of a relationship with the things we wear” -Elizabeth L. Cline.

Organic Baby Clothing – Choose The Judicious Way Of Shopping For Babies

For new and expecting parents, a few things look as adorable as a cute baby outfit. But one thing that still gets little attention is the quality of the clothes we put on our babies’ sensitive skin. The clothes we find in retail stores or online have often been treated with industrial chemicals that may be harmful, even if they boast to be 100% cotton. As children are most vulnerable to toxins present in clothes, there is a growing urge and need to be conscious and mindful shoppers for them. 

Fluffy Munchkin

Mainstream clothing is full of harmful chemicals, and the chance for newborns to absorb harmful chemicals from their clothes is much higher. So it’s advisable to use organic clothing as it keeps the baby’s skin free from these harsh chemicals. Unlike conventional cotton clothes, organic cotton is not only safe and toxic–free but also more durable and comfortable. The authenticity of an organic cotton garment can be ascertained by locating the certificate from GOTS (Global Organic Textile Standard). 

Offering such sustainable organic clothes for your loved ones, curating the best of both worlds- adorably cute and eco-friendly clothing is a Tamil Nadu based startup firm called “Fluffy Munchkin”. Launched in 2021 by Mary Lydia, the brand offers premium clothing that deals with organic cotton and muslin products for newborns offering all baby essentials. 

Fluffy Munchkin- Merging Comfort With Style

From jablas, burp cloths, aprons & bibs, swaddles, towels, rompers, nappies, blankets, sets and many more, the brand offers a wide range of premium quality products at an affordable price. The key differentiator for the brand is the fabric they procure using the highest quality GOTS (Global Organic Textile Standard) certified organic cotton that is further processed, dyed and printed with azo-free dyes. Their genuine organic products are breathable lightweight cotton fabrics that are comfortable, hypoallergenic and require minimal maintenance. 

Fluffy Munchkin

Not only are their fabrics skin-friendly, but get passed through a detailed thought process where all the tiny additions from fit, aesthetics, and palette to print are taken care of with utmost priority considering the safety of the loved ones. 

Necessity Is The Mother Of Invention 

As Mary stepped into the journey of motherhood, she scoured many websites and articles to know about chemical-free natural clothes for her child. Having completed her B.E and MBA in HR and Marketing, she gathered all the business acumen and skills that helped her with launching her brand. After working for 4 years in corporate, she finally quit her job and started her brand “Fluffy Munchkin” offering that cosy, comfortable and fluffy experience that every baby needs. 

Fluffy Munchkin

As Mary stepped into the journey of motherhood, she scoured many websites and articles to know about chemical-free natural clothes for her child. Having completed her B.E and MBA in HR and Marketing, she gathered all the business acumen and skills that helped her with launching her brand. After working for 4 years in corporate, she finally quit her job and started her brand “Fluffy Munchkin” offering that cosy, comfortable and fluffy experience that every baby needs. 

Website link – https://thefluffymunchkin.com/

Instagram link – https://www.instagram.com/fluffymunchkin_clothing/

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Cocoweave Coworking – Reshaping the work culture and promoting an agile way of working

By
The Business Press
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Co-working spaces that were once considered niche market offerings are fast taking centre stage. The pandemic has altered how companies look at their workplaces, and they are changing their preferences to match emerging trends. Traditional workspaces have become alarmingly irrelevant as co-working spaces stepped up to provide agility and bring tech-led innovations to workplaces. The co-working spaces with chic, contemporary designs and better space management are providing a relaxing or soothing ambience to the workforce for their mental and physical well-being.

Cocoweave Coworking

Today, most of us are struggling to strike a meaningful balance between the various demands of our lives. It’s not just work-life anymore, it’s also about other additional aspects like our aspirations, our ‘personal me time and so forth. Life coaching helps in improving performance in all areas of life. While mentors are more directive and offer specific advice to a situation, a coach does not advise but helps the individual find a solution through masterful questions. Coaching raises the self-awareness of the individual and hence prepares the individual for finding their own solution for similar future scenarios. Coaching also leads to increased self-awareness, improves critical thinking skills, accelerated learning, better team performance, and sustainable organizational change.

While mentoring provides an immediate solution to problems, coaching is focused on helping individuals find both short-term solutions and prepare them for long-term situations. Uniquely addressing such needs, is a startup firm that offers coworking spaces and also facilitates meetings, training programs and workshops enhancing human potential through a transformational Training, Coaching and Mentoring process. Offering ICF credentialed programs. Cocoweave Coworking founded in August 2020 by Aamish Dhingra, is a coworking space designed to bring the best of an office culture with first-class amenities. 

From Mindspace To Office space- The Founder’s Journey So Far

Aamish a Credentialed Practitioner of Coaching and Meta Dynamics Level 1 Certified Practitioner from International Coach Guild from Australia and a Professional Certified Coach from International Coach Federation U.S.A began his journey as a life coach at the age of 25 and is currently helping more than 500 clients around the world as a Mental Health Coach, Life Coach, Relationship Coach and Organization Change Coach. His clear purpose of focusing on people’s mental health has inspired him to embark on this journey and today he is helping people and top executives from companies like Adobe, and Salesforce. 

Cocoweave Coworking

Aamish a Credentialed Practitioner of Coaching and Meta Dynamics Level 1 Certified Practitioner from International Coach Guild from Australia and a Professional Certified Coach from International Coach Federation U.S.A began his journey as a life coach at the age of 25 and is currently helping more than 500 clients around the world as a Mental Health Coach, Life Coach, Relationship Coach and Organization Change Coach. His clear purpose of focusing on people’s mental health has inspired him to embark on this journey and today he is helping people and top executives from companies like Adobe, and Salesforce. 

Website Link: http://aamishdhingra.com/ / http://www.icfcoaching.com/ / http://www.cocoweave.com/ / http://www.cocoweave.in/

Linkedin Link: https://www.linkedin.com/in/aamishdhingra/?originalSubdomain=in

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Orgenza: Showcasing timeless and versatile handcrafted sarees for every mood and occasion.

By
The Business Press
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India is a country known for its many art forms and rich culture. Everything from its festivals, food preparations, attire and languages is diverse and an invaluable part that gives India’s its identity. Indian attire receives a special mention as it is one of the most unique and most beloved aspects of Indian culture. The country is home to a range of textiles, yarns, embroideries and fabrics that showcase its intricacy and attention to detail. From the richness of silk to the comfort of cotton, the grandeur of brocade to the airy lightness of organza, the country is a potent cocktail of fabrics that clad its women in a variety of garments.

Orgenza

Perhaps one of the most distinctive features of Indian garments is the saree. Traditional yet sensuous, comfortable yet trendy the saree has long since been a favorite of Indian women. Such is it impact that the garment has been draped over popular supermodels at international fashion weeks!

With an aim to take this nine-yard fabric to greater heights, Pankaj Vaghela along with his brother Parth Vaghela launched their organza saree business in Gujarat in the year 2020 known as Orgenza.

“We have been in the business of sarees for a while but not in the B2C space. What began as a wholly B2B outfit slowly moved into the B2C terrain as the brand started receiving a lot of orders from customers directly through Instagram. We then created our website where we display as well as sell our products,” says Parth.

Needle and Thread

But what exactly is organza? It is essentially a lightweight, plain weave, sheer fabric that is made from silk. From traditional drape to party look – the organza silk saree makes perfect wear for numerous occasions giving its wearer a classy and sophisticated look. “The weaving process for organza fabric is quite cumbersome. Therefore, a lot of efforts goes into making an organza saree as it is completely handwoven. After the filament fibers – continuous, long strands of silk are produced. The two single fibers are then twisted together to form a yarn. However, before the yarns are woven into the fabric, it is treated with acid, thereby increasing the stiffness of the organza saree material. After this, the yarns are weaved together using the plain weave method,” explains Pankaj.

Orgenza

The brand offers a variety of organza sarees in every colour of the rainbow. They also have a number of variations when it comes to embellishments. You can find various embroideries like chikhankari, zardozi, gota as well as block printed weaves such as khadi in the brands extensive collection.

Global Icon

What sets Orgenza apart from other saree brands is its packaging. Since sarees make a great gift for special occasions, the brand takes special care to giftwrap the saree beautifully so that the outside is as attractive as the inside gift. They also offer worldwide shipping and delivery to all their clients.

Orgenza

So far the brand has received more than 20k orders and served more than 10k happy clients. Orgenza routinely collaborates with other fabric brands to offer their clients a wide variety of options to choose from. In an age where ethnicity is becoming a rare sight, its brands like Orgenza that instills hope and continues to take Indian tradition to the new generation.

Website link – https://orgenza.in/

Instagram link – https://www.instagram.com/orgenza.offical/

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

M&Y PEHNAVA – This label offers a range of delightful and stylish ethnic designs, inspired by the treasure trove that traditional Indian crafts offer.

By
The Business Press
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This is the age of the Influencers! And when a mother is a fabulous designer, the talented daughter is also bound to do something really meaningful. M&Y PEHNAVA founded at the age of 26 by Arushi Gandhi is a story designed with a similar thread.

M&Y PEHNAVA

Born and brought up in Khandwa, a town in Madhya Pradesh India, Arushi completed her post-graduation from Welingkar Institute, Mumbai. She also worked for quite a few leading brands before the pandemic brought things to a standstill. That was when she had a conversation with her Mother, who was already in the women’s wear business, from that creative interaction was born the enterprise M&Y PEHNAVA!

Arushi nurtured her business further, by holding on to a job so that she could fund this enterprise with the salary she received.

“Mine is an independent, home grown fashion label and it is a professionally run fashion enterprise, for which I am wholly responsible for.” mentions Arushi. M&Y PEHNAVA is today a trending and trusted Women Ethnic wear online shopping destination.

 Celebrating “Pehnava” which means dressing, of India’s vibrant ethnic design traditions…

At M&Y PEHNAVA, our design palette is a whole set of delightful and stylish ethnic designs, inspired by the treasure trove that traditional Indian crafts offer.

M&Y PEHNAVA

There is an entire range of contemporary fashion, as well as Indian wear, in design and colors that are truly fabulous. Hand Blocked Printed Cotton Kurta Sets, Georgette Kurti Sets, Kurti Dupatta Pant Sets, Designer Lehengas, Punjabi Suits, Flowy Evening Gowns, Palazzo Kurti Sets, Frock Kurtis, Georgette Leheriya Kurti with Belt 🛍 and more are available.

What is so important to know, is that every piece is created from the fashion sketches onwards and every design, cut, color etc. is unique. Even the price is such, that it will definitely tempt any visitor to the store buy a dress.  

From fabric to design and exciting collaborations, there is a lot happening on the growth front…

“When I started in March 2022, I had a clear plan as to how to grow my brand. I have always made it a point to use the most comfortable fabrics, create designs that are attractive and also mark my label with a price that is truly inviting. As a startup a home-grown fashion label I am really proud to share that we have fulfilled more than 2000 orders till date.” says Arushi with a proud smile.

M&Y PEHNAVA

The next page in this chapter of growth, is that the label plans to invest in setting up a self-owned, professional design and production unit so that there is more control over a lot of things. This could also be a space for some exciting collaborations to happen with emerging and talented fashion designers.

You can visit https://www.instagram.com/m.y_pehnava/?igshid=NDRkN2NkYzU%3D and  https://mnypehnava.com/ to check out all their new designs with some exciting offers.

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

BROWN SUGAR – Fashion meets comfort with Brown Sugar’s curated collection of sophisticated loungewear for every Indian body type.

By
The Business Press
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Brown Sugar was launched by Vinti Vohra – Fashion Entrepreneur armed with a Masters In Contemporary Marketing Management and Himani Ghind – An experienced marketer & fashion designer with a PR background – the smart womanpreneur duo. They both used to design and get their own apparels stitched for any social occasion and soon noticed that they were getting a lot of appreciation and enquiries about what they wore.

BROWN SUGAR

Intelligent brainstorming and a professional plan in place saw BROWN SUGAR the label being born.

Riding the Co-ords trend – plush fashion coordinated with your mood and your activity for the day…

“We are a completely home-grown label. There is a growing need for a sophisticated lounge wear brand that focuses on different body shapes in the Indian market. Brown Sugar basically tries to fill that gap” Vinti told The Business Press.

A look at the collection reinforces certain key elements. The fabric is high quality, there is close attention to detail, styling is classy, finishing is elegant and the fit is just perfect. There is a minimalistic statement that every garment makes, which is intrinsically alluring to the customers it serves.

BROWN SUGAR

A peek into the online wardrobe reveals exciting and trendy elements – classic Co-ords in shades of Black, Beige, White, Pearl, Powder Blue, Olive Green and more.

Their collection includes crop tops, shirts, cargo style monochrome co-ords with an open blazer & matching belted shorts, textured polo crop top. Sleek sleepwear fashioned out of a rich textured cotton fabric. The range gives you the freedom to wear what your mood feels like expressing. “Chic enough to lounge in & plush enough to sleep in.”

Being different yet staying relevant to fashion and comfort – A tailor made plan for success

BROWN SUGAR as the name itself suggests is focusing on Indian silhouettes and body shapes. It is centered around brown women and their fashion sensibilities from around the world.

BROWN SUGAR

“We have consciously being selective about how we expand our footprint and how we cater to our discerning and growing customer base. Our first collection sold more than 500 pieces and out of this more than 40 % were repeat orders,” says Himani.

The next phase of growth will see the brand building up a portfolio of formal wear, accessories and making a foray into the global market. A second collection is already on the drawing board and will be revealed soon.

Check out their collection on their website and Instagram page –

http://brownsugar.co.in/

http://www.instagram.com/brownsugar.in/?igshid=NDRkN2NkYzU%3D

Pick up some trendy and comfy co-ord sets and make your own individual style statement!

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

With The Next Consultants’ robust information security services, you can now run your business without a worry!

By
The Business Press
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In today’s times when dependence on information technology is at its peak, the significance of information security cannot really be overemphasized. Organizations need to find ways to secure their priority information from unauthorized access, data breaches and other malicious activities that can lead to loss of business as well as reputation in the market.

For companies which are committed to minimizing the risks of internal and external attacks on information security systems, it makes sense to seek guidance from experts instead of handling everything on their own. That’s where The Next Consultants chips in.

The Next Consultants

Launched in 2019 by Divesh, The Next Consultants provides professional security training and assistance to college students, security professionals and organizations throughout the globe. It aims to spread awareness about IT security within an organization, help identify the security vulnerabilities and suggest what actions to be taken in case of incidents in and outside the organization. The startup intends to create market leaders out of regular businesses by taking care of a vital aspect of a company’s progress: information.

How it started from scratch

Before Divesh’s entrepreneurial journey took off, he was working in the IT industry where he got plenty of opportunities to interact with clients and provide them services related to security and consulting. He observed how most people struggle to grasp the basic concepts of  information security which makes it difficult to explain the potential risks and challenges and also the solutions being offered. Divesh adds ” That’s why I decided to offer skill development as part of security training so that the working professionals get a fair idea about how information security works. We’re also preparing these impressionable youngsters for interviews.”

Thus, at the age of 27, Divesh launched his own brand to make a difference in the realm of information security without compromising on quality and affordability. Why call it The Next Consultants though? Divesh explains “We’re offering the best service in the market with respect to consulting. Unlike other big brands that simply offer manpower, we go an extra mile to assess the actual scope and activity required. Hence, it’s aptly named The Next Consultants.”

Making security accessible and affordable

The Next Consultants is well-equipped to deal with a variety of security threats and loopholes in the field of networks, databases, operating systems and other components security. The company employs its technical expertise to take charge of any security risk encountered by a business of any scale and stature. You can be assured of high ROI by outsourcing your IT management to The Next Consultants. That’s because you’re now free to focus on your business with an assurance that your systems are well-protected.

Moreover, the Delhi-based startup provides different types of compliance certifications to train individuals to deal with risks posed by information systems. Its services include ISO 27001, PCI DSS, GDPR, ISO 14001 and so on.

The Next Consultants

Divesh further adds “Many renowned institutes train for 7 days, charge around 30k-40k and yet they fail to convey the basic essence of information security and why it’s needed. We, on the other hand, offer one-on-one training at minimal prices while ensuring every student of ours gets placed. The courses last for 4 weeks, covering basic and advanced levels, providing hands-on experience on the subject.” The focus is on building awareness about information security and how it works in real-life scenarios.

What’s next for The Next Consultants?

The Next Consultants aspires to provide an experience that’s tailor-made for your company’s security needs. No matter what’s your budget, the startup diligently works towards providing a professional customer experience.

When asked about his future endeavors, Divesh confirms “Since we’re teaching globally with students coming in from Dubai, Singapore etc, we’re planning to expand our scope of training by adding other courses in the domain of consultancy, thus bringing in more global leaders in the market.”

Website Link- https://thenextconsultants.com/

LinkedIn link- https://www.linkedin.com/in/divesh-sood-cyber/

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Ambiya- This startup is innovating and upskilling to revolutionise sustainable fashion in India

By
The Business Press
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“Fast fashion isn’t free. Someone somewhere is paying.” Lucy Siegle

Ethical Sustainable Fashion Is The Next Normal

Over the past few years, sustainability has become the talk of the town. Since the time pandemic hit us, we started questioning our practices and priorities, valuing health and the environment like never before. People are shifting from fast fashion to sustainable fashion and becoming more environmentally conscious. Hence sustainability has become a business necessity these days differently, both for the business and the planet. Their methods include cutting down on carbon emissions, tackling overproduction, optimal packaging and leading to a reduction in waste that supports biodiversity. 

Ambiya

Sustainable fibres are providing solutions for companies facing issues regarding environmental problems. Two natural sustainable fibres are organic cotton and bamboo. Brands are also experimenting with other natural fibres or substances that have less damage to the environment during their production. For instance, some companies are developing new materials, like leather made from grape skins and orange skins. Bringing such ethical & moralistic fashion to every doorstep is a Gurgaon-based Apparel & Home Essentials business run by two aspirational women Lavanya & Shilpi by the name “Ambiya”. 

The Brand That Lives The Message of “Go Vocal For Local”

The uniqueness of the brand Ambiya lies in the fact that all its products are zero waste sustainable products made with natural fibre and handcrafted by local artisans. Their transparency of pricing and the finest quality they deliver are impeccable. To ensure their products are of the finest quality, 17 artisans usually get involved in handcrafting a piece of product paying utmost attention to detail. From bringing in the fabric, until the completion of the final output, the entire process is done in-house. This is what makes Ambiya unique and sets itself apart from the rest, formulating its superior rich design onto every single piece of fabric. With its feet firmly planted in ‘slow’ fashion, Ambiya abides by the significance of cloth creation that’s ethical and free of toxic chemicals. They even follow biodegradable packaging and employ eco-friendly and safe printing methods, with natural dyes and Azo-free colours. 

Ambiya

From plantable seed tags, home furnishings & decor, travel pouches and bags, women’s fashion clothing and accessories, the brand brings the most versatile collection with a pop of colors , prints and patterns creating a fantastic fusion of trend and tradition 

The Eco-Friendly Story Of The Founders & Their Vision

Lavanya, a management graduate pursued her career in the pharmaceutical sector in the marketing domain for close to 18 years, but gradually she realized to do something of her own that would impart her satisfaction and provide a sense of fulfilment by serving society and environment. The ideation took a step further when she brainstormed on this concept with Shilpi, a close friend and a fashion designer. After deliberating on the art dye clothing and bringing back the traditional art block printing by supporting the farmers and artisans and minimising the global warming concerns through responsible zero waste production, they mutually decided to launch their sustainable lifestyle brand “Ambiya”.Bringing the finest prints from Sanganer, a quaint little town in Rajasthan famous for its craft workshops, textile prints and block printing, the two ambitious women entrepreneurs set out to rope in their exquisite venture Ambiya in 2020. 

Ambiya

To quote Shilpi and Lavanya “For the longest time, we buried our souls into ancient textile traditions to bring you something pure, premium & forever vogue. Our toil finally bore fruit with Ambiya, where timeless traditional techniques meet modern sensibilities and style. At Ambiya, our brethren of artisans and designers are grounded in myths, lore & heritage, whilst keeping up with changing times and innovation. With our roots firmly grounded in ancient artistic wisdom and craft, we aim to incorporate contemporary designs to suit current needs. We bring to you offerings, lovingly handcrafted with responsibly-sourced, virtuous, skin-safe fibres that are sustainable.”

The brand envisions creating conscious shopping choices amongst the masses and encourage them to use only cotton natural fibre. The brand believes in the ideology of reducing the carbon footprint, keeping the items non-toxic & cruelty-free and providing unadulterated nature-based products. 

Website Link- Ambiya- Women’s Apparel & Home Essentials Online Store (ambiyaonline.com)

Instagram Link- https://instagram.com/ambiya_sustainableliving?igshid=YmMyMTA2M2Y=

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Artistitch- Let’s Forego the Heavy Baggage Of Cruelty And Move Towards Vegan Fashion.

By
The Business Press
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“Cruelty is one fashion statement we can all do without.”- Rue McClanahan

Ever wondered what goes into the making of a classy, dainty leather bag that we proudly flaunt. The animal skin that goes into the making of a leather bag is not worth any price a customer can pay as the cruelty they go through cannot justify any glitz and glamour. Stella McCartneya, the first luxury fashion designer to never use animal skins emphasises that there is simply no reason for animals to ever be killed or skinned for fashion, but unfortunately this simple, just concept is not yet mainstream. To quote her, “As a designer, I like to work with fabrics that do not bleed. That is why I avoid all animal skins.”

Ever wondered what goes into the making of a classy, dainty leather bag that we proudly flaunt. The animal skin that goes into the making of a leather bag is not worth any price a customer can pay as the cruelty they go through cannot justify any glitz and glamour. Stella McCartneya, the first luxury fashion designer to never use animal skins emphasises that there is simply no reason for animals to ever be killed or skinned for fashion, but unfortunately this simple, just concept is not yet mainstream. To quote her, “As a designer, I like to work with fabrics that do not bleed. That is why I avoid all animal skins.” 

So now, as the customers are choosing more nature-friendly & sustainable fashion brands, many accessories and bag brands are turning to ethical practices. Stepping into the shoes of such moralistic & trending practices is a Chennai-based bag brand “Artistitch” founded by Shruti Shah in 2019 that offers trendy chic classic vegan leather bags in a luxurious look with affordable pricing. 

The Brand’s Ideation and Uniqueness

Having completed her B.A in Electronic Media and Masters in Entrepreneurship from Pune, Shruti always wanted to tap an industry which can best leverage her photo & designing skills. The clothing and apparel business was one of the options that she ideated on, but having a market which was already flooded with many players, she eventually zeroed down to take up the conceptual bag designs which were different from the usual handbags in terms of the fabric, personalization, functionality & affordability. Following her dreams coupled with her vigour & passion and the skills she possessed, Shruti launched her classic vegan leather bag range called Artistitch. 

Artistitch stands for “Artist + Stitch” and is an ode to all those artisans whose work has probably gotten lost behind big brands and flimsy labels. The brand specializes in classic vegan leather bags technically known as PU/PVC leather and offers an array of collection such as laptop bags, duffle bags, satchels, sling bags, and classic panel totes which provides an amazing option for colour change as the outside panels are removable and can be fitted & matched according to to outfit with the 4-5 colour options. 

Not only are the bags classy and functional, but also exquisite! They offer a laser engraved labelled tag with personalized names or any word that best describes the user. The brand has served so far 800+ happy bag lovers Pan India and has also collaborated with a leading magazine & its influencer Malvika Raj. Their amazing products can be grabbed through their website and social marketing platforms like Instagram & Facebook. The brand envisages growing with conceptual bag designs that look opulent and at the same time are economical for all.

Artistitch

Instagram link – https://www.instagram.com/artistitch.in/

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