The lockdown has surely proved to be a push for startups as it has given birth to numerous businesses. From professionals to students, housewives to graduates, so many people have been inspired to dip their toes in the uncertain waters of entrepreneurship. It is said that necessity is the mother of all inventions, all you need is a great idea and the perseverance to get you going. One such determined individual is Meera Savla.
Meera had always been inclined towards art and craft since birth. At the age of just 13 she began teaching art to students in her neighborhood and continues her passion for teaching till date. “I teach students a variety of art forms such as painting, crafting, creating resin products, ceramic art and so on. Through my Instagram page, Handcrafted by Meera Savla I showcase my own creations as well as conduct workshops for my students and have taught more than 3000 students in my career. During my classes, I recommend to my students a lot of local brands for art supplies. But I realized that why not I manufacture these supplies and start my own business of selling these products?” shares the founder.
The need to start her own venture during the lockdown pushed Meera to give her creativity a physical manifestation. Thus began the story of Misaa The Crafter’s Delight. Misaa is a one stop shop for all things art and crafts. Be it supplies, kitchen décor elements, customized pieces, resin art or stationery, Misaa has it all. So how did the lockdown help in propelling her business forward?
“When the lockdown was imposed in 2020 all my teaching classes went digital. At that point I was teaching more than 100 students per class. Due to the lockdown restrictions the flow of art supplies was very slow as most shops were shut. With a lot of encouragement from my family, I took the decision of sourcing and selling these elements myself,” reveals Meera.
Currently Meera operates through her studio space in Thane and stores her stock in the studio itself. With an aim to promote creativity and arts and craft, the brand undertakes custom orders and seeks to give clients exactly what they envision. This has helped the brand create a loyal fanbase and ensured repeat orders. With a wide range of products including resin trays, clocks, name plates, key holders, coasters and many more, Meera has surely been bitten by the creative bug.
Since teaching is her ultimate passion, Meera continues to share her knowledge with art students and simultaneously runs Misaa alongside. The brand ships their products all over the country and also provides international shipping. It has successfully fulfilled more than 5000 orders since its inception. Her products have crossed oceans and gone to countries like USA, Australia, UK and so on. Meera’s dream for Misaa is to become an international grade art supply business and also expand her existing studio with state of the art facilities where students can experiment with their creativity and create beautiful art works.
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