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MySilkLove: Weave. Believe. Achieve. This handcrafted Saree brand will make you “fall” in love with it!

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my silk love

“The secret of great style is to feel good in what you wear!” – Inès de la Fressange.

It all started with a Diwali vacation to Tamil Nadu, where Priyanka Ghule – Founder of MySilkLove OPC Pvt. Ltd. – witnessed the production of Kanjivaram Silk Sarees. She was thoroughly impressed with the quality of these Sarees, but there was too much effort being expended by the weavers, with very little monetary return. She also discovered that these weavers weren’t getting good responses through online sales on Meesho, WhatsApp groups and Facebook Marketplace and running operations, customer success and logistics was a pain for these weavers. This triggered a business idea and the rest is history!

With a degree in Engineering and also an MBA degree, Priyanka had all the tools needed to launch https://mysilklove.com. She has worked with logistics company Xpressbees , so figuring out e-commerce operations was fairly smooth. Her husband Vinayak Katkar runs a digital marketing company, so she was destined to be on the right path. With support from her friends and family, Priyanka was able to kick-start her dream!

Something good for everybody involved…

MySilkLove sources Silk Sarees directly from weavers, and sells them on their platform. The brand has created opportunities for weavers wherein they get paid fairly for their hard work. Since there are no middlemen, the prices are competitive for the end users as well. Considering the fact that women are the target demographic, the quality is always uncompromised, and hence – MySilkLove is the only saree brand in India that offers a No Questions Asked return policy. They also offer assisted buying with videos and live calls to check the quality, finish, design and colours of the products. The best part is that these products can be shipped GLOBALLY!

When an idea looms over your head, turn it into an inspirational yarn!

“I started my business at the age of 26”, says Priyanka Ghule, “… and I had a capital of Rs. 1,00,000 of my personal savings”. On 1st August 2020, MySilkLove started off with 50 weavers within 1 month, and today there are more than 2000 weavers associated with the brand from all over India. Astonishingly, they sell more than 1000 products a month!

New age consumers like ancient traditional art in contemporary format. MySilkLove excels at fulfilling that desire. They bring in a contemporary design touch to traditional Silk Sarees. There are more than 3000 premium Silk Sarees under one single platform. Not just that, there are NINE different varieties of silk that the consumer can choose from. At local shops, the range is limited to maybe 100 options at best, but on this platform – the range stands at a remarkable 3000!

Designing a promising future…

MySilkLove Fashion OPC Pvt. Ltd. is committed to the consistent upliftment and improvement of its products and its responsibilities towards the weaver community. They are striving hard to achieve highest levels of customer satisfaction through timely deliveries, enhanced quality and contemporary essence to ancient clothing saree. Their vision is to become India’s preeminent destination for ethnic shopping, providing THE best products from all over India.

With 5000 customers in the bag, and having fulfilled more than 6500 orders to date, MySilkLove has generated a commendable revenue of Rs. 2 CR within one year. Based on the rapid speed at which the business is flourishing, Priyanka Ghule foresees a whopping 100 CR revenue in the next 5 years!


To know more, visit –
https://mysilklove.com/
https://www.instagram.com/mysilklove/
https://www.facebook.com/mysilklove/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

ILLUSIONAL MACRAME: On a mission to empower women artists and create a platform to sell their art globally.

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admin
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illusional macrame

A textile-crafting technique that traces its history back to Arabic weavers during the 13th century, Macrame uses decorative knots to finish the loose-ends of hand-woven textiles. Till date, it continues to adorn many homes as table-clothes, bedspreads, curtains and other decorative pieces. Quite a few brands in India recognize and appreciate the uniqueness of this art.

Launched on 21st April 2021 by the gutsy software developer-turned-entrepreneur Shaikh Sana, Illusional Macrame is a startup that aims to provide eco-friendly sustainable fibre art so that an artist would not have to struggle to either start a business or keep running their existing business. It provides guidance to all artists struggling with art sales and provides a platform where products of various artists are promoted, thereby bringing sales & more engagement to their page.

Journey began with answering the call of creativity

Who would have thought that an art form learnt ages ago would serve as an inspiration for your first startup venture? That’s exactly what happened with the founder of Illusional Macrame. In the summer of 2011, she casually learnt the basics of macramé art, but then life happened.

A software developer by profession, Sana was always passionate about creating something new, either through coding or through art. Creating functional yet creative décor had been her ever-growing passion.

To gratify those creative instincts, soon after completing education, she started making different home décor products. When she learnt that no vendor provides 100% cotton macramé or other accessories, she began toying with the idea of starting a business that would extend help to all artists by providing the necessary accessories so that they don’t have to compromise with their art. After thorough research and adequate preparation, ILLUSIONAL MACRAME came into being, the brand name coined by her father. Sana attributes the success of this ambitious venture to the unconditional support and encouragement she received from her family.

Everything you need to know about ILLUSIONAL MACRAME

This is a one stop shop for pure cotton macramé cord, which is 100% eco-friendly, and all other accessories related to macramé art. The brand strives to launch new, budget-friendly products in the market, so creativity can flow effortlessly for the artist.

ILLUSIONAL MACRAME provides constant guidance to its clients regarding sales expansion. Its major clients are young girls & women who want to become independent in this society.

It prioritizes women empowerment, providing necessary resources, guidance and support to help women grow as financially independent individuals. Headed by a self-made woman entrepreneur, the startup encourages sharing learnings and building a strong community of passionate and ambitious women who can create opportunities for themselves.

All set for the future

The three-month old venture is already making heads turn with its unique concept and impeccable service. In just 50 days, it has provided services to around 120+ customers including international customers.

While talking about further plans, Sana elaborates “The future goal is to create a brand where we can provide more sustainable & eco-friendly fiber art globally. The main target of ILLUSIONAL MACRAME is to empower women artists and create a platform where all the artists can sell their art all over the world and become more financially independent.”


To know more, visit –
https://www.instagram.com/illusionalmacrame/?utm_medium=copy_link
https://www.facebook.com/illusionalmacrame/


To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Dirums: Creating a vibrant platform to alter the canvas of Art Buying!

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admin
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Dirums

The business of marketing Art presents a truly unique challenge. Art is big business, but as far as the artist and the buyer go, there is a sense of disconnect. This is because of such critical factors like artist information, genre, distance, ease of buying etc. is still in a space that can only be described as grey.

Another major deterrent that continues to impact the art market, is the fact that there still prevails a lack of transparency in the buying and selling process.

What is needed is a genuine space that would bring both the Artist and the Art Buyer together and address their unique needs, in a professional, convenient and mutually beneficial manner. Dirums Collective Pvt. Ltd. is exactly that sort of space.  

Art Marketing – A challenge to be answered with imagination!

Dirums was founded in October 2020 by Akshay Agarwal, who himself is an ardent art lover. His wide travels and his exposure to various art forms, artists and also art markets across countries, made him realize one very important and much neglected aspect – Art lovers do not have direct access to any organized art platform to meet the artist and buy directly from them.  Being an entrepreneur by nature he saw this gap as an ideal business opportunity and created what is perhaps one of India’s most trusted online Art Market – Dirums.

Having shared this idea with a professor in XLRI who spotted the great potential the idea had, also encouraged Akshay to push ahead with it.

This dynamic portal is now a virtual showcase for the established artists, as well as a whole bunch of exciting emerging talent. The art genre, the artist profile, the artwork, the concept behind the work and the price – everything is available at the click of a mouse. Imagine the ease of connecting and also the buying!   

Till now artists, especially the emerging and small rural artists in India, had a middleman who sold their work for a very high price, but did not disclose the value of the actual transaction to them. Dirums will remove the middle man and empower both, the Artist and the Art lover. By doing this it will bring about a parity in the share of the Artist’s proceeds from the sale of his artwork.

Covid19 also meant that Art lovers and Artists lost out on any possible physical, face to face connection at Art galleries and Art exhibitions.  So the timing for Dirums to be launched was actually right!

Exploring the multifaceted dimensions of Art!

Dirums has built up an enviable portfolio of artworks curated by experts. The range available includes art from diverse genres so as to appeal to a vast audience. The portal also has a section where artists can be commissioned to create hand drawn custom portraits too! All you have to do is pick what you need to make the space of your choice look even more beautiful!

Having built up a client base drawn from corporates, government institutions as well as individual art lovers, Dirums is now truly set to make a difference!

To know more, visit –
Website – https://www.dirums.com/
Instagram – https://www.instagram.com/dirumsofficial/?hl=en
Facebook – https://www.facebook.com/dirums

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

HerBlend: One can never have too many cups of chai, especially if it’s from HerBlend Gourmet Tea

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admin
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HerBlend Gourmet Tea

They say you’re not Indian enough if you don’t like tea. But we can vouch for HerBlend’s Gourmet Tea, it’ll change your perception. With its finest tea leaves picked from the plush tea gardens across the country, HerBlend is committed to total enjoyment and indulgence. At Herblend, they only use the finest teas, herbals and floral ingredients to meticulously craft each of their blends. They have more than 100 blends that are made by hand. Single origin teas are carefully chosen from the finest tea gardens, traditional teas are prepared with their own unique twist and artisanal blends are prepared by their experienced tea sommelier K. Kaur with ingredients sourced from across the globe.

One cup a day keeps the stress at bay

Battling various low points in her life, K. Kaur’s soul was set on fire by a cup of tea. The mere aroma of tea leaves boiling is comforting in itself. From having grown up making tea out of almost every flower and herbs they had in their garden for themselves and for people around them. At every point when she saw people replenishing her tea, a satisfactory happiness took over her. In that moment she knew there was something more to it than just setting her soul on fire. With every sip chugged she became more and more confident about her vision to introduce it to as many people as possible. She decided to launch her boutique tea company on 17th August, 2018 bringing the finest quality loose leaf tea to tea lovers. Not only do they offer loose tea but also hand rolled tea blends with 100% natural herbs directly from the kitchen and flowers from the garden. Each and every batch made here comes with utmost care and precision.

One day hope to twin with twinings

As a certified Herbalist ensuring freshly blended herbal tea for every individual order is HerBlend’s top priority. They procure Tea directly from the best tea gardens across Assam, Darjeeling and Nilgiris. What sets them apart is that they are a woman oriented company and intend to empower millions of tea workers. Above everything, they hope to spread Herbal Tea culture and contribute to tea education through their travels. Having built good relations through their world travels over the years with education centres and tea communities, this has  lead to tea education programs and joint ventures. In the land of high passes, Ladakh, they would love to serve you their authentic Sia(Rose Tea) at their cozy little café..

Word-of-mouth being the most authentic and personal from of publicity the brand has grown through unsolicited brand loyalists, who have promoted the brand for its high quality loose leaf aromatic teas. They have future plans to introduce new product ranges, tea workshops and tea studios in Chandigarh and Dehradun. With their Darjeeling Tea blends having a huge presence in German and British markets, they are spreading positivity, love and aroma not only in the country but all across the world.


To know more, visit –
Website – http://www.herblend.in/
Instagram – https://www.instagram.com/herblend_/

To read more Start-up Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Slate Palate: This start-up has created a niche for itself as an outstanding design solution provider offering unique, user-friendly designs across various platforms

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admin
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slate palate

In the digital age, the realm of creativity and artistry has expanded to include web designers and graphic designers who use their sense of imagination to create alluring designs for websites, android apps and various other platforms. Contrary to popular belief, designing is one of the toughest tasks, one that requires taking care of client requirements, target audience, product portfolio and market trends.

Launched on 23rd October 2019 by Ahmedabad based Web and Graphic designer Neeja Mehta, Slate Palate is a design solution provider pertaining to the field of web application development, graphic design, software development and a wide range of other services. It’s USP lies in its mastery over both the aesthetic and technical front of web designs.

Embarking on the “start up” journey

Behind every dynamic startup is a daring founder who decided to defy conventions and chase his/her dreams. Neeja had always been fascinated about designing and creating something from scratch. After graduating in BCA from HL Institute of Computer Applications, she took a detour and learnt web and graphic designing. Armed with sufficient hands-on experience in front-end technologies, the talented software engineer began carving out her niche in responsive design, media queries and gradually became an exceptional front-end developer who could give a turnkey solution in the field of software development too.

She worked for some designing firms before deciding to do freelancing work in the same field. In fact, her portfolio is studded with successful design and delivery of numerous web design projects. Encouragement and support from family and friends motivated Neeja to start her own branding agency. Thus “Slate Palate” was established as a one stop branding solution for companies all over the globe.

Slate Palate: A rare combination of technical and aesthetic finesse

At Slate Palate, the vision is profitable growth for both the brand and its clients through exceptional customer services, superior quality, dynamic innovation and most dedicated commitment. Being technically strong and possessing a thorough understanding of the nuances of the industry, Slate Palate is able to handle the customer demands with confidence.

The startup strives to provide end-to-end solutions to customers who want to have an online presence as well as market their products which are aesthetically aligned to their values and the trend in the market.

What makes it a cut above other competitors is the fact that it tries to “talk to the clients on a personal level and understand their requirements and emotions behind the establishment for their company and try to highlight that through its designs so that it connects easily with the client as well as their customers.”

Slate Palate is into Web Designing , Graphic Designing , Branding , Social Media , E-commerce , Intro Videos , Advertising, Wedding Invites.

Future brimming with possibilities

Learning is a never-ending process and the Slate Palate team is learning and evolving with each passing day. Currently from being a team of 5, the start up is on expansion mode, opening offices in different cities across India and trying to serve as many clients as possible. Slate Palate is confident of building a great community working towards the betterment of each other as well as the company.

To know more, visit –
Website – http://www.slatepalate.com/
Instagram – https://www.instagram.com/slatepalate/
Facebook – https://www.facebook.com/slatepalate/

To read more Start-up Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Hungry Bums: The brainchild of a homemaker-turned-entrepreneur, who aspires to help mothers choose a healthy lifestyle for their kids through its nutritious and organic venture

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admin
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Hungry Bums:

“When you are a mother, you are never really alone in your thoughts. A mother always has to think twice – once for herself and once for her child.” ~ Sophia Loren

When it comes to the health and happiness of a child, nobody knows it better than a mother. Since her primary concern in life is to ensure her child’s safety and well-being, she can go to great lengths to choose what is best for her child. For mothers who are looking for healthy, nutritious, chemical-free baby foods, the search ends here. Launched on 20th July, 2018, Hungry Bums is the brainchild of homemaker-turned-entrepreneur Priyanka Goenka who aspires to help mothers choose a healthy life for their kids by providing the highest quality of food to little babies.

How motherhood gave birth to a start-up enterprise

Besides being an entrepreneur, Priyanka is a devoted mother to her beautiful daughter Vanya. The reason why Hungry Bums came up was because she didn’t want to feed her daughter anything that was not right for the tiny angel. Coming from a chemical based background she knew exactly what kind of chemicals and preservatives were used inside packaged products available in the market and she was aware of their harmful effects on children. Unshakeable in her belief, Priyanka started making everything at home from the basic cereals to biscuits to crackers. To ensure variation in taste, she tried and tested everything possible and it always worked. Her unwavering determination led to learning and educating herself about nutrition and children-friendly recipes from other sources. Finally a realisation kicked in that “yes, it is unique”.

New mothers hardly receive any proper guidance as far as children’s nutrition and food habits are concerned. Mostly they’re unaware of the fact that grains like ragi/oats etc also exist and are easily digestible by little tummies. This is when the idea of Hungry Bums occurred. It was 20th July 2018 when the brand made its first sale, right on the date when Vanya turned one. As Priyanka proudly says “Vanya is the sole reason and backbone behind this healthy and organic venture, packed with nutritious approach. My husband initiated the idea and has stood like a wall through thick and thin.”

Hungry Bums: Where healthy and yummy baby food coexist

Hungry Bums is focused on delivering superior, chemical-free food and nutrition to babies. These handmade, homemade products are delivered across India. As Priyanka rightly says ” Today every industry is competitive but in our industry with all the competition in the market, there is no other brand providing the quality of products like we do.”

The brand is concentrating on online sales the most. Having served 1000’s of customers, Hungry Bums has earned a sizeable customer base owing to its superior quality and impeccable service. The start-up maintains a database of 2000+ clients(which are only its regular WhatsApp clients). In addition to this, other online portals, websites and exhibitions have successfully garnered huge appreciation and eyeballs for the brand and they have all played a huge part in the success of this extraordinary venture.

To know more, visit –
Website – https://hungrybums.in/
Instagram – https://www.instagram.com/hungrybumsindia/

To read more Start-up Stories on The Business Press,
visit – https://www.thebusinesspress.in/category/startup-stories/


Let’s Roll: This 18 year old entrepreneur is serving the most delicious sushi and desserts from her home kitchen

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admin
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Let's Roll

Amishi Jain is an 18 year old entrepreneur who started a Sushi Delivery Business in Pune, named Let’s Roll. She is currently an undergraduate student at Babson College in Boston and is majoring in Entrepreneurship and Marketing. Amishi identified the lack of vegetarian sushi options in her city, more so during the lockdown, and decided to utilize her knack of cooking to find potential in this area of the food market.

Amishi started operating from her home kitchen and opened with a brief menu with just 3-4 options of sushi, as a way to use her time productively throughout the months she deferred her university admission. Today the Let’s Roll Menu has over 14 sushi options, sushi cakes and desserts! Handled majorly by the 18 year old and her 3 employees, Let’s Roll seems to have transitioned into a more permanent factor in her life with a large customer base and sales crossing $15,000 and in less than 7 months of operations. What started off as an experiment is now a path the young entrepreneur considers to pursue after her graduation.  

“Business has been an integral part of my life for as long as I can recall.  I vividly remember listening to my father and grandfather passionately discuss their company and the impact economic changes were having on it. Big words like ‘investment’, ‘business cycle’, ‘market value’ puzzled my childish but intrigued mind.” 

Amishi’s business-oriented family soon had her involved in most of their discussions and asked her opinion before making decisions at their organization. This exposure not only triggered a love for the subject of entrepreneurship but also yielded great results in school; topping her class in the Business Studies CIE final exam (2018), the IB Business Management Final exam (2020) and being awarded the Dean’s List Certificate for Academic Excellence at Babson College (2021).  

Honing and executing one of the vital qualities of an entrepreneur- innovative- Amishi is the pioneer and starter of Sushi Cakes in Pune. She has not only introduced the idea of it to the wide spectrum of customers but has also lured several competitors into the market. Eventually, she started to add a variety of desserts such as brownies, cheesecakes and cookies, flourishing in a whole new section of the market. 

It is unlikely for an 18 year old to find time when juggling between the IB curriculum, SAT classes, career counselling and social life. “The pandemic is/was a bane for most, but a boon for me.” says Amishi. She found the time to discover her talent in cooking and the scope to commence her own venture. Amishi is now looking at employing more staff and moving into a cloud kitchen as she plans for Let’s Roll’s smooth functioning during her absence upon returning to Boston for her education. 

“Entrepreneurship inspires me due to its numerous opportunities, possibilities for success and space for creative thinking.” 

To know more, visit –
Instagram
@amishijain_
@lets_roll_pune

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Ok Boss: Your Personal Assistant and Errand Runner

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admin
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Ok Boss

Everyone needs a ‘little help’, to finish up things.  Time and resourcing for day-to-day errands is a regular challenge for any individual irrespective of age, profession or other demographics.  A common issue both individuals and small businesses face is resourcing reliable personnel on short notice for errand work.   

OK BOSS is that Personal Assistant / Helper / Errand Runner who does everything to make life easier for everyone.  In the post-pandemic world, a Personal Assistant is a ‘Must Have’ to delegate day to day work, so other important things like Health and Family can be focused upon. 

“Only a life lived for others is a life worthwhile” ~ Albert Einstein

The joy that comes out of helping people in need at the right time, cannot be measured in words or money. Especially when you extend a helping hand to senior citizens or other vulnerable sections of people who struggle with even the most basic and commonplace errands, the satisfaction is of a different level altogether.

Launched on 1st June 2020 by Chennai-born entrepreneur Shoba Alladi, Ok Boss is a unique, one-stop shop for all errands and bespoke services. It endeavors to bring together and integrate an unorganised supplier market to provide on-demand services to consumers and small businesses.

Consolidated Personal Assistant / Errand services App is not widely available in India.  There are multiple Apps for multiple services – Food / Groceries / Household / Elder Care / Pets / Automobiles etc.  OK BOSS brings in all these and more under one Service Bouquet.

Many people, especially Senior Citizens have difficulties using technology with multiple Apps offering varying UXPs.  OK BOSS has a parallel Contact Centre in addition to the Mobile & Web platforms, thereby giving Customers a personalised experience.

How one idea changed many lives

The idea germinated through the founder’s personal experience.  Her parents and their peer group in Chennai had a good, self-sufficient life. However, with age and weakening health conditions, it became difficult to manage daily chores and errands. Senior-citizen specialised services came with a big annual subscription fees and most elderly people required help only on ad-hoc and need basis.

NRIs too faced challenges in procuring and using local suppliers for various errands related to their parents or their own needs. 

Finally Shoba put her comprehensive educational background (Chartered Accountant (CA), Certified Information Systems Auditor (CISA), Project Management Professional (PMP), MBA Banking & Finance) and two decades of international retail finance experience to good use and decided to set up a ‘Personal Assistant / Errand Runner’ enterprise which wouldn’t just be a delivery service but provide ‘Value-Added’ services and a ‘Personal touch’.

OK BOSS was born with the belief that the customer is the Boss, thus whatever he/she says shall be fulfilled to their satisfaction.

Ok Boss : Your personal assistant and errand runner

OK BOSS is the One-Stop-Shop that  provides a consolidated list of errand services such as food, groceries, homecare and maintenance. Customers are given utmost care and tasks are done at their convenient time & place.  Documents are handled with secrecy, acknowledgments returned safely.  Tasks can be booked on the App or by just calling in. Besides web and mobile apps, the company has a full-fledged contact centre. With technological improvement, each customer’s behaviour is modelled and tailor-made products are offered. 

During the pandemic, Ok Boss warriors hit the streets to deliver food and medication to Covid patients thus making their presence felt where it mattered the most. 

Purchasing and delivering Baby essentials to a new Mom & new born baby, Procuring sanitary items for Senior citizens… these people just cannot venture out.

We took on the logistics support for SMBs, so they could focus on improving their business.  Their raw materials were procured and their finished products were delivered to their Customers.

Equipment repairs reached people’s homes – important kitchen items such as Gas stove, Mixer grinder were serviced at the door step.  Air Conditioners were repaired to manage the summer heat. 

There were some reasons to celebrate as well.  Birthday parties and weddings went online.  Gifts and Meals were home delivered by us, so people were able to engage with the hosts as if they were present at the event.

Our Warriors were always there to help the less fortunate on the roads.  Charity is part of our culture.  Food and water was provided to the homeless and less fortunate.

The startup service is spread in and around Chennai. Although launched in the midst of the Covid pandemic, it has a steady clientele of around 1000, including individuals, small-medium enterprises, home-business and NRIs.

Marching into the future

As the brand continues to expand and grow, it strives to be the preferred service partner for individuals, small business owners, corporates, NRIs and other segments in the near future.  It is planning to empower the task force according to their qualification, thereby making them gainfully employed and have a long-term relationship with the organisation. Over the next 5 years, its vision is to organically improve its supplier network and grow customer network beyond Chennai and Tamil Nadu.


To know more, visit –
Website – www.okboss.co
Facebook: https://www.facebook.com/okboss.co
Instagram: https://instagram.com/okboss.co?igshid=1g6liv9slmh9c
YouTube: https://m.youtube.com/channel/UC3XoeFG-8mP6rr3yAuM8Mkw

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

TWILLO: Taking creativity to a meditative space

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admin
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TWILLO

The times we live in today are governed by a very strange maxim – try to do as many things in as little time as possible. This has resulted in a lifestyle filled with moments where we are under pressure or undue stress of our own making. After which, we chase release and relief by indulging ourselves in activities that offer us perhaps just a temporary getaway.

What is needed however is something that offers an oasis of calm and brings the restlessness to a gentle halt – Disconnecting from an overload of sensory stimulation and engaging in something that calms the mind and soul is the need of the hour. What we need are more things we do just for fun, to relax and to let go, things we are familiar with, things that engage the creative and play parts of our brain, such as creative
activities like painting, journaling, doodling, craft making and more.

This is where TWILLO has a wonderful role to play. With its thoughtful, yet playful approach based on a unique principle that “A CREATIVE YOU is a HAPPIER YOU” TWILLO seeks to bring people back to the place and the pace they are comfortable with.

Says the Founder Rupambika Khandai “The TWILLO mission is to help people unlock mindfulness, creativity, productivity and happiness through creative expression.”

TWILLO – Freedom of expression done creatively!

For TWILLO founder Rupambika Khandai, a well experienced independent creative professional, TWILLO was an idea born out of her personal happy childhood memories of remaining immersed in creative activities and being totally content while doing those activities.

To quote her founding vision Rupambika Khandai says, “We at TWILLO are firm believers in the superpowers of creative expression. And we are here to ask you to join us in being kids again! Let’s reclaim those magical creative expressions that came so easily to us as kids and unlock the creativity and sense of adventure that has got lost while we grew up.”

Given Rupambika’s self-confessed love for paper stationery TWILLO products are an exciting creative avenue waiting to be discovered. With a select mix of innovatively designed paper products, stamped with her unique signature that blends aesthetics plus whimsical overtones, TWILLO products are meant to help everyone rediscover their creative abilities and at the same time have a lot of fun while indulging in them.

Available online from TWILLO are – Beautifully designed BOOKCARDS imprinted with thoughtful messages. Exquisitely designed and packaged LETTERSET to revive the lost art of handwritten letters to family, friends and that “someone special”. A deliciously curated PAPERBOX holding a treasure trove of imported and Indian papers in a gorgeous mix of pastel, bold and essential colors.

Every product gifts one the opportunity to indulge and explore creative possibilities that are truly endless!

What is really different about TWILLO however, is that it does not fit into the conventional definition of branded paper products. Instead, it has created a truly beautiful and unique space that can be defined as “Wellness Paper Products”.

Speaking about her future plans for TWILLO Rupambika Khandai says , “Within a year we plan to roll out another 30 different products across 4 categories. There are plans for Twillo Kids. In the long term we aim to make creative mindfulness synonymous with Twillo and make the “Twillo Experience” a tangible asset.”

To know more, visit –


Website – twillostory.com
Instagram – @twillostory
Facebook – @twillostory
Medium- https://medium.com/twillostory

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Batti & Co : When the lockdown created a magic mix of local ingredients to craft world-class bathing luxury!

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admin
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Batti & Co

In today’s times, bathing and the rituals associated with it have assumed a much larger meaning than simply being an act of personal hygiene. It has been transformed into a very personal moment and the elements associated with it like the bathing room, the bath fittings etc. have taken on a premium luxury tag.

The bathing space is now an “aspirational space” that reflects status as well as the lifestyle of the people who own that particular space.

This shift has resulted in the creation of a very interesting and dynamic “sustainable” and “conscious bathing products” category. Making a quiet mark in this category is an exciting brand BATTI & CO. which markets its products online at www.paavoindia.com

Faaizah Husain the founder has a very far reaching vision for the venture – “We want to be a well-known homegrown brand name in the country. When people think luxurious and indulgent baths, the only name that should pop in their minds is Batti & CO.”

Batti & Co – Crafted with love handmade bathing luxury

Faaizah is an advertising professional who hails from Chhattisgarh.  The name ‘Batti & Co.’ comes from the Hindi heart land word ‘sabun ki batti’ which is the word used colloquially to describe a cake of soap. Faaizah says “I wanted my startup venture to proudly carry a name which spoke about my roots, and at the same time clearly describe what we offered. If you look at our products, our ingredients are desi but our soaps offer luxury that spell sheer class.”

Started during the lockdown, Batti & Co was a consequence of some spare time on hand which Faaizah had, due to the saved travel time. During this she decided to learn the art and the science of making Battis.

Starting out with the fairly straightforward melt and pour process she experimented with various techniques and ingredients. Creating Battis that were fairly good in texture and fragrance, she started getting great feedback from friends and family who tried out them out.

Encouraged by this, things moved up to the next level of Batti making- that is the cold process method, which was a bit more complex and challenging.

From this “no heat process” and using the finest oils and butters was born a final batch of Battis. What adds to the intrinsic appeal, is the fact that each and every ‘sabun ki batti’ is completely hand made. That is the level of passion and love that goes into pressing a Batti, to gift you a bathing experience that refreshes.

You can purchase them from their website as well as directly from their Instagram page.

Luxury bathing gets unusually tempting!

What makes these bathing Battis so enticing, is the fact that each piece is pressed and molded with the intention to create a vibrant visual appeal. The texture, the color, the shape, the fragrance – everything completely transforms what used to be a routine object, into a piece of art!

Oh and don’t get carried away and bite into one – the Battis look delicious enough to eat!

Having attracted more than 200 customers with many of them being repeat customers, Batti-loyalists have also opted for a subscription model. The opportunity is there and with a planned process of creating brand awareness in place, this venture aims at making the most out of it. 


To know more visit – www.paavoindia.com
Instagram – @battiandco


To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

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