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Mounthills Advisory: Where confidentiality meets perseverance

mounthills advisory founder

With an inclination to nurture long term relationships, Rahul Agarwal set off in April 2018 and launched Mounthills Advisory with a goal to educate the investors about the various investment avenues and their allocation of wealth as per their willingness of risks. The key to sustain brand loyalty is to educate the customers beyond advisory model, so they expanded their horizons to a coaching norm.

This not only helps build a strong foundation for the investor but also helps them think rationally. Here they aim to bridge the gap between the investors and the substantial market whilst allocating the resources cautiously. They also strive to educate their customers on topic as basic as goal setting, inflation and other financial terms.

Always playing to their strengths

Starting as an intern at Kredent Trading Advisory as an Equity Analyst right after his graduation from Xavier’s, Kolkata, Rahul Agarwal knew it’s not easy to maintain a balance between work and to stay fully informed about the market and its fluctuations and that’s where an advisor’s role should come into the picture. There’s a high lying market of well informed and educated advisors but does that guarantee reliability too? Not really.

Having worked under various job profiles such as Audit assistant, Financial advisor, and Portfolio Management and their allocation it acknowledged him to procure resources and guide people. Having tasted different domains in the financial services industry he decided to start his own wealth management firm ‘Mounthills Advisory Services’ with a brand name of ‘Financial Chanakya’.

The inspiration to have a coaching-like horizon comes from tutoring on platforms like Unacademy, Wiley, VG learning, Edupristine where he taught CA, CFA, CMA(US). The biggest achievement for him as a teacher was when his students got placements in recognized investment banks.

Foresightedness and a lot of hard work and you’re halfway there!

To ensure financial security at all times and cash flow at times of emergency. Life planning by suggesting them the right insurance product at the cheapest cost, along with tax and estate planning. Not only do they ensure security but also focus on building trust by educating the investors about their risks and rewards.

All this generates expected returns at large. With utmost perseverance, Mounthills Advisory has managed to achieve High Networth Individual(HNI) clientele. Eagerly showing the urge to grow they have expanded their functionality to Ed-tech space by training students and employees on personal finances and also certifications related to finance, with a further goal to come up with personalized courses curated to meet the needs of the investors.

To know more visit – https://www.facebook.com/mounthillsadvisory/

Beyondarie: Offering the wildest teas in the world procured from the deep, wild mountainous forests of North-East India

Beyondarie

“No matter where you are in the world, you are at home when tea is served” ~ Earlene Grey

It’s hard to imagine life without soaking in the aroma of fresh tea leaves while sipping a wholesome and hearty cup of tea. Considering how popular and indispensable tea is in most Indian households, its production and distribution is widely regarded as a lucrative business. What if I tell you of a startup that procures tea from the deep, wild mountainous forests of North-East so that you can have the pleasure of tasting the most unique flavour of tea?

Launched on 2nd December 2020 by a group of five corporate professionals with 90+ years of combined experience, Beyondarie is one such startup. It specializes in procuring, processing, packaging, and marketing of wild teas, herbal teas and herbal lattes that are fortified with indigenous superfoods from North East India. The products offered are specially curated to offer a distinctive tasting experience in addition to several health benefits.

What happens when five bright minds come together

As mentioned earlier, Beyondarie is the brainchild of five passionate first-generation entrepreneurs namely Mohit Narru, Dipankar Ghoshal, Boilal Gangte, Nashat Hussain, Rajdeep Bora. Each of them have a formidable corporate background and valuable experience in creating and building world-class brands through best digital experience.

What brought these astute professionals together was their strong love for the North-East and a collective desire to make a positive impact on society. Combining these two factors, they decided to create a first-rate consumer brand which could represent North-East India to the World.

The thoughtfully designed array of handcrafted wild teas by Beyondarie, a young homegrown brand from the Northeast, offers ample choice to customers to suit their varied needs and literally, a taste of the wild!  These are available online on their website <www.beyondarie.com> as well as on Amazon and Flipkart.

Beyondarie : Focusing on “Value Creation” rather than “value destruction”

Beyondarie sources the most natural and superlative ingredients directly from the natural plantations and forest mountains of North-East India.

Ingredients like Wild Tea, Lakadong Turmeric, Ghost Chilli, Karbi Ginger, Wild Cinnamon, Black Cardamom, Litsea, Galangal are an outcome of ceaseless clinical experimentation and blending done by certified nutritionists and qualified chef so as to give the right balance of function and flavour. They’re available in popular e-market platforms like Amazon.in, Flipkart, Paytm Mall, Local Option, Sustain Cart, Newesome and ETSY.COM for international markets.

Planning for a better future

As a four-month-old company, Beyondarie has grown fast with over 5K customer base, over 1Lac unique website visitors and social media followings of more than 13K. The immediate goal is to have more than 1 million customer base in the domestic market thus establishing itself as one of the top home grown consumer brand in the country and, by this fall, foray into the international market targeting US and EU market. Looking at their extensive planning and determined attitude, this certainly doesn’t seem like a distant dream.

To know more, visit –

Website – https://beyondarie.com/
Facebook: Beyondarie
Instagram: beyondarie_teas

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Cashew (Cash-Electronic-Wallet) : This first-of-its-kind wallet is the future of fashion accessories industry, with its unique utility and safety features

Cashew

Technology is everywhere and in everything. It has become an integral aspect of our everyday lives saving us time and effort in accomplishing our regular tasks. When technology has touched upon banking, insurance and finance in a big way, how can our good ol’ wallets be left behind?

Launched on 4th May 2016 by friends-cum-founders Shruthi Gilla and Sunny Malhotra, Cashew (Cash-Electronic-Wallet) is the future of Fashion Accessories industry and with its unique utility and safety features, Cashew is well on its way to becoming a house-hold name. The company Revol Inc’s vision is to grow vertically using technology in lifestyle products and accessories & create a new marketplace. And with the launch of Cashew, it aims to be market leaders in the Fashion-Tech space.

It all began with a trip to Vegas

From friends to business partners, the journey has been full of challenges, excitement and learnings. While Sunny and Shruthi were previously working with Facebook and Deloitte respectively, their perspectives changed when they both lost their wallets on the same day while holidaying in Vegas. This led to lengthy discussions over the challenges of using a wallet independently. Soon they realized how wallets had been existing for centuries but nothing had been done technologically around them. This is when the idea of Cashew was born.

Cashew Wallet : Where technology and fashion join hands to create magic

Revol Inc. launched its first flagship product – Cashew Smart Wallet especially for the next generation of millennials who have strong personas with a bend towards technology and are always looking for products to do more than what they were designed to do.

As a first mover into the space of smart wallet technology, this product has features that are as efficient as they are unique. It combines fingerprint lock with Bluetooth, RFID and Crowd Sourced GPS. Battery lasts for over 4 months on a single charge. The locking and latching mechanism, often considered as its standout feature and a secret sauce, consists of complex mechanics of springs and motors to ensure a secure, robust system. In fact, the company has filed for 2 utility and 3 design patents.

The Cashew team further adds “With our manufacturing in China we have an edge to get the economies of scale by getting the lowest costs with higher quality compared to our competitors. We shipped our wallets to 32 countries already. Our primary markets are USA, Europe and South-East Asia. India is our 3rd biggest customer base country.”

To grow and evolve is the plan for future

Although brands these days give each other stiff competition with respect to designs, quality and cost differentiators, Revol Inc’s Cashew Wallet has created an uncontested marketplace, making competition irrelevant. Its focus is on analysis and fulfillment of new demands that would allow the brand to grow vertically using technology.

After a successful launch online, the company is striving to aggressively expand its reach globally using retail and distribution and using other omnichannel strategies. Apart from the men’s wallet, plans are in full swing to expand its product line to incorporate women’s clutches and travel wallets in 2021. Looks like it’s not just your wallet that’s going to be secured but to some extent, your future too.


To know more, visit –
Website – www.gocashew.com
Instagram – https://www.instagram.com/cashewwalletofficial/


To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Cherry on a Take: Satisfy your sweet tooth guilt free with these healthy desserts

Cherry on a Take

“Desserts are the fairy tales of the kitchen – a happily-ever-after to supper” ~ Terri Guillemets

After every available dish has been devoured, it’s the desserts that leave a sweet lingering taste in your mouth, making your meal complete. However, most of the popular desserts contain artificial chemicals and sweeteners that add to their delightful charm. Launched on 10th February 2021 by a budding-chef-turned-entrepreneur Prakhar Gupta, Cherry on a Take is a startup that strives to offer the healthiest desserts to the local community where everyone has access to good quality, nutritious food, understands the consequences of hunger and poor nutrition and is committed to creating a stronger, healthier & sustainable environment.

Beginning of a sweet journey

Despite growing up with a sweet tooth, Prakhar resented the amount of refined flour, fats and sugar desserts contained and their eventual side effects. In 2019, he completed his education in Culinary & hospitality from IHM Chandigarh besides interning with reputed hotels & restaurants. After a short stint as a baker, he joined the Masters program. It was while he was on a cake shopping excursion for a friend’s birthday in Delhi that an idea struck him.

When no bakery offered a sugar-free, vegan cake combination even on pre-order, he decided to find a solution to this problem. He further adds “Being a chef in the industry I had a clue about the amount of chemicals and adulterated ingredients that go in each dessert. So, I decided to make something which would be healthy and free from chemicals.”Thus, with unconditional support and guidance from family and friends, Prakhar began his journey.

Cherry on a Take : Desserts with a difference

Each Cherry on a Take product is vegan, chemical-free, manufactured using Indian indigenous flours like barley, ragi, aata. The sweetener used is natural stevia. The products are 60-70% low on sugar and 40-50% low on fats as compared to other similar brands and are available at surprisingly affordable prices. The brand aims to be fastest in terms of delivery and has a guaranteed satisfaction promise, so that if a customer is dissatisfied with a delivered product, he/she can customize it according to preference.

Though based in Kanpur, Uttar Pradesh, the products reach every Tier 1 and almost all Tier 2 cities across India. Mumbai, Delhi, Hyderabad and Bangalore are few notable cities to mention. The brand prides itself on being the first complete Vegan food outlet of Kanpur. Orders are placed via its website and social media accounts. Prakhar believes in reaching out to customers directly as it helps maintain quality and efficiency of service.

Having served 250+ happy customers within a short span, the startup is confident of reaching a growth rate of 20% per month.

Zooming into the future

Currently the venture is expanding on e-com platforms and looking to move to a bigger facility and be more environmentally sustainable in its operations. Prakhar explains “In the next 5 years we want to be India’s premier Dessert Brand. We drive with Trust and believe in Great Food Serves Great purpose. We are one of the few food brands in India to go Zero waste. Our aim is to be Carbon Neutral by the end of this year.”

To know more, visit –
Website – prakharskitchen.com
Instagram – instagram.com/cherry_on_a_take


To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

9GRAMS: This brand aims to provide breakfast which has right combination of micro and macro nutrients.

9GRAMS

How often has it happened that you saw product label which is full of almond pictures and text while it had less than 5% almonds. This problem is with most of the products. Products are promoted basis minor ingredients which fill up less than 10% of total content.

Focussing on this core issue and with a motto of bringing in sustainable and easy to handle diets, Noida based 9GRAMS started its journey in 2019.

Working with Athletes, Nutritionists and Naturopaths, 9GRAMS aims to provide breakfast which has right combination of micro and macro nutrients. At the same time, breakfast which is tasty and attractive enough for people to pick it everyday.

“It doesn’t matter if you go Keto, Vegan or Paleo diet, If you don’t enjoy the foods you are eating, it’s only a matter of time before you quit. We are trying to make tasty food options which are super healthy as well. We could do this using superfoods like Nuts, Seeds, Millets & wholegrains. 

We also empower consumer by giving percentage of each ingredient on the label “says Mahendra Suri, Co-founder of 9GRAMS

He also adds – “Contract manufacturing for a small bootstrapped company was not an option. At smaller scale, manufacturers don’t accept your stringent quality norms. Also, the minimum quantity size are huge which ultimately results in consumers getting old and rancid products.

Hence, we decided to start with our own manufacturing facility and train staff to ensure hygiene and quality. Today, our Noida facility manufactures 8 type nut butters, 6 types of Muesli and 5 types of protein bars”

Customers can purchase 9GRAMS products from their website 9grams.in or from amazon. Company introduced Air balloon packaging for all jar packed products to ensure safe transit of products across the country.

9GRAMS’ tagline “Superfood Snacking” and its name 9GRAMS sets the tone for internal and external stakeholders. From product developer to manufacturing staff, everybody understands that every serving should contain around 9 grams of protein and should use superfoods as key ingredients.

By end of 2021, 9GRAMS is eying 100+ SKU’s for India and launch in international markets.


To know more, visit –
Facebook- @9gramsuperfoood
Instagram- @9gramsuperfood
Website- 9grams.in


To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Sleepy Tots: Providing a good night’s sleep, with its range of 100% organic cotton, cotton muslin sleepwear products.

sleepy tots

Being a parent is a blessing like no other. It’s the most humbling and emotionally intense experience of one’s life. Priorities change. Perceptions change. What was important yesterday seems so trivial now. Your life revolves around the wants and needs, not of your own, but that of your child. Whether it’s the food or the toiletries or the toys or the clothes – you want to provide the best of everything.  In fact, to cater to the needs of children, the market is flooded with brands promising to offer the best of children’s apparels.

Launched in April 2021 by the talented sister duo of Megha Bagaria & Prachi Agrawal, Sleepy Tots is a brand that provides night suits with breathable fabric, promising the highest level of comfort. Kids usually sleep for 12 – 14 hours on average on any given day. They end up spending half or more than half of the day in 1 single outfit. Thus, they need to be comfortable in what they wear while sleeping. So  Sleepy Tots aims to bring in high quality, timeless pieces that are comfortable and chic. In fact, it’s one of those few brands that prioritizes a child’s comfort over everything else.

Thus began the journey with conviction and confidence

Both Prachi and Megha used to run a playgroup Eurokids for 4 years in the suburbs of Mumbai before starting this venture. Thus, they’d always been involved with children related activities. However the turning point came when the sisters realized how tough it was to find comfortable, chic and breathable nightwear for their babies. This experience had a profound influence on their minds. With support and encouragement from their family, they decided to step into the role of entrepreneurship. Hence, Sleepy Tots was born. And the rest, as they say, is history.

Sleepy Tots : Providing a good night’s sleep to the little sweethearts

To ensure maximum comfort and safety for the sleeping angels, Sleepy Tots uses a range of fabrics consisting of 100% organic cotton, cotton muslin  for all its sleepwear options. Every design is thoughtfully engineered and has a personal story wrapped around it. The reasonable price range and excellent product quality allow most of the household to be able to provide that to their kids. Though its services are spread across India, operations are limited to Tier-1 cities given the current covid situation.

Making inroads into the future

While it’s hardly been a month since its launch, Sleepy Tots is already creating quite an impact with exceptionally positive feedback coming from customers most of whom are placing orders via social media or through personal interaction. Its founders are confident of breaking even in the first year and building a good clientele. The brand is looking forward to scaling up and capitalizing on its sources very soon.

In another five years, the company is expected to grow by leaps and bounds to eventually achieve the distinction of being a changemaker and a pioneer in the industry.  Sleeping Tots aspires to reach every household that there is and spread smiles like it always does.

To know more, visit –
Instagram – https://www.instagram.com/sleepytots_nightwear/
Facebook – https://www.facebook.com/sleepytotsnightwear

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Homescape: Offering an array of imaginative and impressive gifts and lifestyle decor, all of which infuse fun, happiness and optimism in your homes

“Be faithful to your own taste, because nothing you really like is ever out of style. ” ~ Billy Baldwin

Just as no two individuals are the same, similarly no two homes can ever be the same. Be it design or decor or ambience or simply essence, every home tells a different story. Since a home reflects the taste and style of an individual, therefore the onus is on its inhabitants to make use of their aesthetic sense and accentuate the spaces with materials, accessories and accents.

Launched on 11th August, 2020, Homescape is a popular startup founded by first-time entrepreneur Ankita Chandak. It offers an array of imaginative and impressive gifts and lifestyle decor, all of which infuse fun, happiness and optimism in your homes. HOMESCAPE aims to reward experience and value that combines functionality with high quality.

How the journey began

Born in Mumbai and brought up in Indore, Ankita did her postgraduate from Mody University , Laxmangarh , Rajasthan, after her MBA in HR and INTERNATIONAL BUSINESS. She always knew she was meant to create her own path instead of treading down the conventional path. In search of an exciting career, she joined as a mentor in a training and development institute for kids called THE GENIUS.

Post marriage, she shifted to Barshi, Maharashtra but wasn’t content being just a housewife looking after the family business.  She would spend days brainstorming different ideas and trying to find ways to create her own identity. Finally, her loving husband came up with the idea of converting her affinity towards fancy home decor and kids articles into something productive. Soon enough, Ankita began working with other home-decor related brands to gather sufficient experience and expertise. Later, when she realised her potential, the talented homemaker took on the role of an entrepreneur and established her own brand HOMESCAPE.

HOMESCAPE: Where art meets utility

HOMESCAPE deals in uber cute kids merchandise like stationery, pouches, bottles, sippers and some beautiful home decor merchandise which aims at adding a cherry in your presentation of artifacts or wardrobe organisation. Located in Barshi, Maharashtra, the brand endeavors to create products that would fill every room with a sense of optimism, sophistication and love. Thus, attaining something exclusively functional and of superior quality at a promising price is not a distant dream anymore. With HOMESCAPE, it is possible.

As far as clients are concerned, the startup boasts of clients across all age groups. In fact, the common public is its major client. Without being confined to a specific age category, the products are such a varied range that they appeal to all age groups from 6 years to 45 years. From kindergarten to middle aged, there is something for everyone at HOMESCAPE.

Future filled with immense possibilities

The brand has a commanding presence in both offline as well as online stores. It has served more than 150 clients across all platforms. Although currently based in Barshi, the plan is to focus on exports and display the products in some elite boutiques and stores of India.

To know more, visit-
Instagram: https://www.instagram.com/homescape.gifts/?utm_medium=copy_link

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

3 Simple Growth Hacks for Startups to Boost Leads, Sales & Users

3 Simple Growth Hacks

The internet is filled with content on the know-how and do-how of marketing, there are very few who show you ground realities and give you tips that actually work. This article is one of them.

These growth hacks by Vishal Sirur are his contribution in the form of sharing tried and tested methods, which would help startups to up their digital game.

Growth Hack #1 – Increase your Leads while simultaneously Boosting Quality

Everyone loves a discount, but rather than openly giving away discounts, add an ‘Ask for a Discount’ button directing to a Lead Form. This gives your prospective leads just that nudge to share their needs and details with you!

How to improve the quality of leads?

Well, all it will takes is for you to insert a few additional fields in your lead generation form!

  • Day & Date to receive a call
  • Intent of purchase
  • Product/Service usage (home/office)
  • Budget Range

You could also add a few others that you feel are relevant to your business.

This may result in comparatively lower leads, but these will be high potential leads
translating into a much better rate of conversions.

This hack has proven to increase lead generation <> revenue by 3x.

Growth Hack #2 – How to sell luxury or high-end products through online ads efficiently?

Selling expensive products online presents a unique challenge by itself.

There is however a smart and effective two step way to do it.

  1. Curate a list of the affluent neighborhoods that fall within your target geography.

Make sure you know the target audience dynamics that resides here.

THEN

2. Focus your ad formats & messaging to address that kind of audience.
Make sure your creative and messaging also looks exclusive and appeals
to the particular class of audience.

It’s really simple, but yes you just need to be focused on your audience
and your marketing goals.

Growth Hack #3 – How to increase email opens

Email marketing is a good choice, but to get your customer to open your marketing email is a real tricky situation, given that every day we receive so many solicited and unsolicited mails.

So what do you do?

YOU PERSONALISE YOUR MESSAGE

Just remember to Include personalization tags in your subject lines such as – <Industry> or <Product/service Name> or <First Name> or Emoji

This has proven to improve B2B email campaign open rates from 16% to 32%

Bonus Growth Hack – FOLLOW UP

Sales follow up is often the most under rated activity but it is a necessity!

Follow-up with your prospects for at least 5 times.

Here are the Stats:

– 80% of sales require 5 follow-up calls after the meeting

– 44% of sales reps give up after 1 follow-up

Above hacks are brought to you by Vishal Sirur – 7 years of full-stack marketing. He shares growth hacks regularly on Twitter.


To know more, visit –
Twitter – https://twitter.com/DASirur

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Samantas: An indigenous luxury brand to protect, preserve and promote the dying art of Odisha’s handloom and its artisans.

Samantas is an indigenous luxury designer brand by Dr. Achyuta Samanta (founder of KIIT & KISS and also a member of parliament). With a vision to promote and help the local artisan of Odisha to reach the global level, under the guidance of Dr. Itirani Samanta, Ms. Aparnna Samanta (Director of Samantas) started Samantas in the year 2020

Samantas ideology is to protect, preserve and promote the dying art of Odisha’s handloom and its artisans. As Odisha is one of the richest states in terms of its various handloom and handicrafts which are found in the tribal belt of Odisha, the intricacy, authenticity, charm and sustainability of it inspired us to take the initiative to start a brand that focuses on offering luxury products to the world along with the betterment of artisans.

Samantas offer handcrafted apparel created by rural artisans from across Odisha. These artisans are gifted with the talent and traditional skills to craft exquisite designs in styles that are unique to their culture and heritage. Each garment is excursively designed and weaved in Odisha.

“We found the need to bridge a gap between the Odisha’s handloom and modern society by contemporizing the garment and making it timeless possession to have in your wardrobe’’ says Ms.Aparnna Samanta. ‘I was always passionate about our culture and tradition and my love for seasonless fashion inspired me to start this label which can give a fresh approach to how Odisha’s handloom are being designed and wore along with the amelioration of our artisans who are the backbone of Samantas.” she added.

How Odisha’s fabric is different?

Textile of Odisha is a reflection of its cultural ethos with intricate weaves giving it an identity of its own. The thread work, motifs, vibrant colours, eye for the detailed work make them rich and desirable.Every district in Odisha has its own unique handloom weave. Skilled weavers from different parts of the state exhibit native arts while weaving textile with special and unique technique which takes weeks and months to finish one particular garment with lot of intricacy. Also, Odisha has maximum GI tags in handloom. 

Artisans of Odisha and their efforts

Handlooms are majorly weaved in rural and semi-rural areas of Odisha. The artisans are carrying their forefathers skills of weaving the fabrics and passing it to the next generation. Each thread is carefully spun into the whole fabric which takes years of practice, hard work, skills and understanding of the whole process. A single fabric can take months to make depending upon the intricacy of design.

Why people should buy from Samantas?

We at Samantas understand the efforts it takes to weave a single fabric. Contrariwise fast fashion can make clothes more affordable but it harms the environment to a great extent, the dyeing process, use of harmful fertilizers to increase the cotton production, overconsumption of garments and poor working conditions of workers, the list of negative impacts are never-ending.

Being one of the most polluting industry- Fashion, Samantas offer sustainable, ethical and classy products to its consumers.As a brand, Samantas Handloom constitutes women’s and men’s wear products. Our products use hand weaved fabrics, patchwork, pattachittra and embroidery,created as a vibrant expression of the rural way of life, their rituals and their legends. The need to focus more on quality than quantity led our creative process and products to be exclusive and durable.

Samantas effort to globalise Orissa Fabric

When a customer buys a product, they want some value out of it. We are not only focused on textile but also on the silhouettes. There is enormous talent in Odisha’s weavers and artisans which needs skills for market-oriented design development and exposure. We are contemporizing the age-old techniques of our handlooms with modern-day silhouettes to approach a vast number of people. We want our artisans and their weaved fabrics to gain recognization in the world for their skills and craftsmanship by amalgamating their handlooms with up to date patterns.

Samantas started during the pandemic by joining hands with the local artisans who are the backbone of our company, to create a unique and authentic range of Odisha’s handloom collection with the betterment of the artisans in this difficult time.

To know more, visit-
Instagram: https://www.instagram.com/samantas.in/?hl=en

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

ORCO : This mother-daughter duo is on a mission to empower 1 lakh women and make a difference in the most remarkable way

orco

“The thing women have yet to learn is nobody gives you power. You just take it.” ~ Roseanne Bar

The life of a woman begins to change the day she stops seeking validation from others and understands that she’s her own boss. This realization takes time and introspection. But once she is sure about herself, nothing can stop her from chasing her dreams. The world, in awe of her powers, then calls her “empowered “. But you know what? A woman can be said to be truly empowered when she takes on the responsibility of empowering other women too. And that’s what the mother-daughter duo of Pragya Agarwal & Adhvika Agarwal aim to accomplish with the launch of their startup ORCO (ORganic COndiments) in 2019. The brand is for women & by women, manufacturing healthy, clean and natural products for the taste palette of health-conscious individuals.

It’s the intent that counts

Like all other unforgettable journeys, this one began with a noble intention. Co-founder Pragya Agarwal’s maid, Parvati was an unfortunate victim of domestic abuse. She wanted to break free from that abusive marriage but didn’t have the means or skills to do so. It was then that Pragya decided to step in and help her maid. She put Parvati’s impeccable household work and spice-grounding skill to good use. Soon, she inspired other local women to join. Thus, Pragya created an opportunity to provide pure, fresh hand-ground spices made out of hand mill to the entire community by setting up a small plant in the house.

Her daughter, 25-years-old Adhvika,  came back to India after completing her post graduation in Entrepreneurship from CASS BUSINESS SCHOOL, LONDON. She was inspired by her mother’s honest attempt at changing the fate of helpless women who now loved the idea of being in an environment that felt safe, homely and paid them well. Adhvika explains “My mother and I are both health-conscious, appreciate and love clean food, and encourage healthy eating. This was our chance to provide others with chemical free spices which were handmade with love.” Thus, the exciting journey began by listing their brand ORCO (ORganic COndimnets) and then selling its products to local retail stores.

ORCO :  Making a difference in the most remarkable ways

What makes ORCO unique is its emphasis on using a hand mill to ground spices along with procuring the best certified organic spices from all across India. The products are handmade, 100% Certified Organic, hand-ground hand-cleaned and hand-pounded. Manufacturing spices on hand mills allow spices to breathe and retain all their nutrients and aroma in it, making them fuller, fresher and pure.

They are sold through a few organic and modern trade channels in Delhi NCR and also through Amazon, Flipkart and its own website (www.orco.in). ORCO spices are exported abroad. This has helped the brand to build a strong reputation and presence in foreign countries.

A future with endless possibilities

From 10k customers in the first year to 40k customers the following year, the growth has been on the upswing. The momentum still continues to persist and the brand is confident about its success in the coming years.  More importantly, it is confident of empowering more than 1 Lakh woman with its product range.

Facebook: https://www.facebook.com/organiccondiments
Instagram: https://www.instagram.com/organiccondiments
Twitter:
https://www.twitter.com/orcoindia

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