“The secret of great style is to feel good in what you wear!” – Inès de la Fressange.
It all started with a Diwali vacation to Tamil Nadu, where Priyanka Ghule – Founder of MySilkLove OPC Pvt. Ltd. – witnessed the production of Kanjivaram Silk Sarees. She was thoroughly impressed with the quality of these Sarees, but there was too much effort being expended by the weavers, with very little monetary return. She also discovered that these weavers weren’t getting good responses through online sales on Meesho, WhatsApp groups and Facebook Marketplace and running operations, customer success and logistics was a pain for these weavers. This triggered a business idea and the rest is history!
With a degree in Engineering and also an MBA degree, Priyanka had all the tools needed to launch https://mysilklove.com. She has worked with logistics company Xpressbees , so figuring out e-commerce operations was fairly smooth. Her husband Vinayak Katkar runs a digital marketing company, so she was destined to be on the right path. With support from her friends and family, Priyanka was able to kick-start her dream!
Something good for everybody involved…
MySilkLove sources Silk Sarees directly from weavers, and sells them on their platform. The brand has created opportunities for weavers wherein they get paid fairly for their hard work. Since there are no middlemen, the prices are competitive for the end users as well. Considering the fact that women are the target demographic, the quality is always uncompromised, and hence – MySilkLove is the only saree brand in India that offers a No Questions Asked return policy. They also offer assisted buying with videos and live calls to check the quality, finish, design and colours of the products. The best part is that these products can be shipped GLOBALLY!
When an idea looms over your head, turn it into an inspirational yarn!
“I started my business at the age of 26”, says Priyanka Ghule, “… and I had a capital of Rs. 1,00,000 of my personal savings”. On 1st August 2020, MySilkLove started off with 50 weavers within 1 month, and today there are more than 2000 weavers associated with the brand from all over India. Astonishingly, they sell more than 1000 products a month!
New age consumers like ancient traditional art in contemporary format. MySilkLove excels at fulfilling that desire. They bring in a contemporary design touch to traditional Silk Sarees. There are more than 3000 premium Silk Sarees under one single platform. Not just that, there are NINE different varieties of silk that the consumer can choose from. At local shops, the range is limited to maybe 100 options at best, but on this platform – the range stands at a remarkable 3000!
Designing a promising future…
MySilkLove Fashion OPC Pvt. Ltd. is committed to the consistent upliftment and improvement of its products and its responsibilities towards the weaver community. They are striving hard to achieve highest levels of customer satisfaction through timely deliveries, enhanced quality and contemporary essence to ancient clothing saree. Their vision is to become India’s preeminent destination for ethnic shopping, providing THE best products from all over India.
With 5000 customers in the bag, and having fulfilled more than 6500 orders to date, MySilkLove has generated a commendable revenue of Rs. 2 CR within one year. Based on the rapid speed at which the business is flourishing, Priyanka Ghule foresees a whopping 100 CR revenue in the next 5 years!
To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/