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The Sister Story – This gourmet dessert brand is creating sweets that are as indulgent as they are tasty.

As the name suggests, The Sister Story is a brand co-founded by Nasreen & Zareen Godil.

Nasreen is a Decor Enthusiast constantly striving to make things aesthetically pleasing, and Zareen is A Pastry Chef and Chocolatier with a passion for creating unique products. The Sister Story is a synergy of both their passions.

“We at The Sister Story believe every occasion, be it small or big should be celebrated. Our attention to detail helps us design beautiful hampers” says the sisters.

All their Hampers contain their inhouse products like Gourmet Dates, Nut Mixes and Brownies available in delectable flavours.

The Sister Story offers a variety of products –

The Sister Story

1. Gourmet Dates in the following flavours:

-Apricot cranberry

-Almond Bomb

-Gulkand Pistachio

-Biscoff

-Hazel-Nutella

-Peanut butter bomb 

2. Cranberry Almond rocks:

-Peri Peri Nut mix

-Brownie Bites

-Flavoured Nuts

The Sister Story specializes in confectioneries with their main ingredient being naturally sweet – dates. Dates have a history of being the perfect sweet yet healthy option for every occasion. For centuries we have been eating them for good health and now we can enjoy them with a little twist.

Other services offered at The Sister Story include –

The Sister Story

1. Customised hampers for all occasions

2. Personalized notes

3. Colour Coordination 

4. Tailor made options as per varying budgets

5. Fresh florals as decor options in the hampers

Apart from their highlight, “gourmet dates”, The Sister Story is also loved for their unique gift hampers for any occasion be it birthday parties, weddings, anniversaries, birth announcements, etc. They design cute and customized gift hampers with an assortment of all their products, making them the perfect gift for your next occasion.

How it all began…

The Sister Story

The Sister Story was started by two sisters Zareen and Nasreen in July 2021 with an initial investment of only Rs.1,00,000. Initially, there were a lot of setbacks due to the pandemic since the sisters were a few kilometres away from each other which made it even more difficult to collaborate on ideas and recipes. However, the sisters, armed with their skills, successfully launched their brand.

Apart from their daily orders, The Sister Story are the busiest during festivals such as Diwali, Ramadan & Christmas. With their long list of loyal and repeat clientele, they are looking at a prosperous future ahead.

A sweet and delicious future awaits…

In the next few years, The Sister Story is looking at expanding their presence in retail stores.

To order for yourself or for a corporate event, reach out to then on their Instagram

@thesisterstoryco or you could also visit their website thesisterstory.co to choose from their luxurious gift hampers and bulk order options.

Contact Number – 9769795705/ 9892656666

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

TONOTO – Make a serious style statement with this brand’s modern and contemporary accessories, crafted by Indian artisans.

Human imagination blended with the handmade artistry can create something truly wonderful. TONOTO – one of India’s fastest growing and popular hand embroidered accessory and jewelry brand – is a beautiful testimony to this.

Founded by Shivi Bist a graduate in Textile Design from NIFT and co-founded by Ruchit Dugar her lawyer husband, TONOTO was an idea that happened when they both shifted from Delhi to their native place during the first wave of the pandemic.

TONOTO
Santoshi shetty in Tonoto banana Beaded earrings

TONOTO aims to be different in concept, design, finish and fashionable expression. That the founders strongly believed in their idea, is reflected in the fact that they invested all their savings to get it started.

Shivi said “We are a proud all women run organization working towards making Tonoto a brand that celebrates fashion and art. Our efforts are focused on making Tonoto a trendy and unique fashion destination.”

TONOTO – The artist is Indian…. The art is contemporary… The style is Global….

TONOTO
Mira Kapoor in Tonoto Daisy Hand embroidered mask

TONOTO has kept pace with modern design and fashion trends using Indian techniques and artisans.

The initial product line that got things stared were hand embroidered masks and jewelry. These two items really helped push the brand towards gaining recognition. The masks with chains especially were a big hit. The cute motifs, beads, French knots, festive theme, party theme, pet theme, fruit theme give their products a personalized touch and make a fashion statement.

Chokers and earrings for festive as well as everyday wear, also created quite a stir. The Fruit Basket and the Chakmak collections are a real rage with the fashionistas! More creations have been added to the portfolio and it has grown to include an incredible and colourful variety of brooches, finger rings, necklaces, pendants, bracelets and also customized hand embroidered jewelry. Parallelly they are also working on new product lines in the wearable fashion industry.

What’s important to note here is that all these items have been crafted by Indian artisans!

TONOTO – Embroidering the growth story with passion

TONOTO
Custom jewellery done for quirky miss

Shivi and Ruchit are both extremely passionate about Indian craft and handmade products. Their vision is to take hand embroidery creations to mainstream fashion. They have fulfilled over 4,200 orders that generated a revenue of more than 45 lakhs.

As a fashion brand, TONOTO wants to be accessible to every young Indian. At its soul it is a brand that represents everything which stands for Made In India.

TONOTO
Shweta Tripathi in Tonoto hand embroidered mask

An important milestone that the brand has achieved, is that, it has been selected by the very prestigious Atal Incubation Yojna – a flagship initiative to promote the culture of innovation and entrepreneurship started by central government and implemented by Niti Ayog.

All this makes for a truly exciting future and TONOTO is set to take hand embroidered products to exciting new horizons of design and fashion!

Website link – https://www.tonoto.in/

Instagram link – https://www.instagram.com/tonoto.in/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Your Palette Is Going To Get Hooked On Blendifyy

“The food you eat can be the safest and most powerful form of medicine or the slowest form of poison.”- Ann Wigmore

The Real Consumer Awakening

Blendifyy

The demand for preservative free food is growing day by day as consumers are understanding its importance for a healthier life.

The unfortunate part however is that almost 80% of the packaged food we get today contains a variety of chemicals, some of which are very harmful to our health, such as preservatives. However, with more customer awakening, many brands have launched organic, chemical free products.

Bringing such products to every doorstep is one startup brand named Blendifyy. It is a women led business that produces jams, cocktail/mocktail syrups, crushers and probiotic beverages. All their products are fresh and preservative free.

The Ingenuity Behind The Business

Blendifyy is the brainchild of Shifali Aggarwal and Shilpa Gupta. Shifali and Shilpa launched their startup “Blendifyy” in September 2021.

Shifali and Shilpa both belong to a baniya family where cooking at home has been a passion amongst all the family members. During Covid, there was both time & an inner drive within them to do something of their own. Having culinary skills in hand, they wanted to create homemade products which were not easily available in the market & were free of preservatives. And hence came the idea of making mocktail mix which came off as their first product. 

A Sneak- Peek into Blendifyy’s Handmade Gourmet Food & Drinks

Their product offerings comprise a whole bouquet of assorted jams, crush syrups, mocktail mix, probiotic drinks and a variety of sauces. Some of their most popular jam flavours include Mango Jalapeno, Orange Marmalade, Almond Plum Apple, Pineapple Coconut, Apricot Peach etc.

The best part about their yummy crush syrups are the vastness of flavors they offer and the multiple use they render in making milk mixers, mocktail syrups and cakes. Their Pineapple Crush, Butterscotch Crush, Strawberry & Mango Crush are some of the all time customer favourites.

Their Cocktail & Mocktail mixtures such as Peach Sunrise, Very Berry Margarita, Herb Sangria, Raspberry Chilly sparkles are just perfect for every party. In addition, they also provide Probiotic Drinks, Peanut & Date butter, Avocado Spread, Sundried tomatoes & abundant of sauces.

How does their packaged food & drinks differ from the majority of other brands?

All the products of Blendifyy are handmade in small batches using high-quality fresh fruits. They add rock threaded sugar in their products that is used widely in Ayurveda & is not harmful to the body as it is chemical-free. They do not use any artificial colours or preservatives. Moreover, the flavors they offer are very unique than those available in the market and can be used for multiple things like spreads, fillings, cake toppings etc.

Raising a Toast to Blendifyy’s Happy Customers!

Blendifyy

Blendifyy has so far served around 245 orders to date and received a huge scale corporate order during Diwali. Their startup services are spread across all cities and has particularly gained popularity and momentum in Mumbai, Delhi, Baroda, Bangalore and cities in North India.

The Longterm Goal

In the coming years, Blendifyy envisions their products to be available via online platform too. It aims to be known well in North Indian markets where mocktail mix is uncommon and people usually go for preservative-based products.

For a wider look into their products, checkout www.blendifyy.com

Instagram link – https://instagram.com/blendifyy?utm_medium=copy_link

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Mistyquearts: A Trove Of Resin Curations

“Products are created in a factory but brands are created in the mind.”-Walter London

The Burgeoning Demand of Resin Creations in India

MystiqueArts

Resin art comes originally from the West and was booming in countries like Australia & U.S.over the years. Now, it has gained a fair share of admirers and takers in India too.

The ART resin is chemically less toxic and harsh and can be used for beautiful artistic creations. Its glass-like luster and sturdy chemical composition is what makes resin both, attractive and versatile. It is as suitable for fluid art as it is for definitive structural pieces. The resin is fused with colour pigments, mica powders, real dry flowers, glitters etc and used to create a beautifully chaotic yet somehow synchronized array of colors and textures. From sculpture to furniture, from jewelry to wall art, resin is being used in inventive ways.

MystiqueArts

Pouring a dash of colors and spreading her artistic vibe on social media is one talented resin artist Mamtaa Mangla who started her brand MystiqueArts in July 2021. The brand is in the business of handmade resin products and they happily customize any gift options the client seeks such as CakeStands, coasters & tableware collection, clock series, alphabet key chains & wall decors, nameplates, and festive decors. 

Story Behind The Brand’s Emergence & Uniqueness

MystiqueArts

Mamtaa was a full-time homemaker and a keen learner for new things.Being an art ardent,she was drawn to Resin art when she was exploring unique handmade art options.Her first botanical wall clock as a gift for her mother’s birthday earned loads of appreciation and pushed her to follow her passion for art and launch her own brand. With a modest investment and encouragement from her family & friends, she finally launched her brand MystiqueArts.

Every creation of MystiqueArts has a unique design, color tone, and elements. No two designs look alike. Besides a lot of love and care goes into ideation and creation of every piece. The innovativeness & meticulous finesse makes each product different from the rest. The brand loves to create traditional Bandanwars and tea light coasters to modern botanical pieces using unique and rare real pressed flowers in the work.

The Geographic Reach

MystiqueArts

MystiqueArts has so far served more than 50 orders all over India within a mere span of 6 months since its launch. Their souvenirs and personalized gifting options are getting great customer testimonies and the brand has seen exponential growth in the recent months. They are currently working on their website, catalogue assimilation and setting up an etsy shop as well.

The Brand’s Mission & Vision

MystiqueArts

Biggest encouragement for an artist is the appreciation they receive for their work. Hence in forthcoming years, the brand wants to cater to large-scale orders and reach a larger customer base. MystiqueArts also wants to put up their exhibitions and showcase their unique creations through this platform so that there is more brand awareness. It also aims to train budding artists eventually who are interested in resin art forms.

Instagram link – https://www.instagram.com/mistyquearts/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

The Nommers – This app connects your hunger pangs to authentic home chefs and their delicious home-cooked meals.

Technology used intelligently is a boon. This was proven during the pandemic when entrepreneurs harnessed their potential to deliver innovative solutions.

Launched in December 2021, founders of The Nommers – Leeann and Divya used the power of technology to create a genuine platform to address a latent demand – access to authentic home-cooked food. The Nommers is not your usual “Ghar ka Khaana” App. It is for the discerning foodie, looking for something different happy to experiment with diverse tastes.

The Nommers

Co-founder Leeann explains, “We are a bridge between home chefs, home curated Food Brands and evolved foodies. People who know what they are looking for: something different from what regular ‘authentic’ cuisine restaurants offer.

We offer access to a curated network of passionate, professionally- managed expert home chefs. Already to not just serve you that meal you’ve always longed for, but stand behind it confidently.”

Every cuisine has its own story and The Nommers wants to say it as real as it can be…

The Nommers

Another differential is the pre-order culture, unlike any other food delivery app in the market. This is not for mass consumption of food, but for people who love their food, want it to be as authentic as possible and are willing to savour slow-cooked delicacies at leisure. In a way, it is also a dream come true for chefs and home cooks who want to pursue their passion but cannot afford that big setup.

Divya the co-founder adds “We call ourselves a home food collective and we are hoping to build a community around food. Over time we hope to create a circular economy where every participant in the community gets due visibility and business growth.” 

The whole intention is to be a superior food delivery experience that delivers even condiments and provisions: pickles, crisps, sweets, bread, and other traditional items. Farmers and fishermen are a part of this Collective. Gourmet pet food is also a part of the product offerings at THE NOMMERS. This is as holistic as they come.

If food is about taste and consistency THE NOMMERS is about commitment and honesty 

The Nommers

“We definitely have an appetite for growth, however we believe in growing together. It’s more about delivering that connect and making the food experience really authentic and memorable.” says Divya.

THE NOMMERS has 50+ marquee home chefs and Food Brands on board, fulfilling approx. 500-600 orders within the first few weeks of Operations. The team aims to sign up at least 1,000 chefs and serve around 30,000 customers and scale it up to 10,000 monthly orders by the Quarter I of FY 22-23.  Brewing is a strategic partnership that will be announced shortly.

The Nommers presented to you by the Creative Steward Albert B who has put together (along with Divya and Leeann) a universe of Nomsters – a Nomsterverse – of delightful little munchkin-like characters who take great pride in acting out the different cuisine cultures, introducing events and festivals. The Nomsterverse is a diverse culture itself, full of its own lexicon, characters, and light-hearted banter. Get a taste of this at The Nommer’s. 

The Nommers is currently operational in Mumbai and Bengaluru, and in the next 6 months the plan is to go pan-India. 

It’s time to get nom-nomming!

Website link – https://thenommers.com/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

NatureLand Organics: Launched by 2 agriculturist brothers, this brand is working towards the farm to fork model and creating high quality organic products at cost-friendly prices.

“Let food be thy medicine and medicine be thy food.” While this seems unimaginable in the modern world, Natureland Organics is working hard to make this a reality.

A little about the founders…

NatureLand Organics was founded by Mr. Arvind Godara and Mr. Ajeet Godara with an aim to serve good quality food to one and all. Both the founders hail from a very humble background. Originally from a farmer’s family, this duo started their company to assist farmers and ensure everyone has an affordable access to Organic food.

Why NatureLand Organics…

Natureland Organics

NatureLand Organics strives to make every product in your household as natural and healthy as possible. The brand offers a great variety of healthy products like breakfast cereals, oils, clarified butter, pulses, flours, superfoods, cereals, healthy powder mixtures, juices, jams and much more. But unlike the big competitors in the market, what’s different about NatureLand Organic products is that the products are created organically and are therefore free from GMO, chemicals and other harmful ingredients.

All this while being better for the environment, and adding to the health and the immunity of their consumers. They take the farm-to-fork concept to their heart and hence are able to maintain the food quality without any adulterations when it reaches the consumers.

Necessity called for the inception of NatureLand Organics…

Natureland Organics

Like every business, NatureLand Organics was born out of a need. Hailing from a farming background, the founder brothers recognized first-hand the issues faced by the Indian Agricultural sector. It is no secret that the rapid changes in climate damages a lot of harvest which in turn diminishes the health and safety levels of raw food. Hence while searching for solutions to combat this, Mr. Arvind Godara and Mr. Ajeet Godara believed in Organic farming and started NatureLand Organics.

The future is Organic…

Natureland Organics

NatureLand Organics stands by the mission to live up to its tagline “Eat Natural, Live Healthy!” With their continuous efforts to provide organic, healthy and quality food they have garnered excellent reviews from their consumers and are a loved brand in most households. You will also find Indian mothers promoting the use of NatureLand Organics in their daily cooking on their Instagram handle @ naturelandorganics

Currently they are serving Pan India and plan to expand and make a name for themselves in the Organic food and beverage sector. It’s notable that they serve superfood, cereals, juices, snacks, pickles, spices, powders and even the complete range of grocery products. To try their products you can purchase from Amazon, Flipkart, Bigbasket, Grofers and many more.

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startupstories.

Early Blocks: Making Learning Fun For Children Through Handmade Reusable Learning Kits

The early years of a child’s life are very important for his or her health and development. Parents, health professionals, educators, and others can work together as partners to help children grow up to reach their full potential. Particularly from birth to three years provides the building blocks for educational achievement, economic productivity, responsible citizenship, lifelong health, strong communities, and successful parenting of the next generation. What can we do during this incredibly important period to ensure that children have a strong foundation for their future development?

The answer lies in Early Blocks. With an aim to instill a love for early learning by creating engaging educational kits that encourage each child to explore and innovate, founder Sindhu Gottupalli incorporated Early Blocks at the age of 30, soon after she gave birth to her own child.

“I had completed my masters in biotechnology and was working in the same field just before my pregnancy. After I gave birth to my daughter, I realized that there were no educational products available in the market to teach children in an engaging manner. That was when I got the idea to create learning kits to impart knowledge to my child in a way that she can understand and also enjoy the process. When I saw how well it worked with my own daughter, I wanted to share this product with other parents as well so that they can educate their own children,” reveals Sindhu.

Entertaining and Engaging

Early Blocks makes learning kits and flash cards for children of various ages, keeping in mind their growth stages and pace of development. The cards are spread over 12 categories consisting of cards for different age groups. “We use black and white flash cards for newborns from the ages 0-6 months as children at that age can recognize only black and white. We also try to introduce them to various animals so it is easier for them to recognize when they are older.

We also offer monthly sticking kits to children in ascending order of difficulty. Each month displays either numbers, alphabets, shapes, colours, birds, flags, insects and so on. Children need to stick the corresponding stickers onto the sheet to get a perfect match. The cards are made from thick quality paper which is then laminated and not very prone to wear and tern thus making them reusable. The cards cater to mainly children between the ages new born to 5 years.”

When Sindhu started the company, she used to manage everything from Product Making, Product Packaging, Customer queries, Handling Social Media Marketing, Dispatching. She was a one man show.

However, slowly as the business grew the team grew as well. She started hiring women for production, marketing etc. Now, Early Blocks is an all women team creating all handmade products. Now, Sindhu and her team is able to dispatch more orders in a day.

The business began its operations in June 2021. Since schools and nurseries were closed due to the pandemic the learning kits came in handy to teach as well as entertain children at home. The brand ships their products through their own website all over the country and has successfully completed over 2000 orders.

The positive feedback from clients has led them to invent more innovative kits. Early Blocks is rapidly expanding and launching more and more kits for little ones. They are also aiming at launching an early learning program-based school in the near future.

As children form an integral part of society, it is important to shape and attune their minds towards learning and development. Education has evolved to give way to newer teaching methods and Early Blocks is doing a great job in revolutionizing the Indian education system.

To know more, visit –
Instagram – https://www.instagram.com/earlyblocks/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Wemy: Launch your online store in minutes and take your business to the next level.

Wemy

With the ever-expanding global economy, ecommerce has emerged as a crucial aspect of business strategy. It has the power to revolutionize the way people buy, sell and market their products. So whether it’s a startup or a small/medium sized business or some industry giant, ecommerce platforms offer a level playing field for them all. The emergence of a deadly pandemic led to a surge in small, home-grown businesses and startups which relied heavily on digital marketing and online stores for promotion of their products and services.

Wondering which platform would be most suitable for reaching out to your niche audience? Look no further than Wemy, an app-based ecommerce platform dedicated to launching your online shop and giving a boost to your business. Launched by Aparna Thakker in 2021 amidst the growing uncertainty of the pandemic, Wemy aims to collaborate “with owners and sellers who are running small businesses with a focus on handmade and homemade products and looking to sell them on e-commerce portals”.  To address the issue of customer acquisition, she is set to launch Wemy Discover which will be a marketplace for home grown businesses. With Discover, Wemy will do the marketing & business owners are sure to expand their customer base. Discover is planned to launch in March this year, with a focus on Mumbai sellers and then will expand into other cities.

How did Wemy come into existence?

Even before establishing Wemy, Aparna was committed towards improving the lives of common people by channelizing the power of technology to build extraordinary solutions for extraordinary problems. The idea of empowering people inspired her to embrace challenges and venture into new terrains. 

Aparna explains “In 2020 – 2021 I observed my friends having issues approaching their customers and taking orders from them. In spite of being accomplished entrepreneurs, they were struggling to establish their online presence in the absence of their own website and app.”  

The go-getter that she is, Aparna decided to come up with an ingenious solution that would address the problems of such sprouting enterprises grappling with the complexities of ecommerce. Thus, the Wemy app came on the scene. Thanks to its user-friendly interface and clutter free design, it’s now quite easy to launch your own shop on Wemy. The specialized app takes care of logistics and payments allowing the seller to focus on his products and services. 

Grow your business with Wemy 

While social ecommerce was always in demand, its popularity escalated during the Covid era when a lot of small businesses started from home. Wemy app provides an opportunity to these enterprises to look beyond DMs and WhatsApp messages for marketing and sale of their products. Thus, also giving a seamless shopping experience for the customer. Now, it’s possible to upgrade and launch your own e-shop so that you can seamlessly reach out to clients through Wemy.

This tech-based startup utilizes a SAAS based solution which enables sellers to simply download the app and set up their business within a few minutes. Out of its 600 odd users, most are women entrepreneurs. The brand is focused on the launch of the upcoming Wemy Discover Marketplace, a unique marketplace where users can promote their e-shops, thus ensuring ease of business and streamlining of the digital marketing process. Wemy welcomes Mumbai-based small businesses that sell handmade and homemade goods, to grow their brand on this platform.

Let Wemy take you to soaring heights

Wemy is fast becoming the go-to destination for rising entrepreneurs and why not! The startup endeavors to create a robust system for generating traffic to your online stores while also managing accounts and transactions, sending notifications and answering customer queries. Growing your business and establishing your own brand has never looked this easy and this fun!

To know more, visit –
Website – https://wemy.io/
Instagram – https://www.instagram.com/wemyshops/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

three or more Steps to Make The Asian Partner Happy Once again

It is possible to create your Oriental wife happy again — even if she is not the happiest person in the buy japanese wife world. Unlike their men counterparts, Asian spouses appreciate innovative gestures. Might appreciate tiny acts of kindness just like buying her a floral or a candle light. In return, you will probably her to love you even more than my response just before. If you want to generate your Asian wife happy once again, follow these steps.

First of all, be your wife’s best friend. This woman will be your rock and roll, and your girl will be there for you no matter what. Whatever life includes toward you, she’ll be your greatest support in times Visit This Link of trouble. Don’t take too lightly her — she’ll certainly be a wonderful romantic partner! And she’ll appreciate the time and effort you put in to her. If you truly want for making your Asian wife completely happy again, you can’t go wrong with these three steps.

— Show her that you just love her. Asian females are infamously hardworking. They routinely have high work loads and lofty aspirations. They’re rarely dissatisfied in public. And a good Asian wife will take proper care of finances, as well. Trust her with the money, and she will be more vulnerable to share your financial desired goals. You’ll also get pleasure from more time with her once offer her additional time and attention.

Penwalas :Sibling team climbing the steep business slope in entrepreneurial India; Fueling your artistic flame without burning a hole in your pockets!

Penwalas

A classical Greek philosophical standpoint suggests that life imitates art much more than art imitates life. The Penwalas have unknowingly contributed to this standpoint; what began as a very essential part of the childhoods of Zaynab and Hussain – a love for stationery and the endless creative possibilities it allows one to explore – eventually culminated in to a special arts and crafts section of their long run family business – ‘Penwalas’.

Art is simply an expression of self, when we create something – art or otherwise – we express not only how we feel about a specific piece but show a glimpse of ourselves in our art. The Penwalas have carefully nurtured this proposition and woven it into their way of work. With the objective of enabling individuals of all ages, all backgrounds, different levels of artistic experience to create something of their own they’ve ensured a wide range of options and products – for beginners and intermediate levels alike – keeping cost efficiency and quality control at the forefront.



This sibling team is a true example of converting your passion into a vision and sharing that vision. Hailing from a family that has run a stationary store for over two decades, they took their experience and observations and immersed themselves into expanding their family business while exploring a special arts category. One of the pioneer small businesses providing epoxy, jesmonite and multiple other special craft materials, they took a strong risk on exploring a fresh market but with their planning, determination and most importantly their ceaseless hard work and passion, they grew their own business while helping countless small artists dabble in new and exciting forms of art.

Any number of gigantic and well established companies have taken a big hit due to the Covid pandemic; one can only imagine the avalachaning effect it has had on the small businesses. The family stationery business in the Penwala household was no exception to this wave of downturn. Times like this is when the most humble and inexperienced minds gather their courage and do something unexpected – just like Zaynab and Hussain did. The sibling team has a humble background; with Zaynab having completed her Bachelors in Science and being employed at a part time job and Hussain still in college while simultaneously lending a hand in the family business since a rather young age of 16. Between them, they perhaps had ¼ of the knowledge not to mention time one should be allowed before setting up a business. However, whatever they lacked with regard to experience and time they more than made up for in sheer courage and determination.


At the starting point of the Penwalas store the products were delivered by hand by Hussain himself, nothing but the cycle he rode with him. Zaynab put herself into the business end of the job – pouring herself into developing an Instagram page showcasing their products. The pressure was high – Covid did not seem to be easing up and the family business had taken a hit – but their spirits were higher. Overtime as their hard work bore fruit they started to reach people across India – covering the East to the West, the remote regions, the small towns and big cities alike.

Steadily the Penwalas have built a strong and loyal customer base with artists from even metropolitan cities still counting on their small store to supply all their art needs! The rule they follow is simple – send out products that they themselves would and do use. Quality control is of major importance at the Penwalas – an absolute non-negotiable. With ensuring the products they send out are immaculate they also understand that price point is a massive deciding point for a lot of people that hinders their artistic endeavors. With an aim to enable even the smallest of artistic flames they ensure their prices are met by the budgets of their customers. A lot of work and time goes into ensuring all the materials are of a high quality and an inversely low price but with the passion Zaynab and Hussain harbour – you’ll never hear them complain.

The product range is rather varied and even more so rare – foreign brand like Sharpie, Sakura, Steadtler and special products like UV Resin, dry pressed flowers, wax, paints, moulds and really, anything you can think of when one says ‘art’. Recognising their role as entrepreneurs in a developing economy as India’s, they never lose sight of their duties towards customers, citizens and the economy alike. Most recently they envisaged this through a fundraiser for full Blood Profile tests for individuals from income groups that were inaccessible to health care. The funds were utilized for standard blood tests including a lipid profile, sugar levels and other blood related extractions and tests while also performing certain dental procedures. Medication, camp set up and basic medical infrastructure was also funded through this crowd funding initiative by the Penwalas.

Heres a small glimpse into the camp-

Plan of Action discussion – Doctors and Penwala team (Zaynab Fakhruddhin Penwala & Hussain Fakhruddhin Penwala)
Zaynab helping out Dr. Chhatriwala during a dental procedure.
Blood extraction for one of the individuals.
Dr. Chhatriwala, Dr. Tanna, Zaynab Penwala, Mrs.Fatema Chhatriwala and team members at the Medical Camp sight.

Currently catering to nearly 30+ orders daily, the Penwalas only aim to keep working at growing their business and reaching each individual out there, enabling to explore art in their own way. The new website launch and addition of a whole new product line is to be followed by a in-house product manufactured line! The sky’s the only limit for the Penwalas – and with their small store bringing out the flamboyant artist in each of us – your art is limited to nothing short of reaching the sky! A prime example of passion, dedication, good business sense accompanied by a strong social sense – the Penwalas serve as an inspiration to all.

To know more, visit –
Instagram – https://www.instagram.com/_penwalas/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

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SkinWorks: This skincare brand gently nourishes your skin with the goodness...

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"Beautiful skin requires commitment, not a miracle." ~ Erno Lazlo What matters is how well you take care of what you already have. Irrespective of...