Believe it or not, your skin is the truest manifestation of your health and happiness. In fact, the quality of your skin is directly proportional to the amount of time and effort you invest in self-care and personal wellbeing. You can’t just wake up to a beautiful skin without putting in effort to protect and preserve it on a regular basis. That’s why a daily skincare regimen is so important.

While there’s an overwhelming range of skincare products available in the market, most of them offer quick fix solutions rather than delving deep into the problem. In a world of exorbitantly priced skin care products comes a brand that aims to provide “affordable luxury skincare products” so that “people can buy and inculcate them into their day-to-day skincare routine.”

Launched by Mumbai-based husband-wife duo of Gaurav and Kashmeera, Reeash is all about merging quality, sustainability and affordability to come up with skincare range that would nourish and pamper your skin in the gentlest manner while “promulgating Indian and Indigenous products as much as possible”. Initially named Fenak, the startup had to be renamed midway due to some trademark issues during the registration process. It has been two years since the brand has been loved and recognised as Reeash.

Let’s hear the story behind the success of Reeash

The journey began four years ago when a spirited 20-year-old Kashmeera, hailing from a business family, decided to follow her heart and carve out her own path in the competitive world of entrepreneurship. Instead of following the conventional route of taking up the family business, she wanted to do something with a creative edge that would include her love for arts and crafts and allow her to “make things with her own hands.” That’s how she stumbled upon the incredible craft of soap-making. Kashmeera adds “So that was when I started soap-making. Initially, I started with melt and pour. Then I went on to cold processed soaps, then I started making body scrubs, and that’s how things moved  forward.”

With a modest sum of Rs. 50000, the feisty founder plunged into her dream venture right from her home. In fact, she still has a workshop at home from where she continues to run brand operations.

Recalling her journey so far, Kashmeera says “I predominantly started this and then my husband got on board after two years of working on the brand. So, it’s been four years since I began nurturing this start-up. It’s a labor of love for both me and my husband and we’re immensely excited about how far we’ve come with Reeash.”

Reeash: A distinctive venture guided by heart and curated by hand

Reeash offers handmade, chemical-free and 100% organic skincare products that are sensitive to the needs of different skin types. So whether it’s soap, hair oil, face serum or body scrub/polish, Reeash ensures the ingredients are tender yet effective on your delicate skin. As Kashmeera points out “Everything is handmade and devoid of toxic chemicals. I brew the hair oil myself with ten or twelve herbs.”

Moreover, each product undergoes strict quality checks before being given a go-ahead. Due to its firm adherence to quality, there have been no complaints whatsoever from any of Reeash’s clients in the past four years. While the startup has a sizable presence on Instagram and Facebook, its website is currently under construction. Very soon your favorite Reeash products will be available on Amazon, Flipkart and Myntra.

Besides being lapped up by wedding planners as ideal wedding gifts, the handcrafted skincare range is immensely popular among women for regular use.

What’s next?

The ride so far has been nothing short of a big adventure! In the next five years, Team Reeash aims to establish a global presence that would enable shipping all over the world. The founders intend to target spa and wellness centers for strengthening the brand across all states of India.

Website link – https://reeashindia.com/

Instagram link – https://www.instagram.com/reeash_india/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

Someone shares a lovely memory and asks you to make this memory a permanent story. Now how do you do justice to such a personal and important thing? Ask Alisha Agarwal – a mixed media art lover who came up with a really novel idea of turning precious memories into pieces of beautiful art.

A marketing professional by education and a social media manager for 4 years, Alisha took a break after she became a mother. While on this sabbatical, Alisha started working on designing her son’s nursery.

“While doing this I realised that a kid’s room was such a beautiful space for personalised artworks. That was the moment I decided to take the plunge and Alisha’s Art Studio began,” Alisha said. It’s been over 2 years now and her artworks have evolved from concepts for just kids rooms to parent’s bedrooms and even living rooms.

Memories are made up of so many different and beautiful moments; the artwork should also be the same.

After launching the venture on 18th November 2019 with the first and very successful exhibition in Hyderabad, there was no looking back for Alisha.

“I realized that the Art I create would be a reflection of my client’s memories. It could be anything a moment of love, an occasion, a travel memory or more. But the most important thing would be to preserve it and bring a smile to my clients face,” says Alisha.

Creating art work on canvas cloth using oil paints, she also uses different fabrics, glitter, sequins, beads and ribbons. She also works with wood and MDF material too. Using different surfaces and combining various forms and texture design effects, she customizes everything as per the clients needed. The Art work with fabric beads mixed with different Art forms is not just a painting it becomes almost like 3D rendition of a lovely moment. 

The beauty of Alisha’s art is that it is not abstract it tells a story.

Apart from recreating memories from real life moments, Alisha also creates artwork from scratch, of a concept a client may have. If a client comes up with an idea they have in their mind, Alisha uses her imagination and creativity and executes it to perfection.

For example, a client had asked Alisha to create an artwork of her family sitting in a garden under a rainbow and their baby pointing at it, another client asked her to make a unicorn themed background for a photo she shared of her daughter eating an ice cream, a wife wanted to gift her husband a future they dreamed together in the artwork.

ALISHA’S ART STUDIO – The excitement of growing a truly unique business is memorable

After the success of the very first exhibition in Hyderabad, it had become very evident that there was a strong market available that had to be tapped intelligently.

“I went about marketing my art and connecting with my target audience i.e. the moms in a planned manner. Word of mouth, creating awareness through influencer marketing by connecting with bloggers and of course the art that I created and shared on social media were proof enough to get me serious clients”, shares Alisha with a smile.

Growth has been steady with clients calling in and placing orders from within India and abroad too. Most importantly each and every client has had something truly unique created and all of them shared really genuine and beautiful reviews, which further helped to boost business.

“My form of art is flexible and easily adaptable to any specific space. I am looking to expand it to restaurants, cafes and other vibrant places. Also collaborations with leading interior designers for designing entire walls is what I am very excited for in the coming period” says Alisha.

Instagram link: www.instagram.com/alishasartstudio

Website link: www.alishasartstudio.com

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

“Jewelry has the power to be the one little thing that can make you unique.”- Elizabeth Taylor

Botanical Resin Jewelry – The New Vogue Of Fashionistas

When a gifted bouquet from a loved one begins to wilt, the momentary happiness comes to a standstill. One could imagine the joy if such natural flowers could be cherished forever as a resin jewelry. Besides preserving these beautiful memories, resin jewelry is also a must-have for anyone who enjoys minimal fashion. 

Resin is the perfect way to preserve treasured pieces of nature and making floral jewelry is on-trend and much sought after. Botanical resin jewelry ensures that the delicate fragility of flowers lasts longer & immortalized forever to adorn & flaunt.

Something as simple as bringing a little piece of nature indoors is the perfect way to boost mood and focus on positive energies. One way to achieve this is through the beautiful, botanical jewelry from BrightTint. The startup was founded by Radhika Natarajan, an engineer by profession in February 2020.

The prime arena of the brand is the creation of botanical resin jewelry which includes mesmerizing collections of pendants, earrings, trinkets & rings. Their bezel pendants, cabochon & foil collection & the much sought-after Druzy collection give a majestic & elite look. Apart from botanical jewelry, they also create galaxies, moon jewelry/pendants, geode resin clock, home décor stuff, tableware collections, alphabetical keychains, trending eco-friendly terrazzo collection.

The Product Uniqueness

Botanical Resin jewelry is a unique concept of preserving the beauty of real-life flowers. The steps to preserving them include plucking them, drying up, and cold pressing them in resin.

What differentiates the brand from its competitors is the degree of customization offered. Most of the work like choosing the flower colors and their placement is done as per customer needs. Also, the pricing of all products is very affordable so that everyone can enjoy having piece of nature along with them. Bright Tint’s Motto is to make every custom product ‘As Unique As You’. Is it your baby’s first haircut? The hair can be made into memorable jewelry and cherished forever.

The Catalysts Behind The Brand Conception

Since childhood, art and painting always appealed to Radhika, and post-college and job, this zealousness had taken a backseat due to time scarcity, However, with Work from a home job during Covid times, she got the opportunity to revive her old passion. As a step further, she learned fluid art and researched a lot of resin products on Instagram and other platforms. Her resin artwork not only draws the best of her creative side but also gives her immense joy.

The Journey So Far & The Business Upswings

For the first five months before the actual launch of the brand, Radhika worked on the pros and cons of the product and the initial investments while sourcing raw materials were around 5k- 10k; however post the brand launch and product expansion, the costing and investments went up gradually over years

Being an engineer and executing full-time job responsibilities, Radhika devotes her time to jewelry creation only post office hours. Ever since the brand was launched in February 2020, she has been diligently multi-tasking on both office roles & following her passion for creating botanical resin jewelry. The talented entrepreneur looks after all the processes right from product concept to market stage. Having single-handedly taken charge of the entire process of sourcing raw materials, manufacturing, packaging, marketing & sales sometimes makes her juggle many tasks, yet she fulfills all the commitments to her client well on time.

The brand has served more than 200 orders to date and even the founder of Soul works, Karima Dawoodani featured her artwork on her page as an appreciation and shout-out to the evolving brand. All the existing & potential customers follow her Instagram page and place orders. Foreseeing the demand for special occasions like Diwali, Christmas, Valentine’s Day, etc, the brand starts launching themed products a month or two prior so that it reaches out to many customers.

The Actionable Goals Set Forth For Coming Years

The brand wants to be identified as a customer-loved brand bringing out joy and female empowerment. It wants to reach every household by offering a wide range of products from minimal to high cost. The brand envisions expanding from the home-based model to set up a dedicated workspace with employees who share a similar passion. Presently the startup is servicing its products Pan India and in future years it wants to reach international markets too. To know more visit –

website link – https://instasell.in/brighttint

Instagram link : @bright_tint

e-mail id : atozskincareradhi@gmail.com

WhatsApp: +91 63814 74200

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

“Play is the highest form of research”.- Albert Einstein 

“Playtime is precious. Play builds brain pathways for thinking, creativity, flexibility, empathy and many other lifelong skills.”- Heather Shumaker 

The Educational Toy Industry

It is said that playing is an essential part of a child’s early development and toys are the most popular medium.

Educational toys are informative toys used for the social, cognitive, physical, and emotional development of toddlers, infants, elementary, preschoolers, and middle school kids. 

Harnessing the burgeoning demand for educational toys amongst parents right from the infant phase, the brand that emerged and has been evolving since its inception is Curious Cub. Curious Cub was launched in May 2021. 

The Foundation Year & The inspiration Behind the Journey

Curious Cub was launched by Shreya Mittal & co-founded by Pulkit Bhansar at the age of 30 and 25 respectively. 

When Shreya Mittal’s daughter was born during the lockdown, like all parents she researched a lot about toys that can be suitable not only from a safety viewpoint but also ignite curiosity and foster learning right from early childhood.

“When my daughter was born, I knew I could not wait till preschool as I had read in various books that 80 percent of brain development happens in the first three years. I wanted to stay on top of things, much like other parents,” she says.

She discovered that most of the toys available in the market were light & music toys that only helped in gaining a child’s attraction but did not spark a child’s critical thinking ability. Also, the play-school environment was becoming increasingly competitive necessitating the child to be prepared in advance.

Shreya addressed this gap in early education by launching Curious Cub, where she manufactures age-appropriate ‘passive learning’ toys sold as play kits. Advocating playtime with a purpose, these toys are based on the Montessori philosophy with its two-pronged approach of ‘Learning by Doing’ and ‘Learning to Learn. 

An Outline Of Curious Cub’s Unique Product Offerings

Curious cub is a school before preschool, wherein learning starts right at home. 

A Curious Cub play kit is more than a box of toys. Each box has 8-10 Montessori-inspired toys designed as per the child’s current age that aims to provide fun, bonding, and brain stimulation for a purposeful playtime. The uniqueness of their product also lies in the fact that it has toys for micro stages of each developmental milestone broken down into a window of 2 months each. Toys available in the market cater to 6 months or 1 year or 2 years and the gap is so large that babies/toddlers develop different skills growing with each month that goes untapped if not given with the right set of toys.

Parents need not hunt for suitable toys in the market or on websites as Curious Cub’s accumulated toy box provides all the toys suitable for a particular month a baby or toddler is into. Also, they have a play guide to simplify parenting by providing why each product is given in the box. Other than toys, they also list down activities that can be done with babies/toddlers of different months with simple, reusable items at home. 

The Customer Base and Reach of the Brand

Curious Cub has so far already delivered approximately 10,000 orders across Pan India. They have provided their toy boxes to leading celebrities – actresses Esha Deol, Shirya Sharan, and a very known singer Neeti Mohan. Their products are available online on leading websites- Amazon & Nestery India. 

Company’s Vision & Mission

Curious Cub’s mission is to be known as an early learning platform and simplify the struggle of parents by providing the best meaningful toys. The brand aims to share all the activities and important concepts that they have gathered through their research for engaging the child and harnessing their potential skills with age-appropriate toys. 

A few years down the line, the Company envisions being a leading wooden toy manufacturer in India especially when the government is taking many measures to ban toy imports from China. 

website link – https://www.curiouscub.in/shop

Instagram link – https://www.instagram.com/curiouscub.in/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/