KAOAPH FASHION – A contemporary jewellery brand inspired by rich, boundless aesthetic sense of today’s women

October 19, 2022

“I am convinced that there can be luxury in simplicity.” ~ Jil Sander

There’s no such thing as perfect jewelry. However, some brands manage to capture the timelessness and style of each unique piece of jewelry. Launched in 2018 by Rudrali Gupta, KAOAPH is a contemporary demi-fine jewelry brand that presents the idea of simple luxury in the form of awe- inspiring creativity and craftsmanship coupled with utmost dedication and love.

Story of hope and inspiration

When asked about the story of KAOAPH’s inception, the founder Rudrali Gupta said “We started from scratch with the bare minimum. All I had was a burning desire to make a mark in this field.” She was drawn towards contemporary art and minimalism and believed jewellery to be an effective form of self- expression and self-discovery. All the products she designs are inspired by the travels, the diversity and culture, the nature and habitat across the globe and the things we feel and experience everyday, and imbibes stories and tales with a creative spirit.

Her deep passion for jewellery coupled with her keen interest in the design process and the eagerness to witness the art of jewellery creation led Rudrali to launch her own label. From spending hours in her small workshop, making abstract jewellery by herself to building a successful jewellery brand, the gutsy lady has come a long way.

Come, spark a dialog with us

KAOAPH strives to create a sustainable ecosystem that’s not only attuned to the moods and minds of contemporary women but also establishes an effortless experience for them. Everyday, the team beats their own schedule to drive themselves in creating pieces that feel and look unusual. Going against the tide and standing firm by the belief that jewellery is a form of self expression, the brand has repeatedly rejected mass factory production so that the beauty of jewelry making is handed over to skilled craftsmen, thus supporting thoughtful hands and artisanal industry.

Based out of Pune and Atlanta, this demi-fine jewellery brand ensures a seamless merge of fashion jewellery and fine gold thereby creating urban and imaginative pieces of long-lasting quality and rare brilliance.

KAOAPH’s jewellery is made with skin-friendly materials and plated in 18-22 Karat Gold. Besides being lead and nickel-free, materials such as 925 sterling silver, brass, stainless steel and metal alloys are used. Rudrali adds “We additionally do a 15 to 28 micron extra gold plating to the jewellery, which protects them from tarnishing, coating and makes them water-resistant.”

A small glimpse of Kaoaph’s collection

The brand represents everyday luxury that’s easy on the pocket and pleasing to the eyes. Its spellbinding pearl collection is a celebration of the graceful embodiment that pearls are. They are often sourced from Andamans with the help of Kaoaph’s dedicated, in-house team.

Take a look at the gender-fluid collection to understand and appreciate the inclusive and dynamic spirit of fashion jewellery.

A quick peek into their festive launch – “9-to-5” and “Sundowners” collective, an easy and effortless jewel toned transition from your desk to drinks. These collectives have been loved and appreciated by the KAOAPH community across the globe, as they denote personal joy and an ode to their fulfilling journey so far.

The ‘Island Dreams’ collection is inspired by the idea of a luxurious yet playful summer that shines and sparks and helps you experience the realms of playfulness and dialogues. This collection is laden with pearls, beads and semi precious stones drenched in pop tones of different hues.

KAOAPH doesn’t shy away from experimenting with new ideas and designs, dabbling in textured geometry inspired by nature while retaining the essence of modern-day aesthetics.

In a short span of time, KAOAPH has made its presence felt by featuring in Vogue India, Elle India, The Indian Express, Enuff Mag, What’s Hot and other popular publications. Ruchika Kapoor, creative director and executive vice-president of Balaji Motion Pictures, is one of Kaoaph’s esteemed clients and a big admirer of its works.

Before wrapping up…

KAOAPH has already taken giant strides in the fashion world with its chic, minimalistic and experimental pieces, and greatly appreciated by the celebrity community, like Tisca Chopra, Tapsee Pannu, Sonam Kapoor, Nushrratt Baruccha, Lisa Mishra, and Divya Seth Shah to name a few. The concept of demi-fine jewellery has been promoted and popularized through some of its stunning pieces that are an embodiment of art, creativity and skill, making them a pioneer in the demi fine segment making a mark in the industry

The brand is focused on expanding both locally and globally while creating awareness among jewellery lovers so that they don’t end up buying products of inferior quality and poor finish. “We transform unconventional ideas and thought processes into emotionally captivating pieces, making it truly a collector’s choice” affirms Rudrali.

Website link – https://www.kaoaph.com/9-to-5 https://www.kaoaph.com/sundowners https://www.kaoaph.com/island-dreams https://www.kaoaph.com/pearls

Instagram link – https://www.instagram.com/kaoaph/

Facebook link – https://www.facebook.com/kaoaph/

linkedin link – https://www.youtube.com/channel/UCFfpeR0bRqVDyaCuZTTs1Bg

Youtube link – https://www.youtube.com/channel/UCFfpeR0bRqVDyaCuZTTs1Bg

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BOXES OF GOODNESS – This festive season, turn to this woman-led startup for meaningful gifting that gives back.

The Business Press

October 18, 2022

Gifting is a gesture that carries a lot of meaning and emotion for both the giver and the receiver. But sometimes, a gift can mean no more than just a token. One womanprenuer, Namrata Tanna with an amazing vision has redefined gifting and how!

Starting from 2018, Namrata harnessed the culinary skills of Mahila Mandals and Self-Help Groups (SHGs) in Mumbai. She created a genuinely women centric platform Cooked by Moms that brought to underprivileged women across communities, the opportunity to earn a regular livelihood, gain respect and aspire to a better standard of living. True empowerment in every sense.

A journalist by profession, Namrata has worked with several Mumbai-based non-profits for over 10 years. Her latest venture under the COOKED BY MOMS banner – Boxes Of Goodness – is a brilliant idea. It has smartly stepped in to create a beautiful bridge between women self-help groups, corporates and individuals who want to actively support underprivileged communities, especially during the festive gifting season.

“Boxes Of Goodness offers a premium, thoughtfully curated and meaningful gifting experience for clients, while helping socially responsible brands build their business and reach a wider audience,” quips Namrata with a smile.

Adding an almost zero waste, socially conscious touch to the concept of gifting….

Boxes Of Goodness has recently started out, but it has set its sights really high. It aspires to be the brand that makes gifting a socially responsible gesture in every little way. The idea being to eliminate waste and make gifting a reusable or shareable option.

So Boxes of Goodness are actually carefully curated hampers, loaded with goodness and concern. Care is also taken to ensure that that every brand in the hamper is an ambassador for women empowerment.

Products from emerging women-run small businesses, farm to table initiatives, self-help groups, NGOs, and environmentally and socially conscious brands are all part of the hampers. Most importantly, sales proceeds go towards supporting women’s empowerment and skill building programs.

HERE IS WHAT CAN YOU EXPECT

Boxes of Goodness are enticingly packed and loaded hampers. These are available in 3 versions – MINI | JUST RIGHT | INDULGENT.

Made for BREAKFAST TIME, TEA TIME, COFFEE TIME, CHOCOLATES FOR KIDS & ADULTS, each hamper is loaded with simply the best of treats. Oh yes! There is hamper called BINGE BINDAAS too with savories for guilt free, snack indulgences.

For gifting this festive season, a version called LOVE & LIGHT DIWALI BOX OF GOODNESS has been launched. Aesthetically packed and filled with delightful artisanal products ranging from Dry Fruits, Sweetmeats, Variety of Honey, Cookies, Scented Candles, Incense Cones and more. All delivered in a specially customized, handwoven origami style gift box made by rural women artisans or the 100% eco-friendly collectable, reusable gift box with a lid.

The “feel good” of genuine goodness – Now tempting taste buds, touching hearts and reaching every corner of the country…

“We have done more than a 100 food pop ups across the country, serving more than 20,000 meals and our genuine intention, the transparency of our efforts and of course the taste of the food we serve, has touched the hearts of nearly everyone, from corporates to individuals, We hope our new initiative – Boxes Of Goodness – receives as much love in the years to come,” says Namrata.

Visit https://www.instagram.com/boxes_of_goodness/ and https://www.boxesofgoodness.in/ to discover how a small gesture of yours can contribute in a big way to women empowerment!

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

RIS CREATION – This artist is channeling spirituality through her art.

The Business Press

October 17, 2022

To every artist, the completion of any art work is not the ultimate joy. This may sound a bit out of context, but ask any artist and they will tell you that it is the entire process of creating and seeing their art evolve, that is personally more fascinating.

These are the exact sentiments that Riddhi Jani – the founder of RIS CREATION echoes. Coming from a small town, Riddhi started on her art journey at a very early age of 6 years.

“My art tutor J. P. Shah used to teach kids for free during the summer vacation, in the backyard of our house. I joined his class too. He used to always tell us to pray, before we started to paint. When I grew up, I discovered that it meant something as meaningful as dedicating art to God.” Shared Riddhi.

Serious about her career in art, after a study gap of almost 9 years Riddhi took the bold decision to pursue her MFA. Encouraged by her husband and her mother in law, leaving her 6 year old son in their care, she embarked on a journey to UK and successfully completed her studies by the end of 2021.

As an artist, who started small by selling Diwali Diyas in 2014, Riddhi soon evolved to work as a designer for many national and international brands. She also completed some intense spiritual courses and discovered, that the process of painting has much deeper meaning. It was from here that Riddhi’s journey of creating beautiful spiritual art commenced.

Art created through pure meditation and meaningful conversation, carries a lot of positive energies!

As an accomplished and professional artist, Riddhi has experimented with themes, concepts and materials, to create custom made mixed media art for a host of clients. There is always a strong thought behind everything she does. She has created exquisite delicate jewellery, textured jewellery, mandala art, watercolor art, refurbishing objects and a lot of creative things. She has also conducted workshops through which she has trained more than 5000 art enthusiasts.

As a Spiritual Healer, Riddhi is truly known for the beautiful art canvasses she has created for her prestigious clients across the globe. Meditating and praying with crystals and angels before commencing painting, Riddhi creates art that vibrates with her clients beliefs and spiritual understanding. What she also does is have a conversation with the client to fully understand their preferences and their way of thinking. This has enabled her art, to truly resonate with every space and bring limitless blessings and positivity to her clients’ home or office.

Art is an emotion that is meant to be experienced and enjoyed by everyone…

There are various ways and means to bring people and art close to each other. There are a lot of misconceptions about Spiritual Art and the healing power of Art Therapy. Riddhi intends to build up awareness about all these facets, educate people and encourage them to explore and experiment with art.

With this is mind Riddhi shares, “I want to open a beautiful art café where people can come to spend time, look at the art created, meditate upon it, relax and enjoy those moments.”

Click here https://www.instagram.com/riscreation/ to discover her magical artwork.

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Hebbevu – India’s only managed farmland company supporting its customers through real profit sharing under zero maintenance

The Business Press

October 15, 2022

It’s hard to imagine the progress of the human race without the substantial contribution of agriculture. Besides being a life-sustaining pursuit, agriculture provides ample opportunities for economic prosperity and helps nations stand on their feet. This holds true in an agriculture-based nation like India where around 70% of the population depends on the agriculture sector for their livelihood.

As a leading agricultural farmland management firm in India, Hebbevu aims to become the most loved and trusted agro realty brand, creating eco-friendly methods of growing food while evolving into a highly profitable business that delivers a life of happiness to its employees.

Launched on 12^th April 2019 by a prolific sibling duo Mr.Amith Kishan and Mr.Ashrith Kishan, Hebbevu follows the organic farming approach, thus maintaining a fine balance to nurture the fragile ecosystem with innovative technologies without compromising on quality, equality and ethics.

A peek into Hebbevu’s journey so far

For the Kishan brothers, the plunge into entrepreneurship was a well-thought-out decision, backed by considerable knowledge of agriculture handed down by their father and forefathers who had been in this sector for a long time. The beginning wasn’t a smooth-sailing one. After completion of their engineering degrees, Amit and Ashrith decided to join the IT sector. However, as luck would have it, the IT industry was going through a low phase during that time. Thus, they shifted gears and joined the banking sector as food managers and began to earn decent salaries. But an enterprising mind always strives to push its limitations and wants to do something more. The siblings thought “If we can bring profit for other brands, why can’t we do the same for ourselves.” That’s when the idea of stepping into agriculture crosses their minds.

Though the initial plan was to focus exclusively on organic farming, few roadblocks forced Amit and Ashrith to rethink and strategize their plan. Procuring a piece of land is not a piece of cake and the founders realized this quite early on. They saw an opportunity to help people obtain agricultural land where they can indirectly participate in organic farming. Since most people don’t have adequate knowledge of farming, it’s best to let professionals handle everything. Here’s how Hebbevu chips in. While you sit at home and relax, Hebbevu takes care of farming. The profits are shared in a way such that customers take a bulk of the profit while the startup opts for a minimum stake of the profit. There’s no involvement of a third party, no hidden cost, no secret dealing.

Invest today for a better tomorrow

Hebbevu is the only manless, organic managed farmland in the country that democratizes the process of farmland investing. Its subsidiary brand is involved in selling the farm produce, thus reducing external dependency for running its business. Amit adds “The people who have invested here vouch for the transparency with which operations are conducted. Updates regarding harvesting period, seller details, product details are shared with our investors.” Hebbevu is a one-of-a-kind initiative, allowing investors to buy plots of land which are then managed by the company and the products are sold directly under the brand name Hebbevu.

Instead of selling through merchants and agents, this Bangalore-based enterprise directly reaches out to buyers through its own subsidiary brands Hebbevu Fresh and Ksheera Farm Fresh Milk that offers a wide range of fresh farm products and by-products including the pure A2 Gir Cow Ghee. All this is achieved at zero maintenance cost and the value of the harvest is paid to the customer on farm and dairy investment.

The startup is actively involved in growing cash crops, fruit trees, timber trees along with potato plantation harvesting, corn harvesting, sheep rearing, cattle farming and breeding of desi bulls such as Gir, Kankrej, Rathi, Saihwal, Ongole. Everything is nurtured organically with the blessing of Mother Earth.

What lies ahead?

Hebbevu has already earned the trust and goodwill of its customers through an uncompromising work ethic, focus on organic ways of farming and a dedicated team of experts. The startup is in an expansion mode in terms of land, cattle and overall brand value. Before signing off, the founders reiterate how agriculture is not just a money-making endeavor, rather a way of life at Hebbevu.

Instagram link – https://www.instagram.com/hebbevufresh/

Website link –https://www.hebbevufresh.com/

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Nature Secrets – Bathe in luxury with Nature Secrets’ exclusive lineup of homemade, chemical-free skincare products

The Business Press

October 13, 2022

Nature heals, protects and nurtures our skin with love, tenderness and gentle care. Ironically with greater advancement in technology, we’ve begun to recognize the irrevocable damage caused by harsh chemicals and thus, have retraced our steps back to nature. Embracing toxin-free, natural skincare products has become the “in” thing right now.

Launched on 1st April 2021 by the dynamic entrepreneur Ashvi Ponkiya, Nature Secrets is a safe haven for those wanting to pamper their skin while safeguarding it against strong chemicals. Here you get the best of nature’s offerings in the form of naturally made soaps, scrubs, bath salts, shampoo bars and lip balms.

When dreams come true

Ashvi’s entrepreneurial dream took off at the age of 24 with a modest sum of 5000 rupees. The Gujarat-born interior designer had always been fascinated by the art of soap and candle making. Soon she started to delve deep into the subject, researching and honing her skills for a months before deciding to set up her own venture. Moreover, the talented girl went on to acquire a certification for skincare formulation.

Given by nature, made by us, made for you

Nature Secrets offers a wide variety of handmade bath and body products using natural and organic ingredients. These non-toxic, cruelty-free products are packed with freshness of nature, thus helping your skin achieve a beautiful and healthy glow.

Each handmade soap is crafted with love, care and attention to detail. Meticulously hand picked organic and natural ingredients are used. Soaps with unique designs such as dessert, pastry, orange and aqua, watermelon, natural loofah, pinata heart, peach and goat milk soaps add fun to your bath time. Moreover, orange papaya soaps, rich in vitamin C and vitamin A, reduce irregular pigmentation and stimulate collagen production.

Indulge in some self love with Nature Secrets amazing range of bath salts that rejuvenate, revitalize and recharge your body and mind. There’s nothing quite as relaxing as a warm bath with natural lavender bath salt that’s especially blended to ease stress, improve sleep, relax those sore muscles, reduce inflammation and flush out toxins.

Don’t forget to try out hibiscus, lavender and kokum butter shampoo bars that cleanses your hair without causing dryness or damage. Made of plastic-free, non-toxic chemicals, these budget-friendly and travel-friendly bars are devoid of harsh surfactants like sulfate and chemicals like parabens. They smell great and look yummy and do a lot of good to hair.

Nature Secrets body scrubs are a wonderful addition to your nighttime routine as it cleanses your senses and relaxes you.

Lavender scented body scrub reduces redness and calms irritated skin. Lavender essential oil helps heal acne-prone, inflamed skin to reveal a smooth, calm surface. Coffee scrub soap reduces inflammation, skin aging process, cellulite, morning puffiness and helps in exfoliation.

You can opt for customized gift hampers that stand out for their zero-waste luxurious quality and contain handcrafted berry blast soap, wooden soap tray, rose bath salt, rose face gel, strawberry lip balm, strawberry lip scrub.

Plans & Preparation

While Nature Secrets has shown immense growth since the time of its inception, Ashvi isn’t going to rest on her laurels anytime soon. She’s already thinking ahead into the future and preparing to expand her startup in foreign countries. When asked about her immediate plans, Ashvi says “I want to grow my brand and ship worldwide.”

Instagram link – https://www.instagram.com/nature_secrets/

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

RANGSUTRA CRAFTS – A success hand woven with the threads of a shared vision and crafted to create a better life for all…

The Business Press

October 12, 2022

Creating a profitable business model on the strengths of traditional handloom artisans and their craft is always a tough call. But RANGSUTRA CRAFTS co-founded by two womanpreneuers Sumita Ghose and Ritu Suri, had a vision that found expression in this sustainable fashion, home décor and furnishing enterprise. There is an interesting story to it.

Says Sumita,”When we decided to start a community for a 1000 artisans and approached banks they refused to lend us capital. So we raised 1000 Rs from each one in the community and that became our seed capital.”

Since then there has been no looking back. Starting off as a B2B business it also simultaneously evolved into a B2C business serving the fashion needs of the choosy and conscious individual customer.

The brand ethos remains constant – Nurture the rural artisan community and create opportunities for sustainable livelihoods relevant to a 21st century enterprise. RANGSUTRA is today a community-owned business of 3,000 artisans from remote villages and regions across India. 2,000 artisans are direct shareholders. 70% of shareholders are rural women. And the annual turnover is ₹20 cr. It has impacted more than 5000 lives positively!

Creating not just imaginative and quality products, but bringing traditional craft to the forefront of fashion….

RANGSUTRA CRAFTS is a hub that offers contemporary fashion and home décor elements that are designed keeping modern sensibilities in mind. The team of designers work closely with the artisans and keep them updated on fashion trends. Today the brand offers hand-made fashion apparels for both men and women – Kurtas and casual shirts for men and kurtas or kurtis, tops and shirts, skirts, and casual trousers for women. The home furnishings include rugs and throws, cushion covers, bedspreads, curtains, table covers, runners, and table mats.

Crewel Embroidery of Kashmir, Festive wear in Bamboo Silk, Kitchen accessories made from leftover fabrics. Handwoven cotton sarees, Fashion wear with Sindhi Embroidery on Handwoven Fabric, Delicate Kosa Silk Sarees, Hand done Appliqué Art home furnishings, Unisex Woolen Jackets and more. All this and more traditional crafts like Tie & Dye, Chikankari, Ralli and more are used to create beautiful fashion.

There is more to running a business than just profits… it is about bringing value to the lives of people…

RANGSUTRA CRAFTS as a brand, is quickly evolving to become a preferred choice for a host of customers. Having processed innumerable orders, it is available online as well as at its physical store in NCR. The enterprise is now looking to open stores in other leading metro cities soon.

As a brand it is a unique and profitable success story. But there is more to it says Sumita.
As an organization with a deep awareness of the social side of its enterprise RANGSUTRA CRAFTS has a vision that is bringing together traditional artisans, especially women artisans from across rural India, and giving them a space to earn a livelihood with dignity and excel as entrepreneurs.”

Click here https://www.instagram.com/rangsutracrafts/ and https://rangsutra.com/ to add some really cool and stylish handwoven fashion to your wardrobe. Make it your way of showing support to the talented artisans!

Facebook: https://www.facebook.com/rangsutra.crafts

LinkedIn: https://www.linkedin.com/company/rangsutracrafts/

Youtube: https://www.youtube.com/channel/UCR4X-e5Y1ybjLf3MJu-WOhg

Blog: https://rangsutra.com/blogs/news

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

ABIRA by BEENA – This startup is popularizing traditional sarees from across states.

The Business Press

October 11, 2022

In the recent years, there has been a significant rise in the number of entrepreneurs, among which the number of businesswomen has increased predominantly. More than believing in external opportunities, it is the will to establish something on their own that has led female entrepreneurs to build their empire and grow it exponentially.

It is this very instinct that made Beena Kshatriya start her saree enterprise – ABIRA by BEENA.

Another aspect was that Beena being a woman, had personally experienced the many hurdles that existed when buying sarees online. She decided that she could become a womanpreneur, who could address the many issues of quality, variety, pricing and delivery, and transform the whole process of buying exclusive sarees into a very simple and enjoyable process.

A civil engineer by profession Beena is born and brought up in Surat- a place known for its textiles production. So she thought of venturing into marketing sarees. Investing a modest amount as capital, she initially took the offline exhibitions route, marketing sarees from the Surat power looms. However, she soon shifted her focus too to exclusive Banarsi sarees. This shift gave the brand a tremendous response and she soon quit her job and invested all her energy into ABIRA.

A saree defines a woman’s personality

Beena believes that a saree is what makes every woman’s individuality truly shine. “I have always made it a point to keep upgrading and spotting new trends in saree designs, while at the same time keeping the beauty of traditional handicrafts of India alive.” Shared Beena in her conversation with The Business Press.

Today the ABIRA by BEENA brand portal is a destination of choice for the modern woman, looking to add some beautiful draping style to her wardrobe. Pure Banaras Handloom and Designer Sarees, Kota Silk Sarees, Chiffon Silk Sarees, Bandhani Sarees with Vibrant Handwork, Embroidered Patola Gaji Silk Sarees, Designer Net Sarees, specially curated Wedding Collection and of course an entire section devoted to a Festive Collection.

The collection is all delicately gorgeous, available in a palette of colors that will delight the senses and also at a price that will make you click ADD TO CART instantly.

Genuine customer service and a whole lot of choices… this is what makes ABIRA so special…

ABIRA by BEENA is today an established brand in the online market space for sarees. Fulfilling multiple orders across the world, it is a brand that is trusted for the quality of the sarees it stocks and also for the wide range of choice it offers.

Says Beena, “We value and respect the trust that ur customers place in us. We are aware that while buying a garment online, it means that the customer is investing not just hard earned money, but also trust. We want to make sure that this faith is reciprocated, by way of carefully checked and exclusively handpicked designs.” Click here https://www.instagram.com/abirabybeena/to discover her amazing collection. Also visit https://www.abirabybeena.com/ to catch up on the latest offers and fresh arrivals.

To read more Startup Stories on The Businesses Press, Visit – https://thebusinesspress.in/

BOLLYWOOD FOR LIFE – Dance your way to fitness, at this creative dance and fitness studio.

The Business Press

October 10, 2022

Dancing is an integral part of so many cultures across the world. Cinema, especially in India, has made the songs and dance an integral part of its storytelling. It is in fact a big spectacle! Music beats from Bollywood and Tollywood are an inseparable part of any festival or a special occasion across India. And its influence has reached across the seven oceans.

One enterprising womanpreneur SNEHA AIRANI, was influenced by this in quite a different way. She harnessed the peppy beats of chartbusters to start a FITNESS trend! And thus was born her venture – BOLLYWOOD FOR LIFE!.

“I am a finance manager by profession, and a choreographer and dance instructor by passion. I saw an opportunity here, where I could blend the vibrant and joyous beats of music with dance steps, and create a fitness routine, which would be enjoyable and also show results.” Says Sneha.

Today her modern, state of the art dance studio Bollywood For Life (BFL) located in the heart of California, is a much sought after fitness studio. that offers seamless Bollywood dance and fitness classes!

Dance and move your way to a fresher and fitter body – Discover how much fun fitness can be! AGE NO BAR!!

Fitness is for everyone. At BOLLYWOOD FOR LIFE, Sneha, who is dance instructor/ choreographer with more than 15 years of experience, designs routines that can appeal to all age groups. Classes start for students from age 5 and above, and there are comfortable routines designed for elderly people too.

There are various “DANCERCISES” created which include Bollywood Dance Classes, Hip-Hop, Zumba and other forms. There is BollyWorkout – a patented high intensity bollywood dance workout that mixes intense cardio and dance fun. These include strength and conditioning routines that enable participants to manage weight, increase endurance, improve muscle tone and strength, improve heart and lung’s function, improve flexibility and more.

Most importantly this form of workout is so enjoyable that it leaves one pleasantly exhausted and smiling at the end of routine.

Traditional vigorous dance like the Bhangra, the silky smooth moves of Belly Dancing, the energy of Zumba and Freestyle – all these form a part of the offering and each form has its own set of participants who come to BOLLYWOOD FOR LIFE to become or stay fit and have fun while doing so!

It is sheer passion and a genuine long term mission that is making this venture change lives across the globe…

Inspiring and motivating people to make fitness a part of their daily lives, is not a task for the faint hearted. Firstly, it demands that the people behind the brand and the brand itself, are highly driven to meet and surpass high benchmarks of consistent performance.

Bollywood For Life (BFL) with a banner call that declares “BE FIT FOR LIFE“, is today at the forefront of bringing meticulously planned and detailed fitness training. With its unique model it has reached more than a 1000 people and enrolled more than 350 fitness enthusiasts.

website – www.bollywoodforlife.com

IG handle – https://www.instagram.com/bollywoodd_for_life_official

facebook – https://m.facebook.com/BFLSneha/

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Core Asana: Wellness Meets Fashion to Create The Most Coveted Sustainable Yoga Accessories

The Business Press

October 6, 2022

The ancient art of Yoga is essentially a spiritual discipline based on an extremely subtle science, which focuses on bringing harmony between mind and body. The word ‘Yoga’ is derived from the Sanskrit root ‘Yuj’, meaning ‘to join’ or ‘to yoke’ or ‘to unite’. Many believe that it is an art and science of healthy living that gives long term sustainable benefits with minimal side effects. People across the world have embraced this practice into their daily lives and is now an integral part of global pop culture. So with a phenomenon as big as this, yoga has spawned a number of businesses that aim to enhance your spiritual journey by providing accessories suitable for yoga.

Shivam tyagi (co-founder), Malvika gupta (Head of design), Vaishali tyagi (Head of marketing), Amrita singh (Digital Marketing manager), Shubham tyagi (Founder), Bipin (Operations Manager)

One such business is Core Asana which was founded by twenty-somethings Shubham Tyagi and Shivam Tyagi in September 2021 with an initial capital of Rs 20 lakh. The brand helps the Indian youth blend functionality with style to bring a sublime range of products that help you put your most fashionable foot forward while uplifting your spirituality. “This union of spirituality and fashion forms the core of Core Asana. We provide an expansive range of premium quality, trademark designed products that are non-synthetic and eco-friendly,” shares Shivam.

Organically Yours

Core Asana offers holistic yoga accessories which includes Natural Rubber Yoga Mats, AcuTech Mat- which is a wellness and recovery product that harnesses the science of acupressure, meditation gears and recently launched a comfort wear clothing line with a futuristic approach towards sustainability for unrestrained movement and comfort. Versatile clothing in ecofriendly fabrics that works from lunching to lounging, from work to weekends, from pizza to pilates.

Shubham who holds an MBA from ISB Hyderabad and is an experienced strategy consultant for the past 5 years working with corporates like with PWC and UHG, always wanted to do something in the sustainable space. Being a person with sensitive skin himself, finding the right kind of products for his skin type proved to be a challenge. Apparel, particularly in the athleisure space, had a lot of restrictions.

“Finding properties like stretch, comfort, moisture wicking etc. was very difficult to find in any workout clothes except of polyester (which is essentially plastic). And due to lack of good quality alternatives we are forced to use the same and let our skin be suffocated in plastic cladded clothes. Thus began my journey of bringing high quality products that not only would be good for the skin but also to Mother Earth,” elaborates Shubham.

Fashion Forward

Their brand KSHM, an off shoot of brand Core Asana has a mission to unite nature and style. KHSM stands for Earth which is the core belief of the founders-nature born comfort wear that inspires you to move with elegance and confidence. The brand seeks to collaborate with those who connect to the ethos of the brand, believe in the power of change to improve their own lives and that of others and also build an inspirational story for future generations.

All materials used in the production of this line are 100% nature born, sustainable as well as biodegradable. An appropriate composition of tencel lyocell was developed in-house for the clothing range. Tencel lyocell is obtained from pulp of the eucalyptus tree. Apart from this, the pants are manufactured using natural cotton and they are organically dyed from fruits and vegetable pulp and peels.

The brand currently operates from its office in Gurugram, Haryana and served over 1050 customers in a short span of 8 months. They have seen 220% growth compared to the first quarter of its launch to the current quarter. In the next 5 years Core Asana would like to position itself as a brand that believes in the innumerable benefits that the ancient art of yoga offers and hopes to elevate your journey by providing the best possible accessories for the same. It seeks to make strides in the wellness sector taking their products at the global stage whilst creating a brand that is known for its quality, authenticity, sustainability and innovation.

Website link – https://coreasana.com/

Instagram link – https://www.instagram.com/coreasana.yoga/ https://www.instagram.com/kshmbycoreasana/

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COLOR SECRETS BY SALONI & BHAVYA – An inspiring story of entrepreneurs who took risks and stepped out of their comfort zone to build a successful business.

The Business Press

October 5, 2022

Any and every business is actually a challenge. But to get into the business of a challenging art form and that too as first-time entrepreneurs, is something that is really bold!

But it did not deter Saloni and Bhavya the husband-wife duo, founder of COLOR SECRETS BY SALONI & BHAVYA– a modern resin art enterprise that has grown fast into one of the leading online stores for a variety of resin art home décor pieces.

Shares Saloni, “This idea actually came to Bhavya when he was scrolling through social media sites. He found this art to be very different and exciting too. So together we decided to experiment looking to explore it to the fullest.”

At that time epoxy resin art was an emerging art form and very few people in India were practicing this art professionally. There was however a big market for this. After days of intensive learning, trials and also know how conversations with artists from across the world, the first piece was out for sale. It was a big success too.

“The baby steps we took earlier, have now become more confident and we are glad to share that our business is evolving far better than we had imagined it too,” Bhavya told the Business Press.

RESIN ART home décor with attractive design and pricing

The whole beauty of Resin Art actually depends on the quality of different materials that are used. Without compromising in any manner, COLOR SECRETS BY SALONI & BHAVYA have created a whole portfolio of intriguing shapes and colours, that are both ATTRACTIVE and AFFORDABLE.

THE COLOR SECRETS SPECIAL

It came up with with 3D Resin Flowers. A first in the world! Resin Art is usually done on a flat surface and not on a vertical surface, but by continuous experiments with different pouring techniques and materials, resins were molded into amazing 3D Flower Photo Frames, 3D Floral Hoop Wreath, 3D Pearl Flower Wall Art and more.

The brand is also into functional art resin and creates Geodes and Abstract Wall Décor pieces. It creates functional art forms like trays, decorative wall clock, serving trays and bowls, tea light holders, name plates, side table and table tops and other décor elements.

Continuing to excel in innovative resin art and creating products that everyone can admire and every home can afford

“Creativity is inventing, experimenting, taking risks, making mistakes and having fun. We can only grow if we are willing to do all this, “says Saloni.

COLOR SECRETS plans to make more and more people aware about Resin Art and all the wonderful artistic possibilities the medium possesses. The brand has ambitious plans to tap into households across the spectrum. It will create a portfolio that will make Resin Art décor affordable to a wide audience. Also, creating customized piece will be the next big thing.

With a modest investment of INR 50K and more than 2000 orders already fulfilled the brand in a span of just 6 years has truly evolved in terms of revenue as well as reach.

Click here https://www.instagram.com/colorsecrets.saloni.bhavya/ to see the exquisite creations and of course buy some for your home too!

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

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Fashion Forward

RESIN ART home décor with attractive design and pricing

THE COLOR SECRETS SPECIAL

Continuing to excel in innovative resin art and creating products that everyone can admire and every home can afford

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