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Aamvi: Here comes a brand that embraces Indian values and aesthetics to celebrate contemporary fashion

“You can have anything you want in life if you dress for it.” ~ Edith Head

The right outfit, just as the right attitude, can make all the difference. The clothes adorning your body aren’t merely a reflection of your fashion choices but also serve as an effective medium of self-expression. Thanks to the efforts of a few emerging startups, today’s generation is able to connect with India’s rich legacy of handcrafted clothing. They’re willing to explore and experiment more.

Launched in 2019 by Meghavi, Aamvi offers the best of chic Indian clothing, created with love and devotion by the skilled artisans of India. Since Meghavi was a part of the UN cohort for women empowerment, she’s aware of her responsibility not just as an entrepreneur but also as a woman. Hence, through Aamvi the feisty 24-year-old strives to train and uplift women artisans, thus enabling them to create a brighter future for themselves.

Stairway to Success 

Aamvi

Meghavi’s entrepreneurial journey began when she was still in the final year of college, studying to be a fashion communication graduate. As part of the curriculum, she visited the craftsmen in Telangana and interacted with the local artisans there. This marked a drastic shift in the way she began to perceive fashion and clothes. She was bowled over by the amazing craftsmanship and unwavering dedication of such unsung heroes of Indian weaves.

Meghavi personally preferred bohemian fashion but experimented with her fashion choices. In an attempt to explore her creative potential, she set out to make her own collection, wearing them to college and drawing admiration from a lot of people. At a time when most of her college mates were gushing over high-end brands like Zara, Meghavi made heads turn with her ethically sustainable clothes that were at par with foreign brands in terms of style, quality and aesthetics. The positive response garnered from all quarters encouraged Meghavi to establish her dream venture, Aamvi. And, there has been no looking back ever since.

Aamvi : In honor of women, Indian values and art 

Aamvi

Aamvi presents a unique collection of modern, easy-breezy outfits that celebrate the flair and finesse of Indian handloom and crafts while holding on to the style quotient of current times. Since sustainable measures are adopted, there’s zero wastage and no harm caused to the environment. The designs, hand printed by expert artisans, are fun, unique and versatile. 

Aamvi busts the myth that if it’s handprinted, it’s boring. These clothes captivate the sensibilities of the younger generation who are fascinated by the enduring appeal of traditional art, handed down over several generations. 

Take a look at some of the trendy chic dresses and cotton shirts (bushirts) which are high on comfort and style. The Jugalbandi collection boasts of hand block-printed apparels while its Kamala backless dress and Avisa shirt are a crowd-favorite.

Aamvi clothes are designed in a way that allows you to style the garments in many different ways, thus giving wings to your creative expression. Orders can be placed online on Aamvi’s Instagram page. Owing to worldwide shipping, customers can opt for offline orders too and because of this option, the brand has a diverse clientele from across the globe. With more than 500 offline orders and many products going out-of-stock within hours of availability, the brand is turning out to be a favorite with fashion lovers worldwide.

What’s in store for the future?

Aamvi

There’s no denying that Aamvi has got off to a dream start. So now, what’s next? Meghavi responds “I see myself opening offline stores and building a team of young people with a keen sense of fashion.” Furthermore, the brand intends to experiment with new sustainable materials other than cotton. They also aim to empower artisans as the brand grows and build a women empowered team. There’s a lot to explore and a lot to learn for Aamvi. The journey has only just begun.

Instagram – @aamviclothing

Facebook –  @aamviclothing

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

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Nidhayayadraws: Nidhi Mundada is making heads turn with her exceptional art work and is here to bring to you a one-stop solution for all your design needs.

Come and explore the broad spectrum of exquisite art created just for you, just the way you like it

Art is what makes life worthwhile. It gives meaning to our existence which would otherwise have been an endless drudgery bound by repeated thoughts and actions. Only when we create something do we allow ourselves to think our thoughts and feel our feelings and thus, become the truest version of ourselves. They say, that which is created with love always strikes a chord with people. Maybe that’s why a work of art continues to have so much demand despite the relentless pandemic and plummeting global economy.

Who better to vouch for the power of art and creativity than Nidhi Mundada, a 26-year-old graphic designer turned entrepreneur who is making heads turn with her exceptional work with her startup Nidhayayadraws. Nidhi has been a graphic designer since 2017.

Launched in March 2020, Nidhayayadraws aims to become a “design hub” that would address all your design related concerns. So, whether it’s marketing, branding, packaging or designing – this brand is a one-stop solution for all your design needs.

An artist is born

Nidhayayadraws

Nidhi’s love for art and design dates back to the good old days of childhood when she used to fondly watch her mother and grandmother employ their creative minds in day-to-day life. The seed of creativity was sown in young Nidhi’s impressionable mind.

Nidhi explains “From childhood I knew I wanted to do something related to art & design so I completed my graduation accordingly.”

Nidhayayadraws

After her 12th boards, Nidhi joined a degree course in design and then she started working as a full-time graphic designer. Moreover, freelance opportunities began pouring in. Then came the dreadful Covid lockdown, a phase she skillfully utilized to create art and post it on social media.

The next significant step was to learn calligraphy that soon translated to commissioned calligraphy work at the age of 23. The journey from here on was pretty interesting. She also started her own print design on fabric called “pehenav”. Eventually every ounce of her experience and creative potential culminated in the launch of her much-anticipated Venture Pehenav and Nidhayayadraws.

A go-to place for lovers of art and aesthetics

The Pune-based graphic designer has set up her own enterprise to be able to provide a wide range of services in the field of graphic design, calligraphy, handmade resign design, art and resin products, fabric print and also as Penhawa hand illustrator. The products are personalized as per customer requirements which implies that each product is marked by a distinctive appeal and fresh perspective in terms of design, print and calligraphy. The beats print calligraphy and the textile prints are also modified according to the customer’s needs. The startup services are spread all over India and has served more than 500 customers till date.
Nidhi elaborates “Earlier I used to get 2-3 calligraphy letters, now I get more than 15. Even the number of hamper orders has increased”

Designing her own future

Nidhayayadraws is already drawing attention with each of its customized products bearing a touch of the brand’s understated charm and subtle elegance. As mentioned earlier, Nidhayayadraws intends to evolve into a “one stop solution for all design needs”. A design house that’s original and creative and fun – that’s all the brand aspires to be recognized as.

To know more visit – https://www.instagram.com/nidhayayadraws/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

INDIEROOTS BY RÉNÉ: Reconnect with your Indian roots with this brand’s exciting new collection of home décor

“I want my home to be that kind of place–a place of sustenance, a place of invitation, a place of welcome.” – Mary DeMuth

Isn’t that what home decor is all about? An attempt to enhance the aesthetic appeal of your home so that it turns out to be a place of love, acceptance and peace. In the quest for setting up an abode with a friendly and welcoming vibe, we may seek help from professionals, often at the cost of burning a hole in our pocket. However, with the launch of some brand-new startups, it’s possible to decorate your home exactly the way you want without worrying about unnecessary expenses and substandard quality.

Launched in 2021 by Neha Sharma, INDIEROOTS BY RÉNÉ aims to introduce Indian craftsmanship in home decor by adopting traditional motifs, fabrics and design patterns in the best way possible.

“We started doing market research from March 2021 and then after thorough research and planning we rolled out our products towards the end of the year.” Says the founder.
The brand is not merely a profit-making venture. It is an honest endeavor to promote the immense talent of local artisans and “do something for their long-term economic and health benefits”.

How Neha’s startup sage began

INDIEROOTS BY RÉNÉ

Neha’s love for home interiors and home designing propelled her in the direction of her dreams. The psychology graduate was working in a MNC when she decided to give a shot at her entrepreneurial dream. Thus, at the age of 35, Neha took a daring step. She quit her job and began working towards setting up her startup, INDIEROOTS BY RÉNÉ.

Home decor, the Indian way

INDIEROOTS BY RÉNÉ

INDIEROOTS BY RÉNÉ offers an exclusive range of ethnically sourced and handcrafted home decor items. With hand woven cotton used as the primary fabric, these vibrant, hand block printed bedsheets, pillow covers, rugs, dohars and tablecloths serve as a perfect blend of traditional designs and modern aesthetics. There’s a stamp of Indianness in every product that’s as much evident in the classic design patterns as in the old-school craftsmanship that brings those designs to life.

Be it the intricate jaal print, exquisite kantha embroidery or the stunning block prints, here you’re presented with the finest collection of Indian artistry. In fact, the hand block magic is created by dipping carved-out wooden blocks in the color dye which is again a natural dye and then they are placed on the soft fabric. The soothing color palette and elegant motifs add to the overall charm.

Additionally, the brand is churning out intriguing lamp shades made of hand-woven cotton and adorned with hand block prints. They add pure delight to the living space. The blue pottery lamps with neat free-hand curves and clear brush strokes, depict the mastery of skilled artisans.

From the founder’s perspective

INDIEROOTS BY RÉNÉ
When asked about her startup’s USP, Neha observes “Our designs are truly one-of-a-kind. It’s hard to find them anywhere else. The products are of superior quality and our customers testify to their brilliance. Moreover, what you see on the website is what you get. There’s no difference in appearance. We’ve compared our products with those available in the market and we can say with confidence that ours is much better.”

This Jaipur-based brand has already sold more than 150 orders within a span of 3-4 months. Since it’s an online platform, you can place orders through its website or Instagram page. Shipping is done within two working days.

What’s next for INDIEROOTS BY RÉNÉ?


Neha intends to set up her own unit that will lead to exclusive collaboration between INDIEROOTS BY RÉNÉ and some of the most talented artisans of the country. The wages will be replaced by regular salaries so that they get financial stability along with global recognition. Regarding the brand’s future, Neha says “We want to grow and expand further in order to cement our position as the leading brand for hand printed bedsheets and lampshades.”

To know more visit – https://www.instagram.com/indierootsbyrene/?igshid=YmMyMTA2M2Y=

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

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LALITHA DOLLS – Inspired by her mother’s creativity, this teacher turned entrepreneur launched her own gifting startup

Childhood is a very impressionable phase of life and a child sees and learns a lot in it. This is what Divya founder of LALITHA DOLLS experienced. In her childhood she saw her mother working with colorful beads and other material to create handmade dolls dressed up in beautiful frocks.

After finishing her M.Sc B.ed Divya worked as high school teacher. But the pandemic bought everything to a standstill and when her husband who works in IT got benched, she took matters in her own hands. One day she decided to drape doll in a saree and the results were stunning. She got such a good response for it that Divya at the age of 28, decided to turn into a Mompreneur.

From the first doll she posted till today it has been a journey of experimenting and creating interesting variations for every occasion. Today LALITHA DOLLS is a go to market place for all types of traditional festivals or gifting occasions.

From traditional dolls to modern Barbie dolls anything can be customized that’s the whole charm…

LALITHA DOLLS
What makes LALITHA DOLLS so special, is that it understands what its customers’ need, what the occasion is and then it creates theme dolls around all this. Using a beautiful mix of quality material of beads, sequins, jewelry, lace and cloth, it creates truly life like figures that make every occasion unforgettable.

Apart from the regular Indian man, woman and child dolls, LALITHA DOLLS also offers creations with Barbie Dolls for customers who demand it. That is why it can strongly claims that it can customise any culture, tradition, costume or theme with any doll. There is no compromise on detailing, finishing and the timeline of deliveries. Each and every doll and other accessories are completely handcrafted making them really unique.

LALITHA DOLLS offers the choicest of thamboolam return gifts and decorative dolls for every function and festival. It has gifts for engagements, vrathams, weddings, gruhapravesham, house warming, seemantham, half saree ceremony, naming ceremony, cradle ceremony, sastipoorthi arangetram, baby Krishna doll, Yashoda- Krishna pair of dolls, Raja – Rani pair of dolls, Welcome Dolls and dolls for nearly every festive occasion.
Do visit their page here https://www.instagram.com/lalithadolls/

Growing with celebrity endorsements as well as customers who appreciate genuinely wonderful gifts

LALITHA DOLLS

It is not luck… its sheer hard work and dedication that has carried LALITHA DOLLS forward to an eminent position where they gained an impressive number of followers as well as appreciative customers both from India and abroad.

Highly popular influencers like Kalyani Boppa, Madhuri Krishna have bought from LALITHA DOLLS. More recently high profile actress, health and lifestyle coach Kaavya Sha ordered 21 sets of wedding rituals. In fact, when one the videos went viral the orders saw a good jump. The enterprise receives about 15 plus orders in a month and along with thamboolam wedding rituals it dispatches around 60 – 75 orders on an average.

The next milestone that Divya wants to reach is to start a studio, which will be a space for differently-abled persons to find gainful employment and contribute in the growth of the business.

Instagram – https://www.instagram.com/lalithadolls/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

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EDUSPARK TOYS – A professional child psychologist turned mompreneur launched her own toy brand that is engaging and stimulating for kids.

Think of toys and what comes to mind are things that are cute, colourful and fun. We also associate them with memories of a happy childhood. What we have mostly experienced however, are perhaps toys that are made up of cheap plastic or rubber.

But for Sana, a 32 years old child psychologist with 2 children, the search for good quality toys for her children took her down a different road altogether.

“As a mother and a professional child psychologist I could understand that the amount of electronic or screen time exposure for very young children, was actually doing no good. I started to look for toys that were more engaging and stimulating. But surprisingly I wasn’t able to find good quality toys in India,” shares Sana.

EDUSPARK TOYS

This prompted Sana to start thinking about creating her own line of toys. At the age of 28 she founded EDUSPARK TOYS. Today with its own production, as well as strategic marketing tie ups with multiple manufacturers, EDUSPARK TOYS has built a wonderful portfolio of wooden toys for kids. SPARK THE BRAIN as the tagline says is what the toys do.

Going beyond batteries – Changing the way toys for kids are perceived and created

EDUSPARK TOYS

Toys are meant to be fun, but EDUSPARK TOYS going one step further has also added that element of learning and growth to the toys it markets.

EDUSPARK TOYS ensures that children can get toys that are appropriate for their age, because children’s toys are not just about keeping kids busy, but also about developing their creative potential. From 12 months onwards and up to 5 years and above, there are toys that will EDUCATE and SPARK a child’s playful and creative side!

A child’s imagination does not need batteries to run and the EDUSPARK Wooden Toys inspire creative play through simple and organic design. Each toy is made of natural material and colored with water based colours to keep it toxic free. The toys also meet strict international safety and quality standards.

Interesting stacking and reading puzzles. Life like Pretend Play kits like Vegetable Cutting, Ice Cream Cart, Kitchen Set, Doctor Set and more. Superb Open ended game sets like Rainbow Learning Board, Peg Dolls, Rainbow Stacker, Sensory Blocks, Magnetic Tiles Building Board and other exciting games. Exciting costumes and kid’s furniture are also available.

EDUSPARK TOYS: Creating a playtime revolution that is fun and also educational

EDUSPARK TOYS

At EDUSPARK TOYS the mission is to transform PLAYTIME into an empowered period of engagement with toys that will bring a lot of opportunities for brain stimulation, growth and development in every child.

Having processed and fulfilled over 5000 orders for customers, there is a lot of growth opportunities that still exist, because of the growing awareness amongst parents about wooden toys. The plan is to create more innovation and manufacture toys and perhaps even strive to create a plastic toy free environment in the near future.
Do visit the website https://edusparktoys.com/ to know more about what is available.

To know more visit –https://www.instagram.com/edusparktoys/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

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