Gifting is a gesture that carries a lot of meaning and emotion for both the giver and the receiver. But sometimes, a gift can mean no more than just a token. One womanprenuer, Namrata Tanna with an amazing vision has redefined gifting and how!
Starting from 2018, Namrata harnessed the culinary skills of Mahila Mandals and Self-Help Groups (SHGs) in Mumbai. She created a genuinely women centric platform Cooked by Moms that brought to underprivileged women across communities, the opportunity to earn a regular livelihood, gain respect and aspire to a better standard of living. True empowerment in every sense.
A journalist by profession, Namrata has worked with several Mumbai-based non-profits for over 10 years. Her latest venture under the COOKED BY MOMS banner – Boxes Of Goodness – is a brilliant idea. It has smartly stepped in to create a beautiful bridge between women self-help groups, corporates and individuals who want to actively support underprivileged communities, especially during the festive gifting season.
“Boxes Of Goodness offers a premium, thoughtfully curated and meaningful gifting experience for clients, while helping socially responsible brands build their business and reach a wider audience,” quips Namrata with a smile.
Adding an almost zero waste, socially conscious touch to the concept of gifting….
Boxes Of Goodness has recently started out, but it has set its sights really high. It aspires to be the brand that makes gifting a socially responsible gesture in every little way. The idea being to eliminate waste and make gifting a reusable or shareable option.
So Boxes of Goodness are actually carefully curated hampers, loaded with goodness and concern. Care is also taken to ensure that that every brand in the hamper is an ambassador for women empowerment.
Products from emerging women-run small businesses, farm to table initiatives, self-help groups, NGOs, and environmentally and socially conscious brands are all part of the hampers. Most importantly, sales proceeds go towards supporting women’s empowerment and skill building programs.
HERE IS WHAT CAN YOU EXPECT
Boxes of Goodness are enticingly packed and loaded hampers. These are available in 3 versions – MINI | JUST RIGHT | INDULGENT.
Made for BREAKFAST TIME, TEA TIME, COFFEE TIME, CHOCOLATES FOR KIDS & ADULTS, each hamper is loaded with simply the best of treats. Oh yes! There is hamper called BINGE BINDAAS too with savories for guilt free, snack indulgences.
For gifting this festive season, a version called LOVE & LIGHT DIWALI BOX OF GOODNESS has been launched. Aesthetically packed and filled with delightful artisanal products ranging from Dry Fruits, Sweetmeats, Variety of Honey, Cookies, Scented Candles, Incense Cones and more. All delivered in a specially customized, handwoven origami style gift box made by rural women artisans or the 100% eco-friendly collectable, reusable gift box with a lid.
The “feel good” of genuine goodness – Now tempting taste buds, touching hearts and reaching every corner of the country…
“We have done more than a 100 food pop ups across the country, serving more than 20,000 meals and our genuine intention, the transparency of our efforts and of course the taste of the food we serve, has touched the hearts of nearly everyone, from corporates to individuals, We hope our new initiative – Boxes Of Goodness – receives as much love in the years to come,” says Namrata.
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