Tanya Guppta: How a designer label is reimagining the use of organic fabrics while embracing comfort and style

“The joy of dressing is an art” ~ John Galliano

To a certain extent, what we wear reflects who we are. That’s because clothes are an extension of one’s individual self. In such a scenario, it’s important to pick and choose garments which resonate with one’s sense of style and fashion. With so many designer labels ruling the market, customers are spoilt for choice. Launched on 18th July 2018, the label ‘Tanya Guppta’ named after its dynamic founder Tanya Gupta has climbed up the popularity charts within a mere two years of its launch. Its superior quality fabrics, relaxed cut, soft colors make this label a unique one.

It all starts with an idea

Right after her under-graduation, Tanya began toying with the idea of starting with her own designer label but she chose to sit on it for about an year, did a bit of freelance work, and was simultaneously working on the label. After a year, she finally decided to spread her wings by launching her own label, partially bootstrapped and partially supported by her father.

 All you need to know about the label

The collection at Tanya Guppta is worth drooling over. Its social media account describes the label as “Wardrobe essentials with an essential sense of comfort and rhythm”. Without comfort, there can be no fashion and the designer team at Tanya Guppta understands  that. Tanya explains “All our products are manufactured in-house and are made with utmost attention to detail. Our USP is our fabrics. We use all 100% organic cottons and hypoallergenic fabrics extracted from aloe vera fibre, orange fibre, rose fibre, banana fibre, corn fibre and milk fibre. These fabrics are all certified from Global Organic Textiles Standards.”

Another aspect of this promising enterprise is the fact that they don’t discard even a single scrap of fabric. As they say, small steps can make a big difference. This label believes in promoting sustainable lifestyle through fashion. They further upcycle the scrap fabric in their packaging by making tote bags and pouches or maybe even coasters and laptop sleeves.

Five years into the future 

Though still a novice in the competitive industry, the label Tanya Guppta is going from strength to strength. Currently, they have extended their reach to different online multi designer portals, apart from selling at their own physical space. This has made them accessible to a wider audience.

Who doesn’t feel proud to see her child progress? Tanya is no different. She has put her heart and soul into this venture and aspires to see the company achieve greater heights. Talking about the next 5 years, she says ” We plan to have our own e-commerce portal along with our products being available at many more online and offline portals Pan India as well as in certain cities outside india. Also, we plan to dive into the concept of collaboration with artists, as we feel it will help us explore different artistic side and expand our reach to a niche audience.”