What is life but a celebration of moments. It’s these magical moments which create a wonderful collage of beautiful memories that last a lifetime. Only a handful of event organizing companies understand and appreciate the significance of these ecstatic celebrations in a person’s life. Launched on 27th April, 2017, Peaches and Pastels is an event organizing company founded by two highly creative and hardworking women who call themselves ‘Experience Curators’ – Amita Laliwala and Charmi Zaveri. Spread all across Mumbai and slowly expanding through virtual medium to places like Delhi, Dubai and West Bengal, this company strives to become a major player in the field of event management and aims to establish a tie up with at least 10 big brands including banquets and hotels.
How the ball got rolling
The beginning is always the toughest. For the analytical Amita who’s a homemaker and the creative Charmi who’s an MBA in Human Resource, the challenge to set up their own venture was a daunting one. Yet, they persisted.
Further elaborating on their remarkable journey, they said “We used to set up our own homes, used to make gift hampers for our friends and family. We had creative ideas which we started executing on a large scale. Amita, one of the partners started this company a decade ago, as times changed, so did the need to match up to the current trends and ideas, Charmi joined as a partner in 2017, and there came along Peaches & Pastels.”
They both joined hands and together established a vision for the company. Charmi, the creative backbone and Amita the logistics backbone, both of them together make a great team.
Celebrating Life With Peaches & Pastels
Peaches and Pastels provides a range of services related to event organization and management. They provide end-end services, right from looking at the venue to helping with guest-lists, decor, gifts, hampers and so much more.
In the words of its founders, “Whether at home or outdoor, we have you covered. You could have a themed birthday, wedding anniversary, destination birthdays, baby showers, treasure hunts, pre-weddings, or even dinners, we take into account all your needs and make sure we deliver our best. The reason we call ourselves Experience Curators is that as clients you trust us with a very intimate aﬀair treasuring one of the most important days of your life, we put our heart and soul into making your day memorable, you remember the experience we create for you. What really stands out is our absolute attention to minute details, also the fact that we strive to give our clients EVERYTHING they ask for, we never ask them to settle or compromise.”
This uncompromising work ethic has led it to become a reliable brand within a short span of time
Riding into the future
Running a business during such uncertain times is pretty tricky. Keeping the pandemic in mind, the company has made its services available virtually. The designs and concepts play a very signiﬁcant role in virtual events. They have made the decor boxes available through non-contact deliveries and are beginning to work on small set ups with 50 people maximum.
Briefing us slightly about their plans for future expansion, they said “Investing in an oﬃce space & in more inventory. Focusing more on paid collaborations. Keeping in mind the pandemic situation, we are going to diverge our focus on events with a smaller group of people.”
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