2GUD: A Platform Launched By Flipkart Is All Set To Target The Social Commerce Space


Flipkart, India’s driving e-commerce platform, has forayed into social commerce through its valuable items platform 2GUD as it hopes to make further advances to India’s Tier-II areas and far off.


As indicated by Flipkart, 2GUD’s social commerce platform will permit clients to have a continuous video shopping involvement in their preferred influencers, exhibiting the most stylish trend patterns, surveying devices, sharing magnificence tips and a lot more.

The influencers on this social commerce platform will have the option to make their own stores to combine the items, as these people have a sizeable following in areas beyond the metro communities.

As indicated by Flipkart, social commerce has just made advances and at present records for 15 to 20 percent of the online retail segment in India, which is forecasted to hit the $70 billion target in the coming decade. “The open door for the social commerce industry is developing significantly,” it noted

2GUD will construct a solid link between content and commerce as it feels that the manner in which purchasers are consuming content has drastically changed in the course of recent years with the coming of social media.

Beginning with the launch of social commerce on its application, 2GUD will additionally grow this element to its m-webpage and site. At present, 2GUD takes into account in excess of 600 verticals across new value-driven and existing renovated item sections.

The stage has over a million clients crossing across 15,000 or more pin codes in India.

Walmart-owned Flipkart has an enlisted client base of more than 200 million with in excess of 150 million items cutting across 80 or more sections.


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