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Botany Bar: This Skin-Care Brand Is Determined To Defy All Odds And Emerge As A Prominent Player In The Market

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Botany Bar

Due to growing demand and a rich client-base, skin-care based start-ups have mushroomed across multiple cities in India. However, not every such venture is a success. Launched on 24th January 2019 by founder Eklavya Rishi, Botany Bar is one of the few skincare brands that, despite being a greenhorn in this massively competitive industry, is making its presence felt. It is slowly emerging as one of the key brands in the beauty and skincare sector. The company strives to revolutionize the skincare industry by offering the most advanced and authenticated products towards skin problems.

Thus the journey begins

The founder, Eklavya Rishi, had the vision to come up with B2C. Explaining further, he said “After much brainstorming, we realized that not much focus has been given towards basic skin treatment and its improvement. So we diverted from the conventional way of getting into the beauty line and focused on therapeutic aspects that one can enjoy in a skin product specially made using pure natural resources like fruits, food, etc.”

The founder having his background in biochemistry gave utmost importance to every minute detail – from conceptualization to procurement of raw materials, packing materials, etc making sure that every raw material used is 100 percent pure and natural.

Moreover, he added, “With these points as our priority, we launched our brand Botany Bar in January 2019, and we’re proud to say that our customers are really happy with the efficacy and the texture of our products.”

Botany Bar: For the love of your skin

Botany Bar Product

The Botany Bar is an optimum skincare brand whose products are manufactured by merging the benefits of natural ingredients with the advancement of new-age technology. Simply put, it’s a one-stop-shop for skin enrichment and skin repair that is completely unisex and suitable for all skin types. Botany Bar products are delivered across PAN India through Social Media, Amazon, Smytten, Near Store, and Bharatiya Co. The hugely positive reviews from customers have encouraged the Botany Bar team to widen their reach by exporting their products to different countries.

Let’s peek into the products

botany-bar-skin-oilBotany-Bar-Papaya-Skin-Gel

There are two prominent products of Botany Bar – Skin Oil and Papaya Skin Gel. The Skin Oil is a therapeutic oil formulated using natural, rich, and pure essential oils with vitamins and antioxidants. It is best used for moisturizing your skin, uneven skin tone, dry and aging skin, and protection of skin from environmental effluents. It enhances your skin since it has features such as skin smoothening, preventing fine lines and wrinkles, and hence effectively preventing skin tightening. It is also used as a primer amongst women and as an aftershave amongst men. The Papaya Skin Gel is manufactured using fresh fermented papaya fruit with the goodness of petroleum jelly and vitamins. It works effectively on minor scars, cuts, rashes, and burns, cracked heels, and lips prevent skin chafing, nappy rash, and helps best to regenerate skin cells. A complete skin repair solution.

Road map for the future

Currently, the brand is focusing on the significant use of their products especially during the COVID time and creating awareness about the same to their customers.  Eklavya elaborated “With more products in the pipeline formulated in different concepts as we mentioned earlier, our goal is to make sure that we are not only present on every platform (online and offline) but also in every household locally and globally.”

To know more about Botany Bar visit –

https://www.facebook.com/botanybar24/ 

https://instagram.com/botany.bar?igshid=y5v3m1ssps3v

 

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Fraazo: This Agritech Startup Is Delivering Hygienic And Farm Fresh Produce At Your Doorstep

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For 41-year old Atul Kumar, sourcing fruits and vegetables was consistently a test. The Co-founder of Accel-upheld ed-tech startup EduPristine regularly asked why the grocery supply chain was constantly broken.

After cautious though and pondering with his fellow co-founders, Vikas Dosala, Sumit Rai, and Aashish Krishnatre, they understood that the customary mandi framework was ancient, and was offering approach to more up to date models after the abolishment of the APMC act.

This gave rise to  Fraazo in 2016 in Powai, Mumbai. The consumer agritech startup is a fresh produce store that furnishes customers with very fresh foodstuffs at their doorstep.

 So as to  further scale and develop, Fraazo in 2018 transformed  into a piece of the retail brand of VnF Ideas Private Limited, one of Mumbai’s driving agritech players giving freshly produced  vegetables and organic products to retail purchasers and organizations. In 2019, the group propelled its online store and hyperlocal model in catchment areas across Mumbai and Pune.

 The group claims to serve more than 200,000 families in Mumbai and Pune.

The originators are from IIT and IIM alumni networks. Atul is an IIT-Kharagpur and IIM-Indore graduate; Vikas is an IIT-Madras and IIM-Calcutta graduate; Sumit did his BE from the University of Mumbai and has recently worked with Foodpanda, and Aashish is from IIT-Guwahati.

About The Platform

Like any Farm to-fork model, Fraazo has tied up with farmers and producers to get new products, which is then made available to the shoppers. The group has held hands with the VnF system of farmers. it has not revealed the number of Farmers it has tied up with.

In any case, a critical challenge was to get a clear understanding of the nuances that each stock keeping unit (SKU) requires in the vegetables and natural products section post-harvest -above all knowledge about its handling and efficiency. The multifaceted nature of handling different items has been one of the significant learnings for Fraazo.

As indicated by the startup, another test was operational effectiveness, which changes with the growing scale. The boundaries which functioned well for a day by day request of five tons don’t work with regards to dealing with 25 tons per day.

The Daily Operations

The group claims to deal with more than 125 SKUs of new vegetables and organic products. Being a brand centered around farm-fresh produce, it has sorted out its plan of action to suit these requirements.

The Business

Fraazo began with seed funding and later raised $2 million from Equanimity Ventures, Gujarat Venture Finance Limited, and the family office of Manish Choksi of Asian Paints.

The team also ventured into the B2B space through its brand FreshVnF, which has been operational since its inception in May 2018.

As indicated by the originators, the key cost indicators are the expenses of acquiring vegetables and sending labor over the supply chain, which represents 75-80 percent of the expenses. Aside from that, transportation is a significant cost component, and load adjusting across different routes plays a significant role in the unit’s financials.

Dealing with Competitors and the Road ahead.

The group checks practically all driving cloud kitchens in Western India among its esteemed customers, including Swiggy, Box8, and a few free high-end eateries and cafeterias.

Fraazo says the HORECA fragment contributes a noteworthy segment of its deals and is set to develop as the lockdown reduced over the span of the next two quarters.

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Colaba Causeway: An Inspiring Transformation Of A Passionate Shoe-Lover Into A Successful Businesswoman

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Colaba Causeway, a unique footwear startup, has grown to become one of the most sought after brands in the business. Born into a family of entrepreneurs, Yusra Naik, the daring and dynamic founder of this company, always wanted to run her own business. Destiny intervened and Colaba Causeway happened. She now aims to create a wide range of footwear of the highest comfort and quality so that customers would keep coming back for more

Dare to take the first step?

About the beginning, Yusra says “The inspiration to start my own label goes a long way back. As a child my closet was lined with more shoes than clothes and every pair deserved an occasion of its own. With my growing fascination for shoes, I drew parallels between a person’s footwear and their personality. Every time I went shopping for shoes, I wished it to be different, and would instantly think of adjustments and alterations to take that shoe to the next level. As years passed, picking out the perfect pair got harder. So I decided to merge my creative ideas along with childhood nostalgia and create something of my own.  Finally, I discovered my true calling and turned my passion for shoes into a full time career which led to the birth of Colaba Causeway in April 2016 with a meager investment of Rs. 20000.”

Colaba Causeway: For the love of shoes

Colaba Causeway offers a beautiful range of trendy & traditional handmade Juttis made with floral prints, zari work, detailed cut work and intricate embroideries. A team of high skilled artisans ensures superior design and quality of their products. Every collection is designed after a comprehensive market research and is in tune with the hottest trends. The current collection includes a wide variety of comfortable handmade juttis besides an assortment of stylish wedges, heels and flats. Customization is done as per requirement. Recently the company has ventured into kids festive footwear and soon plans to launch environment-friendly, non-leather juttis.

Though the company is yet to come up with its own flagship store, it supplies products to multi designer stores overall India and abroad. The brand is available on 10 online websites like AZA, NYKAA, JAYPORE, Aashni & Co and many more. Some of their prominent clients are Hazel Keech, Aanchal Munjal, Dipika Kakkar Ibrahim, Krystle Dsouza, Team Naach-Youtuber(Sonal and Nicole), Akriti Kakkar, Payal Rohatgi, Sonal Vengurlekar, Hina Khan, Karishma Sharma.

Traversing the Crests and Troughs of The Journey

 Yusra feels her journey had its fair share of ups and downs. She says ‘Initially I assumed it to be easy as I’d have people working for me, but soon I realized that I’d have to do everything on my own, initial financial understanding, registering the company, taxation, inventory management, business contracts, getting acquainted with the industry lingo, finding the best e-commerce partner and of course – Sales! Running a one-woman show was tough but I was determined to overcome all these hurdles and focus on my main goal. ‘

Road to the Future

Emphasizing on both hard work and smart work, Yusra resolutely says, ‘This pandemic has only made us stronger. As we take precautions and fully sanitize our products, we hope to live up to the expectations of our clients. We are staying in touch with our clients via social media platforms and delivering across Mumbai/India keeping in mind the norms of the government.’ Yusra dreams to see Causeway getting into export services and having a store in the city of Mumbai and across India.

To know more visit –

www.instagram.com/thecolabacauseway

www.facebook.com/thecolabacauseway

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

BattleBugs: This Startup Is On A Mission To Make The World A Cleaner And Healthier Place

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admin
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Ever heard your Mom say ‘Cleanliness is next to Godliness’? BattleBugs have come to realize how true that is, especially in times of Corona!! Battling against bacteria, germs, viruses and all sorts of filth is a mammoth task, one that cannot be won single-handedly.  Keeping in mind the importance of Sanitization & Disinfection Services as well as Cleaning Services, a startup named BattleBugs was launched on 11th August 2019 by two ambitious entrepreneurs Vijay Randad & Vedant Randad with the aim of coming up with cleaner and safer spaces that will allow individuals to work in a healthier environment.

How the ‘Battle’ Began

The journey began with an agriculture-based company called Agri Input Multi Services. BattleBugs is simply a promising extension to this successful parent company.

About its origin, the founders said “We observed that people used homemade pest control services which is not at all practical. Such services need to be done by professionals to get perfect results.

However, in this pandemic situation one more opportunity knocked at our door. We started another sector that included Sanitization and Disinfection services. In this segment we strictly follow the guidelines laid down by the World Health Organization (WHO) for the usage of chemicals and disinfection.”

BattleBugs: Creating a Cleanlier and Healthier India

Making homes, workplaces and other public places cleaner and germ-free is the need of the hour. Very few individuals or organizations opt for professional cleaning services. Instead, they rely on homemade techniques to overcome the problems but that is not the correct way.

This modern world needs modern solutions. BattleBugs has been created with the purpose of providing cleaning, sanitation and pest control services without compromising on the quality and standard of services. They’ve taken up projects in schools, colleges, showrooms, housing societies, residential buildings, banks, post offices, etc.

In short, wherever there is a necessity for massive scale cleanliness operation, their dedicated team rises up to the challenge and does its job

Elaborating further on the services provided by BattleBugs, the founders explained “We not only provide services but also educate our clients regarding their problems and then give a proper solution for it. We also provide all Technical Details and provide quality treatment and service. Also, we strictly follow the rules and regulations given by the WHO regarding the Disinfection and Sanitization.”

Marching Towards the Future

Presently, the startup is spread in Latur, Maharashtra. But they are trying to expand their services in not just their home state but also throughout the nation. It’s important to create awareness regarding cleanliness and hygiene and their subsequent health benefits. As long as people are moving towards the modern solutions for their problems and opting for a better lifestyle, startups such as BattleBugs will keep on evolving and adopting new techniques for Pest Control Services as well as Disinfection

When asked about the immediate future, pat came the reply “We see ourselves at a steady position in the upcoming years. We wish to expand and grow nationally and globally and offer the best possible solutions.”

The future sure looks extremely bright and squeaky clean for this young, emerging company

To know more visit – www.battlebugs.info

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Anaganaga: An Innovative Venture That’s Slowly Challenging Our Affinity For Junk Food And Helping Us Eat Healthy

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Anaganaga
Anaganaga

A wise man once said ‘You are what you eat.’ Since we are quite aware of the harmful effects of synthetic food and roadside junk food, we ought to explore healthier options when it comes to food consumption. We have to go back to basics and rely on more conventional and natural food products. Here’s a startup that aims to revolutionize the eating habits of every Indian. Anaganaga, launched on 12th August 2019, is a unique venture that has successfully introduced traditional, healthy and natural food products into average Indian households. Its joint founders and business partners, Rajesh Vallala and Prashanth Vure, are highly motivated individuals who are on a mission to make healthy eating not just possible but also easily accessible.

Anaganaga: Because Every Snack Tells A Story

Anaganaga Chikki Story

Yes, that’s quite a thoughtful tagline that the startup has come up with. Taking the essential terminology of ‘Health-Conscious to the next level’, Anaganaga Brand that started as a subsidiary of V&V Foods in 2019, manufactures the best Innovative Food Products in India. With an unrivaled presence in the health industry, Anaganaga Brand, an Indian FMCG Confectionery brand, have been contributing towards a healthier India since inception. The startup is slowly strengthening its market position in places like Telangana, Andhra Pradesh and Tamil Nadu.

Discover Snacks that are as Nutritious as they are Delicious

The makers of Anaganaga products actually challenge the notion that snacks cannot be nutritious. They have been able to strike a delicate balance between taste and health without compromising on either. They have introduced India’s First Energy Bar with Moringa.

 

About their products, the founders say “Our Anaganaga Peanut Moringa Chikki/ Desi Energy Bar is a different variant among all other chikkis, as it incorporates the goodness of Moringa taken in appropriate proportion to make it nutritious and delicious. It is perfect to munch for evening snacks instead of junk food like chips and crackers. Peanut Moringa Chikki is good for kids to snack on these healthy candies which provide nutrition and also fill the stomach. The entire family can have chikki in their daily life. Such an easy and tasty way to stay healthy! “

 

Success and Glory

The company has already created quite a ripple in some of the Indian states where it has been able to get a chunk of clients such as various schools, institutions, super markets, bakeries, ayurvedic centers, organic & natural stores. In fact, many of our loyal customers are some of the noted Telugu film celebrities such as music director-actor-director, R.P.Patnaik, lyricist Chandra Bose, writer-actor-producer Posani Murali Krishna and actor Ali.

 

Anaganaga has taken many initiatives to inculcate healthy snacking habits among teenagers. In one of their initiatives, they distributed 3000+ bars to students for free on the 15th of August to encourage nutritious snacking.

Miles to Go…

The future looks all promising with the introduction of new innovative products. Since the products are high on quality, it will only be a matter of time before Anaganaga starts expanding into foreign markets and establishes a global presence.

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

2GUD: A Platform Launched By Flipkart Is All Set To Target The Social Commerce Space

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admin
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2GUD
2GUD

Flipkart, India’s driving e-commerce platform, has forayed into social commerce through its valuable items platform 2GUD as it hopes to make further advances to India’s Tier-II areas and far off.

2GUD
2GUD

As indicated by Flipkart, 2GUD’s social commerce platform will permit clients to have a continuous video shopping involvement in their preferred influencers, exhibiting the most stylish trend patterns, surveying devices, sharing magnificence tips and a lot more.

The influencers on this social commerce platform will have the option to make their own stores to combine the items, as these people have a sizeable following in areas beyond the metro communities.

As indicated by Flipkart, social commerce has just made advances and at present records for 15 to 20 percent of the online retail segment in India, which is forecasted to hit the $70 billion target in the coming decade. “The open door for the social commerce industry is developing significantly,” it noted

2GUD will construct a solid link between content and commerce as it feels that the manner in which purchasers are consuming content has drastically changed in the course of recent years with the coming of social media.

Beginning with the launch of social commerce on its application, 2GUD will additionally grow this element to its m-webpage and site. At present, 2GUD takes into account in excess of 600 verticals across new value-driven and existing renovated item sections.

The stage has over a million clients crossing across 15,000 or more pin codes in India.

Walmart-owned Flipkart has an enlisted client base of more than 200 million with in excess of 150 million items cutting across 80 or more sections.

Peaches and Pastels: How These ‘Experience Curators’ Created A Company That Makes Events A Dreamlike Experience

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Peaches and Pastels

What is life but a celebration of moments. It’s these magical moments which create a wonderful collage of beautiful memories that last a lifetime. Only a handful of event organizing companies understand and appreciate the significance of these ecstatic celebrations in a person’s life. Launched on 27th April, 2017, Peaches and Pastels is an event organizing company founded by two highly creative and hardworking women who call themselves ‘Experience Curators’ – Amita Laliwala and Charmi Zaveri. Spread all across Mumbai and slowly expanding through virtual medium to places like Delhi, Dubai and West Bengal, this company strives to become a major player in the field of event management and aims to establish a tie up with at least 10 big brands including banquets and hotels.

Peaches and Pastels

How the ball got rolling

The beginning is always the toughest. For the analytical Amita who’s a homemaker and the creative Charmi who’s an MBA in Human Resource, the challenge to set up their own venture was a daunting one. Yet, they persisted.

Further elaborating on their remarkable journey, they said “We used to set up our own homes, used to make gift hampers for our friends and family. We had creative ideas which we started executing on a large scale. Amita, one of the partners started this company a decade ago, as times changed, so did the need to match up to the current trends and ideas, Charmi joined as a partner in 2017, and there came along Peaches & Pastels.”

They both joined hands and together established a vision for the company. Charmi, the creative backbone and Amita the logistics backbone, both of them together make a great team.

Peaches and Pastels

Celebrating Life With Peaches & Pastels

Peaches and Pastels provides a range of services related to event organization and management. They provide end-end services, right from looking at the venue to helping with guest-lists, decor, gifts, hampers and so much more.

In the words of its founders, “Whether at home or outdoor, we have you covered. You could have a themed birthday, wedding anniversary, destination birthdays, baby showers, treasure hunts, pre-weddings, or even dinners, we take into account all your needs and make sure we deliver our best. The reason we call ourselves Experience Curators is that as clients you trust us with a very intimate affair treasuring one of the most important days of your life, we put our heart and soul into making your day memorable, you remember the experience we create for you. What really stands out is our absolute attention to minute details, also the fact that we strive to give our clients EVERYTHING they ask for, we never ask them to settle or compromise.”

This uncompromising work ethic has led it to become a reliable brand within a short span of time

Peaches and Pastels

Riding into the future

Running a business during such uncertain times is pretty tricky. Keeping the pandemic in mind, the company has made its services available virtually. The designs and concepts play a very significant role in virtual events. They have made the decor boxes available through non-contact deliveries and are beginning to work on small set ups with 50 people maximum.

Briefing us slightly about their plans for future expansion, they said “Investing in an office space & in more inventory. Focusing more on paid collaborations. Keeping in mind the pandemic situation, we are going to diverge our focus on events with a smaller group of people.”

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Jay International: How An Individual’s Hard-Work And Willpower Turned His Struggle Into A Grand Success

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Jay International, launched in 1996, is a highly recognized and trusted name in the field of professional LED lighting solutions. In fact, with its prolific founder, Romil Shah, at the helm, Jay International has managed to create a niche for itself in both domestic as well as international markets.

 

 

How the story unfolds

Like any remarkable story of unprecedented success, this one too began with struggle, failure and a strong hunger to achieve something great. Romil Shah hailed from a family of businessmen where every generation was involved in business of some or the other form.

He narrated his inspiring tale in his own words. “Few years ago, due to tremendous economic losses, my family was going through a tough time. I had to drop out of college and join my father’s business in order to help out. However, due to different thought processes, a few years later, I decided to start on my own in order to fulfill financial needs of my own. It was the situation and circumstances which inspired me to enter into the business”.

In short, he started from rock bottom and began the inception of one of the most prominent success stories of our times.

 

 

Jay International: A vision to light up lives around you

Located in Mumbai, Maharashtra, Jay International has expanded its base and has grown to become one of the top suppliers of LED lighting solutions. Its impeccable customer service and unparalleled quality and range of LED products has ensured its seamless transition from a local company to a global brand. It provides lighting solutions for major projects and infrastructures that include popular hotels, significant public events and national/international airports. Along with expanding its domestic market, the company has gradually started making inroads into international markets such as Hong Kong, Thailand, USA and many more. Its soaring success lies in its core values and beliefs. The company distributes and markets products from Hong Kong based company Rio Resources.

In the words of its founder “We strongly believe in giving the best services and we treat each customer as a part of our family. We stand by them in all situations”.

 

 

Future All Bright with Endless Possibilities

The future looks all bright and glittery for this LED supplier brand. And why not? With unrelenting hard work and self-belief, no dream is too big. Romil believes in working with honesty and letting his work speak for itself. His articulates his vision in a few lines:

“In the coming future, we see ourselves as growing into one of the best and biggest companies providing LED lighting solutions. Currently, we are one of the few who offer such a service on a national and international level but I hope to soon be the market leader”.

 

  To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Being Chef – How This Entrepreneur Is Making India A Zero Food Wastage Nation

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Being Chef
Being Chef

Being Chef is a start-up operational in the F&B space and provides an exhaustive solution to daily food requirements in a healthy and economical manner by flexible mode of subscription and on-demand nutritional meals. They have been operational in Gurgaon since 2014.

Till date, Being Chef has served above 5,00,000 + meals and is NET PROFITABLE. For their remarkable and inspiring journey, Being Chef received the “TRANSFORMATION OF THE YEAR” award at Amazon SMBhav 2020 (biggest event for SMBs of India) in presence of Mr. Jeff Bezos and many other distinguished personalities.

The Man Behind the Idea

Shubham Maheshwari founded Being Chef 6 years ago and has since led the growth of the company. With almost 7 years of experience, he through Being Chef strives to make people healthy through their daily food intake. Previously, he has worked with a US-based consulting firm helping established companies with their sales and marketing strategies.

He also runs a self-help group named as People For People in which his team is bridging the gap between societal problems and their solutions. For this, he has been awarded “YOUTH CHANGE MAKER AWARD” in 2010. He is also a motivational speaker and has spoken in various events and colleges like FMS, MDI, IMI, IIT, NIT, RTU, etc.

Being Chef’s Journey

“Living an independent life was fun but soon I realized the challenges with it. I was staying with my friends and we hired a cook to manage our daily meals. After too much of effort, we found a good cook but were really disappointed with boring and repetitive meals. Finding a good cook is such a big problem (because of huge demand-supply mismatch), that you are afraid of firing him even if you have to face hassles like frequent offs (without prior information), limited knowledge, etc. We also tried cooking ourselves, but it was so much time consuming that most of the time we ended up eating from outside. This was an unhealthy option but there was no alternative.”

Being Chef started operations in March 2014, with a product, known as 5 Min. Recipe Kit. They were the first mover in DIY meal kit segment (which is talk of the town these days) in India.

Being Chef’s Recipe kit empowers buyers to cook anything in less than five minutes. It provides buyers with all the ingredients (chopped & processed) in EXACT QUANTITY along with a simple 8 step recipe card. By simply following those 8 steps, one can cook any dish in any cuisine with ZERO wastage of ingredients. Quality concerns are also taken care of as buyers can physically see the quality of the ingredients being used for cooking the food. Thus all hassles of managing ingredients, kitchen, pre-processing, etc. are taken care of, thereby resulting in saving your time for near and dear ones.

Difficulties faced During the Journey

“ We faced a lot of challenges in our journey. I started at an age of 23. Most of the team members were also around the same age. Initially, vendors used to take us lightly, but then our work started speaking. Also, I had zero knowledge of food. Understanding the industry was a little time consuming, but it also helped in innovation in our products, as we used to think with no pre-conceived notion that YEH TO AISA HI HOTA AAYA HAIN .”

Advice to all Entrepreneurs

“Don’t ride the wave of entrepreneurship because it’s cool. It is not that rosy, as it seems. So it’s really important to have a very strong conviction for your own idea. Do proper analysis before entering this wave. And once you enter, just stick to it no matter what. Make changes, adapt as per the market trends along with setting some new trends of your own too, evolve, struggle but stick to what you believe in.

Remember, to win a game you have to be in the game.”

To know more visit – http://www.beingchef.com/

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

SolarEarn : Revolutionizing The Future Of Solar Energy In India

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admin
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Solar Earn
Solar Earn

SolarEarn, launched in June 2020, is an incredibly ambitious and daring startup that promotes solar energy across India, revolutionizing the way of investment in solar energy. This venture has been meticulously planned and propelled by its founder, Yatharth Kher.

An Idea is All You Need

In 2018, the cost of producing solar power was rapidly declining, going below the conventional source: it was costing around $50 to produce 1MW of solar energy while the conventional source coal was costing $102 for 1MW.

It was during this time that Yatharth thought “Why can’t everyone use solar energy and help in conserving the climate and also get electricity for cheap.” Main hindrance was caused by high upfront costs of installing solar panels. Then came an idea: to crowdfund solar panels and convert them into trading commodity. This would enable installation of solar panels for those who needed it for zero costs and ensure that people buying the trading commodity (solar cells) would be generating high revenue per year.

Recollecting the past, Yatharth says “I got a chance to present this idea in PennAppsXX (hackathon by University of Pennsylvania) where this idea was appreciated and I always wanted to do something for my country, so I decided to launch it as a startup in India and have a dream to see India shine in solar energy.”

How SolarEarn is gearing up to change the game

So, how does SolarEarn intend to make a difference? SolarEarn is a crowd-investment platform for financing solar energy solutions that provides electricity to high-impact communities & institutions that cannot bear the upfront costs, while delivering a financial return for investors through a buy-to-lease solar asset ecosystem. No other Indian company has ventured into this unchartered territory. But that hasn’t deterred the SolarEarn team.

Recently SolarEarn was selected for NationalBootcamp 1.0 and ClimateLaunchpad. The major client base comprises factories and to a certain extent, households. SolarEarn allows you to become an owner of a solar cell by just investing Rs. 600 and promoting solar energy, giving you high returns. The revenue model focuses on up to 15% ROI to investors who buy SolarEarn membership or solar cells from the company.

Helping India Shine

As a highly motivated individual, Yatharth’s mission is to make solar energy affordable for everyone. He believes investing in solar energy is as important as investing in gold and property and hopes to change the norm. In his words “We want to convert solar energy into a trading commodity and revolutionize the way of investment in solar energy. Our long term vision is to bring electricity to every corner of every village of India by using the potential of solar energy. My purpose and dream is to see India Shining in Solar energy.”

Future Course for SolarEarn

Currently the team is working on building the platform and gathering consumers who want to get solar panels installed and will be soon starting campaigns for them. Platform will be launched later this year. The company, with government aid, plans to spread out in rural areas, installing solar panels where electricity has not reached. Reaching out to other Asian countries is also on the anvil. In the next 5 years, SolarEarn strives to become a big platform for trading of solar cells and making people invest in solar energy.

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-s

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