‘Necessity is the mother of Invention’ was rightly quoted by Plato and we’ve witnessed this time and again over the past decades. Komal Soneji’s venture may not be an invention but, a form of art and a work of art is good if it has grown out of necessity said, Rainer Rilke!

The start of a Home-grown Business

At the age of 21 when Komal was in college, she started Code Knot with an initial investment of Rs. 10,000. At the age of 26, Komal found a start-up idea amidst the pandemic in April 2021, simply by realising the necessities of the growing number of small businesses in the country. Being an environmentalist, Komal wanted to build a brand catering to the necessities of small businesses while being ecological at the same time. Hence inspired by her name she started a home-grown brand called ‘Ko Necessity’.

Graduated from Fashion school, Komal was naturally inclined towards sewing as taught by her grandmother in her childhood. Based out of her home in Pune, during her college days, Komal first started selling men’s bow ties & pocket squares. After being overwhelmed with the positive response, she started selling scrunchies. Komal is now proud to have hired and created employment for several other women while empowering the local community.

New necessities need new sustainable solutions…

Komal soon realised the need for the hour and that was branding for small businesses. While branding on a small scale seemed expensive for most entrepreneurs, Komal wanted to bring forward an affordable and yet impressive solution and that’s how she came up with the idea of customised stamps. Plastic was something she deterred and hence came up with a better alternative to use pine wood. Wood mount stamps are expensive to import to India. Hence, the tool Komal uses is wood stamps. The self-thought entrepreneur was overjoyed when the orders started pouring after one of her reels became viral on the social media platform, Instagram.

Family is Strength for past and future endeavours

6 years into the two business with more than 6000 successful orders, Komal is a grounded person and believes in living life in simple ways. She gives huge credit to her family who has helped her be the brand that she is today. With her sister managing the admin work from overseas, her mother overlooking and maintaining the product quality checks, and her father helping with stamping, packaging deliveries, to even sourcing the raw materials, Komal takes pride in calling this a family business.

Code Knot plays a big part of Today, ‘Ko Necessity’ caters to individual customers as well as the business’ and is spread across the globe in countries such as Europe, Malaysia, the United States, and Canada. She is a home gardener at heart and an avid traveller too. While she lives in the present, this self-thought entrepreneur’s future plans are to coach and guide other budding entrepreneurs.

Instagram link – https://instagram.com/ko.necessity?utm_medium=copy_link

To read more startup stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

What do you get when you combine three enterprising women, a global pandemic and an undying love for jewellery? The answer is Elinor Jewels. The common link between cofounders Benisha Adajania, Nazneen Mogal, Wahbiz Mogal is their dedicated passion for jewellery.

However, with rising gold prices and lack of everyday wear jewellery, it became difficult to find good quality, affordable pieces. Identifying this gap in the market, the three ladies decided to create pieces of jewellery using stainless steel which is also water proof and anti-tarnishing. The cofounders Benisha Adajania, Nazneen Mogal, Wahbiz Mogal belong to the Parsi community.

 “The designs that we see on social media and celebrities are all by international brands which are very difficult to obtain in India. Also, the designs that are available in India are usually very traditional and can be worn in ethnic attire only. So, we wanted to create designs that can be worn with western wear and also feature some stylish options in India,” says Benisha.

Experimenting their way to Success

The trio tried experimenting with a number of different metals.

“We first tried to create some pieces in silver but soon realized that over a period of time it blackens and spoils the look of the piece. This makes it difficult to use the pieces for daily wear as it hinders your daily tasks. We also tried using copper and brass but got the same results. Then after a lot of research, we decided to experiment with stainless steel,” reveals Wahbiz.

The metal was put to the test by exposing it to various chemicals. The founders themselves wore the jewellery and carried out their chores whilst wearing the pieces. “We realized that despite doing our usual house chores, the metal was still intact. So we decided that this was the perfect metal for the brand,” explains Whabiz.

Each piece is plated with 18k gold which gives them a sophisticated and polished look. Since stainless steel medically approved and is also used surgically, it is a great pick for those suffering from any kind of metal allergy, thus making it hypoallergenic. The pieces can be worn for work, while working out, in the kitchen and even underwater. The jewellery will keep on shining.

A Sparkling Future Ahead

Currently, the brand has amassed more than 30,00 orders in its short lifespan. Elinor Jewels sells its products through ecommerce portals pan India, but within 2 months it plans to ship abroad as well. The founders have a vision to see their pieces worn by celebrities as well as influencers. While it currently showcases women’s’ jewellery, Elinor Jewels want to foray into men’s’ jewellery as well.

“We would love it if every woman could own at least one piece of Elinor Jewels for herself. We are eagerly waiting to see our products featured in fashion magazines like Vogue and Marie Claire,” declares Nazneen.

Instagram link :- https://www.instagram.com/elinor_jewels_/

Website link :- https://elinorjewels.com/

To read more startup stories on The Business Press, visit :- https://www.thebusinesspress.in/category/startup-stories/

Where do you go when you need to fix your air conditioner in the middle of the day? Or what happens when you have an emergency situation like a leaking pipe in your kitchen?

Traditionally you would rush to your local electrician or plumber or have to search around for a reliable person. But now many home service startups have come into existence leveraging the on-demand economy and eliminating the pain of finding a professional

On observing several unorganised service providers catering to a family’s daily needs, two entrepreneurs found there were far too many lacunae in their delivery mechanism. So they decided to launch Techsquadteam, which would serve as a one-stop shop to meet all the requirements of a typical Indian household. 

The Undertaking:

A variety of home services like big home cleaning, commercial cleaning, plumbing, electrical jobs, pest control, painting jobs, fumigation and sanitization, air conditioner repair and servicing, CCTV fitting and repair, electrical equipment serving and repair, carpenter jobs, salon at home etc. are provided by Techsquadteam.  The most unique feature of this organization is that they do not outsource the jobs, they employ and train technicians in house leading to quality work. The excellent reviews and ratings that this service provider has, speaks volumes of their superior services and their satisfied customers.

The Secret behind the top notch quality:

Unlike a variety of home service organisations, all the technicians of Techsquadteam are employed and trained in house and the jobs are not outsourced. The technicians have a feeling of ownership and belonging to the organisation due to which the quality of work is outstanding. The company takes full ownership in case of any issue in the service and works with the clients until they are satisfied with the job they book. They are the only ones that provide a flexi price service, where in you can name your price and they try to match it.

Techsquadteam is the solitary home service provider who understands that each home or office may have different dimensions and requirements, just as each client may have different needs, and they work with the customers to meet not only their satisfaction in service but also in price. They have more than 5 lakh happy customers.

Techsquadteam: Providing Class Apart Services

Despite there being many similar home service providers in the market today, Techsquadteam stands out because they understand their customers and they know how to capitalise on the need gap. Techsquadteam has combined technology with their skilled technicians, to deliver the best services to their customers. With the use of Artificial Intelligence and Machine Learning, Techsquadteam has cracked the code of providing class apart services to their customers. Their leading-edge technology and highly experienced technicians have enabled Techsquadteam to provide high quality services to all.  

The Road Ahead:

The recent pandemic has made everyone realise the importance of a clean home and environment. It has also taught us how difficult it is to take care of all the cleaning and plumbing and repairs by yourself. It is a blessing to have someone professional who you can reach out to, who are just a click away and not only available when you need them but work with perfection.

The Techsquadteam has its goals well laid out. Despite the various competitors that tried to piggy back on the idea, the Founder Janmejaya Nanda is very confident that their quality of service will always make them stand out. They do things differently and that’s what makes them unique. With an extremely user friendly application and an easy to navigate website, booking a service is made simple and hassle free. Currently operating in six major cities namely Bangalore, Bhubaneswar, Hyderabad, Chennai, Kolkata and Ranchi, Techsquadteam shall soon provide services pan India and eventually plans to spread their wings globally. They are continuously researching and integrating more and more AI and machine learning technologies into their services.

“Indian technicians working in foreign counterparts are many in number but quite disorganised”, says the founder and he aims to capture the global market in a well-planned manner.

The Techsquadteam is an organisation with set principals and standards and clear goals. A bright future awaits.

Instagram link :- https://www.instagram.com/techsquadteam/

Website link :- https://techsquadteam.com/

To read more startup stories on The Business Press, visit :- https://www.thebusinesspress.in/category/startup-stories/