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The Macrame house – Knotting macrame magic to create aesthetic handcrafted products that accentuates your space and brightens your life

By
The Business Press
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Macrame has been around for thousands of years but it’s only now that artists and crafters are reinventing this unique crafting technique that uses knots to create various textiles. Launched on 24th May, 2021 by Srishti Kataria, The Macrame House has breathed life into the age-old, handmade practice, making it popular among today’s younger generation. Backed by a team of five people, the brand aims to teach the intricacies of macrame to housewives, thus making them independent and empowered.

How Srishti’s childhood dream took off

Srishti began dabbling in art and crafts during her childhood. She fondly remembers those early days when she would deck up her room with colorful art stuff created out of her own imagination. This fascination eventually culminated into a lifelong passion, influencing most of her life choices. The Noida-based girl pursued her graduation from art college in Delhi University in 2016. Then, she went on to complete her Masters from Bangalore from Srishti Institute of Art, Design and Technology in 2019. After that, she worked as a design strategist for a few years.

It was during the turbulent times of the pandemic that a new chapter began with Srishti getting married and shifting to a new place. The artist in her took charge as the spirited 27-year-old went about decorating her new place just the way she wanted. From painting coasters to making wall hangings, she did it all on her own.

Her talent and creativity made quite an impression with all those who visited her home. Bowled over by her artistic skill and sensibility, they requested similar pieces to be made for them. That’s how orders started coming her way. Soon, with the encouragement of her mother and husband, Srishti started her own full-time brand, THE MACRAME HOUSE.

Knotting its way to success

The Macrame House boasts of a wide range of products, catering to home decor and fashion accessories. Besides offering a stunning macrame collection of wall hangings, coasters, and name plates, it helps in getting things organized with its unique range of baskets and boho organizers. In fact, macrame boho leaf and macrame crescent moon can be used as delightful wall hanging options, infusing life onto dull walls. Moreover, macrame name plates, knotted with quirky patterns, are a perfect piece for your home and kid’s room.

Since the brand focuses on creating eco-friendly and budget friendly products, it refrains from using chemical dyes. “We only use natural yarns in our products.” confirms Srishti. The Macrame House provides consultation for setting up a room corner and boho theme in your house within your desired budget.

The brand’s Kauna grass collection, made by the skilled, local artisans of Manipur, is handcrafted from eco-friendly and sustainable natural fibers. Watch how Kauna grass planters add aesthetic appeal to your home while handwoven kauna grass baskets merge with all kinds of home decor and provide voluminous storage for your essentials.

The Macrame House products serve as ideal gifting options for your loved ones. You can place orders online via its Instagram page. The brand has worked with celebrities like Karishma Tanna and with more than 500 orders to its credit, The Macrame House is here to stay.

Road map for the future

When asked about the startup’s future prospects, Srishti says “We want to open The Macrame House stores across all major cities of India. We intend to go global and make our presence felt everywhere.”

Instagram- https://www.instagram.com/the.macramehouse/?hl=en

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

HOME IN THE CITY – This entrepreneur used his personal experience to start an enterprise that offers a conducive stay and study environment for students.

By
The Business Press
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Business opportunities can come up anywhere and at any time. All the smart entrepreneur needs to do, is turn that opportunity into a long-term business enterprise.

After having lived in Dubai for more than a decade, Dinesh Rao the founder of HOME IN THE CITY observed that the expats who landed there to work always used shared accommodation. The number of people looking for decent shared accommodation was so incredible, that the idea soon took root in his mind to make providing accommodation a business. Just before the lockdown the Dehradun property came into his possession and he realized that perhaps this could be turned into a business venture. Having travelled to different universities and colleges across India Mr. Rao realized that there was a huge demand – supply gap in the student accommodation.

Soon HOME IN THE CITY in Dehradun was created – a smart space created around the needs of both the boy and the girl student! Properties at Lavasa in Maharashtra and Oragadam in Chennai are also up and running.

Dinesh describes it as, “Home in the City’ is a provider of technology-enabled, responsibly priced premium co-living services in select markets to address the needs of Gen-Z and millennials”.

HOSTEL HIGHLIGHTS –

  • Comfortably sized, airy and brightly lit rooms
  • Clean, soft bedding and fresh linen
  • Adequate storage space for personal belongings
  • Reading lamp for exclusive personal use
  • Excellent and regular housekeeping services
  • Convenient laundry services
  • Choice of curated and healthy meals prepared by a trained chef in hygienic SS kitchen
    24 x 7 High Speed Wi-Fi
  • Functional CCTV camera network at all external and common access, entry-exit points
  • Round the clock 24 vigilant security personnel
  • Highly controlled and strict security procedures
  • Very high hygiene standards and full suite of COVID-19 protocols followed
  • Hospitality Counter and an All-day Cafe
  • Community spaces- lounge with large LED screen, dining spaces and an open lawn

HOME IN THE CITY – Expanding the footprint and bringing staying and studying convenience to new cities

With an increasing need for quality universities, and also with the emergence of new universities across India, the demand for staying options has multiplied manifold. The migrant student population means that there are fresh opportunities for HOME IN THE CITY to expand its footprint. There are ambitious plans on the anvil and the founder is looking to add another 10K beds to its inventory and create a presence across 6 to 7 key cities in over the next 3 years using multiple channel marketing tie ups and franchise modules. The company is in talks with property and business owners in regards to same and looking forward for expansion.

Says Dinesh Rao, “Since we know that a stay at a hostel is a very time and space sensitive issue, we intend to go for a well-planned and controlled expansion to maintain a consistent level of service quality. We want to build goodwill with the student community since we know that their recommendations will make a big difference to the growth of the business.”

Instagram- https://www.instagram.com/home_in_the_city/

Website- https://www.homeinthecity.com/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

A talented resin geode artist ready to turn heads with his humongous life-sized art pieces

By
The Business Press
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“A true artist is not one who is inspired, but one who inspires others.” ~ Salvador Dali

That, in short, sums up the stupendous journey undertaken by banker turned artist Ritesh Singla in pursuit of his passion for art. Determined to make a difference with his exceptional creativity and unique artistic sensibility, Ritesh burst into the art scene with the launch of his foremost venture called resinandritesh on 1st January 2021. The brand strives to capture the elegance and versatility of resin geode art through stunning, life-size art pieces. Ritesh’s strength lies in geode art.

What it’s all about

The startup aims to make resin art accessible and exciting so that every individual feels inspired to take up this artform without getting intimidated by its immensity. Ritesh takes as much pride in teaching the intricacies of resin art as in making some of the most stunning resin art creations. He’s well in his elements while remodeling the look of natural rock formations or creating some abstract structures with crushed glass, crystals and tinted resin, adding glitter and paint for an extravagant finish.

Time for a new beginning

Ritesh’s tryst with colors, creativity and art began during the tough times of the Covid pandemic when many of us were beginning to rethink and reshape our life’s priorities. Having been a professional banker for two decades, Ritesh wanted to do something more fulfilling. Instead of chasing money, he wanted to chase his long-cherished dream of becoming an artist. At a time when people were losing their jobs due to Covid, he took a brave decision of quitting his stable, high-paying job at the age of 48 to give his dream a chance. Thus, with an initial investment of 15 lakhs, Ritesh began to work on his startup, resinandritesh.

Dare to be different!

resinandritesh is not driven by commercial success. It’s driven by love and devotion towards art. Perhaps that explains the selective and unique nature of its products which are starkly different from other resin art products available in the market. The Gurgaon-based startup provides shipping services all over India.

The dedicated artist that he is, Ritesh says yes only to those products and projects that offer something challenging, out-of-the-box and extraordinary. He has crafted beautiful coasters, classy tabletops, 3d art installations using the timeless magic of resin art. The floral resting table made of resin and dry flowers in gloss finish are sure to catch your attention.

The Instagram page of resinandritesh gives a sneak peek into its founder’s extraordinary creations. The gorgeous resin door stands out for its stylish, exquisite look that’s as unique as it gets. The bright and beautiful pair of angel wings is all set to infuse life into dull, ordinary walls, thus transforming the whole ambience of the room. Moreover, you can consider decking up the walls with colossal geodes for a grand and glorious appearance.

Glimpse of the future

The plan is to expand the brand such that it is counted as one of the topmost names in the country for resin geode art products. Ritesh wants his products to be an essential part of people’s lives, maybe as a wall hanging in their homes, creative furniture in their offices or something else that’s fresh and innovative.

Besides serving more than 100 customers, Ritesh has taught around 500 to 800 students across India. That eagerness to share his knowledge and make others fall in love with the process of creation is what makes Ritesh and his startup stand out from the rest. In fact, his boundless passion for art has inspired him to explore and experiment and come up with art pieces that you’ve probably never seen before.

To know more visit – http://www.resinandritesh.com/

https://www.instagram.com/resinandritesh/

https://www.facebook.com/ritesh.singla.3511

You can get in touch with Ritesh on +91 9654444338

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

PETALS BY SWATHI – A jewelry enterprise that is studded with the sparkle of effort and the glitter of success

By
The Business Press
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The loss of a job closed one door. But for Swathi Avasarala it opened up a door to a new opportunity and became a means for her to fulfill her life long ambiton of launching her very own jewelry brand – PETALS BY SWATHI.

Swathi is a software engineer by profession, but when she lost her job she decided she did not want to depend on her husband. This thought pushed her to convert her fascination for jewelry into a full fledged professional enterprise. She started small, researching for material and stones, looking for reliable vendors who would ensure timely supply of the gemstones and also tied up with skillful karigars, who could translate her designs into an actual and wearable pieces of jewelry.

Patiently and with a whole lot of work invested in creating jewelry pieces that were really unique, Swathi built a brand that is getting appreciated by a lot of people.

The design and artistry showcased is truly breathtaking


PETALS BY SWATHI is ranked amongst one of the most trusted and popular jewelry portals for a number of reasons. The main reason however being, the exquisite and innovative designs created from a mix of jewelry techniques that Swathi has mastered. She is so quality conscious that everything from the buying of stones to the final product is carefully and continuousy supervised, to create dazzling and flawless masterpieces.

Says Swathi, “I basically love kundan jewelery so I started with that. Then I ventured into crafting and selling polki kundan, jadau kundan, normal gold finish jewelry, fusion jewelry and more.”

Today the range is all class with lovely kemp stones made Guttapoosalu high neck choker set, polki kundans and pearls made choker set, silver foiled beautiful polki kundan kada bangles, delicate jadau fish hasli set, beautiful kemp waist belt, pearls and kundans layers neckpiece, Ahmedabadi kundans neckpieces and earrings, kundan chaandbaali, CZ solitaire gold neckset, coloured zircon earrings and more ! Every piece a testimony to Swathi’s design and craftsmanship excellence!

The Future Is Going To Be Sparkling


Having nurtured and carried her dream so far inspite of all the challenges, Swathi keeps the portal buzzing by always coming up with exciting jewelry, that keeps bringing customers back to check out the designs. The portal fulfills more than 200 – 300 fresh orders every month and regular collaborations with influencers also keeps the order book full.

PETALS BY SWATHI has featured in collaborations with almost all major mainline Telugu stylists like Neha, Anupama, Paremeshwaran, Kajal etc. and of course, honest customer reviews emphasizing the finish and the design, have also driven business to a great extent.
The next milestone is to of course set up a brick and mortar store in Hyderabad where she can get a larger and more personal canvas to showcase the jewelry of her imagination.
Click here to check out the beautiful range of all occasion jewelry crafted by Swathi https://www.instagram.com/petalsbyswathi/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Silver Cravings – Scintillate Yourself With Jewels That Are Affordable Yet Luxurious

By
The Business Press
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“Jewellery Is Like the Perfect Spic- It Always Complements What’s Already There.”

Silver Jewellery –Shining Prospects Ahead

There’s nothing like a beautiful piece of jewellery to give you that extra lift each day and the use of silver jewellery is sure to add sparkle to any outfit. Silver is gaining ground across the globe because of two prime factors. Firstly, silver is a store of value and comes a close second after gold in terms of popularity. The other factor is its versatility, since it is more malleable, it can be experimented with textures and volume.

Indian silver jewellery is made on both ethnic and contemporary lines. The expertise and craftsmanship of Indian karigars are unparalleled and jewellery makers in India enjoy an enviable position of having access to both craftsmen and machine resources. Delicate designs, eloquent patterns, exclusive themes and moulds to suit all kinds of outfits have elevated silver jewellery to an altogether different level. Striking silver anklets, rings, brooches, necklaces, belly buttons, belts, and earrings are now among the trendy accessories. Enameled and plated silver jewellery has eventually groomed a market that is comparable with gold and platinum. No wonder, silver jewellery is giving shivers to other precious metals. The mix and match of silver with precious and semi-precious gemstones gives it a stunning look, the vibrancy of these gems adds life to silver.

The outlook for silver demand is exceptionally promising for 2022. Silver jewellery demand is forecast to strengthen by 11% by the end of 2022 in India. Silver exports are growing steadily year on year, and there is a strong demand for Indian silver jewellery abroad. This Silvery shining metal correlates and fits into the slot of high-end designer jewellery which is an underlying lure for today’s generation.

Introducing a Brand That Truly Satiates Your Silver Cravings

“Silver Cravings”, launched in February 2016 by Nithya Vinodh is a jewellery brand offering pure and beautifully made 925 hallmark silver jewellery and 22-carat gold polished jewellery of lasting quality. Their vivid collection showcases the mesmerizing Jaipur Kundan and traditional South Indian designs such as coin necklaces, kemp stone necklaces, oxidised silver & gold plated sets, pearl necklaces, and polki silver earrings and Kundan jewel, moissanite stonework, nakshi sets and many more which are must-haves for the jewel fiends.

With an initial investment of 10k, Nithya first rolled out the German Silver collections. However on receiving affirmative & tremendous responses from customers over time, the brand then switched to focus on their core business offering pure silver jewellery. A B.Tech by profession, Nithya always wanted to start an enterprise that synced with her passion. Being very fond of Silver jewels and understanding the glazing and booming prospects in this business line, she gave wings to her entrepreneurship ideas at the age of 32 years.

The Dazzling Journey So Far & Next Milestone Setting

The key exclusivity of the brand lies in the fact that they are not copied rather each one is an innovative and individual design that could be moulded as per client needs. Their designs are at par with gold jewellery and at the same time are affordable. They also believe in building long-term customer relationships and trust and offer post-sales service too in case the client faces any problem.

The brand has a physical store in Erode, Tamil Naidu and its major clients are based in the Southern Indian market like Hyderabad, Chennai, Bangalore, and Coimbatore. They also ship to international markets, especially the U.S and taken cumulatively, the brand has fulfilled 5000+ orders so far. It aims to expand the business and rope in more alluring designs. The brand presently has many celebrity customers – Vani Bhojan, playback singer Mrs. Mahathi and Dr.Anita Vijay (sister of Arun Vijay ), has done collaboration shoots with celebrity actress Hansika Motwani and aims to further strengthen its collaborative ties and win customer satisfaction.

Instagram: https://www.instagram.com/silvercravingsjewellery/?hl=en

Website : www.silvercravings.com

Face book : https://www.facebook.com/SilverCravingsJewellery/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Jaipur Basta: This conscious brand is curating handbags in the prints of Jaipur.

By
The Business Press
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I think handbags, not clothes anymore, but I think you can tell a fashion victim by their handbags.” – Joanna Lumley

Handblock Printing – Diving Into The Process Of Centuries Old Art

India is one of the most popular countries in the world that excels in the art of hand block printing. It is a type of woodcut printing used on various types of fabrics to create amazing patterns and designs on them. The intricate designs that are seen printed on a piece of fabric are not designed with a brush, rather they are carved into wooden blocks. Fine prints of flowers, animals and several abstract designs give an interesting face to a simple fabric. The fabrics which get usually used for this type of printing include linen, cotton and silk. It is a traditional art form of India which mainly gets practised in the places of Gujarat and Jaipur. The expert hand block printing manufacturers design unique textiles and rich weaves which have successfully grabbed the attention of various companies in the international market. Today, there are so many reputed hand block printed fabric manufacturers who use this art form to design various types of articles such as bags, bedsheets, curtains, fashion garments, accessories and many more.


Bringing this unique artform, deep dyed in mesmerizing colours and designs is a Jaipur-based startup, launched in December 2020 called “Jaipur Basta. Based in the Pink city of India, the brand stands true to its name by curating handmade bags. The brand offers a vivid collection of handbags in the prints of Jaipur – slings, baguettes, satchel, totes, duffle, clutches, pouches and many more in hand block print designs. Talking about the business, Nikita Shekhawat, the founder of Jaipur Basta mentions the core element of the brand, “We, at Jaipur Basta, ideate to create thoughtful designs and to develop modern pieces using quality materials. We carefully focus to blend our artisanal aesthetic with contemporary sensibilities. Offering a wide range of consciously developed handmade bags, we take pride in providing the best quality finishes in various styles. As a creator, we believe accessories can help you accentuate your personality- and we wish to deliver it with a touch of personalisation in our products.”

The Business Imprints – From Scratch To The Growth Phase


Hailing from Jaipur city which is much known for the block print work, Nikita always found an untapped opportunity that could highlight and accentuate the beautiful block print work of artisans. Being in her native place since Covid times, Nikita capitalized on the ample time to work closely with artisans and sketch designs to create block print bags. Being a textile designer, she carries around 4+ years of experience in this field; however, the business ideation and execution only fructified when they analysed the success of block print handbags receiving overwhelming response from customers. The brand ships across Pan India & a few years ahead, it wants to foray into the global markets too. Their handbags are majorly handmade by artisans and supporting them financially is a noble goal that the brand envisions.

The exclusiveness of the bags lies in the enormity of designs that the brand offers and the high-quality fabric it uses to provide contemporary designs. Traditional prints that were usually confined to conventional stereotyped designs were given a modern face over by this brand. An aspirational, go-getter Nikita launched her business at the age of 21 years with an initial funding of 20k and this youthpreneur graduate in textile designing has made bigger bolder strides in her business so far. In a year, the brand made 500+ bags and received tremendously large orders on various platforms- website, Flipkart, Facebook & Instagram. The brand plans to go on board with other selling partners too such as Myntra & Nykaa.

Website www.jaipurbasta.com

Instagram- https://www.instagram.com/jaipurbasta/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

VIBHA GUPTA – A global marketing and branding executive who is redefining the social influencing space.

By
The Business Press
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The spike in social media consumption and the various digital platforms is a huge paradox for every marketeer. On the one hand it is irresistible for the sheer numbers, but on the other hand its very fluid nature and complex algorithms have posed a challenge.

Another thing it has thrown into the mix is the social media influencer model. While traditional marketing strategies seem to lose steam in this environment, at the same time over reliance on plain vanilla influencer approach, without the backing of strong marketing fundamentals, come up woefully short.

What brands and their custodians demand in such an environment is a solutions provider who ticks all the boxes. Enter Vibha Gupta – a multi dimensional personality who is Branding Specialist, Writer, Artist and Foodpreneur who is also MasterChef India Top 50 and is a Council Member Food and Nutrition at WICCI INDIA. Armed with an MBA in marketing, human resources and international business and with in-depth exposure to research and tech, Vibha is today a much sought after branding & marketing expert. She is also the founder of Fondant Art, an extremely popular artisanal food design venture catering to five star hotels and high society for over a decade.

At the intersection of design and commerce there needs to be a specialist who can walk that fine line and deliver…

Vibha, after having worked in Information Technology, Business strategy, HR and Marketing with a clutch of top companies, went on to co-found CoantumLeap Digital India. As the Chief Marketing and Creative Officer she spearheaded the brand into a successful digital transformation venture serving global markets.

She also helped launch Neofy, a global financial cloud that allows new fintechs to be launched from scratch in a matter of weeks with a predominantly pay as you go SaaS model.

A passionate mom of a child prodigy and a cute little Shih -Tzu that she showers her life on to, she is an inspiration to women who seek to achieve what she calls the “life-work” balance. With such an impressive resume, Vibha is today positioning herself as a marketing specialist offering a blend of traditional and digital solutions, tailor made to suit every brands DNA. She has created a suite of offerings that is helping emerging brands to quickly capture attention and also keep the customers walking in.

Wearing many hats is something that is second nature now… there are many feathers to add on the way ahead…

On a constant journey of accomplishments, Vibha is still that restless entrepreneur investing her time and energies in coming up with initiatives that help brands and businesses keep up with cutting edge and emerging tech. Currently she is completely devoted to kick start her new venture “Metamorphosis” – a Metaverse centric brand marketing outfit for clients across the globe.

With the wealth of experience across areas, passions for food and art forms, and an active socialite, she is now advising both upcoming as well as established marque on how to intelligently and emotionally engage with their users in a genuine and high touch manner using social media and digital channels.
“I believe that marketing and engagement should be associated with a high dose of emotional quotient in its approach”, says Vibha. Engaging with active consumers who have a voice and can change the prospective customer in a genuine way is what she is trying to establish with her total client experience framework which is also the subject of her upcoming book titled “Marketing in the age of influencing” where she writes about consumers who can actively engage and positively impact buying and consumption patterns of brands.
Click the links below to know more about Vibha and her initiatives –
https://www.instagram.com/vibha.gupta79/

https://www.linkedin.com/in/vibha-gupta-12b9b060

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

BROWNGIRL CRAFTS – The restless urge to explore and do something different turned into a thriving gifting business…

By
The Business Press
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For many of us the summer vacation is the time to relax and have fun. But for this ambitious teenager, it became an opportunity to discover something new and turn it into a tangible long-term business.

This is exactly what Muthupriya Maniraj from Mumbai did during her 12th summer vacation. She wanted to make the most of her time so she tried her hand at craft. She created a very nice slam book as a birthday gift and it was an instant hit!

This first sale really motivated her and her close friends too encouraged her to follow her passion and change it into a profession. So from 14th November 2019 onwards, BROWNGIRL CRAFTS was officially in business.

“I have created 2 different business models. One is for assorted gift hampers and the other is handmade crafts. Both offer quite unique things which can be customized as per every customer’s budget.” Priya told The Business Press.

A Gifting Platform For Men And Women


Priya has chosen the smart way to be different and make her business attractive and noticeable. BROWNGIRL CRAFTS does have something for everyone but what it has also curated is a range of attractive gifting options for men. The box with men’s essentials – a shirt, a wallet, a perfume, men’s belt, sweet treats and a scrap card! is a bestseller.

“I have noticed that there is a limitation of choice in the market when it comes to gifts for men. So I have created gifting hampers, clothing, gadgets, accessories, food and so that something to touch feel hear and taste is gifted”, mentions Priya.

What also makes the enterprise so popular is that Priya is open to accepting last minute orders! In fact 70% of her orders are all about last minute placement and delivery.

The BROWNGIRL CRAFTS gifting portfolio offers the hot selling and exclusive albums also called the memory book. This apart it also has digital artworks, floral frames, wedding ring platters, budget friendship cards, customized table top calendars, crafted box in box, anniversary scrap book, rakhi envelopes, chocolate explosion box, loaded cage hamper and a whole lot more!

A Gift For Everyone


Priya has a vision that is very clear for the brand. She says, “I want to be that brand which people can approach without any hesitation for any gifting idea. It should be a comfortable space for a customer to discuss and find something that can be customized for the occasion and a budget.”

This business approach has served the business extremely well and BROWNGIRL CRAFTS has met orders of more than 500 customers from within India as well as the overseas market. The next step is to hire more people, expand customer base and also add some more unique products to the portfolio to make the brand more attractive and competitive.

Click here https://www.instagram.com/browngirl_crafts/?igshid=YmMyMTA2M2Y%3D to pick something for yourself or to gift something to a friend! There is definitely something in your budget and for your liking!

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

ADABKARI BY EKTA – Bringing the exquisite and delicate Chikankari art of Lucknow into Mainstream fashion.

By
The Business Press
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Irrespective of which part of the world you hail from, Indian ethnic wear is sure to catch your
attention. The design, embroidery, and weaving techniques that are a part of a traditional
ensemble don’t just grab eyeballs, but also represent Indian traditions and culture.
Each Indian ethnic wear brings its own history, charm, characteristics, and beauty. That’s why
many homegrown brands are making efforts to popularise such artisanal work across the world.

ADABKARI is a Chikankari brand launched by Ekta on 3rd June 2019. Born and brought up in
Lucknow, after completing her MBA, Ekta worked for 13 years in corporates like Kelly Services and HCL. Post her 1st kid, she chose to be a stay-at-home mother. This was when the idea came to launch her own brand to showcase her love for Chikankari which she grew up wearing.

The journey started from home via Instagram with a small investment of Rs.52000/- given by her Father. Soon they started participating in exhibitions in nearby societies and renowned MNCs which helped them grow. To fulfil her father’s last wish, Adabkari opened its first store in Lajpat Nagar, New Delhi on 3rd July 2021.

SIMPLE AND PRECISE, YET INTRICATE HAND EMBROIDERED CHIKANKARI GIVES A CLASSY FEEL TO EACH OUTFIT

ADABKARI offers traditional Chikankari spreading across –
Stitched – Kurtis, Anarkalis, Short top, Complete Sets, and Shrugs.
Unstitched – Complete suits, Noori Piece and Lehnga.
Sarees,
Home Décor,
Men’s Kurta’s
Fabrics used for creating a Chikankari masterpiece includes a wide variety of Voil Cotton, Viscose, Foux Georgette, Organza, Chanderi, Muslin and Modal.
Adabkari operates with a small team of Karigars who specialize In different stitches of Lucknowi Chikankari and has already delivered Chikankari embroidered products to over 4000 pincodes within India and to over 6 countries globally.

TAKING TRADITIONAL FASHION TO NEW DESTINATIONS


After the tremendous response received both offline and online, ADABKARI aims to expand and
open its second store in Mumbai.
Another innovative idea that Ekta and her team thought of and brought up was “ADABKARI ON WHEELS” which lives up to the moto of “Bringing Chikankari to your doorstep”. Through this concept Adabkari’s team covers and connects with customers at their doorstep.
The next phase of growth will witness stores in Bangalore and Hyderabad too.
Click here https://www.instagram.com/adabkari/?hl=en to stock up on some beautiful and
authentic lucknowi chikankari! Oh yes and please hurry, stocks are being sold out superfast!

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

Fashionary_Suu: Handcrafted and Digital Gifting Solutions For Your Loved Ones

By
The Business Press
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“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” —Bruce Garrabrandt

You Can’t Buy Love, But You Can Buy Handmade And That Equates Both

Gifting some dear one on special occasions like wedding day, birthday, anniversary, baby shower, house warming etc is a herculean task as gifts are no longer appreciated only for utilitarian or aesthetic value. What matters more to the receiver is the sentimental value attached to it and the personalization element. To fulfill such wishlists of consumers, many brands have started serving customers with curated handmade gifting options. Handmade artwork not only adds uniqueness to a products but also boasts of the intricate hard work put in by the artist to recreate one-of-a-kind creation.

To commemorate such special moments in one’s life, a brand that brings the fusion of both the fashionary & artistic designs was launched in October 2019 by Suhani Jain by the name of “Fashionary_Suu”. The brand curates handcrafted and digital products such as sliding cards/invites, hoop art embroidery, vintage frames,infinity cubes and other gifting options for all the special occasions of life.Their products are special as they are not just a piece of art hanging around the house but a little something that captures a place in everyone’s heart.

Hoop Embroidery – The New Hoopla For Handmade Artwork

This is a new decor trend in which embroidered artwork is displayed as a trinket or can be gifted on a special occasion. This Art form has gained worldwide recognition as a result of the worldwide pandemic lockdown’s desire to create handmade items.

Floral and traditional embroidery, as well as heartfelt messages and motivational quotes sewn inside wood hoops have long been a tradition, but now they’re fashionable. Hoop Art has surprised everyone by enabling users to add custom motifs, dates, and quotes to their creations. With innovative expressions like 3D stitchery, which extends embroidery beyond the traditional circular ring and brings threads and design to life, innovative crafters are now pushing craft boundaries.

From Passion To Profession – The Growth Journey

Suhani, she is a BBA graduate, fashion designer and a freelancer in the field of Art & Design. She also owns an online page on Instagram named Fashionary_suu. The multi-talented entrepreneur is also a Resin artist who conducts workshops, art parties and exhibitions. Starting off with acrylic paintings and handmade cards, she ventured out on the journey of fulfilling her passion projects for which she earned commissions. With time, her handmade art work started gaining visibility and she started curating hampers for birthday, anniversary and other special occasions.

Suhani single-handedly runs the frontend & backened operations with all vigour and ensures that her detailed work fulfills the curations expected from the client. Their sliding digital cards are a much sought-after and having started on a small-scale, the brand now has fulfilled more than 250 orders and multiple bulk orders of the trending digital invites. Be it wedding, anniversary, house-warming ,baby-shower or any memorable day, the handmade illustrations and eclectic hues makes these cards totally exclusive.

The brand envisions to continue providing the finest quality of handmade gifts so that it can be recognised as a one-stop solution for personalized gifting. In years ahead, Suhani aims to grow her business and launch her own label. She also plans to setup an art studio where she can also conduct kids art exhibitions and workshop.

Instagram link – https://instagram.com/fashionary_suu?igshid=YmMyMTA2M2Y=

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

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