The loss of a job closed one door. But for Swathi Avasarala it opened up a door to a new opportunity and became a means for her to fulfill her life long ambiton of launching her very own jewelry brand – PETALS BY SWATHI.
Swathi is a software engineer by profession, but when she lost her job she decided she did not want to depend on her husband. This thought pushed her to convert her fascination for jewelry into a full fledged professional enterprise. She started small, researching for material and stones, looking for reliable vendors who would ensure timely supply of the gemstones and also tied up with skillful karigars, who could translate her designs into an actual and wearable pieces of jewelry.
Patiently and with a whole lot of work invested in creating jewelry pieces that were really unique, Swathi built a brand that is getting appreciated by a lot of people.
The design and artistry showcased is truly breathtaking
PETALS BY SWATHI is ranked amongst one of the most trusted and popular jewelry portals for a number of reasons. The main reason however being, the exquisite and innovative designs created from a mix of jewelry techniques that Swathi has mastered. She is so quality conscious that everything from the buying of stones to the final product is carefully and continuousy supervised, to create dazzling and flawless masterpieces.
Says Swathi, “I basically love kundan jewelery so I started with that. Then I ventured into crafting and selling polki kundan, jadau kundan, normal gold finish jewelry, fusion jewelry and more.”
Today the range is all class with lovely kemp stones made Guttapoosalu high neck choker set, polki kundans and pearls made choker set, silver foiled beautiful polki kundan kada bangles, delicate jadau fish hasli set, beautiful kemp waist belt, pearls and kundans layers neckpiece, Ahmedabadi kundans neckpieces and earrings, kundan chaandbaali, CZ solitaire gold neckset, coloured zircon earrings and more ! Every piece a testimony to Swathi’s design and craftsmanship excellence!
The Future Is Going To Be Sparkling
Having nurtured and carried her dream so far inspite of all the challenges, Swathi keeps the portal buzzing by always coming up with exciting jewelry, that keeps bringing customers back to check out the designs. The portal fulfills more than 200 – 300 fresh orders every month and regular collaborations with influencers also keeps the order book full.
PETALS BY SWATHI has featured in collaborations with almost all major mainline Telugu stylists like Neha, Anupama, Paremeshwaran, Kajal etc. and of course, honest customer reviews emphasizing the finish and the design, have also driven business to a great extent.
The next milestone is to of course set up a brick and mortar store in Hyderabad where she can get a larger and more personal canvas to showcase the jewelry of her imagination.
Click here to check out the beautiful range of all occasion jewelry crafted by Swathi https://www.instagram.com/petalsbyswathi/
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