Silver Cravings – Scintillate Yourself With Jewels That Are Affordable Yet Luxurious

“Jewellery Is Like the Perfect Spic- It Always Complements What’s Already There.”

Silver Jewellery –Shining Prospects Ahead

There’s nothing like a beautiful piece of jewellery to give you that extra lift each day and the use of silver jewellery is sure to add sparkle to any outfit. Silver is gaining ground across the globe because of two prime factors. Firstly, silver is a store of value and comes a close second after gold in terms of popularity. The other factor is its versatility, since it is more malleable, it can be experimented with textures and volume.

Indian silver jewellery is made on both ethnic and contemporary lines. The expertise and craftsmanship of Indian karigars are unparalleled and jewellery makers in India enjoy an enviable position of having access to both craftsmen and machine resources. Delicate designs, eloquent patterns, exclusive themes and moulds to suit all kinds of outfits have elevated silver jewellery to an altogether different level. Striking silver anklets, rings, brooches, necklaces, belly buttons, belts, and earrings are now among the trendy accessories. Enameled and plated silver jewellery has eventually groomed a market that is comparable with gold and platinum. No wonder, silver jewellery is giving shivers to other precious metals. The mix and match of silver with precious and semi-precious gemstones gives it a stunning look, the vibrancy of these gems adds life to silver.

The outlook for silver demand is exceptionally promising for 2022. Silver jewellery demand is forecast to strengthen by 11% by the end of 2022 in India. Silver exports are growing steadily year on year, and there is a strong demand for Indian silver jewellery abroad. This Silvery shining metal correlates and fits into the slot of high-end designer jewellery which is an underlying lure for today’s generation.

Introducing a Brand That Truly Satiates Your Silver Cravings

“Silver Cravings”, launched in February 2016 by Nithya Vinodh is a jewellery brand offering pure and beautifully made 925 hallmark silver jewellery and 22-carat gold polished jewellery of lasting quality. Their vivid collection showcases the mesmerizing Jaipur Kundan and traditional South Indian designs such as coin necklaces, kemp stone necklaces, oxidised silver & gold plated sets, pearl necklaces, and polki silver earrings and Kundan jewel, moissanite stonework, nakshi sets and many more which are must-haves for the jewel fiends.

With an initial investment of 10k, Nithya first rolled out the German Silver collections. However on receiving affirmative & tremendous responses from customers over time, the brand then switched to focus on their core business offering pure silver jewellery. A B.Tech by profession, Nithya always wanted to start an enterprise that synced with her passion. Being very fond of Silver jewels and understanding the glazing and booming prospects in this business line, she gave wings to her entrepreneurship ideas at the age of 32 years.

The Dazzling Journey So Far & Next Milestone Setting

The key exclusivity of the brand lies in the fact that they are not copied rather each one is an innovative and individual design that could be moulded as per client needs. Their designs are at par with gold jewellery and at the same time are affordable. They also believe in building long-term customer relationships and trust and offer post-sales service too in case the client faces any problem.

The brand has a physical store in Erode, Tamil Naidu and its major clients are based in the Southern Indian market like Hyderabad, Chennai, Bangalore, and Coimbatore. They also ship to international markets, especially the U.S and taken cumulatively, the brand has fulfilled 5000+ orders so far. It aims to expand the business and rope in more alluring designs. The brand presently has many celebrity customers – Vani Bhojan, playback singer Mrs. Mahathi and Dr.Anita Vijay (sister of Arun Vijay ), has done collaboration shoots with celebrity actress Hansika Motwani and aims to further strengthen its collaborative ties and win customer satisfaction.


Website :

Face book :

To read more Startup Stories on The Business Press, visit –


Please enter your comment!
Please enter your name here