Macrame has been around for thousands of years but it’s only now that artists and crafters are reinventing this unique crafting technique that uses knots to create various textiles. Launched on 24th May, 2021 by Srishti Kataria, The Macrame House has breathed life into the age-old, handmade practice, making it popular among today’s younger generation. Backed by a team of five people, the brand aims to teach the intricacies of macrame to housewives, thus making them independent and empowered.
How Srishti’s childhood dream took off
Srishti began dabbling in art and crafts during her childhood. She fondly remembers those early days when she would deck up her room with colorful art stuff created out of her own imagination. This fascination eventually culminated into a lifelong passion, influencing most of her life choices. The Noida-based girl pursued her graduation from art college in Delhi University in 2016. Then, she went on to complete her Masters from Bangalore from Srishti Institute of Art, Design and Technology in 2019. After that, she worked as a design strategist for a few years.
It was during the turbulent times of the pandemic that a new chapter began with Srishti getting married and shifting to a new place. The artist in her took charge as the spirited 27-year-old went about decorating her new place just the way she wanted. From painting coasters to making wall hangings, she did it all on her own.
Her talent and creativity made quite an impression with all those who visited her home. Bowled over by her artistic skill and sensibility, they requested similar pieces to be made for them. That’s how orders started coming her way. Soon, with the encouragement of her mother and husband, Srishti started her own full-time brand, THE MACRAME HOUSE.
Knotting its way to success
The Macrame House boasts of a wide range of products, catering to home decor and fashion accessories. Besides offering a stunning macrame collection of wall hangings, coasters, and name plates, it helps in getting things organized with its unique range of baskets and boho organizers. In fact, macrame boho leaf and macrame crescent moon can be used as delightful wall hanging options, infusing life onto dull walls. Moreover, macrame name plates, knotted with quirky patterns, are a perfect piece for your home and kid’s room.
Since the brand focuses on creating eco-friendly and budget friendly products, it refrains from using chemical dyes. “We only use natural yarns in our products.” confirms Srishti. The Macrame House provides consultation for setting up a room corner and boho theme in your house within your desired budget.
The brand’s Kauna grass collection, made by the skilled, local artisans of Manipur, is handcrafted from eco-friendly and sustainable natural fibers. Watch how Kauna grass planters add aesthetic appeal to your home while handwoven kauna grass baskets merge with all kinds of home decor and provide voluminous storage for your essentials.
The Macrame House products serve as ideal gifting options for your loved ones. You can place orders online via its Instagram page. The brand has worked with celebrities like Karishma Tanna and with more than 500 orders to its credit, The Macrame House is here to stay.
Road map for the future
When asked about the startup’s future prospects, Srishti says “We want to open The Macrame House stores across all major cities of India. We intend to go global and make our presence felt everywhere.”
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