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Logicloop- How this digital agency is pushing the envelope and helping global brands unleash digital growth through ROI-driven strategies.

By
The Business Press
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“A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is.”- Scott Cook 

A business owner or executive has multiple responsibilities on a daily basis, and their focus needs to be on the core business. If a business owner gets involved in the nittygritties of the business, they may not be able to allocate enough bandwidth to the functioning of the core business. Businesses may also end up spending a ton on trial and error as they don’t have the correct acumen and tools to navigate their digital growth. 

More often than not, businesses tend to waste enormous money on trial and error allocating large-scale resources to ad campaigns and strategies that cannot be scaled and fail to retrieve fruitful results. While some brands face issues with conversions and lead generation, others struggle to convert those leads into high-paying customers. Some also struggle to create a brand identity in the digital sphere.

So here ushers the role of a digital marketing agency that can help a business to market its presence online to attract new customers, increase sales and boost its brand’s reputation. They have specialist knowledge of search engine optimization (SEO), pay-per-click advertising (PPC), competitor intelligence trackers, website design, and other digital marketing techniques. They help to build social media following, mastermind a content strategy that drives traffic to the company’s website and get more out of a brand’s online presence.

To address these growing business needs, a leading digital marketing firm based in Mumbai called Logicloop is the most ideal partner for all the tech & digital marketing requirements of a company.

Their digital marketing services are tailor-made to resolve the problem statement of the client with effective digital marketing strategies that transform into self-liquidating profits.

They have spent over 150 crores in ads spent and are well-versed with the marketing ecosystem, they know the drill and have cracked the code to leverage performance marketing strategies for higher ROI and overall business growth.

Looping In Business Growth With Strategic Thinking And Calculative Decisions

Logic loop

Be it any business process, massive or small-scale, they all require a looping logic in which the activities enclosed in a loop are performance & result driven with a focus on ROI optimization. From website building, graphic designing, content management, and social media marketing, any business has a plethora of activities that imperatively require attention; however, with a lack of time & expertise, the processes do not derive the desired output.

Its technology division called Logicloop Tech specializes in IT Services, app development, Staff Augmentation, and Product Development from visualization to delivery using CTO services. Its digital division called Logicloop Digital provides end-to-end digital marketing solutions – SEO, Social Media Marketing, Paid Media Management, Affiliate Marketing, website designing, lead management system, Conversion Rate Optimization and Digital Branding. 

Logicloop has helped 500+ Global Brands Increase Visibility Through Effective Social Media Marketing Strategies. They have spent over 150 crores on ads spend to render exceptional ROI for their clients in the form of conversions, leads, engagement, and profits. 

The Creative Masterminds Behind Logicloop & The Roadmap Ahead 

Logic loop

Nirav Gosalia, Mayank Vora & Harish Patel, the three co-founders of Logicloop initially started with realtyredefined.com in 2008. After scaling operations to 8 cities in India and having built a team of 250 employees they sold the company to the Indian online classifieds major Quikr.com. During the dawn of digitalization, all offline markets were transcending into the digital world. That’s when they identified the urgent need for effective digital marketing. They realized that online marketing is drastically more tangible and quantifiable, and thus, decided to leverage their skills to enable clients with the best & most effective digital marketing strategies. 

A bootstrapped business that started in 2017 with Logicloop has now garnered $3.5 million in revenue from all their business units in FY 2020-2021. Over the years, they’ve expanded their digital marketing services across Pune, Bangalore, Delhi, Dubai, and London, rendering high-performing, ROI-centric strategies for some of the most prominent brands like  Saregama, Cipla, Aditya Birla, AutoHangar, RadioCity, HDFC Life, and more. Their quarterly growth rate consistently goes by 15-20% and aims to double in a year. Annually they are keeping on track with a 30% growth rate and look forward to serving a larger panel of clients globally in the next five years. 

To know more visit us,

Website – https://www.logicloopdigital.com/

Instagram – https://www.instagram.com/logic_loop/?igshid=YmMyMTA2M2Y%3D

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JUST HAND CRAFTED THINGS – This brand’s thoughtful and customized handcrafted gifts are creating ripples of happiness.

By
The Business Press
-

The human imagination is a vast reservoir of creative ideas, and all it takes is an artistic bent of mind to tap into it and create amazing things. Oindrila Sarkar the founder of JUST HAND CRAFTED THINGS did exactly that and today her eclectic creations have found hundreds of admirers and the numbers are growing day by day! 

JUST HAND CRAFTED THINGS

Starting with a mere Rs.500 in 2018, when she was in studying in college for her Degree in BSC Geography Honours and vocational training in fine arts, Oindrila kept reinvesting all her profits and grew her business by showcasing her creations on her Instagram page. She got orders, picked up commissions, but it was the lockdown that saw her business really pick up. Soon, she focused full time on JUST HAND CRAFTED THINGS. 

“Crafting for me is like a beautiful escape from the real world, I started my enterprise as a hobby but now I see it as journey to spread ripples of smile,” says Oindrila.

Every gift has that personal touch, to make both the giver and the receiver feel special about it!

JUST HAND CRAFTED THINGS

JUST HAND CRAFTED THINGS is all about letting imagination, creativity and ideas of the artist take the front row and come up with gifts and stuff that are unique and fun.

The emphasis here is to always create hand crafted things that carry a personal touch, a personal message, a personal photograph, a personal note all collated and presented in superbly imaginative material, shapes and colors.

Today JUST HAND CRAFTED THINGS is a highly popular online gift sourcing destination, recognized as an innovative gift maker specializing in gift albums, gift hampers, corporate hampers, invitation cards, wedding cards and more. The near future will also see a whole range of beautiful handmade home decor products also being made available. 

JUST HAND CRAFTED THINGS

Each and every product is unique and customized according to the customers need and the occasion. The online portal offers buyers a choice from the Best Selling Surprise Explosion Box, Hoola Hoop Wall Hanging, Vintage Memory Album, Personalized Desktop New Year Calendars, Gem Heart Box a cute Photo Album, Themed Flag Card, Themed Invite Cards and Decor Props, Wish Hamper Box, Key Holder, Themed Birthday Cards, Zig Zag Card and a whole lot more of handcrafted goodness! 

Growth is a learning process… earning the trust of customers is the reward…

JUST HAND CRAFTED THINGS

Growth for a handcrafted business is competitive as there are a whole lot of options available on social media. However to quote Oindrila, “Growth has been a lesson, an evolving process, and the rewards of patience have been the trust and the glowing feedback received from more than 400 clients all over the country.”

The future is definitely about creating and implementing ideas that will serve to empower women to take up business opportunities that will make them self-reliant financially independent. Plans are being made to set up a self-owned office space for training a team also open up employment opportunities for more and more talented people to create and market hand crafted gifts.

To know more visit us,

Instagram – https://www.instagram.com/justhandcraftedthings/?igshid=YmMyMTA2M2Y%3D

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BEENA RAHEJA FINE JEWELLERY – Where the finest range of jewelry is fashioned with passion and creativity.

By
The Business Press
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When a creative mother-daughter duo team up to craft something as precious as jewelry, the results are bound to be remarkable! This brand story of Beena Raheja Fine Jewellery (BRFJ) where Beena Raheja, ably partnered by her daughter Ahana Raheja, is nurturing a unique and prized portfolio of jewelry. Applying her learnings as a fashion and jewelry design graduate, Ahana has given the brand a GEN- Z flair, catering to a much wider clientele. 

An advertising professional, Beena, soon put her artistic skills to action, venturing into jewelry design. 

“I started my own production unit and learnt on the job, observing, and absorbing the various skills and techniques from the talented Karigaars (craftsmen). My first range started with my personal wedding jewelry, which got rave reviews from a lot of people, transforming my art into a full time venture” shared Beena. 

Positive word of mouth about the design and finish of BRFJ has resulted in a growing clientele list that stretches to Dubai, London, and even the United States.

A Celebrity Favorite

BEENA RAHEJA FINE JEWELLERY

Beena Raheja Fine Jewellery has a design focused, innovative mix of Gold and precious stones; creating exclusive one of a kind pieces. Following a mantra, “Jewelry is so personal to everyone, that’s why no two pieces are ever the same”, the company aims for exclusivity of pieces.

It’s no surprise then that glamourous film stars like Deepika Padukone, Raveena Tandon, Soha Ali Khan, Rakul Preet , Sophie Choudry, Diana Penty and a host of influential fashion models, pick jewelry from Beena Raheja Fine Jewellery, to add a sparkling touch to their style statement. 

Re-Defining your idea of heirloom Jewelry

BEENA RAHEJA FINE JEWELLERY

The mother-daughter duo, adapt quickly to market trends whilst holding on to the heritage and trust of fine jewelry. 

“We have an array of jewelry to cater to whoever walks into our studio. This ranges from Heavy Bridal polkis, Diamond Cocktail sets, Everyday charms, amongst others. Our core focus is making multi-purpose jewelry like bracelets, that can be worn as necklaces. Additionally, color changeable jewelry for any occasion, is our specialization” says Ahana. 

The designs encompass daring and exciting fusion jewelry, created with different types of settings, vibing with cocktail evening wear as well as indo-western dressing. Another facet worth highlighting is that Beena Raheja Fine Jewellery can customize jewelry sets that fit a client’s design and budget expectations! 

Elegant Yet Affordable

BEENA RAHEJA FINE JEWELLERY

The business of exclusive fine jewelry is not mass driven, rather that of occasions. 

“We are aware that there are many women who aspire to own and wear jewelry fashioned by the house of Beena Raheja. The brand has therefore created a line of exclusive everyday jewelry that lies in the price range of INR 30K to 40K, becoming the perfect gifting range for wedding, birthdays and other occasions”, says Beena with a perky smile.

Plans are being shaped to start exclusive studios in Mumbai and Delhi. The emphasis on great design, quality and of course, prioritizing every single customer satisfaction benchmark, is an ongoing endeavor that is helping the brand reap rich results.

To know more visit us,

Instagram – https://www.instagram.com/beenarahejafinejewellery/?igshid=YmMyMTA2M2Y%3D

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CosmoGene: Discover your holy grail skincare routine with India’s first DNA based skincare program.

By
The Business Press
-

Skincare is an essential aspect of self-care. After spending years turning a blind eye to skin care needs, people are realizing the need to incorporate the right products into their skincare regimen, products that suit their specific skin types and are free from harsh chemicals. However, before hopping on to a shopping spree, it would be prudent to try and understand your skin’s genetic makeup. 

Launched on 15th November 2022 by Mohd Rizwan Younus and Dr. M Sai Babu, CosmoGene is a unique initiative that uses the science of genomics to identify key pathways affected in aging skin, to be able to generate highly personalized and accurate recommendations of cosmetic products that improve your skin’s overall health and eliminate the aging process. The brand is committed towards making this more affordable and accessible to all.

How CosmoGene’s journey started

CosmoGene

CosmoGene Skin Care has been founded with the intention of helping people know their skin inside out. With a deluge of products available in the market, one can’t be blamed for getting confused and picking up random stuff with fancy catchlines and smart packaging. In an attempt to address this problem, Mohd Rizwan Younus and Dr. M Sal Babu decided to establish India’s first DNA-based skincare program and that’s how CosmoGene came into existence. 

There may be a lot of skincare products in the market but only a few are meant for you. Because each skin is unique, a cream or treatment that works well for someone else might be a disaster for you. You need to understand how your skin responds to environmental factors such as sun exposure and which specific skin care ingredients are best suited to your skin profile. CosmoGene’s DNA tests can shed new light on your skin’s exact needs and provide all the answers you need.

Take the guesswork out of caring for your skin!

CosmoGene

CosmoGene is a science-based DNA program that identifies your skin’s genetic potential in five key areas : collagen quality, fine lines & wrinkles, sun protection & pigmentation, free radicals and skin sensitivity. Simply take the easy, at-home test and in just a few weeks you will receive a comprehensive genetic report from the lab that gives you personalized recommendations based on your unique DNA – for the most effective topical ingredients and professional treatments. 

Kit contents include easy-to-follow instructions and cheek swabs for DNA collections. Results will be ready in just 2 weeks from receipt of samples at the lab. The founders explain “We let the client know exactly in what way their skin is aging; it can be wrinkling pigmentation or a collagen breakdown. Our personalized report suggests which product is suitable for them and what kind of professional treatment is required. Though quite common in the western countries, such DNA-based skin tests have been unheard of in India.

Skin goals for now and the future

CosmoGene tests are pretty affordable given the high-end technologies required to conduct them. The brand is already making waves in the market with their scientific approach towards skin health. Since the tests are a one-time scenario that remains relevant all through your lifetime, it’s prudent to hear what your skin is trying to tell you. 

To know more visit us,

Website – https://cosmogene.in/

Instagram – https://instagram.com/cosmogene.dna.test?igshid=YmMyMTA2M2Y=

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JIGSAW THINKING – Coaching entrepreneurs to put them on the right track to achieving their economic stability and business goals.

By
The Business Press
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Always wanting to be an entrepreneur, Raashid gleaned the key learnings from his Business School in the UK, his experience in strategic consulting at Accenture (London) and analyzed his own stumbling blocks when he kick started his venture. Having realized the paucity of professional advice while starting a self-driven business, Raashid decided to make this gap his key business proposition. 

Today JIGSAW THINKING is democratizing access to professional, result oriented business coaching by opening its doors to its knowledge portals and building a community of self-starters.  It is a transformational space that is schooling passionate self-starters to discover and follow the clearest path towards their goals.

At the heart of every single service and solution lies the best interests of the entrepreneur…

JIGSAW THINKING

At JIGSAW THINKING the ENTREPRENEUR is not just another individual. 

“What we see and also what we work with is the individual, and along with it their dreams, their ambitions and of course their business model.” Says Raashid.

JIGSAW THINKING is today a magnet for small businesses owners who seek professional mindset building and hand holding, to fast track their growth plans. The brand is a business coach, friend and guide minus the stuffy corporate hierarchy. It offers time tested and market validated tools and processes, to shift businesses into action mode the moment they are onboard. 

With JIGSAW HQ, LABS@JIGSAW LABS, JIGSAW LIBRARY and JIGSAW COMMUNITY as its focal offering – the brand has nurtured a whole generation of successful entrepreneurs who are experiencing exhilarating creative and financial freedom. 

JIGSAW HQ is full of those advice enriched pockets of know how and do how. LABS@JIGSAW brings you advice on Strategy, Sales, Customer experience and Team Building. JIGSAW LIBRARY is of course the updated knowledge archive made up of podcasts, case studies and more. JIGSAW COMMUNITY is where the cool gang hangs out to serve up genuine advice and network.

A truly value laden HQ MEMBERSHIP fee of Rs.12,500/- gives the solopreneur access to high quality business coaching, plus the backing of a vibrant community that is always rooting for each other. 

A mission not just of growth, but of tangible transformation and rewarding success…

JIGSAW THINKING

It’s been about 3 years since the inception of this venture, driven by the ambition to be a powerful Knowledge Centre for Entrepreneurs, set forth with a business blue print that combined experience, innovation and tangible solutions for diverse enterprises. Having successfully advised and guided 1000 self-starters, the larger mission is to create a win-win partnership with 10,000 self-starters. 

“I want JIGSAW THINKING to be the flag bearer of a trustworthy business partnership, acting like a compass to every solopreneur and setting them on the path to achieve and even surpass business and personal goals.” Says a confident Raashid with his trademark smile. 

To know more visit us,

Instagram – https://www.instagram.com/jigsawthinking/

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The Balcony Palette- Paintings That Adds The Perfect Look To Your Space

By
The Business Press
-
The Balcony Palette

“Painting is an illusion, a piece of magic, so what you see is not what you see.”-Philip Guston. 

“A painting is never finished – it simply stops in interesting places.” – Paul Gardner 

Paintings Are Still The Strongest Ways Of Expressing The Unspoken 

The Balcony Palette

Around the world, art has stood the test of time. In India, paintings comprise 99% of the art market. Indian households, which earlier used to have paintings of religious significance to adorn their walls, have now grown a taste for exotic themes. 

When it comes to artwork, every artist has his style of painting – be it impressionist, expressionist, abstract, the Tanjore and Madhubani styles of painting, or even the traditional Maori style – and every piece of art has a story behind it, behind the style and theme. Given the rising popularity of art in Indian homes, paintings are a great business opportunity. While volumes remain low, there are decent margins to be made in imports of hand-made paintings, be it high-end exclusive pieces or low-priced machine or hand-made lookalikes that adorn the walls of regular Indian homes. 

The Balcony Palette

Bringing such unique & mesmerizing paintings to adorn your living spaces with a dash of dynamism, vibrancy & aesthetics is a startup firm called The Balcony Palette founded by Priyanka K in 2022. The brand offers acrylic paintings, sketch paintings and illustrative paintings depicted both on canvas & sheets. They have also launched bookmark products and also developing art forms with various mediums. 

From Ideation To Execution- The Founder’s Story & Vision

The Balcony Palette

Priyanka was always drawn to paintings since her childhood days and her studies and graduation kept her busy with academic routines. It was only in 2016 that she followed her passion back again & undertook painting different art forms. This unplanned entrepreneurship started taking it took its full bloom with affirmations & appreciation from family and friends who encouraged her to portray the collections at art exhibitions and reach out to the masses through social media. It was only in the year 2022 that this budding & talented 24-year businesswoman launched her brand “The Balcony Palette”. With a small investment in sketchbooks and acrylic colours, she set out on a journey of following an occupation that defined her skills and nurtured her dreams. Within a short span, her Instagram account got flooded with appreciation and client reviews, positive responses and consistent orders. The brand has happily painted the lives of 21+ art lovers with its vibrant hues and beautiful sketched paintings on different canvases. 

The Balcony Palette

Five years down the line, the brand envisions not only growing double in terms of market share & revenues but also creating goodwill and gaining mindshare. Reaching out to customers and making an impression in their hearts with their paintings is another imperative goal the brand aims to achieve. 

Painting Is An Opportune Space But Has Its Share Of Flips Too 

The Balcony Palette

In today’s world, where India is seeing a whopping upturn in sales, contemporary artists are finding difficulty in selling their paintings. Selling the paintings is more of a problem for those artists who are a novice. It is so probably because art enthusiasts and collectors are flooded with various kinds of paintings and artefacts to choose from. The options are so many that the works of the new and emerging contemporary artists get overlooked or go unnoticed because of the works of the established artists.

The Balcony Palette

Sharing her experiential journey from 2016 till 2022 when she launched her brand, Priyanka states, “Earlier when I started in 2016, I uploaded my painting on different art selling platforms and did not get great responses from sites that allow artists to sell their paintings. My friends & family encouraged me a lot, and after consistent efforts, I tried my luck on Instagram keeping a daily eye on trends, customer preferences and responses. As an artist, taking photographs and photoshoots and handling multiple things has been a herculean task. While capturing the exact painting the way it is with a camera lens, I personally don’t feel satisfied because the exact beauty of the painting is very difficult to capture. As always, I view art from the customer’s point of view while selling and while painting I am an artist with liberty of thoughts. It was only gradually that I understood the intricacies of the photos and made sure that whatever I painted using colours of different shades should look exactly the way it got depicted in pictures. All the challenges helped me get better in my work and now I have customers who are elated & satisfied with my work and I curate my work according to their needs.” 

To know more visit us,

Instagram – https://instagram.com/the_balcony_palette?igshid=YmMyMTA2M2Y=

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Lagom India: This Sustainability Focused Start Up Will Beautify Your Home and Without Harming The Planet

By
The Business Press
-

Sustainability is the current buzzword that is generating a lot of chatter. Be it environmentally conscious decisions in one’s daily life or even the need for suitability in business, one thing is clear- the future must be sustainable. A growing number of organizations are integrating sustainability into their business strategy—realizing they can do well by doing good. In business, sustainability refers to doing business without negatively impacting the environment, community, or society as a whole. The goal of a sustainable business strategy is to make a positive impact on at least one of those areas. When companies fail to assume responsibility, the opposite can happen, leading to issues like environmental degradation, inequality, and social injustice.

The Lagom life

With an aim to take sustainability a step further, Indian mom turned entrepreneur Natasha began her venture Lagom India, which is a platform that engages with local artisans and rural women to create upcycled, traditional and artisanal products from Malabar. Natasha’s husband is a fourth generation organic farmer by choice. He has over 200 coconut trees apart from other local varieties of fruit and grain. The coconuts are used to make wood pressed coconut oil for home use, the shells of the coconuts are often discarded as they are of no use post the process of oil extraction. “We have so much wastage of these shells every year so I finally decided that something has to be done in order to combat this wastage,” shares Natasha. 

Aiming High, After flying high

The Lagom life

So in 2021, with an initial investment of Rs 5 lakh, this mother of a toddler decided to use discarded coconut shells to create beautiful artefacts and homemade products that add a touch of Malabar to every home through her start up called Lagom India. Here you will find a range of products- soap dishes, hanging lanterns, water goblets, bowls and much more. Additionally they also sell traditional south Indian delicacies like banana chips, murukus, masala podis and so on. 

The Lagom life

Perhaps one of the most surprising things about Natasha is that she is a Captain trained on 3 different aircraft’s and has been working with major domestic airline since the past 15 years! Natasha says, “I decided to take a sabbatical from flying post the birth of my son and focus on something else that I felt strongly about. I had shifted to a mindful way of living a few years ago, where I would not consume fast moving, toxic products, however the pandemic really made me realize how important sustainability is the need of the hour. We are currently in the midst of a major change in what people eat and in the way they eat because traditional eating has been related to positive health outcomes and sustainability.”

Mindful Consumption

The Lagom life

 Lagom India products are available online and through its official Instagram handle. The brand ships its products across India and had successfully fulfilled more than 100 orders per month. When asked what her plan is for the growth of  Lagom India, Natasha says, “We are really passionate about mindful living and reusing products. We want to infuse the thought of sustainability into the minds of our consumers so that even a small step towards sustainability can create a huge impact on the overall health of the planet and ours. For Lagom in Swedish means, not too much, not too little, just right. We truly believe that sustainability shouldn’t be viewed as a burden but simply as a set of different viable and alternative choices. 

The Lagom life

Instagram – https://www.instagram.com/thelagomlife_/

Website – https://thelagomlife.in/

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LITTLE THINGS BY SHIVANI – A passion for learning created an artist, who explores the endless possibilities of creating vibrant art for every space…

By
The Business Press
-

The desire to learn and expand one’s creative horizons is a very powerful motivating force. Shivani Kohli the founder and talented womanpreneur of the Art Décor enterprise LITTLE THINGS BY SHIVANI – is a real time example of this universal axiom.

Hailing from the historic, holy city of Allahabad, Shivani’s tryst with art started with watercolours and hand lettering, but soon resin art caught her fancy and she started experimenting with it. 

Little things

During Covid 2020 she moved to Gurgaon for her job and continued dabbling in resin art as a side hustle. Soon however by December 2021 she took the plunge to make art her full time business.

With no formal education in fine arts of any kind, it was only Shivani’s passion for learning that pushed her to explore lessons available on the internet. From creating art with watercolours to challenging and expensive Resin Art; You Tube, Instagram and Pinterest became her teachers. Today this commitment and desire has made her a much sought after artist for Resin Art. 

In the creative arts, for an artist, imagination is the only limit….

Little things

Every artist is blessed with creativity; how he or she uses it to create art is what makes a difference to the final creation. Having started out in 2020 with a few experiments with the resin art medium, Shivani quickly mastered the technique and started creating pieces that really grabbed the attention of the market. 

Gold leaf resin coasters, alcohol ink coasters, vibrant ocean theme wooden tray, elegant tissue boxes and coaster sets, gorgeous serving tray, beautiful resin wall clocks, name plates, stunning trinket trays, resin cake stand with real dried flowers, floral trays, flower preservation in resin, candles and more – all these are in great demand.

Little things

Customized bathroom vanity shutters is a product line that is gaining good traction with 3 projects already completed. Recently she she achieved a milestone by making 200 coasters in a span of 5 days for corporate gifting.

For the festive season or for that matter any occasion, there is a range of hand poured scented soy candles in five soothing and calming fragrances that are now available. The range is called “Illuminate” and its one more feather in the cap for the artist in Shivani!

Creating space to grow and achieving a childhood dream is the next milestone to reach…

LITTLE THINGS BY SHIVANI as a brand, is today well accepted for its wide range of innovatively interpreted artefacts and home décor creations.  There are about 10 to 12 orders every month being regularly fulfilled for clients, across India and the globe as well. From visualizing to creating and photography to packaging, Shivani works to market and deliver happiness.

Little things

“My long term vison is to set up my own art studio where I can experiment and create different art forms. I would also conduct workshops here, to introduce all those interested, to Resin Art and its many possibilities.” Shares Shivani. 

For a self-taught artist Shivani has come a long way and the way ahead is definitely to look and encash upon opportunities to grow exponentially. 

To know more visit us,

Instagram – https://www.instagram.com/littlethingsbyshivani/?igshid=NDRkN2NkYzU%3D

To read more Startup Stories, visit us https://thebusinesspress.in/             

LITTLE THINGS BY SHIVANI-An artist who is inspired by a desire to learn explores the ample scope for producing vibrant art for every place..

By
The Business Press
-
Little Things

The desire to learn and expand one’s creative horizons is a very powerful motivating force. Shivani Kohli the founder and talented womanpreneur of the Art Décor enterprise LITTLE THINGS BY SHIVANI – is a real time example of this universal axiom.

Hailing from the historic, holy city of Allahabad, Shivani’s tryst with art started with watercolours and hand lettering, but soon resin art caught her fancy and she started experimenting with it. 

Little Things

During Covid 2020 she moved to Gurgaon for her job and continued dabbling in resin art as a side hustle. Soon however by December 2021 she took the plunge to make art her full time business.

With no formal education in fine arts of any kind, it was only Shivani’s passion for learning that pushed her to explore lessons available on the internet. From creating art with watercolours to challenging and expensive Resin Art; You Tube, Instagram and Pinterest became her teachers. Today this commitment and desire has made her a much sought after artist for Resin Art. 

In the creative arts, for an artist, imagination is the only limit….

Little Things

Every artist is blessed with creativity; how he or she uses it to create art is what makes a difference to the final creation. Having started out in 2020 with a few experiments with the resin art medium, Shivani quickly mastered the technique and started creating pieces that really grabbed the attention of the market. 

Gold leaf resin coasters, alcohol ink coasters, vibrant ocean theme wooden tray, elegant tissue boxes and coaster sets, gorgeous serving tray, beautiful resin wall clocks, name plates, stunning trinket trays, resin cake stand with real dried flowers, floral trays, flower preservation in resin, candles and more – all these are in great demand.

Little Things

Customized bathroom vanity shutters is a product line that is gaining good traction with 3 projects already completed. Recently she she achieved a milestone by making 200 coasters in a span of 5 days for corporate gifting.

For the festive season or for that matter any occasion, there is a range of hand poured scented soy candles in five soothing and calming fragrances that are now available. The range is called “Illuminate” and its one more feather in the cap for the artist in Shivani!

Creating space to grow and achieving a childhood dream is the next milestone to reach…

LITTLE THINGS BY SHIVANI as a brand, is today well accepted for its wide range of innovatively interpreted artefacts and home décor creations.  There are about 10 to 12 orders every month being regularly fulfilled for clients, across India and the globe as well. From visualizing to creating and photography to packaging, Shivani works to market and deliver happiness.

Little Things

“My long term vison is to set up my own art studio where I can experiment and create different art forms. I would also conduct workshops here, to introduce all those interested, to Resin Art and its many possibilities.” Shares Shivani. 

For a self-taught artist Shivani has come a long way and the way ahead is definitely to look and encash upon opportunities to grow exponentially. 

To know more, visit us

Instagram –  https://www.instagram.com/littlethingsbyshivani/?igshid=NDRkN2NkYzU%3D

To read more startup stories visit us – https://thebusinesspress.in/  

Explore the beauty of minimalism with Milimeter’s home decor products

By
The Business Press
-
Milimeter

Creativity means different things to different people but what matters most is how you carve something extraordinary out of the ordinary, cutting out the excesses and making use of just what’s needed. It’s this core philosophy of Amritanshu’s vision that aims to fulfill the needs of people while retaining the simplification of products. 

Milimeter

Launched in May 2021, Milimeter is an experimental studio that designs and develops beautiful handmade products for home decor and utilities, ensuring they toe the line of simplicity and sophistication. Though the brand is doing ceramics right now, it intends to dabble in different types of materials including metal, wood, glass, sculptures & furniture in the coming months. Helping people realize the beauty of simple products and creating awareness about good and bad designs are some of the things that Amritanshu aspires to achieve through his venture.

When you chase dreams, magic happens   

The plunge into entrepreneurship happened a year ago when 28-year-old Amritanshu began to nurture ideas about creating his own line of products. After graduating from NIFT in 2016, he had started working in a firm as a product designer and furniture designer. He always craved to create something of his own. 

It was during the lockdown when new ideas emerged and Amritanshu decided to answer the heart’s calling by launching his own startup using his savings and monthly salary as investments. He further explains “I designed some vases which served as samples for potential clients. That is how I got the domain and that’s how the Instagram page came up.” Given the inconsistencies of life and the need to cover daily expenses, Amritanshu is growing the brand as a side business for now. 

Milimeter

Moreover, being a one-man army, he’s taking things slow and focusing on acquiring new materials and establishing a studio. He adds “But as we move further, I want people to recognize the brand and join me.”

Milimeter, where simplicity is the key

Milimeter offers a wide range of handcrafted home decor products that stand out for elegant designs and simple, minimalistic aesthetics. The brand adopts a holistic approach to design using a variety of different materials. This allows Amritanshu to explore various avenues of crafting products instead of restricting his creativity to a particular medium. At the moment, emphasis is on ceramics as a material. Thus, you would find ceramic-based homeware products such as utensils like plates, cups, bowls, bakeware and glasses etc. 

Milimeter

Soon Milimeter plans to come up with metallic sculptures, vases, glass products and furniture, thus covering all living goods and accessories. The Mohali-based brand is delivering products all across India and abroad too. As Amritanshu aptly puts it “We want to sell widely and keep it B2C. There are no boundaries.”

The startup is engaging with restaurants and coffee-houses owing to its beautiful assortment of ceramic products. Eventually the client base is expected to broaden as new products are introduced into the lineup. 

Blueprint for the future

What makes Milimeter unique is its experimental approach that works on different materials while presenting great products in the line of simple designs. Momentum has picked up in the last six months with bulk orders and repeated customers. 

When asked about the startup’s future goals, Amritanshu says “In the next 5 years I would like my startup to have a larger product range and grow monetarily by at least 8 or 10 times. Becoming a full-time entrepreneur is definitely on the cards so that Milimeter can be prioritized without any distraction.” In terms of growth, the strong-willed founder is determined to build a team of 20-30 like-minded people with relevant skill sets who are eager and enthusiastic to work towards a common goal.

Milimeter

Instagram link – https://instagram.com/milimeterco?igshid=YmMyMTA2M2Y=

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