CosmoGene: Discover your holy grail skincare routine with India’s first DNA based skincare program.

Skincare is an essential aspect of self-care. After spending years turning a blind eye to skin care needs, people are realizing the need to incorporate the right products into their skincare regimen, products that suit their specific skin types and are free from harsh chemicals. However, before hopping on to a shopping spree, it would be prudent to try and understand your skin’s genetic makeup. 

Launched on 15th November 2022 by Mohd Rizwan Younus and Dr. M Sai Babu, CosmoGene is a unique initiative that uses the science of genomics to identify key pathways affected in aging skin, to be able to generate highly personalized and accurate recommendations of cosmetic products that improve your skin’s overall health and eliminate the aging process. The brand is committed towards making this more affordable and accessible to all.

How CosmoGene’s journey started


CosmoGene Skin Care has been founded with the intention of helping people know their skin inside out. With a deluge of products available in the market, one can’t be blamed for getting confused and picking up random stuff with fancy catchlines and smart packaging. In an attempt to address this problem, Mohd Rizwan Younus and Dr. M Sal Babu decided to establish India’s first DNA-based skincare program and that’s how CosmoGene came into existence. 

There may be a lot of skincare products in the market but only a few are meant for you. Because each skin is unique, a cream or treatment that works well for someone else might be a disaster for you. You need to understand how your skin responds to environmental factors such as sun exposure and which specific skin care ingredients are best suited to your skin profile. CosmoGene’s DNA tests can shed new light on your skin’s exact needs and provide all the answers you need.

Take the guesswork out of caring for your skin!


CosmoGene is a science-based DNA program that identifies your skin’s genetic potential in five key areas : collagen quality, fine lines & wrinkles, sun protection & pigmentation, free radicals and skin sensitivity. Simply take the easy, at-home test and in just a few weeks you will receive a comprehensive genetic report from the lab that gives you personalized recommendations based on your unique DNA – for the most effective topical ingredients and professional treatments. 

Kit contents include easy-to-follow instructions and cheek swabs for DNA collections. Results will be ready in just 2 weeks from receipt of samples at the lab. The founders explain “We let the client know exactly in what way their skin is aging; it can be wrinkling pigmentation or a collagen breakdown. Our personalized report suggests which product is suitable for them and what kind of professional treatment is required. Though quite common in the western countries, such DNA-based skin tests have been unheard of in India.

Skin goals for now and the future

CosmoGene tests are pretty affordable given the high-end technologies required to conduct them. The brand is already making waves in the market with their scientific approach towards skin health. Since the tests are a one-time scenario that remains relevant all through your lifetime, it’s prudent to hear what your skin is trying to tell you. 

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