When a creative mother-daughter duo team up to craft something as precious as jewelry, the results are bound to be remarkable! This brand story of Beena Raheja Fine Jewellery (BRFJ) where Beena Raheja, ably partnered by her daughter Ahana Raheja, is nurturing a unique and prized portfolio of jewelry. Applying her learnings as a fashion and jewelry design graduate, Ahana has given the brand a GEN- Z flair, catering to a much wider clientele.
An advertising professional, Beena, soon put her artistic skills to action, venturing into jewelry design.
“I started my own production unit and learnt on the job, observing, and absorbing the various skills and techniques from the talented Karigaars (craftsmen). My first range started with my personal wedding jewelry, which got rave reviews from a lot of people, transforming my art into a full time venture” shared Beena.
Positive word of mouth about the design and finish of BRFJ has resulted in a growing clientele list that stretches to Dubai, London, and even the United States.
A Celebrity Favorite
Beena Raheja Fine Jewellery has a design focused, innovative mix of Gold and precious stones; creating exclusive one of a kind pieces. Following a mantra, “Jewelry is so personal to everyone, that’s why no two pieces are ever the same”, the company aims for exclusivity of pieces.
It’s no surprise then that glamourous film stars like Deepika Padukone, Raveena Tandon, Soha Ali Khan, Rakul Preet , Sophie Choudry, Diana Penty and a host of influential fashion models, pick jewelry from Beena Raheja Fine Jewellery, to add a sparkling touch to their style statement.
Re-Defining your idea of heirloom Jewelry
The mother-daughter duo, adapt quickly to market trends whilst holding on to the heritage and trust of fine jewelry.
“We have an array of jewelry to cater to whoever walks into our studio. This ranges from Heavy Bridal polkis, Diamond Cocktail sets, Everyday charms, amongst others. Our core focus is making multi-purpose jewelry like bracelets, that can be worn as necklaces. Additionally, color changeable jewelry for any occasion, is our specialization” says Ahana.
The designs encompass daring and exciting fusion jewelry, created with different types of settings, vibing with cocktail evening wear as well as indo-western dressing. Another facet worth highlighting is that Beena Raheja Fine Jewellery can customize jewelry sets that fit a client’s design and budget expectations!
Elegant Yet Affordable
The business of exclusive fine jewelry is not mass driven, rather that of occasions.
“We are aware that there are many women who aspire to own and wear jewelry fashioned by the house of Beena Raheja. The brand has therefore created a line of exclusive everyday jewelry that lies in the price range of INR 30K to 40K, becoming the perfect gifting range for wedding, birthdays and other occasions”, says Beena with a perky smile.
Plans are being shaped to start exclusive studios in Mumbai and Delhi. The emphasis on great design, quality and of course, prioritizing every single customer satisfaction benchmark, is an ongoing endeavor that is helping the brand reap rich results.
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