The loss of a job closed one door. But for Swathi Avasarala it opened up a door to a new opportunity and became a means for her to fulfill her life long ambiton of launching her very own jewelry brand – PETALS BY SWATHI.

Swathi is a software engineer by profession, but when she lost her job she decided she did not want to depend on her husband. This thought pushed her to convert her fascination for jewelry into a full fledged professional enterprise. She started small, researching for material and stones, looking for reliable vendors who would ensure timely supply of the gemstones and also tied up with skillful karigars, who could translate her designs into an actual and wearable pieces of jewelry.

Patiently and with a whole lot of work invested in creating jewelry pieces that were really unique, Swathi built a brand that is getting appreciated by a lot of people.

The design and artistry showcased is truly breathtaking

PETALS BY SWATHI is ranked amongst one of the most trusted and popular jewelry portals for a number of reasons. The main reason however being, the exquisite and innovative designs created from a mix of jewelry techniques that Swathi has mastered. She is so quality conscious that everything from the buying of stones to the final product is carefully and continuousy supervised, to create dazzling and flawless masterpieces.

Says Swathi, “I basically love kundan jewelery so I started with that. Then I ventured into crafting and selling polki kundan, jadau kundan, normal gold finish jewelry, fusion jewelry and more.”

Today the range is all class with lovely kemp stones made Guttapoosalu high neck choker set, polki kundans and pearls made choker set, silver foiled beautiful polki kundan kada bangles, delicate jadau fish hasli set, beautiful kemp waist belt, pearls and kundans layers neckpiece, Ahmedabadi kundans neckpieces and earrings, kundan chaandbaali, CZ solitaire gold neckset, coloured zircon earrings and more ! Every piece a testimony to Swathi’s design and craftsmanship excellence!

The Future Is Going To Be Sparkling

Having nurtured and carried her dream so far inspite of all the challenges, Swathi keeps the portal buzzing by always coming up with exciting jewelry, that keeps bringing customers back to check out the designs. The portal fulfills more than 200 – 300 fresh orders every month and regular collaborations with influencers also keeps the order book full.

PETALS BY SWATHI has featured in collaborations with almost all major mainline Telugu stylists like Neha, Anupama, Paremeshwaran, Kajal etc. and of course, honest customer reviews emphasizing the finish and the design, have also driven business to a great extent.
The next milestone is to of course set up a brick and mortar store in Hyderabad where she can get a larger and more personal canvas to showcase the jewelry of her imagination.
Click here to check out the beautiful range of all occasion jewelry crafted by Swathi https://www.instagram.com/petalsbyswathi/

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“Jewellery Is Like the Perfect Spic- It Always Complements What’s Already There.”

Silver Jewellery –Shining Prospects Ahead

There’s nothing like a beautiful piece of jewellery to give you that extra lift each day and the use of silver jewellery is sure to add sparkle to any outfit. Silver is gaining ground across the globe because of two prime factors. Firstly, silver is a store of value and comes a close second after gold in terms of popularity. The other factor is its versatility, since it is more malleable, it can be experimented with textures and volume.

Indian silver jewellery is made on both ethnic and contemporary lines. The expertise and craftsmanship of Indian karigars are unparalleled and jewellery makers in India enjoy an enviable position of having access to both craftsmen and machine resources. Delicate designs, eloquent patterns, exclusive themes and moulds to suit all kinds of outfits have elevated silver jewellery to an altogether different level. Striking silver anklets, rings, brooches, necklaces, belly buttons, belts, and earrings are now among the trendy accessories. Enameled and plated silver jewellery has eventually groomed a market that is comparable with gold and platinum. No wonder, silver jewellery is giving shivers to other precious metals. The mix and match of silver with precious and semi-precious gemstones gives it a stunning look, the vibrancy of these gems adds life to silver.

The outlook for silver demand is exceptionally promising for 2022. Silver jewellery demand is forecast to strengthen by 11% by the end of 2022 in India. Silver exports are growing steadily year on year, and there is a strong demand for Indian silver jewellery abroad. This Silvery shining metal correlates and fits into the slot of high-end designer jewellery which is an underlying lure for today’s generation.

Introducing a Brand That Truly Satiates Your Silver Cravings

“Silver Cravings”, launched in February 2016 by Nithya Vinodh is a jewellery brand offering pure and beautifully made 925 hallmark silver jewellery and 22-carat gold polished jewellery of lasting quality. Their vivid collection showcases the mesmerizing Jaipur Kundan and traditional South Indian designs such as coin necklaces, kemp stone necklaces, oxidised silver & gold plated sets, pearl necklaces, and polki silver earrings and Kundan jewel, moissanite stonework, nakshi sets and many more which are must-haves for the jewel fiends.

With an initial investment of 10k, Nithya first rolled out the German Silver collections. However on receiving affirmative & tremendous responses from customers over time, the brand then switched to focus on their core business offering pure silver jewellery. A B.Tech by profession, Nithya always wanted to start an enterprise that synced with her passion. Being very fond of Silver jewels and understanding the glazing and booming prospects in this business line, she gave wings to her entrepreneurship ideas at the age of 32 years.

The Dazzling Journey So Far & Next Milestone Setting

The key exclusivity of the brand lies in the fact that they are not copied rather each one is an innovative and individual design that could be moulded as per client needs. Their designs are at par with gold jewellery and at the same time are affordable. They also believe in building long-term customer relationships and trust and offer post-sales service too in case the client faces any problem.

The brand has a physical store in Erode, Tamil Naidu and its major clients are based in the Southern Indian market like Hyderabad, Chennai, Bangalore, and Coimbatore. They also ship to international markets, especially the U.S and taken cumulatively, the brand has fulfilled 5000+ orders so far. It aims to expand the business and rope in more alluring designs. The brand presently has many celebrity customers – Vani Bhojan, playback singer Mrs. Mahathi and Dr.Anita Vijay (sister of Arun Vijay ), has done collaboration shoots with celebrity actress Hansika Motwani and aims to further strengthen its collaborative ties and win customer satisfaction.

Instagram: https://www.instagram.com/silvercravingsjewellery/?hl=en

Website : www.silvercravings.com

Face book : https://www.facebook.com/SilverCravingsJewellery/

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I think handbags, not clothes anymore, but I think you can tell a fashion victim by their handbags.” – Joanna Lumley

Handblock Printing – Diving Into The Process Of Centuries Old Art

India is one of the most popular countries in the world that excels in the art of hand block printing. It is a type of woodcut printing used on various types of fabrics to create amazing patterns and designs on them. The intricate designs that are seen printed on a piece of fabric are not designed with a brush, rather they are carved into wooden blocks. Fine prints of flowers, animals and several abstract designs give an interesting face to a simple fabric. The fabrics which get usually used for this type of printing include linen, cotton and silk. It is a traditional art form of India which mainly gets practised in the places of Gujarat and Jaipur. The expert hand block printing manufacturers design unique textiles and rich weaves which have successfully grabbed the attention of various companies in the international market. Today, there are so many reputed hand block printed fabric manufacturers who use this art form to design various types of articles such as bags, bedsheets, curtains, fashion garments, accessories and many more.

Bringing this unique artform, deep dyed in mesmerizing colours and designs is a Jaipur-based startup, launched in December 2020 called “Jaipur Basta. Based in the Pink city of India, the brand stands true to its name by curating handmade bags. The brand offers a vivid collection of handbags in the prints of Jaipur – slings, baguettes, satchel, totes, duffle, clutches, pouches and many more in hand block print designs. Talking about the business, Nikita Shekhawat, the founder of Jaipur Basta mentions the core element of the brand, “We, at Jaipur Basta, ideate to create thoughtful designs and to develop modern pieces using quality materials. We carefully focus to blend our artisanal aesthetic with contemporary sensibilities. Offering a wide range of consciously developed handmade bags, we take pride in providing the best quality finishes in various styles. As a creator, we believe accessories can help you accentuate your personality- and we wish to deliver it with a touch of personalisation in our products.”

The Business Imprints – From Scratch To The Growth Phase

Hailing from Jaipur city which is much known for the block print work, Nikita always found an untapped opportunity that could highlight and accentuate the beautiful block print work of artisans. Being in her native place since Covid times, Nikita capitalized on the ample time to work closely with artisans and sketch designs to create block print bags. Being a textile designer, she carries around 4+ years of experience in this field; however, the business ideation and execution only fructified when they analysed the success of block print handbags receiving overwhelming response from customers. The brand ships across Pan India & a few years ahead, it wants to foray into the global markets too. Their handbags are majorly handmade by artisans and supporting them financially is a noble goal that the brand envisions.

The exclusiveness of the bags lies in the enormity of designs that the brand offers and the high-quality fabric it uses to provide contemporary designs. Traditional prints that were usually confined to conventional stereotyped designs were given a modern face over by this brand. An aspirational, go-getter Nikita launched her business at the age of 21 years with an initial funding of 20k and this youthpreneur graduate in textile designing has made bigger bolder strides in her business so far. In a year, the brand made 500+ bags and received tremendously large orders on various platforms- website, Flipkart, Facebook & Instagram. The brand plans to go on board with other selling partners too such as Myntra & Nykaa.

Website www.jaipurbasta.com

Instagram- https://www.instagram.com/jaipurbasta/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/