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PRE’S CLIPPIN BOWS – Crafting Unique Fashion Accessories with a Touch of Charm and Elegance.

By
The Business Press
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A hobby can be a talent, which if marketed smartly can become a professional calling. This is what Prerna discovered to her pleasant surprise. With 15 years of experience in the education sector, a great passion for art and a knack for mastering unique forms like pointillism and stippling, Prerna decided to turn her artistic hobby into something special.

As a mom to a 9-year-old girl, Prerna was always experimenting with fancy creations for her daughter. She is a very creative person and carries love for art. She has explored couple of art forms and has tried her hands on Embroidery, Knitting, Zentangle Art, Stippling/ Pointilism, Pencil Sketching, Photography, etc.

Her immense love for kids and the positive responses from friends and family sparked an idea – why not share these creations with a broader audience? Soon PRE’S CLIPPIN BOWS became the business banner where Prerna’s artistic talents truly shone.

So what’s so unique about her creations? The magic lies in the exclusive and elaborate ribbon folds, a feature that sets her bows apart. Each intricate fold is thoughtfully designed and adorned with a combination of materials and embellishments, creating a product that’s truly one-of-a-kind.

PRE’S CLIPPIN BOWS is a beautiful celebration of creativity, uniqueness, and the joy of making every day fashion accessories a bit more special for every customer.

There’s something so different and so attractive about every creation

Embark on a charming journey with PRE’S CLIPPIN BOWS, where Prerna transforms ribbons into exquisite folds, creating signature bows that captivate hearts globally. Clients worldwide cherish the uniqueness, often noting their rarity and higher costs in their own countries. Surprisingly, for international clients, these bows are a reasonably priced treasure.

In India, Prerna caters to her clients with an exclusive range, focusing on competitive pricing without compromising on the premium quality. Each product launch unveils a narrative filled with trials, errors, and the creative dedication that goes into perfecting every design.

The Pigtail Bow steals the limelight, becoming a cherished bestseller with its charm. Classic pieces like embroidered Earrings add a touch of timeless elegance to the collection. The versatile Key Fobs serve not only as key holders but also as chic Bag Charms and trendy Wrist key accessories.

The vibrant array of Earrings introduces a burst of colors, while Net Fabric bows bring a delightful rainbow touch. Soft bands and irresistibly cute Candy Bows cater to the little ones, adding sweetness to the collection. For a touch of sophistication, the Classy and Elegant Maroon Bows adorned with stones and Copper lace stand out.

Adding a playful twist to the narrative, bows featuring unicorns, ice cream cones, rainbows, cupcakes, and more capture hearts. Hair ties and hoops bring drama to the story, enhancing high buns or low ponies. Smart bow ties contribute a dapper touch for young gentlemen.

For a personalized touch to your special festive occasions or celebrations, Prerna is thrilled to craft something truly unique that complements your chosen outfit. Step into the enchanting world of PRE’S Clippin Bows, where each accessory plays a unique role, and every character tells a tale of style, creativity, and a touch of magic.  Reach out on WhatsApp at +91 – 7499785978 to connect!

A journey of simplicity, elegance, and a touch of fashion

Prerna, the creative force behind PRE’S CLIPPIN BOWS, made that leap of faith into the world of fashion bows, in her fabulous forties. With a degree in Fashion Design and armed with an initial investment of INR 10,000, she set her venture in motion on January 15, 2022, right after the challenges of the COVID era.

Prerna faced the task of reaching out to clients in the virtual landscape, considering the restrictions in physical platforms. Securing spaces like exhibitions, shops, or collaborations with big brands posed its own set of challenges. Navigating smartly through the digital landscape, with her background in PR and marketing Prerna nurtured PRE’S CLIPPIN BOWS. Starting as a homemade business, it quickly captured the imagination of over 1000 customers.

Prerna dreams big, aspiring to see her brand alongside major fashion players and carve its own unique space not just in the market, but also in the hearts of its customers.

Click https://www.instagram.com/PRE’S_clippin_bows?igsh=YjQ4Y3hmbm5rc2d0  to see these marvellous handcrafted creations.                                     

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/    

ESCAKES PATISSERIE – A world of delightful desserts hand crafted and customized, to transform moments into deliciously sweet memories

By
The Business Press
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Life often unfolds unexpected chapters, revealing hidden talents and reigniting dormant passions. For Saryu, this revelation came when her son left for Canada in 2020, leaving her with a void in life that she sought to fill. Choosing to explore a long-held passion for baking, she embarked on a journey into the world of desserts and fondant art, armed with her certification in Baking and Pastry Arts from CAPA.

However, the initial steps like those of many home baking ventures, posed challenges, particularly in reaching and captivating a willing audience of customers. Undeterred, Saryu realized the need to sharpen her marketing skills and connected with local ladies’ clubs, where she not only found valuable support but also fine-tuned her baking skills.

Soon, ESCAKES PATISSERIE emerged as a comfortable and vibrant space where Saryu breathed life into her dreams. The brand’s distinctive nomenclature, a fusion of “Es” from Saryu and “K” from Khanna, epitomizes her unique identity and unwavering commitment to crafting something extraordinary. Boldly experiment with flavors, shapes and designs Saryu began to get noticed for her ability to customize a variety of cakes and also for her commitment to deliver on time. What commenced as a personal odyssey swiftly gained momentum with each delectable creation, transforming Saryu’s home bakery into a very popular and successful local enterprise.

There’s just sweet temptation everywhere

For every noteworthy occasion – be it a birthday bash, a joyous celebration, a festive gathering, or a lively party – let the star of the show be a bespoke creation from ESCAKES PATISSERIE. With Saryu’s flair for customization and an array of delightful flavors, each cake, regardless of its size, transforms the moment into a sweet memory.

Unveil the layers of the divine Chocolate Fudge Cake, each bite a masterpiece of soft delight, or celebrate with the rich Cassata Cake.

For fruit enthusiasts, the luscious Strawberry Cake and delightful Chocolate Truffle Cake with blueberries promise a taste of heaven. Spark joy with captivating Theme Cakes, from superhero spectacles to adorable Paw Patrol-themed creations, ensuring smiles all around.

Discover artistic allure with Truffle Cakes shaped like handbags or opt for visual appeal and scrumptiousness with Rice Paper and Butterfly Cakes. BENTO CAKES offer the perfect blend of art and taste, while Multi-Tiered Wedding Cakes create a sweet symphony for special occasions.

Embrace the festive spirit with Festive Time Cakes, and savor the grandeur of the Triple-Decker Cake, where each layer narrates a unique flavor tale. The Cake Platter, offering three delightful flavors in one ensemble, caters to those seeking variety. Make memories timeless with Edible Photo Cakes, capturing special moments in delectable masterpieces.

ESCAKES PATISSERIE, under the creative genius of Saryu, ensures that every cake is a work of art, designed to make your celebrations extraordinary. Join the journey of flavor and creativity at ESCAKES PATISSERIE, where baking becomes an art form.

Delivering sweetness on a journey of flavors and fame!

Embarking on a sweet journey on Valentine’s Day in 2020, Saryu brought her dream to life with ESCAKES PATISSERIE. Armed with the necessities like spatulas, whisks, pots, and a generous sprinkling of passion and creativity, she transformed her kitchen into a haven of delicious creations.

Starting small, Saryu’s home bakery quickly became a local sensation, earning accolades from her community and beyond. Today her enterprise isn’t just a bakery; it’s a memory-maker. Saryu’s cakes and pastries aren’t just baked; they’re crafted with love and irresistible taste.

Saryu’s secret ingredient? Her commitment to her mission. She wants to be famous, acknowledged, and turn her baking venture into a thriving success. Having already delighted over 300 customers across India, she’s not just baking; she’s building a brand.

Looking ahead, Saryu is working towards building her own designer cake studio, a place where sweet dreams become delicious realities. The story of ESCAKES PATISSERIE is not just about baking; it’s about passion, dreams, and the sweet taste of success.

Click https://escakepatisserie.com/ and also visit https://www.facebook.com/cakesbysaryu/ to explore and order some tasty baked goods, cookies and variety of eggless cakes.                                    

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Brand Development Strategies in Marketing

By
The Business Press
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Brand Development Strategies are essential for driving business growth and carving out a distinct niche in your industry, especially in today’s competitive business environment. Effective brand development strategies in marketing require constant adaptation to evolving market trends and consumer preferences.

What is brand strategy?

Brand development strategies in marketing are pivotal for shaping a company’s identity and market positioning. A brand strategy is a long-term plan to accomplish an array of long-term objectives that lead to consumers identifying and supporting your brand. A brand’s mission, customer promises, and communication strategy are all part of a well-executed brand strategy.

Did you know?

According to 92% of marketers, brands must be authentic to succeed. Being genuine is essential to setting your brand apart from rivals.

There are 4 brand strategies:

Line Extension- A line extension is a variation of an existing product or service that includes a new color, size, flavor, shape, form, or ingredient.

Brand Extension- Brand extension occurs when an existing brand introduces a new product under the same brand name.

Multi-brands- With the same product category but different brand names, multi-branding allows brands to reach out to different customer segments.

New Brand- Companies introduce a new brand when they believe they need a fresh start in the market share to capture the attention of customers.

Why do you need Brand Development Strategies?

As a company, your primary focus will be on developing transformative and innovative products. However, it should also include developing a voice for how you want your customers and prospects to perceive you. Many businesses do not prioritize building a brand identity in favor of developing world-class products. Businesses that invest in brand development strategies in marketing often experience increased brand recall and customer engagement.

While dedication to perfecting your product is a good attitude, you must have enough magnetic strength to ensure that target audiences are drawn to what you have to offer. 

A strong brand distinguishes you from the competition and establishes you as someone who customers and prospects recognize. An effective brand recognition is a must. Customers can use technology to compare the offerings of various companies. The strength of your brand is the only thing that can give you an advantage over your rival if your industry lacks a differentiating factor.

Know more About: HOW TO INCREASE BRAND RECOGNITION FOR YOUR BUSINESS?

How to Build a Successful Brand Marketing Strategy?

A 10-Step Brand Development Strategy

Consider Overall Business Strategy

Building a strong, distinctive brand will make expanding your business significantly easier. So what kind of business are you looking for? Do you intend to expand using organic methods? You should start by developing your brand development strategy within the framework of your overall business strategy. Your brand will assist you in achieving your goals if you are clear about where you want to position your business. 

Identify your target audience

A successful business implements brand development strategies in marketing to differentiate itself from competitors. Who are the potential clients you want to reach? Saying “everybody” is a major mistake that should be avoided. Our research clearly shows that high growth, high-profit businesses prioritize having well-defined target clients. The narrower the focus, the faster the growth. Your marketing efforts will be reduced as your target audience becomes more diverse. So, how do you know if you’ve chosen the right target market? That brings us to the next step.

Research your Target Client Group

Companies that conduct systematic research on their target customer group grow faster and profitably. 

Research allows you to understand your target client’s perspective and priorities, anticipate their needs, and deliver your message in a language that they understand. It also tells you how they perceive your company’s strengths and current brand. As a result, it significantly reduces the marketing risk associated with brand development.

Strategic Brand Positioning

You are now prepared to determine your company’s brand positioning in the professional services market (also known as market positioning). What distinguishes your firm from others, and why should potential clients among target audiences choose to work with you?

A positioning statement is usually three to five sentences long and summarizes your brand’s positioning. It must be grounded in reality, as you will be expected to deliver on your promises. It should also be aspirational so that you have something to strive for.

Develop your Messaging Strategy

The next step is to develop a brand messaging strategy that will translate your brand positioning into messages for your various target audiences. Potential clients, potential employees, referral sources or other influencers, and potential partnering opportunities are some of the most common target audiences.

Every audience will be interested in distinct aspects of your core brand positioning, even though it must remain consistent for all of them. The most important points will be emphasized in the messages to each audience. Additionally, every audience will have unique issues that need to be addressed, and every audience will require different types of evidence to back up their claims. Each of these demands should be met by your messaging strategy. Making your brand relevant to your target audiences requires taking this crucial step.

Build your name, logo, and tagline

Many businesses do not require a name change. However, if you are a new firm, going through a merger, or have a name that no longer fits your positioning, a name change may be appropriate. Even if you don’t change the name of your company, a new logo and tagline might be needed to better support your brand positioning.

Remember that your name, logo, and tagline do not constitute your brand. They are aspects of your brand’s identity and ways to communicate or symbolize it. To make it real, you must live it.

Build your Content Marketing Strategy

Content marketing is especially well suited to professional services firms. It attracts, nurtures, and qualifies potential clients by providing valuable educational content. 

Remember that the strength of your brand is determined by both reputation and visibility. Increasing visibility without also strengthening your reputation is rarely successful. As a result, traditional “brand awareness building” advertising or sponsorships often yield disappointing results.

Develop your Website

Your website is your most important tool for brand development. It is the destination for all of your audiences to learn what you do, how you do it, and who your clients are. Prospective clients are unlikely to select your firm solely based on your website. However, if your website sends the wrong message, they may reject you.

In addition, your website will be home to your valuable content. That content will be the focus of your search engine optimization (SEO) efforts, allowing prospects, potential employees, and referral sources to find you and learn more about your company. 

Build your Marketing Toolkit

The next step is to finish the rest of your marketing toolkit. One-page “sales sheets” that describe core service offerings or key markets served could be included. There may also be a brief “pitch deck” that summarizes the firm or key offerings, as well as an e-brochure about the firm. 

This marketing toolkit is increasingly including videos. Firm overviews, case studies, and “meet the partner” videos are popular video topics. Key service offerings are also extremely beneficial. If properly prepared, these tools can help with not only business development but also brand development.

Implement, Track, and Adjust

This final stage in the brand development process may be the most essential. A winning brand development strategy is ineffective if it is never implemented.  You might be surprised at how frequently this occurs. A solid strategy is developed and launched with all of the firm’s good intentions. Then reality kicks in. People get consumed with client work, and brand development tasks are delayed… and then forgotten.

For this reason, tracking is essential. It is highly recommended to monitor both the plan’s execution and its results. Was the strategy carried out as planned? What happened to objective metrics like search traffic and web visitors? How many new leads, job applications, and collaboration opportunities were generated? Only by tracking the entire process helps you understand that you are reaching the correct conclusions and making the necessary adjustments.

Conclusion

Make sure your branding reflects who you are and who you want to be (ideally, both). Your branding strategy and marketing strategy should be complementary. Many brands fail because they lack a long-term vision and fail to devote sufficient time to developing a brand strategy.

The most important takeaway from this article should be that strong branding is essential for the long-term success of your company. Following the steps outlined above can easily result in a strong one that will withstand the test of time. Understand your position and who you are as a company to build a strong brand.

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Kachcha Aam: Adding Zest to Home Décor with Sustainable Flair

By
The Business Press
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Home decor enthusiasts constantly seek distinctive, personalized touches to elevate their living spaces. Amidst the myriad of options available, Kachcha Aam by Priya Jain emerges as a beacon of creativity and sustainability. Established in September 2020, this brand offers eco-friendly, recycled, and quirky customized products, catering to diverse tastes while advocating for women’s empowerment and sustainable living.

Unpacking Creativity: Crafting Quirky Spaces

In the vibrant realm of home decor, Kachcha Aam, much like its namesake raw mango, adds a tangy twist to the industry. Priya Jain, the visionary founder, embarked on this journey fueled by her ardent passion for customizations in home decor. Having explored the textile industry closely and navigated through various job roles, Priya was discontented with the limitations of conventional approaches. She fervently believed in the necessity of out-of-the-box options for decorating homes, adhering to the belief that no two homes should mirror each other. Thus, Kachcha Aam was born in July 2020, marking a departure from the mundane and embracing a philosophy of uniqueness.

The Pickle of Inspiration: Symbolism in a Name

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The brand’s name, Kachcha Aam, might seemingly evoke images of the beloved raw mango. However, it signifies far more than its literal interpretation. Much akin to how pickles impart an additional flavor to meals, this brand endeavors to enrich homes and lives. The choice of ‘Kachcha Aam’ pays homage to our cultural heritage, bridging the gap between women’s intrinsic desire to add that extra spice to life. Kachcha Aam encapsulates versatility, akin to the diverse collections it curates – blending bohemian, quirky, and timeless pieces that seamlessly integrate into any decor style, preserving individuality within spaces.

Empowering Decor, Empowering Women: Mission & Vision

Kachcha Aam’s mission transcends the conventional pursuit of business objectives. Primarily, it serves as a haven for personalized decor solutions, aligning with and celebrating customer preferences. Secondly, it champions the cause of women’s empowerment, extending support to artisans and underprivileged women, enabling them to attain financial independence through their craft. Thirdly, the brand ardently advocates for eco-conscious living, promoting the utilization of recyclable products to minimize environmental impact. Lastly, every purchase contributes to feeding stray animals, fostering a compassionate ecosystem where each transaction reverberates beyond the confines of a home, leaving an indelible impact on society and the environment.

Harmonizing Homes, Enriching Lives: A Vision Beyond Decor

With an impressive footprint serving approximately 1000 customers across India, Kachcha Aam envisions a future where offline stores dot the nation’s landscape. Priya Jain’s aspiration to expand offline signifies a deeper connection with customers, ensuring the brand’s unique touch is accessible far and wide. Kachcha Aam isn’t merely about embellishing spaces; it’s a movement toward inclusive, sustainable decor, where every purchase resonates beyond the confines of a home, leaving an enduring impact on society and the environment. The brand’s commitment to individuality, sustainability, and empowerment underscores a vision that transcends the mere aesthetics of home decor, aiming to forge a more meaningful and impactful connection between spaces, people, and the world around us.

To know more visit – https://www.instagram.com/kachcha_aam?igshid=OGQ5ZDc2ODk2ZA==

Discover ARIANA: Your Go-To Destination for Affordable Luxury in Home Furnishing.

By
The Business Press
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When you need something you either buy it or you either make it yourself! This is the mantra that led to the founding of ARIANA.

Having had to move houses over some time and that to in a rush, Bonnee Gupta and her husband Amit Gupta very often experienced a shortage of well-designed ready-made curtains. One day this experience like a gust of wind lifting a curtain, brought an idea to Bonnee, who felt that this could be a really good business proposition.

Asking around and realizing for a fact, that most people in India with transferable jobs were looking for well-designed readymade curtains, Bonnee on October 7th, 2007, in Kolkata, India, created ARIANA – an enterprise named after her elder daughter. Soon, in December 2011, Amit Gupta helped Bonnee in growing the business from the start and eventually left his corporate job to focus his attention in the business.

Today the power couple caters to an impressive 70% loyal customer base. From its modest beginnings with a small team, ARIANA has evolved into a robust force of 125 individuals. It has transcended its initial role as a solution for ready-made curtains, transforming into a coveted destination for those seeking a diverse and enriching home furnishing experience.

Delivering value for money to customers, ensuring that quality meets affordability seamlessly.

ARIANA stands out for its curated selection of readymade designer curtains, bedsheets, rugs, bath mats, block-printed dhurries and throws, towels, table and kitchen linen, and also furniture.

ARIANA’s prime product is of course its range of readymade designer curtains with elegant colors, attractive print finishes, embroidery, and cool styling.

ARIANA’s 2-in-1 Sheer Curtains featuring a sleek, premium design with brass eyelets is a big hit. With a clever single-rod setup imitating a double rod, these curtains combine style and practicality. The front showcases a sheer curtain with an attached, but removable Velcro lining. Choose from blackout, whiteout, or normal lining options to suit your taste.

For the bedroom, ARIANA’s King and queen-size bedsheets in various fabrics and delightful prints and abstracts, redefine comfort. A range of microfiber reversible comforters too are available! Add the pillows and bedside runners to this and have a cozy and stylish bedroom.

ARIANA continues beyond conventional home furnishings. It also offers a Bath Towel Collection, Rugs and Mats, Dohars, and Kitchen Linen.  It also offers innovative products like Travel Shoe Bags and Laundry Bags, Pad Pockets, and Bohemian Tote Bags. The Magic Bags is one of its top innovative products.

For those ready to transform their living spaces effortlessly, ARIANA’s website offers a seamless experience. With just a click on https://www.ariana.in/custom-made-curtains customers can effortlessly navigate through a spectrum of choices – from color and design patterns to fitting preferences, length and width options, lining choices, and panels. It’s a personalized curtain journey waiting to unfold at the click of a button!

Carrying a legacy of design excellence and growth forward

ARIANA is a 16-year legacy with over 70 lakh happy customers, that has evolved into a preferred brand.  Over the past few years, it has picked up momentum, sales just zoomed and it posted a stunning 40% plus growth.

The larger canvas for ARIANA is to capture the imagination of the numerous middle and upper-middle households and transform their spaces into elegant designer stories. Fueled by this growth horizon, ARIANA has set a bold goal: to hit a business turnover of Rs. 100 Crores in the next 5 years.

With a presence in 45 cities across India, you can spot the brand’s products at leading retail chains like HomeStop (Shoppers Stop), Spencer’s, Spar, and Metro Cash and Carry.  You can even indulge in some online retail therapy through Myntra, Tata Cliq, Amazon, Pepperfry, Flipkart, ShoppersStop, and Jiomart.

You can also visit the flagship stores in Kolkata at City Centre-1, Axis Mall, and Lake Mall, or in Mumbai at Lake Homes, Powai, and Tirumala Shopping Centre, Andheri (W).

To know more visit – https://www.instagram.com/ariana.co.in/

http://www.ariana.in/

25,000 Successful Orthopedic Surgeries Celebrated at Sathya Sai Hospital, Continuing Compassionate Care Through Sai Chaithanya Trust

By
The Business Press
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Sathya Sai Orthopaedic and Multispeciality Hospital Celebrates Dr. Mahesh MN’s Leadership in Overseeing 25,000 Orthopedic Surgeries Since 2009, Continuing the Legacy of Compassion Through Sai Chaithanya Charitable Trust.

Bengaluru, India, Date – Sathya Sai Orthopaedic and Multispeciality Hospital proudly commemorates a remarkable achievement – the completion of 25,000 successful orthopedic surgeries under the esteemed guidance of Dr. Mahesh MN since its establishment in 2009. This celebration also highlights the hospital’s commitment to community service through the Sai Chaithanya Charitable Trust’s “People for People” initiative.

In a journey marked by unwavering commitment and a steadfast dedication to orthopedic excellence, Sathya Sai Orthopaedic and Multispeciality Hospital has become a cornerstone in Bengaluru’s healthcare landscape. The completion of 25,000 orthopedic surgeries not only signifies a numerical milestone but also stands as a testament to the trust placed in the hospital by the community.

Dr. Mahesh MN, Chief Orthopedic Surgeon and Founder of Sathya Sai Orthopaedic and Multispeciality Hospital, expressed deep gratitude, stating, “Reaching the milestone of 25,000 orthopedic surgeries is a testament to the collective efforts of our exceptional medical team, staff, and the trust our patients repose in us. Since our inception in 2009, we have continually strived for excellence, integrating the latest advancements in orthopedic technology to ensure optimal patient outcomes.”

The hospital’s success story in orthopedics is complemented by its commitment to community service through the Sai Chaithanya Charitable Trust’s “People for People” initiative. Under this noble initiative, the trust extends its services to underprivileged accident victims, offering them a chance at a renewed life. Additionally, the initiative focuses on providing knee replacements and addressing back issues for elderly individuals who, due to financial hardship, cannot afford these essential medical procedures.

Over the years, Sathya Sai Orthopaedic and Multispeciality Hospital, in collaboration with Sai Chaithanya Charitable Trust’, has not only provided orthopedic interventions but has also invested in patient education, community outreach, and ongoing orthopedic research. The hospital remains committed to fostering a healthier community by promoting orthopedic awareness and preventive measures.

As part of the celebration, Sathya Sai Orthopaedic and Multispeciality Hospital, along with Sai Chaithanya Charitable Trust’, will organize a series of community events, including orthopedic health camps, educational seminars, and interactive sessions with orthopedic experts. These initiatives aim to express gratitude to the community for their trust and to reinforce the hospital’s commitment to orthopedic healthcare excellence and compassionate community service.

About Sathya Sai Orthopaedic and Multispeciality Hospital:

Sathya Sai Orthopaedic and Multispeciality Hospital, under the orthopedic leadership of Dr. Mahesh MN, is a leading healthcare institution in Bengaluru, India. Established in 2009, the hospital celebrates the completion of 25,000 orthopedic surgeries, reinforcing its position as a trusted orthopedic healthcare provider in the community. The hospital, in collaboration with Sai Chaithanya Charitable Trust, actively participates in the “People for People” initiative, providing medical services to underprivileged accident victims and elderly individuals in need of orthopedic care.

To know more visit – www.sathyasaihospital.com

Illuminating Success: Yellow Martini Lights Up the Candle Industry with Delicious Designs

By
The Business Press
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Candles have long been a symbol of luxury, serenity, and ambiance. In today’s competitive market, premium candles have evolved beyond their traditional form, transcending into unique designer pieces. Yellow Martini, founded by Sanya Thakral and her husband Aman Thakral in August 2023, is an innovative venture redefining the essence of luxury candles.

A Flaming Start: Igniting Creativity

Yellow Martini specializes in crafting designer premium candles, taking the concept of candle-making to an unparalleled level. Their candles are not just sources of light but also meticulously detailed replicas of delectable food items, exquisitely crafted to resemble the real thing.

From Wick to Wick: The Founder’s Journey

Sanya Thakral, along with her husband Aman, embarked on this journey after a trial with hampers that didn’t yield the expected success. Aman’s idea to create candles sparked their new venture. Intrigued by the possibility of transforming candles into lifelike food items, they refined the concept and, thus, Yellow Martini was born.

Whiff of Uniqueness: Distinctive Offerings

What sets Yellow Martini apart is its remarkable ability to craft candles that mirror food items with astonishing accuracy. These candles not only emanate a warm glow but also serve as striking decor pieces, adding a unique touch to any setting.

Future Flickers: Illuminating Tomorrow

The brand’s success during Diwali, with the introduction of mithai-themed candles such as ladoos, imarti, gujiya, barfi, gajar halwa, and rasmalai, propelled its sales, reaching approximately 5000 units. The exceptional response from diverse customer segments—direct customers, wholesalers, retailers, and corporate clients—illustrates the broad appeal of Yellow Martini’s offerings.

Looking ahead, Yellow Martini aims to expand its reach globally, capitalizing on the growing demand for innovative and aesthetically appealing candles. By continuing to push creative boundaries and exploring new designs and concepts, the brand aspires to become a leading name in the luxury candle industry.

In a world where creativity meets functionality, Yellow Martini shines brightly, illuminating spaces with its captivating and innovative candles. As they forge ahead, the brand’s commitment to delivering unique, meticulously crafted candles promises to keep them at the forefront of the ever-evolving luxury candle market.

To know more visit – https://www.instagram.com/yellowmartini04?igsh=OGQ5ZDc2ODk2ZA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Aneethaass- Enchanting Jewellery To Amp Up Your Everyday Style Quotient

By
The Business Press
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Jewellery has the power to be the one little thing that makes you feel unique.” — Elizabeth Taylor

Trod Your Own Beautiful Story With This Glorious Jewel Brand

Imitation jewellery has always been a popular accessory among women, and the industry is growing rapidly. The main reasons that are attributed to the rise in the demand include volatile gold prices, fashion-conscious consumers, disposable incomes and easy to carry nature of such jewellery.Bringing a galore of such vibrant and groovy jewels to all women is an Andhra Pradesh jewel brand called Aneethaass Jewellery.Kurapati Akshitha, the founder of this brand started the venture in March 2020 with around 30k and strongly believes in women’s empowerment. With most of the workforce and even resellers being housewives, Stay-at-home mothers, or females wanting to start something of their own, the brand provides happiness and livelihood to umpteen families. 

The USP of the brand lies in the fine quality and mesmerizing designs they offer. No wonder Akshitha is a hands-on entrepreneur, who loves being involved in the whole process. She not only handles the designing part but also closely monitors the final creations before they are rolled out to the customers. 

With diamond and gold alike bangles, kundan and jadau sets, cz and tanzanite, pearls and polki, moissanite and AD pendants, victorian sets and many more collections in their kitty, the brand is a spectacular choice for all jewellery fiends. They have also introduced a 92.5 sterling silver range and offer the best jewellery range a woman could ever crave. The jhumkas, studs, belts, antique sets, bracelets and rings showcase the intricacy and versatility of their designs with a mix of both traditional and contemporary touches. 

Like every business, the sailing was a little rough in the beginning especially when shops and couriers were not functioning in Covid times and everything seemed to be at a standstill for about six months. With a small kid, Akshitha started the business completely as an online platform,credentials had to be built up amongst the customer community in the jewellery line especially when no physical store was in place. 

The brand envisions being a one-stop destination for all costume jewellery needs and expanding to a wider customer base in years ahead. It ships across the whole of India and aims to be recognised globally too. 

Instagram Link: https://instagram.com/aneethaass_jewellery?igshid=OGQ5ZDc2ODk2ZA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

pAww! brings you the softest collar in town for your pet!

By
The Business Press
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Pet accessories have undergone a remarkable transformation, evolving from mere functional items to stylish expressions of their parents’ love and care. Yes, pet parents, not owners!

Beyond mere functionality, pAww! resonates deeply with pet parents on an emotional level. While many pet product brands concentrate solely on practicality and durability, pAww! comprehends the profound emotional connection individuals share with their pets. The brand doesn’t cater to mere “owners” but to pet “parents” who yearn for ways to celebrate their pets’ presence in their lives.

Sanjana Ramsay, founder & creative director of pAww! exclaims, “I think there’s a segment of people who, like me, may be rather disappointed to even be referred to as an owner of their pet. They’re parents. Which means they want a hundred & more ways to express just how special it feels to have & love a pet. They’re the kinds who have a family meeting on what color will best suit their dog, they’re the kinds who know a great housewarming present for the neighbor is most definitely a gift for their cat instead! And that’s the emotion pAww! most resonates with. So, if you’re a pet parent, we at pAww! are simply your personal shoppers, making shopping for your own cat or the dog you met at the park a fun experience!”

Amidst the multitude of brands catering to pets, pAww! emerges as a standout for their collection of walk-wear & neck wear for the luxe pet who not just deserve, but demand the finer things in life!

Humble Beginnings

pAww! started out with only a few samples & a modest pop-up at a local pet store and marked its very first sale on the 5th of November 2020. Through a journey of 3 years filled with learning curves & milestones, Sanjana embraced each step with dedication and passion as she witnessed the brand slowly gain traction, touching the hearts of pet parents seeking more than just functional pet accessories.

Soft as a Snuggle: pAww!’s Signature Suede Collection

Central to pAww!’s appeal lies its captivating collection of premium suede collars and leads.

“Disappointed with how rough nylon was being used everywhere due to its low cost, we decided to lovingly tailor-make collars that are not harsh on your pet’s precious fur but instead as soft & comforting as a hug! We, thus, introduced walk-wear in luxurious suede, which lo and behold retains the strength of nylon to ensure your pet’s safety, but also makes our mission… a statement! A collar so soft – it feels like a hug!” explained Sanjana.

pAww!’s suede collection thus redefines the traditional perception of pet accessories. The inclusion of crochet scarfs and brass name tags has further bolstered the brand’s reputation, earning commendations and unwavering loyalty from customers seeking sophisticated yet functional pet essentials.

Paw-sibilities Ahead

Primarily operating through its website and Instagram, pAww! is gradually expanding its presence to physical stores, spas & getaways frequented by pets and their parents.

Looking ahead, pAww! envisions steady and solid growth, preferring a gradual yet robust expansion over rapid scaling.

Seamlessly weaving together style, comfort, and a whole lot of love into every luxurious design, pAww! stands poised to remain a beloved name in the realm of pet fashion and essentials, for years to come.

Instagram Link: https://www.instagram.com/shoppaww?igsh=MmoyZmMza3RsYTl0

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

MILE ACTIVE: Bridging the Gap Between Quality and Affordability in Women’s Activewear

By
The Business Press
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Wearing suitableand truly comfortable apparel while working out is something that everyone expects to do. The hurdle that everyone stumbles at is getting the right apparel.

MILE ACTIVE – a women-centric activewear brand by Harshita Motaparthi, a law school graduate, is strongly positioning itself to be at the head of the race to be the chosen solution to this issue. With Harshita herself being a passionate fitness enthusiast, the brand is an answer to the problems she personally experienced, while looking to buy apparel for her workout.

The entrepreneur in Harshita came alive from her realization that quality activewear at an affordable price point was not readily available in India, and accessing international brands came with a hefty price tag. Motivated to make premium activewear accessible in India, especially with the growing health consciousness post-COVID, Harshita embarked on the journey to create MILE ACTIVE. Fuelled by her passion for both the brand and the challenges women encounter with activewear, Harshita sought to bridge the gap in the market.

Rather than positioning itself as a typical commercial entity, MILE ACTIVE strives to be more than just a brand. Harshita envisions it as an ambassador of overall health and wellness, an ally for women pursuing an active lifestyle.

Harshita shared, “Our mission is to craft an activewear brand centred around community, uniquely designed to embrace the expectations and the essence of every Indian woman”

Looking good and feeling fit is such a powerful combination – choose workout apparel that complements you, here!

MILE ACTIVE curates a dynamic range of Leggings, Sports Bras, Biker Shorts, Flare Pants, etc. workout wear designed and tested for endurance and performance – to enhance your experience.

Choose from high-waist seamless leggings and biker shorts – gym-tested, yoga-approved, dancer-recommended, and runner-verified. These seamless leggings, a dream in the making, feature signature buttery soft fabric for effortless movement. They are made from moisture and sweat-wicking fabric offer just perfect compression and is squat and split proof too.

The Sports Brasare made from CoolMax Technology® infused fabric for extra comfort. With super soft and skin-friendly elastic bands for enhanced support, these are ideal for low, medium, and high-impact activities.

Delighted customer reviews say it all – “Absolutely love the fabric and the fit. The most comfortable pair of leggings I’ve ever worn. Feels like second skin.”

“The support, the fit, the colour. It’s also true to size, so definitely recommend!”

Available in different shades, you can even mix and pair the apparel according to what you choose! So just sprint over to https://www.mileactive.com/

Creating a safe, comfortable and trendy workout apparel space for every woman

Founded by Harshita in May 2023 at the age of 25, MILE ACTIVE is a fully bootstrapped enerprise. Positioned as a solution in the activewear landscape, the brand aspires to be a one-stop shop for all things Activewear, seamlessly blending functionality and style. Having successfully catered to a growing number of discerningcustomers, MILE ACTIVE envisions strengthening its partnership with fitness enthusiasts as it continues its journey.

Harshita, a first-time entrepreneur, has propelled the brand forward with an unwavering passion. Despite lacking formal experience and encountering the complexities of business incorporation, manufacturer sourcing, content creation for the website, and marketing, her journey has been a continuous process of seeking knowledge and learning.

As a brand, MILE ACTIVE is driven by the ambition to emerge as the preferred choice and evolve as the leading brand for women’s activewear in India.  

Instagarm Link: https://www.instagram.com/mileactive?igsh=MTgzbzEwdnNpZWpsOA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

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